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Rezzi Hidayati; Zaenal Wafa

Jurnal Pengabdian dan Solidaritas Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This service aims to assist Micro, Small and Medium Enterprises (MSME) traders in increasing sales and managing their finances through the introduction of financial technology (fintech) and the utilization of the Facebook Marketplace e-commerce platform. This service was carried out in response to the challenges faced by MSMEs in the digital era, especially in the aspects of increasing sales and efficiency of financial management. This service activity involves direct training and assistance to MSME players in Wanayasa District, Banjarnegara Regency. The stages of training activities include 1) survey 2) training and mentoring 3) results and evaluation. This training activity is an introduction to the basics of fintech, how to access and utilize fintech services for financial management, as well as marketing and sales strategies through Facebook Marketplace. The results of this activity show an increase in the ability of MSME traders to use fintech to better manage their finances, including in terms of transaction recording, cash flow management, and access to digital financial services. In addition, the merchants also succeeded in increasing the visibility and sales of their products through Facebook Marketplace.Thus, the introduction of fintech and the utilization of Facebook Marketplace are proven to support the optimization of sales and financial management of MSMEs.

Hawwa Nasywa Aqillah; Mohamad Satrio Agung; Roy Martin; Agus Sukirno

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses counseling on the important role of marketplace platforms in helping product marketing in Bandung Village, Banjar District, Pandeglang Regency, Banten, Indonesia. The purpose of this counseling is to increase the understanding of the village community on how to effectively use the marketplace to expand market reach, increase sales, and support the local economy. With the development of technology, the use of marketplaces is a strategic solution in facing increasingly fierce market competition. This counseling provides practical guidance to local business actors on the steps to start an online business, digital marketing strategies, and tips for successfully selling on marketplace platforms.

I G A Krisna Lestari; Ni Ketut Bintang Winantari Ningsih; Pande Putu Juniarta

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The rapid era of technology plays an important role in driving new entrepreneurship. The aim of the community service activity to be conducted is to foster an entrepreneurial spirit and increase knowledge about the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace. The community service activity will be held at SMKN 4 Denpasar. The participants are students of SMKN 4 Denpasar. The problem faced by the school is the lack of training activities related to entrepreneurship. The solution offered to the partners is to provide training to build an entrepreneurial spirit. The method used in this community service activity includes socialization or counseling, discussion, simulation, and application. The results of the community service activities that have been carried out are that the students of SMKN 4 Denpasar have knowledge and are able to create business concepts through the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace.

Alfin Muslikhun; Rowiyani Rowiyani; Mukhlidin Mukhlidin; Khansa Aulia Anissa'adah

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Canva and PIXLR are applications that can be operated through computers and smartphones. Many people have not been able to maximize the potential of this application to become a support in creating content in entrepreneurship. MSME players in the Ngaliyan Kendal urban village area, on average, have not used a combination of Canva and PIXLR applications in creating content to promote their products on social media and marketplaces. The Canva application in maximum use must be paid (pro) so that by combining the combination with the PIXLR application can get maximum results without having to pay (pro). This community service activity aims to provide knowledge to MSME players in the Ngaliyan village area on how to maximize the Canva application with PIXLR to produce good content without having to pay (pro). This community service activity is expected to be able to improve the skills of MSME players so that they can create the right content so that they can minimize costs and improve the performance of both themselves and their businesses. The results of this activity are that MSME players install and operate the Canva and PIXLR applications for every content creation. MSME players feel very helped because without having to subscribe to pay (pro) it turns out that they can get results almost equivalent to subscribing (pro).

Sri Suyati; Khamimah; Siti Aminah

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Desa Meteseh, Kecamatan Tembalang, Kota Semarang memiliki potensi besar di bidang batik dan makanan olahan. Salah satu kelompok pengrajin, batik Sanggar Tapak Dara, mengalami penurunan penjualan dan kurangnya daya saing. Untuk mengatasi masalah ini, direncanakan pelatihan dan pendampingan. Tujuannya adalah meningkatkan pendapatan, motivasi, ketrampilan menggunakan media sosial dan Marketplace dalam memasarkan, serta daya saing anggota pengrajin. Manfaatnya termasuk peningkatan motivasi dan ketrampilan, serta daya saing pengrajin. Dengan menerapkan metode-metode secara terintegrasi dan berkelanjutan, Sanggar Batik Tapak Dara dapat mengembangkan strategi yang efektif untuk meningkatkan kinerja bisnis mereka dan menghadapi tantangan dalam era perekonomian digital. Diharapkan kegiatan ini akan membantu meningkatkan pendapatan dan keberlanjutan usaha masyarakat pengrajin batik Tapak Dara.

Wijayanto, Dwi; Okkiyanto, Ariska Heri; Maulani, Cesanur Iswanti; Darmawan, Rivansa Dibya; Qurniawati, Rina Sari

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts

Sanjaya Alcsel; Geri Suherman; Jaka Syahputra; Khairuddin Nasution

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The aim of this community service is to improve the skills of students at SMK Negeri 2 Kutacane in maximizing Media Marketplace Technology. Where these skills can provide benefits to students in improving their skills in entrepreneurship and increasing income. The problem faced by the service team is the lack of insight by students in using Marketplace Technology. Participants who took part in the activity were students and student supervisors in the school's BLUD program who were active in using their smartphones. In this digital era, all activities are online. With optimal knowledge, matters will be easier both within the school environment and outside parties. There is a lot of potential for students at school that can be promoted online. Several marketplaces can be an option according to your needs. This community service activity not only explains the material but also directly provides practice via the participants' smartphones. BLUD students must have high creativity in improving a more decent life, improving and advancing the school. Students and the local environment will experience many things if they master the use of smartphones optimally and truly according to their needs. The most important thing is that the income based on purchases will increase. The participants were very enthusiastic about participating in the activities, both delivering material and training in the use of Marketplace Technology.