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This study examines the implementation of a hybrid learning model to enhance sharia marketing skills through social media and mobile applications among creative economy actors. By combining online and face-to-face learning, the model aims to provide flexibility and a comprehensive learning experience aligned with sharia principles such as honesty and business ethics. This literature review analyzes supporting factors, challenges, and the effectiveness of hybrid learning in the context of sharia-based digital marketing. Findings indicate that hybrid learning significantly improves digital competencies and sharia marketing skills, provided there is adequate technological infrastructure, adaptive curriculum, and sufficient mentoring. Social media and mobile applications are proven effective tools for market expansion, yet challenges in technology access and digital literacy must be addressed to fully optimize digital marketing potential in accordance with Islamic values. The study offers strategic recommendations for developing relevant and practical sharia marketing training in the digital era.

The purpose of this study was to determine the relationship between increasing skills, self-motivation and workforce supply strategies that directly and indirectly affect HR career development through work productivity as an intervening variable. This study only describes the effect of career advancement through skill improvement, HR self-motivation and labor supply strategies by the government that affect HR work productivity, where skill improvement, self-motivation and workforce provision are government programs to help improve career advancement through work productivity. . The novelty of this research is improving skills, self-motivation and strategies for providing manpower to increase HR careers and work productivity. The research method used in this research is descriptive quantitative research method using path analysis. Partially, only the skill improvement and self-motivation variables have a positive and significant effect on the work productivity variable and the HR career improvement variable. Meanwhile, simultaneously, the variables of increasing skill and self-motivation have a positive and significant effect on the work productivity variable through the HR career improvement variable as an intervening variable. With the increase in the skills possessed by HR, they will always motivate themselves to be better and can increase their competence, so that it will affect their ability to be productive, so as to be able to create work productivity of each individual which leads to increased employee performance.