Publication Search

Cattle farming plays a strategic role in rural economic development by generating employment, supplementary household income, and contributing to food and nutritional security. However, in Indonesia, most smallholder cattle enterprises remain traditional and small-scale, leading farmers to treat livestock farming primarily as a secondary livelihood. While previous studies have largely focused on technical adoption and production performance, limited attention has been given to farmers’ psychological interest as a foundation for sustaining livestock enterprises. Therefore, this study aims to analyze the level of community interest in cattle farming and examine the influence of farmers’ characteristics (age, education level, herd size, number of family dependents, farming experience, and primary income) on such interest. A quantitative survey was conducted involving 34 cattle farmers in Taji Village, Jabung District, Malang Regency, selected using total sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The findings reveal that community interest in cattle farming is generally high, as reflected in emotional (3.93), cognitive (3.81), and conative (3.74) dimensions measured on a four-point Likert scale. Regression results indicate that age has a significant positive effect (p = 0.022), whereas farming experience has a significant negative effect (p = 0.025) on interest levels. Other variables show no statistically significant influence. These findings highlight that psychological engagement in cattle farming is shaped more by demographic and experiential factors than by formal education or income level. The study contributes to the literature by positioning interest as a psychological determinant of livestock sustainability. Policy implications emphasize the urgency of risk-mitigation extension programs to address farmer burnout, incentivized intergenerational knowledge transfer, and cooperative-based institutional support to ensure smallholder livestock sustainability.

Somongari Tourism Village in Indonesia's Purworejo Regency is the site of this research on the ways in which community-based creative economy development could promote ecotourism. As a destination rich in natural, cultural, and historical assets, Somongari demonstrates significant potential to integrate creative industries into tourism practices. Examining community involvement, entrepreneurship, and government, this study used a qualitative descriptive technique to gather data via observation, recording, and interviews.Findings reveal that creative economy initiatives—such as culinary innovation, agro-tourism, cultural storytelling, and digital promotion—strengthen destination attractiveness while generating income for residents. Innovation, inclusion, and intergenerational colaboration are greatly enhanced when women and youths are involved. Community ownership and fair distribution of benefits are reinforced via participatory governance and collective management. Limited product diversi-fication, reliance on seasonal tourism, and limitations in management competence are some of the difficulties that continue to exist. The study concludes that community-based creative economy development provides a strategic pathway for sustainable tourism by integrating economic empowerment, cultural preservation, and social participation. Strengthening entrepreneurship, enhancing digital marketing, diversifying tourism products, and fostering stakeholder collaboration are essential to improving competitiveness and resilience. This study contribute to the discourse on sustainable rural tourism by demonstrating how creative economy initiatives can serve as instruments of empowerment and sustainable destination development.

Traditional wedding rituals constitute intangible cultural heritage rich in symbolic meaning, serving to strengthen social solidarity and transmit cultural values. The massive penetration of modernization and digitalization has created new pressures for the Bugis-Makassar community in maintaining this heritage. This study analyzes the transformation of Bugis-Makassar traditional wedding rituals in South Sulawesi within the digital era context, focusing on how the community negotiates their cultural identity between the forces of tradition and modernity. Using a critical ethnographic approach with a multiple case study design grounded in Bhabha's concept of the third space, the study involved 42 informants from three groups: young couples (digital generation, aged 22–35), parents/family (middle generation, 40–60), and customary elders (to panrita lopi/bissu, 65+) in Makassar City, Bone Regency, and Wajo Regency. Data were collected through in-depth interviews, participant observation in 12 wedding ceremonies, and social media content analysis. Results reveal three main transformation patterns: (1) digital spectacularization—rituals adapted for social media consumption; (2) reflective selectivity—young couples actively choosing which traditional elements to retain; and (3) procedural hybridization—the integration of customary procedures with contemporary elements. These transformations are colored by intergenerational contestation that generally ends in compromise between demands for customary completeness and the aesthetic preferences of the younger generation. The study concludes that this transformation is not merely a loss of tradition, but a creative form of identity negotiation in which the Bugis-Makassar community actively reconstructs the meaning of siri' (self-esteem/dignity) and pesse (solidarity) within the changed socio-cultural landscape. The findings imply the need for cultural preservation policies that understand change as inherent to living culture, and open avenues for longitudinal studies on the intergenerational transmission of cultural values.

This article explores the integration of epigenetics and Christian restoration theology as a new framework for understanding trauma and human restoration holistically. Epigenetics demonstrates that life experiences, particularly trauma, can influence gene expression without altering DNA structure and may even be transmitted across generations. Meanwhile, Christian restoration theology emphasizes the grace of God as a power that restores humanity completely in spiritual, psychological, relational, and embodied dimensions. This study employs a qualitative library research approach by examining recent scientific and theological literature relevant to trauma, epigenetic change, restoration, and Christian understandings of grace. The findings reveal that trauma leaves measurable biological imprints within the body, yet epigenetic changes remain reversible through healthy relationships, therapeutic interventions, and spiritual practices. These results indicate that human restoration should not be viewed only as an inward spiritual experience, but also as a holistic process involving psychological healing and biological renewal. Therefore, grace can be understood as a transformative power that works comprehensively within the spiritual, psychological, and biological dimensions of human existence, opening possibilities for intergenerational healing and renewed life for contemporary theological reflection.

The Kepus Pungsed ritual, a Balinese Hindu life-cycle ceremony performed in Menyali Village, embodies a set of culturally and spiritually significant lexicons that function as a medium for transmitting traditional knowledge. This study aims to (1) describe the level of perceived understanding of the Kepus Pungsed ritual lexicons among adults, (2) describe the level of perceived understanding among elders, and (3) determine whether there is a significant difference between the two groups. This research employed a quantitative comparative cross-sectional design. Data were collected through a structured questionnaire consisting of 36 ritual lexicons administered to 100 respondents, comprising 50 adults and 50 elders in Menyali Village. The data were analyzed using descriptive statistics and inferential analysis through the Mann–Whitney U test. The findings reveal a substantial generational gap in perceived understanding. Adults demonstrate a low level of perceived understanding, with 76% categorized as very low and 24% as low. In contrast, elders show a high level of perceived understanding, with 72% categorized as very high and 28% as high. The inferential analysis confirms that there is a statistically significant difference between adults and elders in their perceived understanding of the ritual lexicons. These findings indicate that the lexicons of the Kepus Pungsed ritual are in a vulnerable state due to the decline in comprehension among the younger adult generation. This study highlights the urgency of strengthening intergenerational transmission and suggests the integration of cultural and linguistic elements, particularly through English language education, to support the preservation and revitalization of endangered ritual lexicons.

Technological developments have brought significant changes to various aspects of human life, including church life. These changes also impact intergenerational relationships within the congregation. This paper aims to examine the challenges faced by church leaders at GEKISIA Depok in serving Generation X, Millennials, and Generation Z, and to examine the relevance of the theological principle of Romans 12:2 in addressing these challenges. Ultimately, the author observes that differences in generational characteristics influence communication patterns, ministry models, and congregational expectations of church leadership. Therefore, church leaders in the digital age are required to be adaptive, transformative, and remain rooted in biblical values. Romans 12:2 serves as an important theological foundation for Christian leaders to experience a renewed mindset so they can serve according to God's will without being influenced by worldly patterns. Furthermore, the challenge of cross-generational leadership is not merely practical in nature, but also theological. Each generation brings different experiences, values, and perspectives in understanding faith and spirituality. Generation X tends to value institutional stability and loyalty, while Millennials are more oriented toward authentic experience and community. Generation Z, having grown up entirely in the digital age, communicates and expresses faith in ways that differ greatly from previous generations. In this context, church leaders are called to become bridges between generations, rather than simply following trends or rigidly preserving tradition.

The rise of the digital age has brought significant changes to leadership dynamics and leadership development patterns within the context of Christian ministry. This paper addresses the critical issue of leadership succession failure, which is driven by a generational gap between senior leaders and young leaders-in-training, as well as the underutilization of technology in the mentoring process. Using a descriptive qualitative approach through literature review, state-of-the-art analysis, and theological synthesis, this study assesses the relevance and effectiveness of the multiplicative leadership model as a solution to the leadership succession problem. The analysis reveals that multiplicative leadership—which emphasizes discipleship, intensive mentoring, delegation of responsibility, and intergenerational collaboration—can bridge the generational gap while accelerating the multiplication of leaders in the digital age. The integration of digital technologies, such as virtual mentoring, digital training modules, and collaborative media, has proven capable of expanding the impact of the leadership development process and enhancing relational closeness between generations. This paper concludes that the multiplicative leadership model is a strategic and theological approach aligned with the biblical mandate to produce leaders capable of developing other leaders, and is relevant for addressing the challenges of contemporary Christian leadership.

Modern urban churches, specifically Gereja Bethel Indonesia (GBI) PRJ Jakarta, face challenges in bridging the intergenerational gap in leadership regeneration. This research aims to reformulate the paradigm of church leadership towards the next generation by exploring the theological meaning of Jesus' act of washing His disciples' feet based on the text of John 13:12-17. Using a qualitative method through a library research approach as well as textual and contextual biblical analysis, this study deconstructs the concept of worldly elitist power into a servant leadership model. The results of the expository analysis show that Jesus validated His historical and political authority not through social status distance, but through incarnational ministry, relational proximity, and role modeling. As a practical implication for the quality of ministry at GBI PRJ Jakarta, these findings recommend a strategic transition from a one-way communication leadership style to relational mentoring, the empowerment of the younger generation through the delegation of authority, and the tangible modeling of integrity. In conclusion, the improvement of shared ministry quality highly depends on the willingness of church leaders to lay aside structural egos and disciple the younger generation through the example of humility centered on the work of the cross of Christ.

This study examines the dynamics of church music regulation implementation in the congregation of the Adventist Secondary School – Surya Nusantara Adventist University (SLA-UASN) Pematangsiantar (September 2022–December 2025). The goal is to describe the implementation of the regulation in worship practices, address challenges, reveal congregational responses, and align local practices with the views of Ellen G. White and official SDA documents. The research employed a qualitative descriptive approach with a case study method; data were collected through in-depth interviews with 16 informants, participant observation, and documentation studies, then analyzed thematically using source triangulation. The results indicate that the regulation originates from church regulations (SDA Church Guidelines) and local policies, but is disseminated orally, resulting in differing understandings. There is intergenerational tension between supporters of traditional music (hymnals) and contemporary music that has not been bridged dialogically. Resistance from music ministers arises from inconsistent implementation and minimal involvement in policy development. Communication between music leaders and ministers remains weak, with no regular evaluation forum, resulting in a continued decline in the quality of music worship. This study concludes that effective music regulation requires clear written documentation, structured intergenerational dialogue, ongoing music theology education, and inclusive and participatory pastoral leadership.

The governance of natural resources (NR) in Indonesia remains marked by structural inequalities that favor large corporations, while indigenous and local communities are marginalized from access, management rights, and equitable benefit-sharing. Although the Constitution and several laws mandate social justice and ecological sustainability, NR governance practices tend to focus on exploitation and investment acceleration, sacrificing environmental protection and meaningful public participation. This study employs a normative juridical approach to analyze weaknesses in sectoral regulations, overlapping authorities, and their implications for the rights of local communities. Drawing on Satjipto Rahardjo’s progressive justice theory, it offers a reformulation of the concept of “controlled by the state” in Article 33 of the 1945 Constitution as a trustee mandate, rather than a monopoly, placing humans, the environment, and justice as the primary orientation. The proposed legal transformation strategies include revising NR regulations, implementing the Free, Prior, and Informed Consent (FPIC) principle, strengthening community-based management models, recognizing the rights of nature, and establishing participatory oversight mechanisms. This approach is expected to dismantle unequal power relations and direct NR governance toward ecological sustainability, community empowerment, and intergenerational benefit equity.

This study examines the paradox of adolescents dropping out of formal education in Baros Village, Brebes Regency, where short-term economic pressures perpetuate structural poverty and hinder upward social mobility. The study aims to unravel the local sociocultural dynamics mediating the decision to drop out of school, filling a gap in the existing literature that has focused too heavily on macroeconomic factors. Using a qualitative case-study design, the research involved eight key informants through in-depth interviews, participant observation, and document analysis. Data were analyzed using the Miles, Huberman, and Saldana interactive model to ensure validity through source triangulation. Findings reveal three typologies of vulnerability: sudden shocks, chronic structural poverty, and dependence on the informal economy. The decision to drop out of school is driven by the high opportunity costs of adolescent labor, the burden of hidden costs, and a low perceived return on investment in education. Parents construct education as a "tertiary luxury" and children as "strategic economic assets," creating what is termed "contextual survival rationality." This phenomenon indicates that dropping out of school is not merely a passive consequence of poverty but rather a calculated adaptive strategy for survival. Consequently, the cycle of intergenerational poverty persists because education is viewed as a threat to household economic stability rather than a way out, thus requiring policy interventions that are not merely charitable but also structural and aimed at changing families' perceptions of economic values.

Abstract: This study aims to deeply analyze the gap in basic education in Weleri District, Kendal Regency, Central Java Province, Indonesia, specifically Weleri Village, correcting the initial focus that was directed at the UIN campus environment. Using a qualitative approach with a case study design, data were collected through unstructured interviews, participant observation, and document analysis, then analyzed using the Miles and Huberman interactive model with source triangulation techniques to ensure data validity involving eight key informants. The most important findings reveal that the educational gap in Kendal is a manifestation of significant multidimensional structural injustice, encompassing spatial disparities, educational attainment, and the distribution of human resources. Spatially, there is a concentration of quality schools in the center of Weleri District, while coastal areas experience limited access due to the "urban bias" of regional budgets. This phenomenon creates educational segregation from an early age. Only 35-40% of coastal youth successfully continue to high school due to economic barriers, distance, and a lack of scholarship information. The unequal distribution of certified teachers worsens the quality of learning and has the potential to trigger socio-religious fragmentation due to limited moderate Islamic insight in marginalized areas and reproduces intergenerational poverty. This confirms that the low quality of education is not an individual choice, but rather a systemic consequence of inequitable planning. Therefore, an urgent, holistic affirmative policy intervention is needed, encompassing equitable infrastructure and teacher distribution reform to ensure equal educational rights for every child in Kendal, in order to realize sustainable social justice that is responsive to the geographic context. This research provides a critical contribution in the form of a concrete empirical foundation for the formulation of affirmative policies that profoundly break the cycle of poverty and educational injustice in the coastal areas of Central Java, while also enriching the scientific literature on the sociology of education on the reproduction of injustice in marginalized areas in a comprehensive and sustainable manner. Abstrak: Penelitian ini bertujuan menganalisis secara mendalam kesenjangan pendidikan dasar di Kecamatan Weleri, Kabupaten Kendal, Provinsi Jawa Tengah Indonesia khususnya Desa Weleri, mengoreksi fokus awal yang sempat mengarah pada lingkungan kampus UIN. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara tidak terstruktur, observasi partisipatif, dan analisis dokumen, kemudian dianalisis menggunakan model interaktif Miles dan Huberman dengan teknik triangulasi sumber untuk memastikan validitas data melibatkan delapan informan kunci. Temuan terpenting mengungkap bahwa kesenjangan pendidikan di Kendal merupakan manifestasi ketidakadilan struktural multidimensi signifikan, mencakup disparitas spasial, capaian pendidikan, dan distribusi sumber daya manusia. Secara spasial, terdapat konsentrasi sekolah berkualitas di pusat Kecamatan Weleri, sementara wilayah pesisir mengalami keterbatasan akses akibat "urban bias" anggaran daerah, fenomena ini menciptakan segregasi pendidikan sejak dini. Hanya 35-40% remaja pesisir berhasil melanjutkan ke SMA karena hambatan ekonomi, jarak, dan minimnya informasi beasiswa. Distribusi guru bersertifikat yang timpang memperburuk kualitas pembelajaran dan berpotensi memicu fragmentasi sosial-keagamaan akibat terbatasnya wawasan keislaman moderat di wilayah marginal serta mereproduksi kemiskinan antargenerasi. Hal ini menegaskan bahwa rendahnya kualitas pendidikan bukan pilihan individu, melainkan konsekuensi sistemik dari perencanaan yang belum berkeadilan. Oleh karena itu, diperlukan intervensi kebijakan afirmatif holistik mendesak mencakup pemerataan infrastruktur dan reformasi distribusi guru untuk memastikan hak pendidikan setara bagi setiap anak Kendal demi mewujudkan keadilan sosial berkelanjutan yang responsif terhadap konteks geografis. Penelitian ini memberikan kontribusi kritis berupa landasan empiris konkret bagi formulasi kebijakan afirmatif yang memutus siklus kemiskinan dan ketidakadilan pendidikan di wilayah pesisir Jawa Tengah secara mendalam, sekaligus turut memperkaya literatur ilmiah sosiologi pendidikan tentang reproduksi ketidakadilan di wilayah marginal secara komprehensif dan berkelanjutan.

The global rise in life expectancy toward the 100-year threshold has accelerated the emergence of the silver economy, significantly affecting organizational leadership structures, particularly in terms of succession stagnation risks and potential loss of institutional knowledge. This study aims to develop a comprehensive longevity leadership strategy to manage senior leaders and optimize leadership succession in the context of demographic transition. The research employs an integrative literature review with thematic analysis of reputable international and national journal articles published within the last five years. The findings reveal that effective longevity leadership strategies emphasize repositioning senior leaders from operational roles to strategic mentors through knowledge-sharing mechanisms and phased retirement approaches. Furthermore, successful succession in an aging workforce depends on role flexibility and the establishment of new psychological contracts that recognize and value the wisdom of senior leaders. This study contributes theoretically by proposing a dynamic succession model that bridges intergenerational gaps. Practically, it offers guidance for human resource practitioners in designing age-inclusive retention strategies and leadership transition policies.Overall, the proposed strategy supports organizational stability while fostering sustainable innovation through the optimal utilization of senior human capital.

This study analyzes the dynamics of "Early Marriage and Shattered School Hopes" regarding eroded psychological well-being and pawned adolescent ideals in Brebes Regency. Using a qualitative case study design, data were gathered via in-depth interviews, participatory observation, and document analysis from eight informants, processed using Miles and Huberman's interactive model. Findings reveal early marriage is not merely a social event but systemic trauma damaging psychological structures through three aspects: first, victims' psychological conditions marked by identity loss, prolonged anxiety, and "fatalistic resignation"; second, lost educational access due to interactions of "normative-cultural coercion," "institutional structural barriers," and "economic-domestic double burdens"; third, manifestations of buried ideals comprising "hindered academic grief," "identity cognitive conflict," and "internalized existential despair." The research proves education loss from early marriage destroys human potential, altering character, leaving spiritual voids, and perpetuating intergenerational poverty cycles, thus urgently demanding holistic interventions including psychosocial rehabilitation and alternative education pathways. This study's main contribution is introducing the "systemic trauma" concept that actively extinguishes adolescents' existential hopes, filling literature gaps by providing a detailed psychological map to formulate recovery policies previously neglected in early marriage prevention discussions.

This study examines moke as a cultural instrument of reconciliation and identity within the community of Nawang Kewa Village, Sikka Regency. The research is grounded in the concern over the shifting meaning of moke due to modernization and globalization, which potentially weakens its cultural and social significance. The objective of this study is to analyze the social functions, symbolic meanings, and the role of moke as a reconciliation mechanism in resolving social conflicts. This research employs a qualitative approach with a descriptive-interpretative and ethnographic design. Data were collected through in-depth interviews, participatory observation, and documentation, involving traditional leaders, moke producers, and younger community members. The findings reveal that moke functions in three main dimensions: as a ritual-sacred symbol in traditional ceremonies, as a social-integrative medium that strengthens solidarity and communication, and as a socio-reconciliative instrument in conflict resolution through symbolic peace practices. Furthermore, the study identifies a shift in meaning among younger generations, where moke tends to be perceived more as a consumptive product rather than a cultural symbol. The implications of this research highlight the importance of preserving local cultural values through intergenerational transmission and strengthening customary institutions to maintain social cohesion and cultural identity.

Indonesia harbors extraordinary linguistic diversity with over 700 regional languages representing approximately 10% of the world's languages within 1.3% of global land area. However, this diversity faces existential threat from language shift toward Indonesian, urbanization, education policies favoring the national language, and globalization. UNESCO classifies 146 Indonesian languages as endangered, with several dozen facing imminent extinction as last speakers age without intergenerational transmission. This study documents the current vitality status of Indonesian regional languages, analyzes factors driving language endangerment and shift, evaluates existing conservation efforts, and proposes evidence-based strategies for language revitalization and maintenance. A multi-phase approach was employed: vitality assessment of 150 regional languages using UNESCO's Language Vitality and Endangerment framework with surveys involving 2,400 speakers; ethnographic case studies in 12 speech communities; policy analysis; evaluation of 25 revitalization programs; and predictive modeling of language shift trajectories. Of 150 surveyed languages, only 23 (15.3%) classified as safe with robust intergenerational transmission; 48 (32.0%) were vulnerable; 42 (28.0%) definitely endangered; 28 (18.7%) severely endangered; and 9 (6.0%) critically endangered. Key endangerment drivers included Indonesian-only education (92.3% of schools), urban migration (67.8% of youth), negative language attitudes (54.2% of parents), and lack of written traditions (73.4% of languages lacking orthographies). Modeling projected that without intervention, 40% of currently vulnerable languages will become definitely endangered within 20 years. Successful revitalization demands community-owned interventions, mother-tongue-based multilingual education, new digital language domains, and attitude change campaigns. Indonesia's linguistic diversity represents invaluable cultural and scientific heritage requiring urgent, coordinated conservation action.

The "Educating Social Awareness Creativity Through Craft Skills and Social Service Programs at the Karya Kasih Nursing Home" activity is part of a community service program implemented by lecturers and students at Budi Luhur University. This activity aims to provide moral and social support to the elderly through educational and social activities. The program includes craft skills training, providing basic food assistance, and entertainment activities involving lecturers, students, and nursing home residents. The activity implementation method uses a participatory approach, where students interact directly with the elderly for two weeks. This approach is designed to create positive social relationships, increase emotional engagement, and provide contextual learning experiences for students. The results of the activity indicate that this program has a positive impact on the elderly, particularly in increasing happiness, social interaction, and creative activities. In addition, this activity also contributes to the development of students' soft skills, especially in terms of social empathy, intergenerational communication, and social awareness. Thus, this community service program not only provides benefits for the elderly as recipients of the program

The Megengan tradition is a Javanese ritual performed before the month of Ramadan as a form of spiritual preparation, strengthening social solidarity, and maintaining relationships with ancestors. However, the development of modernization, urbanization, educational advancement, and changes in mindset have caused this tradition to experience a significant shift in meaning. This study aims to describe the changes in function, meaning, and position of Megengan in modern society using Max Weber's modernization theory as an analytical framework. The research method used is a literature study from various journals, cultural documents, and previous research related to the Megengan tradition in various regions of Java. The results show that Megengan has undergone a transformation from a sacred ritual full of cosmological symbols to a more functional and efficient socio-cultural activity. The process of rationalization in modern society has caused the spiritual and symbolic meaning of ritual foods such as apem, ketan, and ingkung to be reduced, while the form of ritual implementation has become more formal and centered on religious institutions. The change in ritual authority from elders to modern religious figures is one indication of the shift from traditional authority to rational-formal authority as explained by Weber.  Despite the simplification of its meaning, Megengan remains a living tradition that serves to strengthen cultural identity, social harmony, and intergenerational relationships. This research confirms that the shift in Megengan does not indicate a weakening of Javanese tradition, but rather a form of cultural adaptation in response to the dynamics of modernity.

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.