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This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

Soft Tissue Neck MRI Examination Technique With Liposarcoma Clinical At The Mayapada Hospital Installation, South Jakarta. MRI examination techniques have a very important role in the medical field because of their ability to produce visual images of the body's soft tissue and metabolic processes. Liposarcoma is a malignancy of mature fat cells in the connective tissue space1. Liposarcoma is the most common type of soft tissue sarcoma, appearing slowly, enlarging, painless, non-ulcerated submucosal mass in middle-aged people, some lesions grow rapidly and become ulcerated early, Liposarcoma is a rare malignant tumor. The purpose of this examination is to find out whether the image results produced using the sequence at Mayapada Hospital can produce a firm image in confirming the diagnosis of liposarcoma. This research is a qualitative study with a case study method using 3 patients who underwent an MRI examination of neck soft tissue with clinical liposarcoma. Data was collected using observation, documentation and interviews with radiographers and radiologists. The results of the data that have been collected can be concluded that the results of the soft tissue MRI examination of the neck with clinical liposarcoma carried out at Mayapada Hospital, South Jakarta are good in confirming the diagnosis and the results of a more detailed anatomical picture.

The form of language impression is the expression of polite and disrespectful language based on communicative or maksim values. This research aims to describe the form of language impression between teachers and students in indonesian language learning presentation activities in grade VIII SMP Islam Darul Muwahhidin Gambangan Bondowoso which numbered 20 people, consisting of 12 female students and 8 male students. This research is a descriptive qualitative study using a case study design that examines the form of teacher and student language. Data collection activities are conducted through observation, documentation studies, and free interviews during the study activities. The data analysis process is carried out through the stages of data reduction, data presentation, and withdrawal of conclusions. Based on observations made, the fact that there are 9 data on speech events that occur from teacher to student, from 9 data 7 data of speech events worth courtesy, and 2 data on speech events worth not being polite; and there are 8 data on speech events that occur from students to teachers, out of 8 data there are 7 data of speech events of polite value, and 1 data of speech events worth not being polite. Based on the results of the study can be concluded that the interaction between teachers and students in the presentation of Indonesian language learning in grade VIII SMP Islam Darul Muwahhidin Gambangan Bondowoso uses polite language.

The Human Resources Department has the responsibility to oversee and manage human resources and everything related to the strategy of recruiting quality employees and the period of time when the Human Resources Department is looking for new candidate replacements. The importance of the ability to recruit quality employees for the Human Resources Department is one of the factors in improving professional human resources, and recruitment problems can be resolved well, thus reducing existing issues. This study aims to determine the strategy of recruiting quality employees at the Quest Prime Hotel and to overcome obstacles in the employee recruitment process at the Quest Prime Hotel. This research is a qualitative study that takes place at the Quest Prime Pemuda Hotel in Semarang. The subject of this study is the Human Resources Manager. The methods used in this study are Observation, Interview, and Documentation, thus obtaining accurate data. The form of recruitment process implemented by the Human Resources Department is by analyzing the required positions, screening the workforce, conducting interviews and selections, and making decisions, so as to obtain new employees with quality standards.

Financial management is one of the main courses at the Faculty of Economics and Business. However, this course is often considered a difficult subject for some students. This study is a qualitative study with a theoretical perspective by constructing a financial management visualization scheme. The aim is to provide illustrations that provide a complete view to make it easier to understand financial management. The discussion is given in a comprehensive manner regarding the function of financial management, namely seeking funds in an efficient composition, making investments effectively, and dividing profits (dividends) strategically as shown in a brief financial report. This financial management function is carried out to achieve company goals, namely the value of the firm in the form of stock prices. The results show that it does not only provide benefits for shareholders or owners, but also long-term benefits for stakeholders or related parties in the form of corporate social responsibility.

Indonesia ranks ninth in the world with more than 15.5% of newborns experiencing LBW annually. The purpose of this study is to explain the role of MCH officers in early detection of LBW in pregnantwomen at the Poasia Health Center. This type of research is a qualitative study with a phenomenological approach. The informant determination technique was carried out by purposive sampling. Data collection used interviews and observations with research informants, namely 2 MCH officers and 2 pregnant women who had their pregnancies checked at the Poasia Health Center. pregnant at risk of LBW or not. As well as meeting ANC standards, however, the knowledge possessed by pregnant women who check their pregnancies at the Poasia Health Center is still lacking because pregnant women do not receive counseling related to LBW from KIA officers.

This research is a descriptive qualitative study that aims to analyze the Evaluation of the Implementation of the Non-Cash Food Assistance Program in Tawiri Village, Teluk Ambon District.                 This research was conducted in Tawiri Village, Teluk Ambon Sub-district. Primary data were collected through interviews with a number of informants who were directly involved in the implementation of the Non-Cash Food Assistance Program in Tawiri Village, Teluk Ambon Sub-district.                 The results showed that the implementation of the Non-Cash Food Assistance Program in Tawiri Village, Teluk Ambon Sub-district went well despite the many obstacles encountered. This can be seen from 6 (six) policy evaluation criteria namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy where four of them have not been implemented optimally. So for the suggestions submitted, namely the need to submit the latest data or government officials must make updates related to Non-Cash Food Assistance for underprivileged people who do not get assistance and consult directly with village assistants, the Government as the organizer is obliged to provide socialization to Beneficiary Families about the Non-Cash Food Assistance Program, the Government also needs to improve administrative data on families who receive benefits.

This study aims to examine why seafarers engage in simultaneous tasks, which may lead to accidents. In an exploratory qualitative study, face-to-face interviews were conducted with selective and targeted seafarers previously involved in maritime accidents. The collected data were analysed using interpretive and descriptive qualitative methods with a socio-cultural approach. The findings of this study show that the substantial regulatory changes over the years in the maritime industry have resulted in increased occupational workload for seafarers. Some of these regulatory barriers designed to improve safety at sea prompted seafarers to engage in simultaneous tasks to perform excessive paperwork and compensate for insufficient crewing. The research also revealed how a poor speak-up culture onboard might encourage simultaneous tasks leading to accidents at sea. The analysis shows that reasons for engaging in simultaneous tasks at sea are varied and complex. Therefore, complex intervention efforts to discourage seafarers from engaging in simultaneous tasks is needed to mitigate accidents at sea.