Publication Search

In response to the escalating challenge of packaging waste in the beauty industry, The Body Shop Indonesia has implemented a Green Marketing Mix through its Bring Back Our Bottles (BBOB) and Refill Station programs. This study aims to analyze the strategic implementation of this approach, assess consumer perceptions and engagement, and explore the inherent challenges and opportunities for future development. Employing a qualitative case study approach, the research collected data from five respondents who are The Body Shop consumers with prior participation in either the BBOB or Refill Station programs. Data were gathered through semi-structured interviews, observation, and a comprehensive literature review. Thematic analysis was subsequently performed, with findings validated through source and method triangulation. The results indicate that The Body Shop’s Green Marketing Mix has been effectively implemented, particularly in the elements of product (environmentally friendly packaging), promotion (campaigns via digital and print media), and physical evidence (store design that promotes a natural ambiance). Despite positive consumer responses and a strengthened brand image, persistent obstacles were identified, including limited access to program locations and insufficient information dissemination. The programs were found to be effective in enhancing customer loyalty and hold significant potential for expansion, particularly through targeted education and collaborative initiatives with youth communities. This study recommends expanding the programs’ geographical coverage, strengthening digital communication, and establishing strategic community partnerships. The findings are expected to make a meaningful contribution to the development of sustainable green marketing strategies within the beauty industry.

Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas. These findings can also serve as a guide for implementing sustainable business strategies in the MSME sector in other major cities.

The development of educational tourism villages is one of the sustainable tourism strategies that integrates learning activities, environmental conservation, and local community empowerment. This study aims to analyze the potential and development strategies of Belawa Village as an educational tourism village in Cirebon Regency. The research employed a qualitative method with a case study approach. Data were collected through field observations, in-depth interviews with managers and community members, and literature review. The results indicate that Belawa Village has strong tourism potential, particularly in educational tourism based on the conservation of the Belawa softshell turtle (Amyda cartilaginea), nature-based tourism, and local cultural tourism. Educational activities such as outing classes, animal introduction programs, environmental education, and cultural arts training have been implemented and fulfill the elements of something to see and something to do in educational tourism. However, the development of this educational tourism village has not yet been optimal due to limitations in destination management, supporting facilities and infrastructure, promotion, and human resource capacity. Therefore, integrated development is required through the packaging of educational tourism attractions, improvement of human resource competencies, provision of supporting facilities, and collaboration among the government, community, academics, and tourism stakeholders. The development of Belawa Village as an educational tourism village has the potential to provide economic, social, and educational benefits while supporting environmental conservation and strengthening local cultural identity.

This study examines Japanese advertising and product-information texts on Shiseido Japan’s official website (www.brand.shiseido.co.jp) that grammatically prevent readers from construing statements as universal claims (“always” or “true for everyone”). It addresses two problems: how universal readings are blocked through grammatical construction in this register, and how the main blocking mechanisms differ in limiting generalisation and managing scope. The data consist of sentence-level usage, precautionary, and quality-related statements that plausibly invite broad general interpretations. Seven analytically representative tokens are used as illustrative evidence, covering wake-negation, baai-based case framing, and event/occasion packaging with V-ru koto ga aru, including rare-event calibration with mare ni and layered conditional framing. The study employs qualitative, theory-driven grammatical analysis focusing on clause structure, embedding, nominalisation, connective relations, and the compositional contribution of key markers. The results identify recurring templates with distinct structural signatures. Wake-negation blocks over-strong uptake by denying a candidate inference (…to iu wake de wa arimasen). Case framing with baai shifts categorical commitments into situation-restricted possibility (…baai ga arimasu), including complex variants that add causal linkage, avoidance marking, and directive closure. Event/occasion packaging with koto plus existential predication (…koto ga arimasu) presents anomalies as contingent occurrences, and it can be triggered by causal conditions (e.g., temperature change) or conditional frames (…to). Rare-event marking with mare ni further calibrates frequency and often co-occurs with contrastive reassurance about quality. Overall, universal-blocking emerges as a set of non-redundant grammatical routes that constrain inference, situational domain, and event profiling in a compact public informational genre.

This study aims to analyze the influence of product quality on consumer satisfaction in the Kipang Sisera Panyabungan Business. The research method used is a quantitative approach with data collection techniques through observation, interviews, and questionnaire distribution to 96 respondents who are customers of Kipang Sisera. The data obtained were analyzed using validity, reliability, and regression analysis tests with the help of SPSS 25. The results of the validity test showed that all items in the questionnaire were valid with a rtable value of > (0.1689), while the results of the reliability test using Alpha Cronbach showed a value of > 0.60, which means that the research instrument is trustworthy. The results of the partial regression test (t-test) showed that product quality had a positive and significant effect on consumer satisfaction with a significance value of 0.000 < 0.05. The determination coefficient (R²) test showed that product quality contributed 62.9% to consumer satisfaction, while the rest was influenced by other variables that were not studied in this study. These findings indicate that improving product quality, both in terms of taste, packaging, and quality consistency, is very important in maintaining consumer satisfaction and the sustainability of Kipang Sisera's business in the midst of market competition.

The development of value-added corn-based beverages representation an emerging opportunity within the agribusiness sector, particularly for student-led entrepreneurial initiatives seeking to utilize local agricultural resources. This study examines consumer perceptions of Zeagrain corn milk, a sweet-corn-derived drink positioned as a healthy, practical, and affordable alternative within the ready-to-drink market segment. The research aims to identify key attributes influencing consumer interest, evaluate perceived product performance, and assess the potential competitiveness of Zeagrain as a new agribusiness product. Data were collected using an online quantitative survey targeting respondents aged 17–35 years who represent potential urban consumers. The questionnaire measured demographic characteristics, consumption patterns of similar beverages, perceived importance and performance of product attributes, and purchase intention. The findings are expected to provide insights into consumer expectations regarding taste, packaging, nutritional value, and price. The results further serve as empirical input for improving product development strategies and enhancing the market readiness of Zeagrain. Ultimately, this study contributes to strengthening the commercialization prospects of corn-based beverages and supports innovation efforts among young agripreneurs seeking to optimize local commodities.  

This community service activity aims to enhance the creativity of UIN Palangka Raya students by producing functional herbal tea bags using cat's whiskers (Orthosiphon aristatus) and lemongrass (Cymbopogon citratus). The activity was implemented using a Participatory Action Research (PAR) approach, emphasizing active student participation in all stages of the production process. Participants, third-semester students of the Biology Education Study Program, were introduced to the health benefits of both herbs and were encouraged to practice drying ingredients, weighing formulations, and packaging the products. The results of the activity indicated that students gained a comprehensive understanding of the bioactive compounds in cat's whiskers and lemongrass, proper processing techniques to maintain ingredient quality, and the ideal formulation for making herbal tea bags. Students were also able to produce safe, hygienic, and functional tea bags. This activity has proven effective in enhancing students' knowledge, skills, creativity, and ability to develop innovative products based on local natural ingredients.

This community service program aims to describe the implementation and impact of “Persekutuan Hamba Tuhan,” a diaconal initiative conducted by GBI Jemaat Kasih Surabaya to support 80 pastors serving in small congregations around the M3 area of Surabaya. The background of the program stems from ongoing socioeconomic challenges affecting church ministers in the post-pandemic period, particularly those serving in churches with limited resources and unstable financial support. Using a descriptive qualitative approach, data were collected through observation of the program activities, documentation of the distribution process, and testimonies from both recipients and church members. The results show three major outcomes. First, the distribution of food packages and basic daily necessities significantly reduced the economic burden of the participating pastors, providing a sense of relief and stability for their households. Second, the program strengthened congregational solidarity, as more than fifty church members actively engaged in fundraising, packaging, and direct service, building a stronger culture of compassion and shared responsibility. Third, the fellowship activities—consisting of worship, preaching, prayer, and personal encouragement—provided emotional and spiritual strengthening that renewed the pastors’ motivation and confidence in their ministry. Overall, this program demonstrates that integrated diaconal service combining material aid, spiritual encouragement, and relational support can offer meaningful impact for vulnerable church ministers. The findings also highlight the potential of this model to be replicated in other church settings as a holistic, community-based ministry approach. It is recommended that future programs expand coverage, incorporate long-term follow-up, and explore empowerment components to enhance sustainable impact.

This study aims to determine the effect of price and promotion on purchasing decisions for Aguen brand Bottled Drinking Water (AMDK). The method used is quantitative descriptive research with SPSS 26 analysis of 96 respondents. The results of the study indicate that the price variable (X1) has a significant effect on purchasing decisions (Y), with a calculated t value of 9.360 and significance (0.00<0.05). Likewise, the promotion variable (X2) has a significant effect on purchasing decisions (Y) with a calculated t value of 6.085 and significance (0.00<0.05). Simultaneously, price (X1) and promotion (X2) also have a significant effect on purchasing decisions (Y), with a calculated F value of 107.470 and significance (0.00<0.05). The coefficient of determination (R²) value of 0.698 indicates that 69.8% of the variation in purchasing decisions can be explained by price and promotion factors, while the remaining 30.2% is influenced by other factors not examined in this study.

This study aims to explore how religious Muslim students interpret halal labels on product packaging and how these interpretations influence their consumption behavior. In the context of increasing awareness of halal product importance, halal labeling is not just a symbol of religious law, but also a guarantee of quality, safety, and trust. The research uses a descriptive qualitative method phenomenological approach, involving students from UIN Prof. K.H. Saifuddin Zuhri Purwokerto who were selected through purposive sampling. Data was collected through semi-structured interviews, literature study, and documentation, then analyzed using thematic analysis. The findings reveal that highly religious students tend to be more selective, careful, and responsible in choosing products, prioritizing those with halal certification even when priced higher. The halal label provides psychological comfort and certainty that the product aligns with Islamic principles. Additionally, a strong understanding of halal labels increases consumer loyalty and supports the growth of the halal industry through rising demand for certified products. Thus, the halal label plays a significant role in shaping the consumption patterns of religious Muslim students and contributes to the broader development of the halal industry in Indonesia.

Management of household waste in Final Disposal Sites (TPA) faces a serious problem, where most of the waste accumulates and is difficult to decompose due to its complex nature. This condition substantially inhibits natural decomposition processes and limits the effectiveness of recycling efforts. Pre-processing operations, such as sorting and crushing, which are still dominated by manual methods, are proven to be inefficient, high-risk, and require large allocations of land resources and manpower. Therefore, automated technological innovation is needed to facilitate the efficient separation of organic components from inorganic materials (packaging). This research was conducted to determine the design and structural strength analysis of a hammer mill type depackaging machine, carried out using Solidworks software. Structural analysis simulation utilizes Finite Element Analysis (FEA) to determine the structural strength of the machine. The specifications of the hammer mill type depackaging machine include a capacity of 3000 kg/hour, a hammer mill input power of 12 KW, and a rotational speed of 2500 rpm with a torque of 34.54 Nm. Meanwhile, the screw conveyor input power is 0.75 KW and the rotational speed is 20 rpm. The FEA simulation analysis results for the hammer mill type depackaging machine showed that the maximum Von Mises stress value recorded is 3,022×10^7   N⁄m^2 , the maximum displacement value measured is very minimal, namely 2,793×10^(-1)  mm, and the Factor of Safety (FOS) obtained is 8.3. This FOS value significantly exceeds the required minimum safety limit (>3), confirming that the machine design has optimal reliability, fatigue resistance, and structural integrity for operation under intensive working conditions at the TPA. The conclusion of this study indicates that the engineering design of this hammer mill type depackaging machine is safe and meets structural technical requirements to proceed to the implementation phase, potentially becoming a sustainable technological solution in improving the efficiency of waste pre-processing.

This study aims to analyze the effect of brand image, packaging, and digital marketing on consumer purchasing decisions for the Loloh Cem-cem Ibu Kunil product in Penglipuran Tourism Village, Bangli Regency. The background of this research is based on the phenomenon of increasing competition among MSMEs and the importance of effective marketing strategies to enhance purchasing decisions. This study employs a quantitative approach with an associative research type. The research population consists of consumers of Loloh Cem-cem Ibu Kunil, with a total sample of 160 respondents obtained through purposive sampling techniques. Data were collected using questionnaires, while data analysis was conducted through multiple linear regression. The results show that brand image, packaging, and digital marketing have a positive and significant effect on purchasing decisions. Partially, brand image has the most dominant effect compared to the other variables, followed by packaging and digital marketing. Simultaneously, the three independent variables explain the variation in purchasing decisions with a coefficient of determination (R²) value of 34.2 percent. These findings emphasize the importance of strengthening brand image, optimizing packaging design, and utilizing digital marketing strategies to enhance consumer purchasing decisions, particularly for local traditional beverage products.

The halal status and price of a product significantly impact purchasing decisions. For example, Kropinka. The products offered have received halal certification from the relevant authorities. On the other hand, Kropinka also has a price difference compared to commonly sold coffee in the market. However, the demand for Kropinka is very high, leading Kropinka farmers to state that they struggle to meet the demand due to the sometimes insufficient supply of Kropinka. This situation makes Kropinka a suitable subject for research. The research methodology employed in this study is a quantitative method. The quantitative research method involves a specific population or sample. The data collected utilize research instruments and data analysis employs numerical (statistical) methods aimed at hypothesis testing applied to examine significance and hypothesis results. The review of the t-statistic shows 1.96, indicating that H0 is rejected. For the probability value, observing the p-value of 0.05, H0 is rejected. Thus, it can be concluded from this research that Variables X1 and X2 have significant values due to the p-value of 0.05. Based on the results of the conducted study, the following conclusions can be drawn: 1. The halal label present on KROPINKA product packaging has a relationship and significantly influences the purchasing decision of KROPINKA products, as indicated by a significance level of 0.024 < 0.05. This evidence demonstrates that the presence of halal labeling on KROPINKA products provides a positive value that significantly impacts consumers' purchasing decisions. 2. The varied prices of KROPINKA products corresponding to the types of products have a relationship and significantly influence the purchasing decision, as indicated by a significance level of 0.000 < 0.05. This further proves that the price The diverse range of products from KROPINKA provides a positive value that has a significant opportunity to influence consumer purchasing decisions. Additionally, halal labeling and pricing have a relationship and simultaneously exert a significant influence on the purchasing decisions of KROPINKA products

In the modern industrial world, robots like mechanical arms in automotive factories or packaging lines must move quickly and safely. For this, a real-time operating sistem (RTOS) is needed—think of it as a "super-fast brain" that ensures the robot reacts instantly to commands, without delays or errors. This paper analyzes popular RTOS like FreeRTOS and VxWorks for controlling industrial robots, focusing on evaluating performance (speed of operation) and stability (long-term reliability). We conducted tests in a lab using a simple robot that moves its arm to pick up objects. Performance was measured by response time (how quickly the robot stops when encountering an obstacle, ideally under 10 milliseconds) and throughput (how many tasks it can complete per second). Stability was checked through simulations of disruptions, like heavy loads or interfered sensor signals, using metrics such as error rate and time variation (jitter). Results show that FreeRTOS is more efficient for small, affordable robots, with high performance (average response time of 4 ms) but moderate stability (5-10% errors during overload). In contrast, VxWorks excels in stability (errors <2%, stable for up to 95% of tasks on time) for large factory robots, though it requires stronger hardware. Our analysis uses simple models like graphs and repeated tests, without complex formulas, to prove that the right RTOS can boost production efficiency by up to 25% and reduce accident risks.

Initial survey results show that consumers in the Makale region have specific preferences for tempeh packaging and quality, but business actors have not incorporated these preferences into their production and marketing strategies. This gap calls for an intervention to develop a strategy based on a systematic, contextual mapping of consumer preferences. Using a mixed methods approach with an explanatory sequential design, the study was conducted in two stages: first, quantitative data collection and analysis, followed by qualitative data collection and analysis to clarify and deepen the results. The study found that consumer preferences for Jeslyn tempeh are primarily influenced by sensory qualities (taste, texture, aroma), cleanliness, affordability, hygienic packaging, distribution ease, and promotion. The Likert scale analysis showed that most indicators had an average value above 4.20 (percentage index > 84%), indicating high to very high consumer satisfaction. Taste (mean 4.52; index 90.4%) and texture (mean 4.44; index 88.8%) were the most influential factors, followed by price and cleanliness. Consumer loyalty is built through consistent quality and emotional attachment to local products. Producers should maintain product quality, improve hygiene, introduce simple innovations, and use social media for cost-effective promotion.

This study aims to investigate the impact of packaging type and storage temperature on the physical, chemical, and sensory properties of chili blocks during storage. Additionally, the study aims to identify the optimal packaging and storage temperature combination, as well as to characterize the quality attributes of chili blocks. The experimental design employed was a Completely Randomized Design (CRD) in a factorial arrangement with two factors: packaging type and storage temperature. In this study, using aluminum foil as primary packaging, PP plastic packaging, and paper as secondary packaging, and 3 treatment storage temperatures, each repeated as many as 3 trials, so that it has 18 experimental units. Data analysis using ANOVA with Duncan's Multiple Range Test (DMRT)at a significant level of 5% using the SPSS18 program. The results showed that secondary packaging types and storage temperatures did not significantly affect physical properties (moisture content) and organoleptic properties (color, aroma, texture), but significantly affected the chemical properties (pH, vitamin C, ash content) and secondary packaging types the good for chili block is alufo + plastic packaging and refrigerator storage temperature (10oC), and good chili block characteristics are: Refrigerator storage (temperature 10oC) with alufo + plastic packaging: lowest physical properties (moisture content) 27.29, chemical properties (lowest pH 5.23, Vitamin C 12.91 and ash content 6.35).

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.

Kramat Village, located in Tlanakan District, Pamekasan Regency, is a coastal area with abundant fisheries resources, one of which is fish paste (petis ikan), a long-standing local product. However, the processing businesses in this village still face challenges, particularly in terms of simple packaging and traditional marketing patterns, making it difficult to compete in modern markets. To address these issues, the Community Service Program (KKN) of Universitas Madura implemented training and mentoring focused on packaging innovation and the introduction of digital marketing strategies. The implementation methods included field observations, interviews with business actors, training to improve product quality, trial application of new packaging, and program evaluation. The results indicated significant improvements in product packaging quality, entrepreneurial skills in branding, and the utilization of social media as a promotional tool. A key achievement was the shift in entrepreneurs’ mindset from merely producing for local consumption to targeting broader markets. The program’s contribution lies in producing more competitive fish paste products, enhancing entrepreneurial literacy among the community, and strengthening the competitiveness of local MSMEs. Therefore, this KKN activity not only creates short-term impacts but also opens opportunities for sustainable community economic development.

Waste cooking oil that is disposed of without treatment can cause environmental pollution and endanger human health if continuously ignored. One innovative solution with economic value to address this problem is by producing mosquito-repellent aromatherapy candles. This activity, titled “LAMITA,” was carried out through entrepreneurship training and socialization provided to students and MSMEs (Micro, Small, and Medium Enterprises) in Banyumuncar, Banyuraden Village, Gamping, Sleman, Special Region of Yogyakarta. The training introduced techniques for processing unused cooking oil into eco-friendly mosquito-repellent aromatherapy candles, while also developing participants’ entrepreneurial skills. Students and MSME actors were guided step by step, starting from oil purification, mixing natural essential oils, to candle molding and packaging. The purpose of this activity was not only to promote environmental awareness but also to encourage creativity and innovation in producing high-value products from waste materials. The results showed that participants gained increased knowledge and skills in entrepreneurship, as well as awareness of the importance of managing waste responsibly. This activity highlights that entrepreneurship training combined with environmental sustainability can empower communities to generate economic benefits while contributing to health and ecological protection.

Chicken and processed products like dimsum are susceptible to rapid spoilage due to their high water and nutrient content. This makes it difficult for consumers to directly assess a packaged product's freshness. To address this, a novel smart packaging solution using a biodegradable film infused with anthocyanin extract from butterfly pea flowers (Clitoria ternatea) as a visual freshness indicator was developed. The primary objective of this research was to evaluate the effect of three different anthocyanin concentrations (3%, 5%, and 7%) on the film's physical properties and its ability to change color in response to spoilage over a three-day storage period. The research results showed that the film with a 7% anthocyanin concentration had the best physical properties, with a thickness of 0.092 mm, a tensile strength of 8.66 MPa, 14.99% elongation, 62.59% water resistance, and 100% biodegradation. The anthocyanins successfully changed color in response to the freshness level of both chicken meat and dimsum throughout the storage period.