Publication Search

80,083 articles from 756 journals · 2,111 citations tracked

Showing 1-20 of 194

Analytics

Kurniawan, Reza; Puspitorini, Pipit Sari; Anita, Anita

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2026 Politeknik Negeri FakFak

Penelitian ini mengkaji kesiapan transformasi digital pada usaha penjualan suku cadang otomotif menuju Autonomous Supply Chain (ASC) dengan menggunakan model MIISI. Pendekatan kuantitatif digunakan melalui survei terhadap 32 responden dan dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa tingkat kesiapan berada pada kategori sedang hingga tinggi. Di antara dimensinya, Integration memiliki nilai tertinggi, sementara Instrumentation dan Standardization menunjukkan kesenjangan terbesar dibandingkan kondisi ideal. Tingkat kematangan digital berada pada Level 2–3, yang mengindikasikan bahwa sistem sudah terintegrasi sebagian namun belum sepenuhnya otonom. Selain itu, hasil SEM (R² = 0,164) menunjukkan bahwa tidak terdapat pengaruh langsung yang signifikan terhadap ASC, meskipun hubungan antar dimensi bersifat signifikan dan bertahap. Dimensi Integration menjadi faktor paling dominan, yang menegaskan bahwa kesiapan menuju ASC memerlukan proses transformasi digital yang berkelanjutan, terstruktur, dan terintegrasi.

Eka Nurazizah; Raisa Hilia Aini Syifa

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study examines the influence of career adaptability and intrinsic motivation on the work readiness of Generation Z in Tasikmalaya Regency. The research is motivated by high unemployment rates and the rising phenomenon of youth in the NEET category, indicating low post-pandemic workplace preparedness. Employing a quantitative survey method, data were gathered from 100 Gen Z respondents (aged 16–31) using Likert-scale questionnaires through purposive sampling, and subsequently analyzed via multiple linear regression using SPSS 31.The partial test results indicate that career adaptability has a positive and significant effect on work readiness (t = 3.984; p = 0.000), as does intrinsic motivation (t = 4.751; p = 0.000$). Simultaneously, both variables significantly impact work readiness (F = 122.363; p = 0.000). The coefficient of determination demonstrates that these two factors contribute 71.6% to work readiness, while the remaining 28.4% stems from external variables. This research concludes that strengthening internal motivation and adaptive capacity is crucial for Gen Z's competitiveness, thereby requiring intensive attention from the local government, academic sector, and all relevant institutions located in the region.

Rima Rohmawati; Nurherawati Nurherawati

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

The era of globalization and accelerated digital transformation has given rise to increasingly competitive job markets, requiring every individual to possess adequate skills, confidence, and abilities to face professional demands. In this situation, Generation Z, as a productive age group, still faces various obstacles related to job readiness, for example, a lack of confidence in meeting job expectations and a low mastery of non-technical skills required by industry. This research intends to assess the influence of self-efficacy and soft skills on the employment preparedness of Generation Z in Tasikmalaya Regency using quantitative approaches. The sample comprised 100 participants who were chosen using a non-probability sampling technique, specifically purposive sampling. Data collection employed an ordinal-scale questionnaire, and data analysis was conducted using multiple linear regression testing. The findings indicate that self-efficacy has a partial, positive, and significant influence on job readiness. A similar impact is also demonstrated by the soft skills variable, where these non-technical skills are proven to accelerate individual readiness. When tested simultaneously, the combination of self-efficacy and soft skills plays a crucial role in strengthening the job readiness of Generation Z in Tasikmalaya Regency. These findings emphasize that the combination of self-confidence and interpersonal and intrapersonal competencies is the main foundation for facing the world of work. Therefore, this study offers practical implications regarding the urgency of strengthening both aspects through academic pathways, training programs, and stimulating work experiences to produce a Generation Z capable of optimally responding to the dynamics of industry needs.

Valentina Ayumy Fortunita Mia Amrillah; Lely Wahyuniar; Dwi Nastiti Iswarawanti; Mamlukah Mamlukah

Jurnal Sains dan Kesehatan (JUSIKA) 2026 Universitas Muhamadiyah Manado

The Integrated Primary Care Posyandu (ILP) program requires cadres to assume a much broader role compared to conventional Posyandu services. In the working area of Puskesmas Penusupan, ILP achievement reached only 20% in 2025, while merely 25 out of 225 cadres (11%) had received related training. This condition indicates that cadre readiness needs to be examined more comprehensively before the program can be implemented optimally. This study aimed to analyze the factors associated with the readiness of ILP Posyandu cadres using a descriptive-analytic method with a cross-sectional approach. The study involved 144 cadres selected proportionally from a population of 225 using the Slovin formula. Data were collected through structured interviews using a validated questionnaire and analyzed using univariate, bivariate (Spearman Rank), and multivariate (ordinal logistic regression) analyses. The results showed that among the eight variables examined, only skills (r = 0.171; p = 0.040) and resource availability (r = 0.225; p = 0.007) were significantly associated with cadre readiness. In the multivariate analysis, resource availability emerged as the most influential factor with an OR = 2.839 (95% CI: 1.311–6.149), indicating that cadres supported by adequate resources were 2.8 times more likely to demonstrate good readiness. In conclusion, resource availability was identified as the dominant factor associated with the readiness of ILP Posyandu cadres in the working area of Puskesmas Penusupan. Therefore, improving the availability of facilities and infrastructure, providing practice-based training, and strengthening operational support should become priority programs in the future.

Trismanto; Sri Muryati; Bekti Setio Astuti; Sogimin; Gurendi Wiwoho

Jurnal Suara Pengabdian 45 2026 LPPM Universitas 17 Agustus 1945 Semarang

Kegiatan pengabdian masyarakat ini bertujuan untuk membekali siswa SMK Negeri 11 Semarang dengan pengetahuan, sikap, dan keterampilan yang dibutuhkan untuk bekerja di Jepang. Kegiatan dilaksanakan melalui metode penyuluhan dan workshop yang melibatkan 50 siswa kelas XII jurusan Teknik Grafika, Animasi, dan Pengembangan Game. Materi mencakup tiga pilar utama: kemampuan bahasa Jepang (minimal N5/JLPT), sikap kerja (disiplin, tanggung jawab, sopan santun, dan pantang menyerah), serta keterampilan teknis (hard skill, soft skill, dan survival skill). Tiga jalur ke Jepang diperkenalkan yaitu magang teknis (Ginou Jisshuu), Specified Skilled Worker (SSW), dan sekolah sambil bekerja (Ryuugakusei). Hasil evaluasi menunjukkan peningkatan pemahaman dan motivasi siswa untuk mengejar peluang karier di Jepang. Kegiatan ini diharapkan menjadi langkah konkret dalam meningkatkan kualitas dan daya saing lulusan SMK di pasar kerja internasional.

Budi Pranoto; Anggia Dini Panggabean; Eva Firdayanti Bisono

Jurnal Praba : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

The readiness of officers to carry out Electronic Medical Records (RME) needs to be measured using the Technology Readiness Index (TRI) method, which is an index used to measure the readiness of new technology users to achieve goals in daily life and work. This research aims to determine the readiness of Electronic Medical Record (RME) users using the Technology Readiness Index (TRI) case study at Daha Husada Regional Hospital. This is a descriptive research with an evaluation study where the research subjects are the head of medical records and 3 medical records officers in the inpatient registration section at Daha Husada Regional Hospital using a total saturated sampling technique. Data collection uses interview techniques. Data presentation is presented using narrative. The results of the research show that of the 4 variables used to measure the readiness of medical record users, medical record officers at Daha Husada Regional Hospital are ready to use medical records, even though they are ready there are still difficulties experienced and feelings of insecurity when using Electronic Medical Records (RME), namely Medical records can be accessed anywhere and are not yet integrated according to the user's wishes. Therefore, Daha Husada Regional Hospital should further tighten its electronic medical record data security system.

Neng Madinatul Ilmi; Adi Muhammad Nur Ihsan

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

This study aims to analyze the influence of social support and soft skills on the work readiness of the 2022 cohort students in Tasikmalaya City. Work readiness is an essential aspect that students must possess to face increasingly competitive labor market demands. This research employed a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 110 respondents selected from a population of 150 students using the Slovin formula with a 5% margin of error and a simple random sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics 25. Prior to hypothesis testing, validity and reliability tests were performed to ensure the quality of the research instruments. In addition, classical assumption tests, including normality, multicollinearity, heteroscedasticity, autocorrelation, and linearity tests, were conducted to verify the suitability of the regression model. The findings indicate that both social support and soft skills have a positive and significant effect on students’ work readiness. Support from family, peers, and the academic environment enhances students’ confidence in preparing for employment. Furthermore, communication skills, teamwork, problem-solving abilities, and responsibility as components of soft skills strengthen students’ readiness to enter the professional workforce. These findings highlight the importance of developing soft skills and strengthening social support to improve students’ work readiness.

Ayu Wulandari; Puji Wahono; Muhammad Ikhwan

Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the effect of Field Work Practice (PKL) and Career Planning on the Job Readiness of grade XII students at SMKN 31 Jakarta. The research employed a quantitative method with a survey approach. The population consisted of all grade XII students of SMKN 31 Jakarta, and a saturated sampling technique was applied so that the entire population became the research sample. Data were collected through questionnaires using a Likert scale and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination with the assistance of IBM SPSS. The results indicate that Field Work Practice has a positive and significant effect on Job Readiness, with a t-value of 9.967 and a significance value of 0.000 (<0.05). Career Planning also has a positive and significant effect on Job Readiness, with a t-value of 8.318 and a significance value of 0.000 (<0.05). Simultaneously, Field Work Practice and Career Planning significantly influence Job Readiness, as indicated by an F-value of 88.543 and a significance value of 0.000 (<0.05). The regression equation obtained was Y = -1.782 + 0.638X₁ + 0.450X₂. The coefficient of determination (R²) of 0.571 shows that both variables contribute 57.1% to Job Readiness, while 42.9% is influenced by other factors. The findings suggest that better implementation of PKL and more mature Career Planning are associated with higher levels of student Job Readiness.  

Wiyono, Wujud; Rokhmawan, Sonnie Rokhmawan

Engineering and Maritime Technology Journal (Engment) 2026 Deptek Prodi Teknik Mesin Kapal Perang Akademi Angkatan Laut

This research aims to analyze and develop a competency model for the Indonesian Navy Technical Officers thru the education of Naval Academy Cadets (AAL) in supporting the operational readiness of main weapon system equipment (alutsista) in the naval domain. The research uses a mixed methods approach with a Sequential Exploratory design, starting with qualitative studies thru interviews, observations, documentation studies, and Focus Group Discussions (FGD), followed by quantitative testing using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research results show that the education curriculum, teaching quality, mentoring system, field practice, and mastery of weapon system technology have a positive and significant impact on the development of the competencies of the Indonesian Navy Technical Officers. The most dominant factor is the mastery of weapon system technology, followed by field practice and the education curriculum. This research resulted in the Integrated Naval Technical Officer Competency Development (INTOCD) Model, which integrates a competency-based curriculum, academic learning, technical training, field practice, technology mastery, as well as character and leadership development. The model is expected to serve as a reference in the development of the competencies of the Indonesian Navy Technical Officers to enhance personnel professionalism and support the operational readiness of naval defense equipment sustainably.

Wiyono, Wujud

Engineering and Maritime Technology Journal (Engment) 2026 Deptek Prodi Teknik Mesin Kapal Perang Akademi Angkatan Laut

This research aims to evaluate the Naval Academy's Technical Corps Education Program in enhancing cadets' readiness to face assignments on the Indonesian Navy Warships (KRI). The research uses a quantitative approach with an evaluative method and the CIPP model (Context, Input, Process, Product). The research sample consisted of 154 respondents, including cadets from the Technical Corps, educators, and officers who are users of the graduates. Data were collected thru questionnaires, interviews, observations, and documentation, and then analyzed using descriptive statistics and the CIPP model evaluation. The research results show that the Technical Corps Education Program falls into the good category with an average score of 4.15. The context component received a score of 4.18, input 4.05, process 4.12, and product 4.23. The results indicate that the education program has been effective in enhancing the cadets' readiness to face assignments on KRI. The main supporting factors include curriculum alignment, educator competence, and field practice experience. However, the improvement of practical facilities, the updating of modern warship technology materials, and the strengthening of simulation-based training are still needed to continuously enhance the quality of graduates.

Yosi Siti Nur Azizah; Tria Saras Pertiwi; Hosizah Hosizah; Mieke Nurmalasari

JURNAL PENELITIAN SISTEM INFORMASI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

Digital transformation in healthcare encourages healthcare facilities to implement Electronic Medical Records (EMR). The success of EMR implementation is not only determined by system and infrastructure readiness but also influenced by users' digital literacy and technology readiness. This study aimed to analyze the relationship between digital literacy and technology readiness using the Technology Readiness Index (TRI) among EMR users at Grha Atma Primary Clinic Bandung. This study used a quantitative approach with a cross-sectional design. The sample consisted of 31 respondents using total sampling. Data were collected using a digital literacy questionnaire adapted from DHLI and a TRI questionnaire. Data analysis included univariate analysis (Three Box Method) and bivariate analysis using Spearman Rank correlation. The results showed that digital literacy was categorized as high across all dimensions. Technology readiness indicated that optimism and innovativeness were high, while discomfort and insecurity ranged from moderate. Spearman test results showed a significant positive relationship between digital literacy and technology readiness (p = 0.003; r = 0.519). This study concludes that digital literacy significantly influences technology readiness among EMR users. Improving digital literacy is essential to enhance technology readiness and optimize EMR implementation.

Natalia Natalia; Aris Eddy Sarwono

Jurnal Manajemen Sosial Ekonomi 2026 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Accounting students’ job readiness is a crucial issue in facing the demands of an increasingly digitalized professional world. This study evaluates the role of Accounting Information Systems (AIS) use, accounting competencies, and digital literacy in shaping student job readiness. A quantitative approach using survey method was applied to 153 accounting students at private universities in Surakarta City who had taken courses related to Accounting Information Systems. Data were analyzed using multiple linear regression. The study findings indicate that these three variables significantly contribute to job readiness. Individually and collectively, mastery of technical competencies and digital skills is positively correlated with increased student readiness to enter the workforce. This underscores the importance of integrating accounting skills and technological literacy into yhe learning process. This study was limited to accounting students at privet universities in Surakarta City, so the results cannot be broadly generalized to the entire accounting student population

Nur Rahmah Wahyuddin; Mifta Farid Salam; Edy Jumady; Yana Fajriah

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to analyze the influence of the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) Internship Program and soft skills on the work readiness of students at Universitas Ichsan Sidenreng Rappang, with internship experience as a mediating variable. The research employed a quantitative approach using Structural Equation Modeling (SEM) with AMOS. The study population consisted of 139 students who participated in the MBKM Internship Program in batches I and II, with samples determined through purposive sampling. The results reveal that the MBKM Internship Program has a positive and significant effect on both internship experience and students’ work readiness. Soft skills have a positive and significant effect on internship experience but do not directly influence work readiness. Furthermore, internship experience has a positive and significant effect on work readiness and acts as a mediating variable in the relationship between the MBKM program and soft skills with work readiness. This study provides practical contributions for students in optimizing internship experiences and soft skill development, for universities in evaluating MBKM program implementation, and for industries in designing internship programs that are relevant to labor market demands

Deny Nur Setiawan; I Wayan Dikse Pancane; I Nyoman gede Adrama; Agus Putu Abiyasa

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The growth of aviation activities at I Gusti Ngurah Rai International Airport, Bali, has led to the rapid development of surrounding areas, potentially obstructing protected airspace. Obstacles on the approach surface of Runway 27 have become a critical concern, particularly for precision approach Category II (CAT II) operations, which require obstacle-free approach areas. This study aims to analyze obstacles within the approach area of Runway 27 and develop effective control strategies. Using a descriptive qualitative approach, data was collected through field observations, interviews, and documentation studies. The analysis follows the Obstacle Limitation Surfaces (OLS) standards according to ICAO and national regulations. The findings reveal obstacles such as mangrove vegetation, antennas, and ship activities in the Benoa Harbor area, which are located within the approach surface and could potentially impact the OLS limits. While these obstacles generally comply with existing regulations, their proximity to the threshold may reduce the safety margin of flight operations and limit CAT II implementation on Runway 27. This study proposes technical, operational, regulatory, and preventive strategies to improve obstacle control, enhancing aviation safety and ensuring the readiness for CAT II operations at the airport.

Alif Achadah; Novita Fadia Rahma P; Faizatul Husnah

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Financial literacy and family readiness are crucial aspects of building a community's economic and social well-being. Poor public understanding of family financial management, financial planning, and mental and social readiness in family life can trigger various economic problems and family conflict. This community service activity aims to improve the community's understanding of financial literacy and family readiness in Madiredo Village, Pujon District, through an educational workshop. The methods used in this activity were surveys and participant observation. Surveys were conducted before and after the workshop to measure participants' level of understanding regarding personal financial management, family financial planning, financial risk management, and readiness to build a harmonious household. Participatory observation was conducted throughout the workshop to determine participants' level of participation, enthusiasm, and interaction with the material presented by students from the Raden Rahmat Islamic University of Malang's Community Service Program (KKN-T). The results of the activity indicate an increase in community understanding of the importance of saving, prioritizing needs, managing family finances, and readiness to face the responsibilities of family life. This workshop is expected to be the first step in sustainably improving the quality of economic and social life in the village community

Muhamad Habibie; Hudi Santoso

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

The rapid development of digital media has increased the complexity of health information flows and triggered the spread of misinformation, thereby requiring service personnel to be prepared to manage information critically. However, studies specifically examining the relationship between digital media literacy and readiness to handle health hoaxes among non-medical frontliner staff remain limited. This study aims to analyze the relationship between digital media literacy and readiness in handling health-related hoaxes among frontliner staff at RSUD Welas Asih Bandung. A quantitative approach with a survey method was employed, involving 243 respondents selected through a census sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that digital media literacy is at a high level, with digital safety (85.2%) and digital ethics (82.3%) as dominant indicators. Readiness in handling health hoaxes is also high, with gathering (78.6%) and planning (76.1%) as the highest indicators. The correlation test shows a positive and significant relationship with a coefficient of 0.794 (p<0.001), indicating a strong association. These findings suggest that improving digital media literacy significantly contributes to enhancing readiness in handling health hoaxes. Therefore, strengthening digital literacy is an important strategy to improve communication effectiveness and healthcare service quality.

M. Hifzon Fadhlika; Hasan Maksum; Irma Yulia Basri; Rifdarmon Rifdarmon

Jurnal Kendali Teknik dan Sains 2026 International Forum of Researchers and Lecturers

This research focuses on the vocational interest and readiness to enter the workforce of students in the Light Automotive Engineering (TKRO) program at SMK Negeri 2 Sungai Penuh. The purpose of this study is to determine the relationship between students' vocational interest and their readiness to enter the workforce. This type of research is a descriptive study with a correlational approach. The study involved 64 students enrolled in Light Automotive Engineering (TKRO). The sample size taken for this research was 39 students, selected through stratified random sampling using the Taro Yamane formula. Questionnaires that have been declared valid and reliable were utilized to collect data regarding the students' vocational interest and their readiness to enter the workforce. The data analysis was conducted using the Product Moment correlation formula. The results of the data analysis indicate a positive and significant relationship between vocational interest and the readiness to enter the workforce among Light Automotive Engineering (TKRO) students at SMK Negeri 2 Sungai Penuh, with a correlation coefficient of 0.442 (greater than 0.316) and a significance coefficient of 2.9982 (greater than 2.02269) at a 5% significance level.

kautsar, Lugan; Yitawati, Krista; Nugroho, Sigit Sapto

DINAMIKA HUKUM 2026 Universitas Stikubank

Penelitian ini menganalisis efektivitas hukum pelaksanaan lelang kendaraan dinas melalui Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) dalam memperkuat transparansi pengelolaan aset pemerintah. Permasalahan penelitian difokuskan pada bagaimana implementasi empiris mekanisme lelang berkontribusi, apakah pelaksanaan telah memenuhi Peraturan Menteri Keuangan, serta faktor kelembagaan yang memengaruhi efektivitasnya. Penelitian ini bertujuan mengkaji kesesuaian antara kerangka regulatif dan praktik administratif dalam pelaksanaan lelang kendaraan dinas. Penelitian hukum empiris serta pendekatan kualitatif diaplikasikan sebagai metode dengan melaksanakan wawancara dan studi dokumen di KPKNL Madiun. Hasil penelitian menunjukkan bahwa penerapan lelang elektronik meningkatkan transparansi prosedural melalui keterbukaan informasi, mekanisme yang terstandar, dan proses yang dapat ditelusuri. Namun, transparansi substantif masih dipengaruhi oleh kesiapan administrasi, koordinasi antar instansi, serta literasi digital masyarakat. Dengan demikian, lelang kendaraan dinas efektif secara prosedural, tetapi memerlukan penguatan kelembagaan guna mewujudkan tata kelola aset yang transparan dan akuntabel secara optimal.

Nila Sasi Riswana; Nur Wanita; Ahmad Haekal; Sitiana Malia; Muhammad Fikri Widyanto

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the impact of MBKM, campus culture, and learning achievement on work readiness in Islamic financial institutions, specifically for students from the Faculty of Islamic Economics and Business at UIN Datokarama Palu, Class of 2022. Using a quantitative approach with descriptive research design, the study aims to analyze how these factors influence students' preparedness for work in the industry. The findings show that MBKM, campus culture, and learning achievement each have a positive and significant effect on work readiness. MBKM, with its emphasis on direct industrial experience, has the strongest impact, while campus culture shapes students' character and work ethics. Learning achievement reflects academic competencies essential for entering the workforce. The combined influence of these three factors was proven to significantly impact work readiness, with an F-value of 5.393, greater than the F-table value of 2.72. This demonstrates that work readiness stems from a combination of practical experience, acceptance of campus values, and academic success, all of which should be developed continuously.

mugiyanto; Lutfiyah

Jurnal Ilmiah Serat Acitya 2026 Universitas 17 Agustus 1945

Transformasi digital menuntut pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memiliki kesiapan pemasaran digital agar mampu bersaing di pasar yang semakin kompetitif. Namun, kesiapan tersebut pada UMKM binaan Kelurahan Bangetayu Wetan masih bervariasi terutama pada aspek literasi digital, pemanfaatan infrastruktur, strategi pemasaran, sikap dan motivasi digital, serta dukungan kelembagaan. Penelitian ini bertujuan menganalisis hubungan kesiapan pemasaran digital dengan daya saing usaha lokal UMKM binaan Kelurahan Bangetayu Wetan. Penelitian menggunakan pendekatan kuantitatif dengan desain cross sectional. Data primer dikumpulkan melalui kuesioner kepada seluruh anggota UMKM binaan kelurahan sebanyak 34 responden menggunakan teknik total sampling. Analisis data dilakukan secara deskriptif dan inferensial menggunakan uji korelasi Spearman untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa infrastruktur digital, strategi pemasaran digital, sikap dan motivasi digital, serta dukungan kelembagaan memiliki hubungan positif dengan daya saing usaha lokal UMKM, sedangkan literasi digital pemasaran tidak menunjukkan hubungan yang signifikan. Dukungan kelembagaan melalui pelatihan, pendampingan, dan fasilitasi pemasaran digital terbukti memperkuat kapasitas pelaku usaha dalam memanfaatkan teknologi untuk promosi dan perluasan pasar. Kesiapan pemasaran digital yang lebih baik berkontribusi terhadap peningkatan visibilitas produk, akses pasar, dan keberlanjutan usaha lokal. Disimpulkan bahwa kesiapan pemasaran digital merupakan faktor penting dalam meningkatkan daya saing usaha lokal UMKM binaan Kelurahan Bangetayu Wetan. Oleh karena itu, diperlukan penguatan program pemberdayaan UMKM berbasis digital melalui pelatihan berkelanjutan, peningkatan infrastruktur digital, serta pendampingan kelembagaan yang terintegrasi di tingkat kelurahan