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Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.

Research objectives To find out strategies that can be implemented in developing community-based Ecotourism in Tipang village, Baktiraja District, Humbang Hasundutan Regency in 2023. To find out what factors support and inhibit the development of community-based Ecotourism in Tipang tourist village. Using a qualitative research method with a descriptive approach through in-depth interview techniques with informants. From the results of research conducted by researchers, the Tipang Tourism Village, Baktiraja District, Humbang Hasundutan Regency is still in the pioneering stage. Therefore, for the Tipang Tourism Village development strategy there are stages that must be carried out, especially the process of approaching the community and providing guidance to assist the community's human resources. As well as the existence of supporting and inhibiting factors in the community-based ecotourism development strategy, more attention must be paid by utilizing the potential of the Tipang Tourism Village. The strategies that have been implemented in the tourism community are: 1. Becoming a government partner in encouraging and disseminating tourism awareness among the community. 2. Providing participation in various related training, such as understanding what tourism potential is and also what it is like to develop a tourist village. 3. Mapping tourism potential, where Pokdarwis has data from every tourist location point in Tipang Tourism Village. 4. Create a tour package where this tour package has a tariff according to the tourist's trip in the Tourism Village and what the tourist's activities will be in the future. 5. Promoting tourism products carried out by Pokdarwis so that Tipang Tourism Village becomes increasingly well known and penetrates the outside world. Potential villages with culture and daily traditions of the community that can be developed as tourist village attractions. Through the factors that influence the development of this tourist village, there are attractions, amenities, accessibility and also superior human resources.

Logo rebranding training and mentoring as an effort to increase business competitiveness for MSMEs in Gebang Putih sub-district. Gebang Putih village is one of the villages in the Sukolilo sub-district. Gebang Putih sub-district has quite a number of MSMEs, some of which are quite large, but not a few are still pioneering. we identified one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs logo. Some MSMEs in the Gebang Putih sub-district still have a logo design that tends to be simple and there are even a number of MSMEs in the Gebang Putih sub-district that do not yet have a logo. Branding is something that is in a product or service such as a name, sign, symbol, logo, or a combination of all that aims to identify a product or service. the purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to shape public perception of a product being sold. Based on the above problems, a logo rebranding training and mentoring program was implemented for MSMEs in the Gebang Putih sub-district. The training and assistance is intended so that MSMEs can recognize the importance of branding and make their own logo designs more attractive.

Church planting is not a new thing in the journey of Christianity and has an important role to play in the continuation of God's work on earth. Church planting is one aspect that plays an important role in the growth of the church as well as something that the church must do, not only the church, but all believers, considering this duty and responsibility is contained in the Great Commission. David Garrison suggests 4 classifications of church planting, namely rapidly multiplying, indigenous, church planting and in tribal groups. The segmentation of church planting is aimed at both unbelievers and believers who are immature in faith and unshepherded. In new church planting, the above are important factors that will help new churches grow and develop well. However, the sociological factors seen in new church planting vary depending on the case being analyzed, but God does not ignore the physical needs of people. When Jesus ministered in the world, He performed many social acts, such as healing diseases and feeding people. Evangelism is not one of our efforts to separate them from their culture, we still live culturally and maintain that culture, but our job is to straighten their path from the wrong to the right path, namely the Lord Jesus Christ who is the Savior of mankind. We must keep and preserve the culture, but it is the wrong way and understanding that we must correct.