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This study aims to analyze the management of young preacher (dai cilik) training in developing students’ preaching skills at SD IT Al-Washliyah Kelambir Lima Medan using a management function approach (*planning, organizing, actuating, and controlling*). This study employed a descriptive qualitative method, with data collected through in-depth interviews, participant observation, and documentation. The research informants consisted of the principal and teachers responsible for the young preacher training program. The collected data were analyzed systematically to describe the implementation of management functions in the young preacher training activities and their contribution to the development of students’ preaching skills. The results showed that planning was carried out through the development of a practice-based preaching curriculum, organizing was implemented through task allocation and regular scheduling, implementation focused on *public speaking* practice, sermon material preparation, and moral development, while evaluation was conducted periodically through student performance assessments. The implementation of this systematic training management contributed to the improvement of students’ preaching skills in cognitive, affective, and psychomotor aspects. These findings indicate that management functions applied in a structured manner play a strategic role in supporting the development of students’ preaching competencies at the elementary school level. Furthermore, continuous training provides opportunities for students to enhance their self-confidence, communication skills, and readiness to effectively deliver Islamic preaching messages

Human resource management (HRM) plays a crucial role in improving the quality of da’wah programs in mosques. This study aims to analyze the implementation of HRM in managing da’wah programs at Masjid Raya Pematang Siantar, as well as to identify obstacles and solutions to improve the effectiveness of da’wah activities. The research used a qualitative approach with interview, observation, and documentation techniques. Informants consisted of mosque administrators, preachers (da’i), and active congregants. The results showed that HRM in the da’wah programs already has a fairly clear organizational structure, but several aspects still need improvement. The recruitment of preachers is still conducted informally without clear competency standards, and there are no specialized training programs for preachers. Congregational participation also remains fluctuating. Another weakness is the minimal use of technology in disseminating da’wah information, as promotion is still carried out conventionally without optimizing digital platforms. In addition, limited funding and the lack of professional management personnel are major challenges. Solutions that can be implemented include improving preacher recruitment and training systems, utilizing technology in da’wah dissemination, and optimizing financial management through effective fundraising strategies. With better HRM implementation, da’wah programs at Masjid Raya Pematang Siantar are expected to operate more professionally and provide broader positive impacts on society

This study was motivated by the importance of understanding directive speech acts in the context of lectures as a form of effective da’wah communication in contemporary society. The purpose of this study was to identify and analyze the forms and functions of directive speech acts in Ustadzah Haneen Akira's lectures on the YouTube channel Sharing Ladies Day. The research method used is a qualitative descriptive approach with observation and note-taking techniques to collect data from sermon transcripts as the primary data source. The results show that the directive speech acts that appear include the functions of advising, commanding, prohibiting, requesting, and questioning, which are delivered in a gentle, polite, and persuasive style so that they are easily accepted by the audience. In addition, these speech acts reflect the speaker’s intention to influence, guide, and encourage listeners toward positive behavioral changes. This research provides benefits in enriching pragmatic studies, especially in the field of speech act analysis, and serves as a practical reference for preachers in delivering da’wah messages in a more communicative, contextual, and effective manner in the digital era.

Syiir is a series of beautiful and refined words composed through linguistic strength and rich imaginative expression. In the context of Islamic da’wah, syiir has long been used as one of the media or approaches by preachers (da’i) to convey religious messages to the community in a persuasive manner that touches emotional aspects. Explicitly, syiir has the ability to stimulate feelings, develop inner awareness, and instill moral and spiritual values, as reflected in various narratives and practices of earlier religious figures. This study, using an integrative–interconnective approach, aims to examine Madurese syiir composed by KH. Musfik Al-Karawi and broadcast through the amateur radio medium YG3AMP, with a focus on the level of community understanding and the resulting social impacts. The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and documentation to obtain a comprehensive understanding of the phenomenon. The findings indicate that the Madurese syiir by KH. Musfik Al-Karawi provides a good level of understanding for the community and generates various positive social impacts. One of the most significant impacts is the transformation of community behavior, reflected in changes from unfavorable attitudes to better ones, and from good behavior to even better conduct in daily life.

This study critically examines the emerging phenomenon of celebrity preachers as a significant form of religious commodification within the realm of digital da’wah. The rapid proliferation of social media has fundamentally transformed how religious messages are disseminated, with platforms like YouTube, Instagram, and TikTok becoming primary channels. Utilizing a quantitative methodology that combines comprehensive literature studies with online questionnaires distributed to social media users, this research investigates public perceptions regarding digital da’wah practices and high-profile preachers. The findings reveal a commodification process characterized by three key aspects: the tailoring of content to suit market preferences, the shift of audiences into active consumers, and the strategic construction of public images by preachers to sustain popularity. While respondents value the accessibility of digital da’wah, they strongly emphasize the necessity of ethical boundaries to preserve its spiritual essence. Consequently, digital da’wah requires sincerity, scholarly integrity, and moral responsibility to remain an authentic medium for Islamic teachings.