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This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

. This research aims to determine the effect of an environmentally based guided inquiry model on students' science process skills. Quasi Experimental research was conducted with a Pretest-Posttest Control Group Design- nonequivalent control group. Saturated sampling technique was used to determine the treatment class, namely class VA as the control class and class VB as the experimental class. Data collection was carried out using a written test in the form of short answer questions. For the data results obtained by the experimental class, the average pre-test score was 56 and the post-test score was 70. Meanwhile, the data results obtained by the control class had an average pre-test score of 52 and post-test score 58. Based on statistical tests using the SPSS test. effect size (ES), probability value (significance) is 0.89, so the Ho hypothesis is rejected, meaning the guided inquiry model has a significant effect on students' Science Process Skills.

This study aims to determine the increase in students’ science prosess skills using the guided inquiry learning model. This research uses a literature review research method. A total of 4 articles were obtained to be used as data which was then analyzed. Data analysis uses 3 stages, organize (choose the type of journal that is in line with the research), synthensize (read and summarize journals), identify (draw conclusions from each journal). From the available data, it is known that using the guided inquiry learning model can improve students' science process skills in physics subjects.

   This study aimed to investigate the effect of inquiry model on students' learning outcomes in social studies at the elementary school level. The study employed an experimental research design, using a sample of 23 sixth-grade students from SDN Trawas 1. The results showed that the use of the inquiry model in social studies significantly improved students' learning outcomes compared to the conventional method. In teaching social studies, the inquiry model can be applied by choosing topics that are interesting and relevant to students' daily lives. Thus, the use of the inquiry model in teaching social studies at the elementary school level can provide significant benefits to students, such as improving their learning outcomes and motivating them to learn independently and creatively.