SciRepID - Scientific Publication Search

Publication Search

46,045 articles from 408 journals · 1,447 citations tracked

Showing 1-20 of 28

Analytics

Santoso, Agustinus; Ivan Permana; Edwin Zusrony; Maya Utami Dewi

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online. Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.

Shofiyah Khairunnisa; Hety Budiyanti; Muh. Ilham Wardhana Haeruddin

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in this study are consumers of MS Glow Panakukkang users in Makassar City. The number of samples in this study were 100 consumer respondents of MS Glow Panakukkang by taking the entire population and serving as samples. The data collection method used is the distribution of questionnaires. The data analysis technique in this study used multiple regression analysis which was previously carried out with Validity, Reliability, Classical Assumption Tests (normality test, multicollinearity test, heteroscedasticity test) then tested the hypothesis through T test, F test and coefficient of determination test. The results of this study indicate that partially, Instagram social media marketing does not have a positive effect, while brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang products.

Abdul Gani Jamora Nasution; Wahyu Azhari; Khairina Janani; Shafa Azzahra Nurzal

jurnal Riset Rumpun Agama dan Filsafat 2022 Pusat Riset dan Inovasi Nasional

Graphic novel is one of many communication mediums with a combination of visual and verbal that mutually reinforces one another. This work remains a novel but uses the style of storytelling like a comic, using many illustrations. Graphic novels tell their stories from the beginning to the end, therefore graphic novels tend to be longer than comics. The content or quality of the story is different; graphic novel features a story with a more detailed content so that reading it requires serious concentration to think and understand what the creator is trying to convey.The graphic novel of Wali Songo's da'wah story, created by Gerdi Wirata Kusuma in 2015, presents nine Wali Songo stories, which are then selected into two stories to be studied, namely Sunan Kudus and Sunan Kalijaga. The graphic novel discusses the brief history of Wali Songo's life, including Wali Songo's propagation method in spreading the teachings of Islam.This research uses qualitative content analysis method, with Scott McCloud's comic theory, namely using comic element in the forms of image selection, selection of flow, and choices of words, moments, and frames. This identification is divided into two aspects; visual and verbal. Visual in the form of sequences of images, point of view, and graphics. Verbal in the form of narrative text that resides in column panels or word bubbles.The result of this research indicates that visual and verbal use are interrelated, such as the use of shots related to narration, the use of narration to mention information that can not be conveyed visually or visual expressions that can not be described verbally. This visual and verbal combination that mutually reinforces one another shows that this graphic novel is able to show the story of the history of Wali Songo's method in spreading teachings of Islam through assimilation of education and cultural arts with symbolic visual observations. The graphic novel of Wali Songo's da'wah story tries to show its history visually and verbally that is easy to understand and is able to become a part of medium of education.    

Orry Adrianus Mokola

JURNAL RISET RUMPUN ILMU HEWANI 2022 Pusat riset dan Inovasi Nasional

Lebah merupakan insekta penghasil madu yang telah lama dikenal manusia. Sejak zaman purba manusia berburu sarang lebah di goa-goa, di lubang-lubang pohon dan tempat-tempat lain untuk diambil madunya. Lebah juga menghasilkan produk yang yang sangat dibutuhkan untuk dunia kesehatan yaitu royal jelly, pollen, malam (lilin) dan sebagainya. Selanjutnya manusia mulai membudidayakan dengan memakai gelodog kayu dan yang yang sangat dibutuhkan untuk dunia kesehatan yaitu royal jelly, popada saat ini dengan sistem stup. Sarang lebah adalah sel-sel yang terbentuk hexagonal yang terdiri dari prisma hexagonal dan limas hexagonal yang dibuat dari malam lebah dan campuran perekat (propolis) yang berasal dari tumbuh-tumbuhan. Sarang lebah digunakan untuk meletakkan madu, tepung sari dan larva. Jumlah produksi madu ditentukan oleh banyaknya sel yang berisi madu. Untuk mengatahui jumlah produksinya, harus dilakukan perhitungan volume pembetuk sel yang dikalikan dengan jumlah sel yang berisi madu. Karena tidak semua sel berisi madu maka diperlukan deteksi sel mana saja yang berisi madu atau sel yang berisi selain madu. Banyak cara untuk mendeteksinya salah satunya menggunakan image processing. Dari hasil pengolahan Image processing maka akan diketahui jumlah sel yang berisi madu. Setelah diketahui jumlah selnya, tinggal dikalikan volume setiap sel maka akan diketahui hasil produksi madu dalam satuan milli liter (ml) untuk setiap sarang lebah.    

Irwansyah Irwansyah; Khairani Puspita; Muhammad Abi Nubli; Helmi Fajar

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Menggambar merupakan sesuatu aktivitas guna membentuk image, dengan memanfaatkan banyak metode/ tata cara serta perlengkapan (gambar). Sebuah gambar dapat pula berarti membuat tanda tertentu diatas permukaan dengan memanipulasi goresan dari alat gambar. Microsoft Word adalah sebuah program yang merupakan bagian dari paket instalasi Microsoft Office, berfungsi sebagai perangkat lunak pengolah kata meliputi membuat, mengedit, dan memformat dokumen. Tahapan kegiatan pengabdian yaitu 1. menjelaskan tools shapes pada Microsoft word 2. melaksanakan pelatihan menggunakan tools shapes dalam membuat gambar denah rumah 3. evaluasi kegiatan pelatihan.. Pelatihan yang dilakukan dengan cara pemaparan materi tentang teknik menggambar untuk menarik perhatian peserta, menjelaskan fitur dan tools yang ada di Microsoft word yang dapat digunakan untuk menggambar, menjelaskan dan mempraktikkan teknik menggambar dengan Microsoft word dengan studi kasus gambar denah rumah masing-masing peserta. ukup dengan Microsoft word siswa/I dapat menggambar denah bahkan dapat membuat gambar atau desain lainnya seperti brosur ataupun poster.

Sudariyah Sudariyah

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Da'wah through film is considered effective because film has advantages that other media do not have. Film media has advantages as a propaganda medium. Da'i in conveying his da'wah message can be played by a player character in a film production, it doesn't have to be a lecture like taklim. Indirectly, the audience does not feel that they are being lectured on. Da'wah messages in films are easier to convey to the public. The research used is qualitative research. This study describes how Roland Barthes's Semiotics analysis is contained in the film "Laa Tahzan" by Danial Rifki. Analysis of the film Laa Tahzan is presented in the form of image fragments using Roland Barthes' semiotic analysis. As a Muslim, you can determine a firm stance on invitations to follow the procedures for worship of other religions in a good way. That an Indonesian Muslim can survive in a foreign country (Japan) to be able to defend his faith and the level of trials in life remains the same and will apply as long as we live. It is certain that interfaith marriages will not be possible to realize the Sakinah family as the main purpose of carrying out marriages. In Islam, there are clear laws regarding marriage. Advise everyone who will marry should pay attention to the prospective bride.

Anastasia Romatua; Zaili Rusli

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2022 Pusat Riset dan Inovasi Nasional

Penelitian ini dilaksanakan di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kota Dumai. Penelitian ini bertujuan untuk mengetahui (1) Upaya DPMPTSP dalam meningkatkan investasi di Kota Dumai, (2) Strategi promosi investasi di Kota Dumai di masa Pandemi Covid-19. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan dengan teknik observasi, wawancara dan dokumentasi. Adapun sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Informan dalam penelitian ini ditentukan berdasarkan teknik purposive sampling. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa (1) Upaya DPMPTSP dalam meningkatkan investasi di Kota Dumai adalah dengan melakukan strategi dan inovasi dalam hal peningkatan kualitas perencanaan investasi, peningkatan kualitas iklim investasi, peningkatan kualitas kerja sama, peningkatan efektivitas promosi, peningkatan kualitas layanan serta peningkatan kualitas pengendalian pelaksanaan investasi (2) Strategi promosi investasi yang dilakukan DPMPTSP Dumai masa Pandemi Covid-19 adalah Image Marketing, Attraction Marketing, Infrastructure Marketing, People Marketing. Program terbaru selalu tayangkan perepisode di media sosial berupa instagram dan Youtube DPMPTSP.

Nuryuliasih Nuryuliasih

Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 2022 Universitas Maritim AMNI Semarang

The purpose of this study is to describe: (1) the figurative meanings contained in the lyrics of Nidji's song; (2) the imagery contained in the lyrics of the song Nidji; and (3) the application of Nidji's song lyrics in learning to identify the elements of poetry in class X SMA. The data collection of this research was carried out using the observation method. The data analysis of this research is content analysis. The results of data analysis are presented with informal techniques. Based on the data and discussion, it is concluded that (1) the figurative meanings contained in the lyrics of the Nidji song include (a) hyperbole figure of speech which serves to exaggerate the situation when someone is in love. His heart blossomed and everything became beautiful; (b) association figure of speech serves to describe different vibrations when falling in love with millions of feelings; (2) The types of imagery in Nidji's song lyrics consist of (a) auditory images found in the lyrics "I hear the singing of a thousand gods and goddesses of love" and "Echoing the world", (b) visual images found in the lyrics "I see the sun will come to me” and “I see the moon will come to me”, (c) the motion images found in the lyrics “Come to me, hug me dearly” and “The moon will come to me”. (3) The application of learning using Nidji's song lyrics is in accordance with basic competencies 3.17 Analyzing the elements of poetry building. The method used is Discovery Based Learning with learning steps which include the following: greeting and motivation, apperception, division of study groups, analyzing Nidji's song When I Fall in Love based on figurative and imagery elements, presentations, and concluding learning activities.

Neng Tuti Novianty

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

This article discusses the structural study of the poetry “Kekasihku” by Joko Pinurbo. The focus of the discussion of this article is to describe the physical structure and inner structure of the poetry which is carefully described in the form of words, sentences and discourse. This research method is descriptive qualitative using a structural approach. The data source used as the object of research is one of the poetry contained in the book collection of poetry "Kekasihku" by Joko Pinurbo, published in 2004. The results and discussion in this article contain ( 1) the physical structure of poetry includes: (a) diction, (b) images, (c) figure of speech, (d) concrete words, (e) rhyme/rhythm, and (f) typography. The dominant physical structure is simple diction by creating communicative activities and not eliminating the aesthetic value of poetry. (2) The inner structure of poetry includes: (a) theme, (b) tone, (c) taste, (e) message. The element that dominates the inner structure of poetry is the feeling that creates inner experiences through writing.

Moh. Mas’ud Arifin; Wiena Safitri; Syakillah Fi Ismi; Annisa Soleha Al-rasyid; Diva Anisa Awalul Anaba

International Journal of Education and Literature 2022 Lembaga Pengembangan Kinerja Dosen

This research is based on the many types of student writing errors and the inability to distinguish letters in 1st grade at Madrasah Ibtidaiyah Nurul Ikhsan in Baleraja Village, Pilangsari Kasun.  The purpose of this research was to improve children's ability to recognize letters of the alphabet by employing the use of media. This study is a Classroom Action Research (CAR) involving 13 students from Madrasah Ibtaaiyah Nurul Ikhsan, Class I. This study's instrument is an observation guide, and its technique is a descriptive quantitative approach. Using the KARSUN (arrangement-based cartoon) medium appears to improve the capacity to recognize alphabetic letters, as demonstrated by the study's findings. The results of the observation activity (pre-cycle) yielded a percentage of 7.7%, the results of the first cycle (pretest) yielded a percentage of 23.1%, and the results of the second cycle (posttest) yielded a larger percentage that met the criteria for developing as expected and exceedingly well, namely 53.8%. The ability of grade I (one) students of Madrasah Ibtaiyah Nurul Ikhsan to recognize the letters of the alphabet can thus be enhanced by employing KARSUN (arrangement-based cartoon) media.

Misnawati Misnawati; Petrus Poerwadi; Alifiah Nurachmana; Alifiah Nurachmana; Syarah Veniaty +6 more

International Journal of Education and Literature 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to: (1) describe the sense of ekopuitika theory; (2) describe the working mechanism of ekopuitika theory; and (3) describe the application of the ekopuitika theory in the oral literature. The theory used in this research is  ekopuitika theory, ecology theory, and poetics theory. The data collecting technique or data collection process utilized in this research are as follows: (1) recording technique, either audio or audiovisual, (2) notes, (3) rooted interview, (4) literature study and documentation analysis. The finding of the research is (1) the meaning ekopuitika theory is literary theory/knowledge of poetry which is associated with the environment. (2) the working mechanism is started from analyzing the poetics theory which consists of: 1. Sound that includes: a) rima; (b) assonance; (c) alliteration; (d) anaphora; (e) efoni; (f) kakafoni; and (g) onomatopoeic. 2. Rime (metrum and rhythm) 3. Word includes: (a) vocabulary; (b) diction; (c) figurative language; (d) imagery; and (e) linguistic factors. 4. Phrase that includes: (a) nominal phrases; (b) verbal phrase; (c) the numeral phrase; (d) the adverb phrase; and (e) the prepositional phrase. 5. Sentence/array includes: (a) declarative sentences; (b) interrogative sentences; (c) the imperative sentence; and (d) the exclamatory sentence. 6. The discourse that includes: (a) cohesion and (b) coherence. The next how it works, is further analyzed once more with the ecology theory that includes: (a) the representation of nature: plant, animal, mountain, water, sea, land, air, sun, and sky; (b) the manifestation of the representation of behavior: traditional event (ritual), religion, knowledge, cosmology, language, myth, art, moral, and housing. After the ekopuitika theory applied in the oral literature there was a result that evidently for the representation of nature related to the plant and animal, while for the representation of the behavior associated with the traditional event (ritual) and language.

Puji Astuti

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2022 Pusat Riset dan Inovasi Nasional

Now a days tourism and hospitality industry especially in Hotel is growing fast, the writer take an observation as hotel X in Surabaya. The writer want to know   influence of consument on education,  level of service and policy as a leader on occupancy of Hotel X in front office Dept. front office one of central Dept in hotel as Relationship  between guest and others Dept. Because of front office as central therefore front office will be brandage of image of the hotel . that’s why front office staff  must have an experience and  out standing skill because customer need good service expectation  is priority. Hotel X in Surabaya can operates day to day operational  well. It showed  by result of hotel occupancy in stability over the everages. in case of this we conclude  that good sevice is one of main factor will cause effect relationship of level about high of occupancy  Hotel goes running well ,eventhough human resource minimizely. base in the above mater, impact of effect in the level on hotel occupancy in Surabaya because of  good service to the guest.  

Nugraha, Nur Budi

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

The solar system is one of the natural science lessons taught in grade 6 elementary school. This material is abstract because in studying it children cannot directly observe the phenomena of celestial bodies in the solar system. So far, only using books or 2D images as media. This study aims to create an educational game about the introduction of the solar system. 2D animation is made with icons and audio so that it can attract students' interest in learning and remembering solar system material. The result of the research is an educational game as an effective means of entertainment and learning. Students become interested in learning because of the application of the dissertation with attractive images and audio that helps increase enthusiasm for learning about the solar system. In testing the respondents as many as 22 people, the calculation results obtained as much as 59.1% strongly agree with this educational game

R_Soelistijadi, R_Soelistijadi; Lestariningsih , Endang; Royhans , Agung

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

The method of learning the universe at TK Pertiwi Bebengan, Kec. Boja, Kab. Kendal, Central Java is still simple, namely explaining the material by displaying a 2-dimensional still image. This makes students unable to see directly the process of rotation and movement of celestial bodies in the universe. For this reason, it is necessary to create an application that can display the process through 3D animated moving images using Augmented Reality (AR) based technology. The research method used is Prototype, while the architectural design uses UML and software applications using Unity3D, Vuforia, Photoshop CS6 and Blender. The final results of the study are 1) on testing application features made with Unity3D and Vuforia software can run well, 2) on device testing there are 2 out of 4 smartphones that cannot run the application so that a minimum specification of a smartphone is required, 3) on distance testing with a height of 20 cm, it requires the right camera tilt angle, which is between200 to 900. The conclusion of the research is that this application can run well on mobile devices registered in Google's ARCore database and minimum specifications of Android 8.0 Oreo. In addition, it is necessary to pay attention to the right camera tilt angle so that it can display 3D objects.

Prihatmoko, Setiyo; Prihatmoko, Setiyo; Sumaryanto, Sumaryanto; Herlansyah, Langga Jaya

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

This research is motivated by the problem of lack of motivation and attention of students in following the teaching and learning process in the classroom because teaching and learning activities still use conventional methods. This makes students have difficulty in understanding the material being studied so that basic competencies and KKM are not achieved. This study uses the Research and Development (RnD) product development method, using 6 out of 10 research stages, namely potential and problems, data collection, product design, design validation, design improvement and product testing. In this study, researchers used multimedia with the Mind Map method as an interesting learning medium by using a computer that can display text, images, video, and audio so that the learning process is more enjoyable for students. The results of this study are multimedia-based learning media using the Mind Map method. The validity value of media experts is 3.6 which is declared feasible, while the validity value of material experts is 3.8 which is declared feasible, and increases students' understanding and interest as users from 61% initially to increase to 86.11%.

Najwa Fadilanitaa; Khofifah Indar F; Arneta Destria

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2022 Pusat Riset dan Inovasi Nasional

This study discusses the use of diction, imagery, and figure of speech in the poem Aku Waiting for the Flower. The poem I Wait for Flowers is a poem that talks about someone who is waiting for someone they love very much. With beautiful poetry lines and contains very strong meanings and meanings. This study aims to: 1) Describe Diction 2) Explain imagery 3) Describe the figure of speech in the poem Aku Waiting Bunga. This research uses qualitative descriptive research. The data collection technique used is reading and note-taking technique and data analysis technique using descriptive analysis technique which includes description, classification, and analysis. The results of the research on the poem ''I am waiting for the flower'' have denotative and connotative diction, visual imagery, feeling imagery, and imagery. intellectual, as well as figure of speech personification and hyperbole  

Ajeng Hadyian; Dipa Septya Nugraha; Siti Mawaddatul Fitriyyah

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2022 Pusat Riset dan Inovasi Nasional

  This research was conducted to examine a short story entitled "Nothing is crazy in this city" by Eka Kurniawan in an anthology of short stories entitled Love is not dead. In this short story study contains two study materials in it, namely the study of stylistics and structure in the short story "Nothing is crazy in this city". The stylistic study referred to according to Tuloli in Lafamane (2020) stylistics or stylistics in general talks about the use of a distinctive or special language, which is the hallmark of a writer, literary school, or also deviations from everyday language or from normal or normal language. standard, and so on. In this study, the short story contains aspects of the provisions of stylistic studies, such as sound style, sentence style, discourse slot gacor, figurative language and imagery. Then the short story has the stages of the short story as a coherent structure, including: Abstraction, orientation, complication, evaluation, resolution and code.

Elisabeth Wambrouw; Deasy Widyasatomo

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Map is a picture of the earth's surface that is displayed on a flat plane with a certain scale and the depiction of the earth's surface is reduced to a certain scale in the form of symbols that are selective in a certain projection system that is represented in two dimensions from a three-dimensional space. Various types of data can be described and explained in maps and provide information on the correlation of data to the geographical conditions (geospatial information) of an area which can then be used as a tool in policy formulation, in this case the customary area of ​​the Ayapo village in the East Sentani District. This research was conducted using a mapping method using spatial data based on satellite imagery from Google Earth Pro and community participation through field surveys through interviews. The data was then processed using ESRI ArcGIS software. The research was conducted in the Ayapo traditional village, Jayapura Regency, Papua Province. From the results of the information depiction carried out, it was obtained a map of the Ayapo village, a mapping of the distribution of indigenous peoples which included traditional leaders and tribal chiefs as well as a map of the structure of the customary space. Mapping also obtained the development of the ayapo village for 3 years, namely 2002, 2014, and 2021 which showed the growth of the village spread out along the coast of Lake Sentani in a linear form. This customary mapping becomes a source of information for the development of traditional traditional villages in Jayapura district.

Dhany Isneni D.

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Education should be a center of attention in Indonesia, education services for the community, must continue at the level throughout the country. Implementation and service of education in Indonesia is still uneven, still focused on big cities. Many areas in Indonesia find it difficult for the public to obtain educational services, Jakarta as the national capital, as if everything is there and available there, but it must be admitted for Banten Province which is adjacent to the Special Capital Region of Jakarta. Data from the Central Statistics Agency (BPS) for 2016, shows that the average length of schooling in the Banten region is only 8.37 years, in Serang District some students have to risk their lives because the school is damaged, so that classrooms are used alternately. Based on data released by the Ministry of Culture and Culture, there are 48% of schools in Banten that have been damaged and are not suitable for normal use as school rooms. The Banten Education Office stated that there are many problems driving the low net enrollment rate (APM) in schools in Banten, including inadequate facilities and infrastructure, educational services are not evenly distributed, and the community's level of education is still low. This research is intended to identify and examine the existence of the image of higher education, peers and facilities and infrastructure in influencing students' interest in continuing their education to a higher level. The method used in this study is a quantitative method with descriptive and verification properties. The analysis tool used is path analysis with the help of the SPSS for Windows 25 program. The results of the study show that there is an influence from the image of higher education, peers and facilities and infrastructure on interest in college.  

Ahmad Maulidizen; Erza Sofian; Raisa Adila; Zahra Febriyadiza; Khalisa Salma +1 more

Jurnal Pengabdian Kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Data menyebutkan bahwa Usaha Mikro Kecil dan Menengah (UMKM) menjadi penyumbang Produk Domestik Bruto (PDB) terbesar dengan angka sekitar 61 persen. Direktur Pembinaan Pengelolaan Keuangan BLU Kementrian Keuangan, Ary Wahyuni dari jumlah tersebut kontribusi UMKM menyerap tenaga kerja mencapai 97 persen. Dalam menjalankan program Community Development, mahasiswa ESQ Business School berupaya untuk meningkatkan kualitas daripada UMKM dengan cara bekerjasama dengan IWAPI Jakarta Timur. IWAPI merupakan Ikatan Wanita Pengusaha Indonesia, dalam hal ini kami bekerjasama dengan IWAPI di daerah Jakarta Timur. Kami memilih IWAPI sebagai organisasi yang kami ajak bekerjasama dikarenakan legalitas organisasi tersebut dan juga feedback dari organisasi tersebut yang kami nilai sangat baik dari segi komunikasi dan kerjasama lainnya, khususnya Tji Liwoeng Coffee. Pada kegiatan ini dilakukannya proses Re-Branding dengan meningkatkan brand awareness. Tujuan utumanya dari Re-branding sendiri adalah untuk memperbaruhi sebuah brand yang telah ada agar menjadi lebih baij dengan tidak mengabaikan tujuan awal dari Tji Liewoeng Coffee itu sendiri. Pada tahap ini kegiatan yang dilakukan adalah membuat mood board yang sesuai dengan permintann dari pemilik. Maka dari itu dengan adanya Re-branding terhadap Tji Liewoeng Coffee ini meningkatkan engagement dan juga pendapatan. Kelebihan dari Re-branding adalah memberikan potensi yang lebih menonjol terhadap kompetitor. Dalam melakukan kegiatan ini juga ditemukan perbedaan diantara dunia kuliah dan pekerjaan.