Publication Search

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

This study aims to analyze the increase in productivity of Leucophyllum frutescens through the greenhouse cutting method and its impact on the financial performance of Hara Nursery. Hara Nursery faces problems in the sale of Leucophyllum frutescens plants, where market demand cannot be met optimally and the production process is inefficient. To address these issues, the greenhouse cutting method was applied as a solution to improve plant productivity. Based on the results of a one-sample Z test, this method showed an effectiveness increase with a success rate of 64%, 14% higher than the company’s standard of 50%. Additionally, financial analysis showed significant increases in the company’s revenue and profit after the business development. Revenue increased from IDR 144,000,000 to IDR 300,000,000, while profit rose from IDR 52,044,348 to IDR 126,932,395. Based on the R/C ratio analysis, this business is considered feasible and profitable with the R/C ratio increasing from 1.6 to 1.9 after the business development. ROI analysis shows an 18% improvement after additional investment. The results of this study suggest that Hara Nursery continue and expand the use of the greenhouse cutting method as an effective investment strategy to increase productivity and profitability sustainably.

Indonesia is a country with highly diverse flora, ranking second in the world for its megabiodiversity. Araceae is a group of monocotyledonous Angiosperms characterized by flowers arranged in a spadix surrounded by a spathe, with either unisexual or bisexual inflorescences. This study aims to examine the diversity, distribution patterns, and utilization of Araceae species in the Bumi Sahaja Village Forest, using purposive sampling techniques with station placements based on forest types. The research findings show that there are 668 Araceae individuals, divided into 13 species, with moderate diversity and an even distribution pattern. Schismatoglottis calyptrata has the highest importance value, which is 47.14. In conclusion, 13 species of Araceae have been identified, with moderate diversity at each station, even distribution patterns, and two Araceae species used as ornamental plants, namely Alocasia lauterbachiana and Monstera adansonii.

Euphorbiaceae is a group of plants often referred to as the sap tribe. Euphorbiaceae can be used as food, firewood, medicinal plants, building materials and also as ornamental plants. This study aims to determine the distribution of species from the Euphorbiaceae family located in Mekar Mulya Village, Panyileukan District, Bandung City. The method used, namely the direct exploration method by observing morphological characteristics, species, the number of each species and distribution patterns. The results showed that there were 6 species of plants included in the Euphorbiaceae family, including 21 individuals of  Euphorbia milli, 52 individual of Sauropus androgynous, 108 individuals of Manihot esculenta, 7 individuals of Codiaeum variegatum, 3 individuals of Euphorbia tithymaloides and 6 individuals of Acalypha siamenis.

This study aims to analyze the marketing strategy of orchid ornamental plants in South Tangerang, especially in the context of opportunities and challenges faced by local producers. Conducted in December 2023, this study took objects from 10 housewives cultivating orchid ornamental plants in South Tangerang City. The method used is descriptive qualitative, by conducting in-depth interviews and observations of local producers to understand the marketing strategies they use, as well as identifying opportunities and challenges faced in marketing their products. The results showed that local producers used a variety of marketing strategies, including local exhibitions, online sales, and cooperation with local florists. However, there are several challenges faced, including limited market access, price competition with imported products, and lack of understanding of digital marketing. In-depth discussions are conducted to evaluate effective marketing strategies and overcome the challenges faced. The implications of this research highlight the importance of developing innovative and adaptive marketing strategies for local producers in the face of increasingly fierce market competition. Recommendations include improving market access through cooperation between local producers, training on digital marketing, and improving local product branding to increase competitiveness in local and international markets. Thus, this research contributes to strengthening the local orchid cultivation sector in South Tangerang.

The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development and coaching. This program has stages of selection and training (coaching) which are expected to have a positive impact on students starting to develop their knowledge and skills in becoming entrepreneurs. Students at the University of 17 August 1945 Surabaya have the opportunity to take part in this program with an innovative effort to use coconut tree waste to make high-value coconut bonsai ornamental plants based on Sociopreneurship to also support the government in the G20 Presidency program and have the same goals as several SGDS points. This P2MW is located on the 17 August 1945 Surabaya University campus as the beginning of the process of creating and developing innovative designs which will then be competed at the KMI EXPO 2023 National level which is located at Undiksha Bali.

Invasive plants are plants that can reproduce quickly and can pose a threat to biodiversity. An inventory was carried out to determine the types of invasive plants in the Cipadung Permai complex, Cibiru District, Bandung City. Inventory was carried out using a purposive sampling method combined with area exploration. Recording and identification based on relevant sources is carried out. From the results of observations, 14 species from 12 different families were found. Some of the invasive plants found were used by residents as ornamental plants.

Aglaonema plants (Aglaonema spp.) are popular ornamental plants that are famous for the beauty and diversity of their leaves. However, pest attacks can disrupt the growth and beauty of this plant. An alternative to controlling pests is to use vegetable pesticides. This research aims to test the effectiveness of organic pesticides derived from bintaro fruit extract and the effect of using banana peels as a leaf polish on Aglaonema plants. Bintaro is a potential source of botanical pesticides because it contains compounds that inhibit insect feeding. On the other hand, banana peels, which are often overlooked, actually have the ability to naturally enrich the leaves because of their nutritional content. This research used a randomized block design (RAK) with six different treatments, including a control without treatment and chemical pesticide treatment as a comparison. The results of the study showed that bintaro fruit extract had no real effect on aglaonema pest attacks, P4 treatment had a real effect, with the highest number of respondents, but P3 treatment tended to give a duller leaf shine. These results show that the use of the botanical pesticide Bintaro fruit extract did not have a significant effect in killing Aglonema pests, but P2 and P3 treatments had a better effect than other treatments in dealing with pests and P4 treatment was the best in shining Aglonema leaves.

Betel is a native Indonesian plant that grows creeping or protruding on the trunk of other trees. Not only for ornamental plants, betel leaves are also believed to be able to overcome various diseases. Betel leaf can also be used for vaginal discharge whose healing properties have been clinically tested. A woman is more prone to vaginal discharge during pregnancy because during pregnancy there are hormonal changes which one of the factors is an increase in the amount of fluid production and a decrease in vaginal acidity. Objective: To determine the effect of giving betel leaf boiled water to reduce vaginal discharge in pregnant women. Method: This type of research is a quasy experiment with a non equivalent control group. The study was conducted by providing intervention in the experimental group in the form of betel leaf decoction, while in the control group was not given. Results: In the experimental group, the difference in healing leucorrhoea had an average of 13.1. In the control group, the difference in healing vaginal discharge had an average of 7.9. The results of the statistical test obtained a p value of 0.015 < α (0.05), so there was a difference in the difference in healing leucorrhoea in the experimental and control groups at the Wulan Mardikaningtyas, Amd.Keb PMB in Sukoharjo City (p = 0.015). Conclusion: Betel leaf boiled water is effective for reducing vaginal discharge in pregnant women.