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Analytics

Jihan Zulfa Naily; Lila Nur Afini; Ahmad Rezki Akbar; Satrio Rahmani; Davinka Dwinanda Azahra

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

This study aims to analyze the change in word choice in Indonesian children's songs from the classical to modern times as a reflection of the shift in the social environment in the digital era. This study uses a descriptive qualitative approach with a content analysis method on eight children's songs, consisting of four classic songs by A. T. Mahmud and four popular modern songs on digital platforms such as YouTube. The results showed that classical songs highlight concrete and local vocabulary that describe children's closeness to nature, family, and moral values, while modern songs are dominated by global, repetitive, and phonetic vocabulary that reflect the influence of globalization and the digital lifestyle of today's children. In addition, modern songs tend to contain simple expressions that are easy to remember, but have minimal educational value compared to classical songs that are more loaded with moral messages. This shift shows that the language in children's songs not only serves as a medium of entertainment, but also reflects the changing social and cultural values of Indonesian society. Therefore, the study of children's song language is important to understand the dynamics of popular cultural development that affects the process of character formation of the younger generation.

Febyola Puspa Dewani; Enik Tri Afrika; Rayhan Gunaningrat

Intellektika : Jurnal Ilmiah Mahasiswa 2024 STIKes Ibnu Sina Ajibarang

The purpose of conducting this research is to collect information that will be used to analyze the influence of service quality and customer satisfaction on customer loyalty at the Grand Laguna Hotel & Villa. And it is hoped that it can help companies solve the problems they face according to the topic chosen by the author, by analyzing, especially information and data regarding the influence of service quality and customer satisfaction on customer loyalty. In this research the method used is quantitative. The population in this study were all customers of the Grand Laguna Hotel & Villa. According to data from HRD Grand Laguna Hotel & Villa. The sample in this study was 66 respondents. The data analysis used is multiple regression analysis, multiple correlation, coefficient of determination f test and t test. There is a positive and significant influence of service quality on customer loyalty. There is a positive and significant influence of satisfaction on customer loyalty. Service quality and satisfaction together have a positive and significant influence on customer loyalty. The SPSS output results of the F test show that the calculated F value is 238,399, which is > 2,700 with a significant value of 0.000 < 0.05, so it can be concluded that service quality and customer satisfaction have a simultaneous influence on customer loyalty. Based on the T test results in the coefficients table, partial test results can be seen as follows. Service quality (X1) has a T count of 1.166 < T table 1.660, a large significance value of 0.247 > 0.05, so the service quality variable has no effect on customer loyalty. Customer satisfaction (X2) has a calculated T of 8.850 > T table of 1.660, a significance value of 0.000 < 0.05, so the customer satisfaction variable has a significant influence on customer loyalty. Customer satisfaction (X2) has a calculated T of 8.850 > T table of 1.660, a significance value of 0.000 < 0.05, so the customer satisfaction variable has a significant influence on customer loyalty.

Ayu Nurani Kosasih

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2022 Universitas Maritim AMNI Semarang

Kemajuan teknologi modern secara  kilat berdampak pada perubahan segala aspek di kehidupan manusia. Hal yang sangat terdampak akan hal ini ialah kebudayaan. Adanya budaya modern yang masuk telah merubah identitas budaya Indonesia. Banyak terjadi percampuran kebudayaan di dunia global ini. Budaya kolaborasi sulit untuk dibedakan dengan budaya asli. Munculnya kebudayaan campuran seringkali  susah dimengerti dan begitu mengagetkan. Unsur yang paling penting dalam bduaya ialah bahasa. Banyak sekali penggunaan bahasa Indonesia campur bahasa Inggris. Pemakaian bahasa Indonesia campur bahasa Inggris tersebut dapat diketahui dengan mudah melalui lirik sebuah lagu. Lagu dapat diartikan sebagai produk budaya ataupun alat untuk berkomunikasi. Melalui bahasa, dapat melihat dan menguraikan perubahan sosial yang terjadi di masyarakat. Pemakaian bahasa Indonesia campur bahasa Inggris sangat menarik untuk dilakukannya suatu  penelitian karena dapat melihat situasi sikluk sosial budaya pada masyarakat sekarang.  Pendekatan culture studies kritis posmodern dengan metode pisau  analisis wacana dipakai dalam menguak ideologi, latar belakang dan motif pemakaian bahasa Indonesia campur bahasa Inggris  pada lirik sebuah lagu.  Penelitian ini dapat dipelajari tentang adanya pergulatan budaya Indonesia dengan budaya modern. Hegemoni maupun dominasi simbolik menjadi bahaya dan ancaman laten untuk harmoni pada budaya yang beragam.