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This study aims to analyze the influence of a halal lifestyle on consumer preferences in selecting Sharia-compliant retail products. The study employed a Systematic Literature Review method, reviewing various empirical and conceptual studies published between 2017 and 2025. The analysis focused on the relationship between halal awareness, religiosity, ethical consumption values, and Muslim consumer behavior in making choices about Sharia-compliant retail products and services. The results indicate that a halal lifestyle is viewed not only as a form of compliance with Islamic law but also as a social identity and a modern consumption pattern that influences consumer purchasing decisions. Consumers with high levels of halal awareness and religiosity tend to have a greater preference for Sharia-compliant retail products that guarantee halal certification, quality, transparency, and ethical values ​​in their business processes. Furthermore, trust, Islamic brand image, and marketing strategies based on Islamic values ​​contribute to strengthening consumer loyalty to Sharia-compliant retail. This research provides managerial implications for Sharia-compliant retail businesses to develop innovative, educational, and tailored marketing strategies to meet the halal lifestyle needs of modern Muslims.

Cine Crib is a YouTube channel that routinely reviews both international and Indonesian films, with a primary focus on Indonesian cinema. The review content, presented in a relaxed, informative, and entertaining manner, possesses significant potential to influence audience decisions to watch films in cinemas. In the digital era, social media platforms, including YouTube, have emerged as primary information sources that play a vital role in shaping consumer perceptions, preferences, and behaviors concerning movie-watching interest, particularly in theaters. This study aims to determine the influence and the magnitude of the impact of review content on the Cine Crib YouTube channel toward the interest in watching films in cinemas. The research employs a quantitative approach utilizing a survey method. Data were collected by distributing questionnaires to 100 respondents consisting of Cine Crib channel subscribers. Data analysis includes validity and reliability tests, simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination ($R^2$). Research findings indicate that film review content on YouTube has a positive and significant influence on the interest in watching films in cinemas, albeit with a weak correlation. Variations in watching interest are influenced by film review content, while the remaining factors are influenced by variables outside the scope of this study. Consequently, the Cine Crib channel represents an effective strategy for increasing interest in cinema-going.

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

This study analyzes how strategi politik identitas is systematically used by K.H. Rifa’i, S.H. in winning the 2024 Provincial DPRD Election of Jambi in the Bungo–Tebo Electoral District. The main issue of this research stems from the strong influence of identitas keagamaan in the political behavior of Jambi’s majority Muslim society, making religious figures occupy a strategic position in electoral contests. This study aims to explain the process of mobilizing identitas keagamaan, utilizing social networks based on pesantren, and constructing a religious image as political capital that contributes to electoral victory. The analysis integrates the concepts of politik identitas and voter behavior as a foundation to understand how collective identity and psychological perceptions of society work in determining political preferences. This study employs a qualitative approach with a case study method, using interviews, observation, and document analysis as the main data collection techniques. The results show that identitas keagamaan, jaringan pesantren, relationships with local religious groups, and the use of religious symbols become determining factors that shape emotional closeness and political trust among the community. This strategy enabled K.H. Rifa’i to obtain the highest votes and outperform the incumbent candidate. The contribution of this research lies in a comprehensive mapping of how politik identitas operates within a local religious political context, and how this strategy can alter electoral configurations and political support patterns at the regional level.

This study examines the solidity of the National Mandate Party (PAN) in Merangin Regency during the 2024 Simultaneous Local Elections, which unfolded amid notable political dynamics and differing preferences between the party’s central and regional structures. Party solidity is analyzed using Firman Noor’s theory of party solidity, focusing on procedural leadership represented by two key indicators: decision-making mechanisms and the role of charismatic leadership. The study aims to understand how these indicators influence PAN Merangin’s organizational stability throughout the process of determining political support. Using a qualitative case study approach, data were collected through in-depth interviews, documentation, and media reports, then analyzed using the Miles and Huberman interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that although PAN Merangin formally implemented decision-making procedures according to the party’s statutes (AD/ART), the practice remained dominated by top-down communication from the central board (DPP), limiting regional participation in strategic political decisions. Meanwhile, the charismatic leadership of the PAN Merangin Chairman played a crucial role in maintaining organizational cohesion, reducing internal tensions, and ensuring cadre loyalty to central decisions. These results suggest the need to strengthen two-way structural communication and enhance the capacity of local party leaders to reinforce party solidity in future political contests.

This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digital transformation, including through the development of the RRI Digital application as a means to expand broadcast access, active use of social media to reach a wider audience, and the implementation of a broadcast program segmentation strategy to adapt to the needs and preferences of listeners from various groups. However, the study also identified several crucial inhibiting factors. Limited human resources, particularly in mastery of digital technology, remain a major obstacle in optimizing the transformation program. In addition, the uneven geographic coverage of broadcasts in some areas limits public access to RRI services. Increasingly fierce competition with other digital media that offer greater flexibility, speed, and interactivity also poses a major challenge. On the other hand, the lack of optimal digital promotion and difficulties in reaching the interests of the younger generation hamper the increase in RRI's popularity in the era of media digitalization.

Anime has become a significant global phenomenon, including in Indonesia, where this culture has influenced various aspects of society. This article explores the impact of anime visual style in YouTube advertisements in Indonesia. The influence of anime on Indonesian society is also evident in the consumption trends of products related to Japanese culture. The involvement of Indonesian society with anime has also encouraged the emergence of various businesses and products that capitalize on the popularity of this culture. This study focuses on exploring the impact of anime visual style on consumer responses in the context of advertising through YouTube social media in Indonesia. The researcher will analyze how the use of anime elements in advertisements can influence consumer perceptions, whether through nostalgia, enjoyment, or aesthetic aspects, as well as how marketing strategies can be adjusted to maximize this effect. The research method uses content analysis of social media comments as research data. Three advertising samples were selected to represent the study. The results of the analysis show that the use of anime elements in advertisements for Pop Mie, McDonald's, and Pocari Sweat successfully attracted attention and created positive responses from consumers. The high quality of the animation and the use of anime visual styles created a strong emotional appeal, even influencing consumer behavior such as product preferences and interest in brands. In conclusion, the use of anime visual styles in Pop Mie, McDonald's, and Pocari Sweat advertisements demonstrates the success of a marketing strategy that utilizes the popularity of anime to attract attention and create emotional engagement. and influencing consumer behavior in Indonesia, as well as opening opportunities for more local anime production and strengthening positive brand image. This advertisement is not only an effective marketing tool, but also opens up opportunities for more local anime production and supports a positive brand image.

In the 4.0 era, technological advances offer significant opportunities, especially for entrepreneurs who develop their businesses through online platforms such as the Shopee e-commerce marketplace. This study examines the use of Shopee as a marketing communication medium by the Tabriizhijab store. Using a qualitative research method with a descriptive approach, this study is able to describe the digital marketing strategy implemented by the Tabriizhijab store owner through the use of various Shopee features such as store vouchers, free shipping, Shopee Live, Shopee Feed, and paid advertising. The findings of this study indicate that Shopee has a significant impact on improving store sales performance. However, it turns out that several challenges still exist, such as a limited understanding of Shopee features that can cause owners to be left behind by Shopee marketing trends, intense price competition between other sellers who offer lower prices for their products, a lack of specialized personnel to handle digital marketing that leads to less than optimal store management, and difficulties in committing to providing responsive service to consumers. Despite facing these challenges, through effective communication strategies, appropriate and optimal use of social media, and improving service quality, Tabriizhijab has been able to build a positive brand image and increase consumer purchasing interest. This study highlights the importance of an appropriate digital marketing communication strategy amidst increasingly fierce market competition. Furthermore, the study emphasizes the importance of managing and utilizing consumer data obtained through platforms like Shopee to formulate more effective and targeted marketing strategies. By utilizing available analytics features, Toko Tabriizhijab can better understand consumer behavior, product preferences, and evolving market trends. This allows the store to adjust its marketing strategy, offer more relevant promotions, and improve the overall customer experience.

Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.

Social media has become a significant element in shaping youth political identity in the digital age. This research aims to explore how symbolic interactions within online spaces influence the construction of political identity among young people. A case study approach was applied, utilizing documentation of academic literature published within the last decade. The analysis employed critical discourse analysis to understand the dynamics of power, symbols, and political representation on social media platforms. The findings reveal that young individuals actively construct their political identity through various digital content forms, such as memes, informative threads, and visual campaigns. Moreover, platform algorithms and online communities play a substantial role in directing political preferences and reinforcing ideological affiliations. The implications highlight the importance of digital literacy and inclusive participation spaces for youth, while also encouraging policy development based on evidence to support the democratization of digital arenas.

In Indonesia, housing design policies are increasingly adopting a human-centered approach, recognizing that a home is deeply connected to the preferences of its occupants. These preferences are highly personal and diverse. While housing design is becoming more tailored to the characteristics of residents, few designs take into account the profession of the homeowner as a basis for classification. This research was conducted through direct field observations and interviews with homeowners. It focused on houses owned by individuals from 10 different professional fields in Indonesia. The goal was to explore how different professions influence the design and organization of living spaces. The study revealed that a homeowner's profession significantly impacts home design. Key findings include the addition of specialized rooms based on hobbies or interests, spatial arrangements that reflect the owner’s priorities, and increasing adaptability in design to account for climate change. These observations highlight the importance of considering profession-specific needs in housing design. The results suggest that the existing Indonesian National Standards (SNI) for housing and settlements need to be updated. The current standards focus primarily on minimum space requirements, but they should be expanded to include factors related to the homeowner's profession, which significantly shape the character of the design. Integrating these factors would lead to more personalized, functional, and sustainable housing designs.

The development of information technology in this modern era means that people increasingly need things in life, especially with the increasing prevalence of mobile phone technology and other smart phones which are widely distributed in society. This technology makes everything more efficient and easier. Protection of children's data on social media, especially on the social media platform TikTok, is an issue that is increasingly occurring in the digital modernization realm. With the rapid growth of children's users who are increasingly connected to various online platforms, although TikTok provides space for expression and creativity, on the one hand, TikTok also presents various risks related to the collection and misuse of children's personal data. The data collected on this platform, which will include information such as location, content data preferences, and social interactions, will ultimately be used for advertising purposes and can even be misused by irresponsible parties spread across the Tiktok platform. This article aims to explore aspects of protecting children's personal data on TikTok, as well as including the policies implemented by TikTok and the government.

This study aims to analyze the influence of ethnic relations on the political orientation of the community in Simpang Selayang Village, Medan City. The research method used is descriptive qualitative with data collection techniques through interviews and documentation. The data analysis techniques applied include data reduction, data presentation, and data verification according to Miles and Huberman. This study focuses on two main problem formulations, namely the influence of ethnic relations on political issues and the influence of ethnic relations on political orientation. The results of the study indicate that ethnic identity plays an important role in determining individual political preferences. Ethnic identity serves as a frame of reference that guides political behavior, including in general elections and other political participation. Solidarity between ethnic groups often strengthens political support for candidates who have the same ethnic affiliation, creating a voting pattern that is strongly influenced by ethnic factors. The research findings also reveal that political issues that are relevant to the local community are influenced by the social and cultural context of each tribe. political programs that emphasize local economic development and preservation of tribal culture tend to get greater support. This suggests that understanding the socio-cultural context of ethnic groups is key to formulating effective and inclusive political policies. This study provides new insights into the dynamics of politics in a multi-ethnic society and emphasizes the importance of inclusive policies that take into account ethnic diversity to promote social harmony and political stability in Simpang Selayang Village.

In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing communication strategies to boost university brand awareness. The research method employed is a literature review, gathering and analyzing various sources related to this topic. The findings indicate that integrating digital analytics enables universities to gain deep insights into audience behavior and preferences, allowing for the crafting of more targeted marketing messages. Additionally, the use of digital analytics assists in measuring the effectiveness of marketing campaigns in real-time, facilitating more responsive strategy adjustments to market dynamics. The implications of this study highlight the importance for universities to adopt digital analytics technology in their marketing communication efforts to enhance brand awareness and competitiveness in the digital age.

This study analyzes the relationship between price and Universitas Gadjah Mada students in choosing residential accommodations. This study uses correlation methods with the independent variables such as discount, parking area, internet facilities, building quality, and cleanliness and also the dependent variable in the form price. Data refers to primary data from a survey in the form of a questionnaire. The research results show that all variables have an influence on prices and students' decisions in choosing residential preferences. This study also shows that the size of the parking area is the most influential variable on the preferences of Universitas Gadjah Mada students in choosing residential accommodations, where a large parking area increases interest and housing prices. Apart from that, building quality, environmental cleanliness, internet facilities, and discounts also have a significant influence, because they support students' economic, social, and emotional needs, as well as contributing to their comfort and quality of life.

This study aims to analyze the relationship between the sociological, psychological, and rational behaviors of retired members of the Indonesian Army (TNI AD) towards their presidential choices in the 2024 general elections in Kupang City. By focusing on these three behavioral aspects, the research seeks to uncover how these factors influence the political decisions of retired TNI AD personnel when determining their presidential candidate preferences. The research employs a quantitative approach, collecting data through questionnaires distributed to retired TNI AD respondents. Data analysis is conducted using the chi-square technique to evaluate the significant relationships between the sociological, psychological, and rational behaviors and presidential choices. The study involves a sample of respondents representing the retired TNI AD population in Kupang City. The analysis results indicate a significant relationship between the sociological, psychological, and rational behaviors of retired TNI AD personnel and their presidential choices in the 2024 elections. Sociological behavior, which includes ethnic identity and social involvement, significantly affects political preferences, while psychological behavior related to emotional closeness to supporting parties also shows a noteworthy impact. Additionally, rational behavior, which assesses the alignment of candidates' programs with voters' needs, influences decisions, highlighting the importance of these three aspects in the electoral choices of retired TNI AD personnel.

The main aim of this research is to dissect the influence of social media use on election preferences among Generation Z. By identifying patterns of interaction and exposure to political information through digital platforms, this research provides a sharper understanding of the role of social media in Generation Z. Z's political preferences in the environment. election in 2024. Therefore, it is hoped that this research will provide useful insights for politicians in designing effective and applicable political strategies to reach and understand Generation Z.    

In today's fast-paced, information-driven world, productivity is paramount for personal and professional success. Effective reading, a crucial cognitive process, significantly impacts knowledge acquisition, critical thinking, and innovation. This research offers an extensive examination of optimizing reading spaces to boost productivity. The study investigates the intricate relationship between reading environments and cognitive performance, considering factors like lighting, ergonomics, acoustics, spatial layout, and technology integration. These elements profoundly influence reader engagement, information retention, and cognitive load. Moreover, the study delves into environmental psychology's role in shaping concentration, creativity, and comfort within reading spaces. It analyzes the psychological effects of design elements like color, nature, and organization on cognitive processes. Understanding these responses empowers designers and individuals to tailor spaces for better focus and well-being. The integration of technology within reading spaces is explored, assessing digital platforms, interactive displays, and personalized content curation's benefits for efficient information consumption. It addresses challenges in balancing printed materials and digital resources. Additionally, the study considers personalized reading spaces' impact on diverse demographic groups, accounting for age, cognitive abilities, and preferences in design and customization. It emphasizes adaptable spaces catering to various needs and learning styles. This research offers a comprehensive view of reading spaces and productivity enhancement. By examining design elements, psychological factors, and technological integration, it provides insights for creating spaces that empower individuals to engage effectively with information, think critically, and achieve higher productivity in academic and professional endeavors.

The application of the VARK (Visual, Auditory, Reading/Writing, Kinesthetic) model in classroom management is a strategy that can offer a more inclusive and effective approach to increasing student achievement. This research aims to explore how the use of the VARK model can improve students' learning experiences and academic performance. The research method used is a literature study, involving analysis of various relevant sources regarding the VARK concept and its application in education. The research results show that by understanding various learning preferences, educators can design learning experiences that better suit students' individual needs. Through the application of various learning strategies, such as the use of pictures and diagrams for visual students, group discussions for auditory students, reading and writing assignments for students who prefer to learn through text, as well as practical activities or experiments for kinesthetic students, students can be more involved in learning and gain a deeper understanding. This research also emphasizes the importance of flexibility in teaching, adapting to changes in student learning preferences, and evaluating the effectiveness of the learning strategies used. Although the VARK model has the advantage of providing guidance for inclusive teaching, it is important to remember that students' learning preferences may change and that various factors also influence their academic performance.

This research investigates educators' ability to identify young children's learning preferences to facilitate personalized learning in early childhood education. Through this study, we explore the extent to which educators can recognize diverse learning styles and implement learning strategies that suit children's individual needs. This case study focuses on the implementation of an independent curriculum at Unesa 1 Labschool Kindergarten as a framework for analyzing educators' efforts to support differentiated learning for each child.