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In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.

Many companies utilize PR consultant services in their public relations programs, one of which is In-Lite LED as a client of PT Prima Praxis Komunika or Praxis. In-Lite LED together with Praxis collaborate in organizing external communication programs that require the role of the media, one of which is the in-Lite LED 2023 CSR program. This research aims to discuss in detail the program management process which includes the process of defining problems, planning, implementing action strategies and communication, and evaluation of the in-Lite LED 2023 CSR program by Praxis. This research uses descriptive qualitative methods based on interview data, observation and literature study. The results of this research show that the problem definition process includes an assessment of individual concerns regarding an external condition that can be improved, carrying out informal interviews and secondary analysis via the internet, conducting site surveys, understanding evaluations of previous CSR in-Lite LEDs, as well as conducting brainstorming with client. The planning process includes determining public targets, objectives, strategies and tactics, days, dates and duration of events, spokespersons and talking points, to preparing media documents and preparing other technical needs. The implementation process includes implementing action strategies in the form of CSR programs, implementing active coordination, and implementing communication strategies. Finally, the evaluation process includes media monitoring and internal evaluation of the organizer. Overall, the program management process has gone well, although Praxis can still maximize each process to obtain more in-depth evaluation results regarding the impact on the residents of Untungjawa Island after the program has taken place.    

Companies are legal entities that play an important role in the national economy. Like a human body, a company also needs good organization to achieve the targets and goals of the company. Company failures resulting from poor company management occur in international companies, namely the company Apple Inc, which is the most valuable company in the world which ends in 2022, reminding the importance of leadership in company. The research method used in this research uses the Systematic Literature Review method. There are several types of leadership in companies, including four, namely democratic, autocratic, affiliative and visionary leadership. This study concludes that leadership factors in operational management, finance and public relations have a significant impact on companies. Companies that implement democratic leadership tend to be more able to carry out management in all sectors of the company, while companies that implement leadership based on Islamic studies make the relationship between leaders and subordinates more peaceful compared to other types of leadership.

The field of curriculum work in educational administration, which is an important process for achieving learning goals. In this field, the preparation of syllabi, lesson plans, semester programs and annual programs is the main focus. It is important to consider factors such as student abilities, resources, and community needs. Elements and areas of educational administration include organization, management, communication, governance/administration, personnel/personnel, financial/financial, facilities and public relations. Analysis of curriculum areas plays an important role in achieving educational goals. Several articles also discuss aspects of curriculum management and educational administration in schools, with a focus on the implementation of curriculum management in certain secondary schools, the role of technology in improving the quality of education, and the scope of educational management in Islamic schools.

This research was conducted in the form of an internship process to observe how the use of integrated communication strategies (IMC) and marketing mix carried out by PT Bank Riau Kepri. The data collection method is carried out through a process in the form of an interview process used to analyze the data needed through the results of the interview. Then the observation process is carried out by directly observing the author accompanied by reference sources in the form of journals, books and articles as supporting media in the success of the observation process. The results that have been shown in this study are how the application of advertising and promotion, public relations, direct and digital marketing in PT Bank Riau Kepri for observation of IMC. As well as how the application of the 4P strategy namely product, price, place and promotion (Marketing Mix) implemented by PT. Bank Riau Kepri.

Sarilate is a community that originated from the Al-Masyariqul Anwar Islamic boarding school in Babakan Village, Ciwaringin District, Cirebon Regency, West Java in 2015. The name Sarilate Adventure is Sarilate Adventure, which has an organizational structure including the chairman, deputy chairman, secretary, treasurer and public relations (public relations). In addition, there is another name for this community, namely Sarilate outdoor equipment, which means Sarilate outdoor equipment. Sarilate opens outdoor equipment rental and sells local products from Sarilate itself and also has product brands, namely Eiger and Balai. This business has carried out 3 stages of the marketing strategy, namely having targeted consumers, identifying consumer desires, and determining the marketing mix. In addition to the 3 stages of the marketing strategy, Sarilate also applies the concept of AIDA + S (Attention, Interest, Desire, Action, Satisfaction) which greatly influences increasing consumer interest in Sarilate products. This type of research is field research conducted with a qualitative approach. The methods used in collecting data for preparing this research report include observation, interviews and literature review. The purpose of this research is to find out the marketing strategy applied by Sarilate Adventure or Sarilate Outdoor Equipment to increase consumer interest in their products.    

Public relations is a communication activity between a company, agency or organization and the public. Therefore, public relations plays an important role for an organization to establish good relations with the public. This research uses a qualitative descriptive approach, namely by analyzing behavior or actions that occur narratively. The data sources in this research use primary and secondary sources. Primary data is data obtained from observation, interviews and documentation. Meanwhile, secondary data is data obtained from research journals, books and research articles. The sampling technique in this research used a purposive sampling technique. The purposive sampling technique is a sampling technique that takes information from an informant who has the potential to know the data needed in the research. The aim of this research is to understand the role of public relations in depth at PT. Prima Mitra Elektrindo. The results of this research indicate that the role of public relations at PT. Prima Mitra Elektrindo has done this optimally.

The purpose of this study was to determine the influence of learning facilities, learning motivation, and learning discipline on the learning outcomes of class XI OTKP public relations subjects of SMK Negeri in West Jakarta. The population in this study is SMKN which has an OTKP major in West Jakarta. The sample in this study was 133 students, this number was obtained from calculations based on the tables of Isaac and Michael. The sampling technique uses the propotional random sampling method. The data collection in this study is secondary data using a questionnaire based on a likert scale for independent variables while for dependent variables using secondary data obtained from the school that is used as the research site in the form of the results of the odd midterm assessment value 2021/2022. The test results using SMARTPLS show: (1) there is an influence between learning facilities on learning outcomes, (2) there is an influence between learning motivation on learning outcomes, (3) there is an influence between learning disciplines on learning outcomes.