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The advancement of information technology has a major impact on life, especially in the business world. Business in the current era can no longer be run like in the past. Technology is a mainstay in running a business today which changes the direction of digital product marketing practices or digital marketing. Digital marketing opens communication between potential consumers and sellers that can be done without distance and time constraints. However, the facts on the ground state that there are still some MSMEs that only rely on conventional marketing activities by opening shops to serve consumers/buyers face to face directly. In the current digital era, these MSME actors have not utilized technology to carry out digital marketing, so the number of consumers is limited only to the area around the MSME. This community service aims to expand the reach of sales and increase the sales turnover of ARISTA MSMEs in Kalianget Timur Village, Kalianget District, Sumenep Regency through training and mentoring using digital marketing. This community service activity uses a qualitative method as an approach to the case with ARISTA MSMEs engaged in the home industry of kitchen equipment. The output of this service includes having an online store on social media (Instagram and Facebook) as a digital marketing strategy so that it can expand sales reach and increase sales turnover for ARISTA MSMEs.

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.