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Zahwalia Putri; Suci Rahayu; Aulia Chintya Sari

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Reproductive health is an aspect of health that still requires serious attention, particularly for women of reproductive age. Polycystic Ovary Syndrome (PCOS) is a hormonal disorder with a prevalence of 3.4% among women worldwide, yet it often goes undetected due to a lack of awareness. This community service activity aims to increase the knowledge of women of reproductive age regarding menstruation, PCOS, and the importance of early detection through an educational webinar titled “Hormone Talk: Exploring Menstruation, PCOS, and the Importance of Early Detection.” The event was held online via the Zoom Meeting platform on December 13, 2025, and was attended by over 100 participants, the majority of whom were female students. The evaluation method utilized pre-tests and post-tests analyzed using a Dependent T-test. The results showed a significant increase in the average knowledge score from 64.78 (pre-test) to 79.67 (post-test), with a difference of 14.89 points and a p-value of 0.000. This demonstrates that reproductive health educational webinars are effective in enhancing participants’ knowledge. It is hoped that this activity can serve as a model for sustainable digital-based health promotion interventions in efforts to improve reproductive health literacy among Indonesian women.

Madona Agustin Sari; Izzat Amini

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

In the digital era, e-commerce has developed not only as a platform for buying and selling activities but also as a strategic medium for marketing and business development. University students theoretically possess strong potential to become edupreneurs because they are closely connected to technology and supported by higher education environments. Nevertheless, the reality at Al-Amien Prenduan University indicates that students tend to act more as consumers in e-commerce rather than as entrepreneurs. This condition creates a gap between theoretical expectations and practical implementation, raising questions regarding the effectiveness of e-commerce in encouraging students’ entrepreneurial spirit. This study examines strategies for strengthening Edupreneurship graduates through the optimization of e-commerce. The research specifically explores ways to maximize e-commerce in supporting the development of Edupreneurship graduate profiles and improving graduates’ competitiveness in entrepreneurship and employment sectors. A qualitative approach with a case study method was employed at Al-Amien Prenduan University. Data were collected through observation, interviews, and documentation involving female students of the Islamic Education Edupreneurship program who actively engage in entrepreneurial activities through e-commerce platforms. The findings reveal that optimizing e-commerce can be achieved through identifying students’ digital competencies and needs, as well as utilizing flexible technologies that support broader market access and global transactions. In addition, strategies such as enhancing digital marketing creativity, strengthening market research capabilities, and understanding consumer behavior significantly contribute to entrepreneurial development. The study concludes that e-commerce effectively fosters entrepreneurial attitudes, adaptability, and competitiveness among students in facing the challenges of the digital economy.

Yesi Amelinda; Dania Hasanah; Nova Tri Wulan Wahyu Ningsih; Suci Dinaria; Ramadhan Ramadhan +2 more

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

Education is a fundamental element in an individual's life that aims to optimize human potential across cognitive, affective, and psychomotor domains. This research is motivated by the importance of students' ability to manage their study time effectively to support optimal learning outcomes. The purpose of this study is to describe and compare students' study time management based on gender. This study used a descriptive comparative method, with a sample of several eighth-grade students at Islamic Boarding School X. Data were collected using a Likert scale instrument, then analyzed using descriptive techniques and an independent-samples t-test using the (Jeffreys’s Amazing Statistics Program) JASP application. The results indicate that several students are able to manage their study time well. Furthermore, no significant differences were found between male and female students in managing their study time. These findings indicate that the ability to manage study time is relatively even and is not influenced by gender.

Yudi Tusri; Anton Kurniawan

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Economic independence for Islamic boarding school graduates remains a challenge amidst competitive job market. This community service (PkM) aims to increase the motivation and insight of female students (santriwati) regarding business opportunities in the service sector as an entrepreneurship alternative without requiring significant capital. The main problem faced by the partners in Baturaja was limited business literacy and the perception that entrepreneurship necessitates physical products. The method employed was socialization through interactive lectures, group discussions, and sharing sessions with academics. The results of the activity indicated a significant increase in entrepreneurial motivation among the students, with 85% of participants now expressing interest in starting service-based businesses such as education, design, or digital services. Furthermore, the participants' understanding of practical steps to initiate a business increased substantially. This activity successfully shifted the students' mindset to become more innovative and independent in facing economic challenges post-boarding school education.

Robyan Endruw Bafadal; Siti Hidayatul Jumaah; M. Dirangse Samudra; Baiq Dewi Kamariani

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Low levels of political literacy and political participation awareness among female university students remain a challenge for strengthening democracy at the local level. This condition is also found among female students in East Lombok, who tend to perceive political participation narrowly and lack the skills and confidence to engage actively as citizens. This community service program aims to enhance political literacy, participatory awareness, and the capacity of female students to understand and practice political participation in a critical and responsible manner. The program was implemented at the Institut Teknologi Sosial dan Kesehatan Muhammadiyah Selong using a community organizing approach integrated into the academic learning process. The methods included participatory discussions, mentoring, simulations, and critical reflection, positioning female students as active subjects throughout the activities. The results indicate an improvement in participants’ understanding of the meaning and forms of political participation, increased confidence in expressing opinions, and the emergence of new awareness regarding their roles as democratic citizens. In addition, a female student discussion group was formed as a space for collective learning and an early platform for local leadership. This program highlights the role of higher education institutions in promoting social transformation and strengthening women’s political participation at the local level.

Tri Sartika; Ayu Devita Citra Dewi

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Menstrual stress is a common reproductive health problem among adolescent girls, which can interfere with learning activities, concentration, and overall quality of life. This community service activity aimed to improve the ability of female students to manage menstrual stress through education and practice of deep breathing techniques at SMPN 2 Rambutan, Banyuasin Regency. The activity used a one-group pretest–posttest pre-experimental design involving 30 female students who had experienced menstruation. Health education was delivered through interactive lectures, discussions, and practical demonstrations of deep breathing techniques, while evaluation was conducted using pre-test and post-test questionnaires on menstrual stress levels. The results showed a reduction in menstrual stress, with most participants shifting from moderate stress before education to mild stress after the intervention. These findings indicate that deep breathing techniques are effective in helping students independently manage menstrual stress. Therefore, health education combined with practical deep breathing exercises is recommended to be implemented continuously in schools as a promotive and preventive strategy for adolescent reproductive health.

Tri Sartika; Ayu Devita Citra Dewi

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Menstrual stress is a common reproductive health problem among adolescent girls, which can interfere with learning activities, concentration, and overall quality of life. This community service activity aimed to improve the ability of female students to manage menstrual stress through education and practice of deep breathing techniques at SMPN 2 Rambutan, Banyuasin Regency. The activity used a one-group pretest–posttest pre-experimental design involving 30 female students who had experienced menstruation. Health education was delivered through interactive lectures, discussions, and practical demonstrations of deep breathing techniques, while evaluation was conducted using pre-test and post-test questionnaires on menstrual stress levels. The results showed a reduction in menstrual stress, with most participants shifting from moderate stress before education to mild stress after the intervention. These findings indicate that deep breathing techniques are effective in helping students independently manage menstrual stress. Therefore, health education combined with practical deep breathing exercises is recommended to be implemented continuously in schools as a promotive and preventive strategy for adolescent reproductive health.

Zakyah, Fauzyatuz; Musayyaroh, Hikmatul; Wisudaningsih , Endah Tri

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This study focuses on mentoring activities for male and female students of Madrasah Ibtidaiyah Khalafiyah Syafi’iyyah Zainul Hasan Genggong related to children’s development during the school period. The main issue identified is the lack of optimal learning motivation and independence among students, which affects their academic achievement and character formation. The purpose of this study is to improve students’ observation skills, creativity, critical thinking, emotional regulation, social interaction, and learning motivation in an integrated manner. This research employed a descriptive qualitative method with observation, interviews, and in-depth documentation as the primary data collection techniques. The findings indicate a significant improvement in students’ concentration, creative expression through drawing, logical thinking, emotional stability, harmonious social interaction, as well as motivation and discipline in learning. The mentoring activities provide a sustainable positive impact on students’ psychological growth and holistic development within the madrasah environment

Zakyah, Fauzyatuz; Musayyaroh, Hikmatul; Wisudaningsih , Endah Tri

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This study focuses on mentoring activities for male and female students of Madrasah Ibtidaiyah Khalafiyah Syafi’iyyah Zainul Hasan Genggong related to children’s development during the school period. The main issue identified is the lack of optimal learning motivation and independence among students, which affects their academic achievement and character formation. The purpose of this study is to improve students’ observation skills, creativity, critical thinking, emotional regulation, social interaction, and learning motivation in an integrated manner. This research employed a descriptive qualitative method with observation, interviews, and in-depth documentation as the primary data collection techniques. The findings indicate a significant improvement in students’ concentration, creative expression through drawing, logical thinking, emotional stability, harmonious social interaction, as well as motivation and discipline in learning. The mentoring activities provide a sustainable positive impact on students’ psychological growth and holistic development within the madrasah environment

Lumentut, Devie Mathilda; Masira, Anamawalda Putri; Runtukahu, Oktafiane

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the increasingly developing digital era, the role of influencers on social media has become increasingly significant in influencing consumer behavior and their purchasing intentions. This study aims to quantitatively analyze the relationship between the presence of influencers on social media and consumer purchasing intentions. This research aims to determine how influencers and social media (TikTok) influence the purchasing intentions of Wardah products among female students of STBM Dua Sudara Bitung. This research uses a descriptive quantitative research design. The sample in this study was 77 respondents with a purposive sampling method. In addition, multiple linear regression analysis shows that factors such as age and gender can moderate the relationship between the presence of influencers on social media and purchasing intentions. For example, the millennial generation may be more likely to be influenced by influencers in their purchasing decisions compared to older generations. The data of this study were analyzed using the SPSS program. After the data was tested using a correlation test, the findings in this study obtained a value of 0.717. Then the value in the determination test was 0.000>0.05, which means there is a significant relationship. Furthermore, the results of the simple linear regression test showed that the calculated t-value was greater than the table t-value, indicating significant significance. This means that influencers and social media (TikTok) have a strong influence on Wardah product purchase intention among female students at STBM Dua Sudara Bitung.

Nurul Hidayat; Januari Darung; Kartini Kartini; Nirwana Nirwana; Syarima Z +1 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Sharing love is a form of caring for others, especially for orphans in orphanages. On Friday 20 September 2024, we held a love sharing event by distributing green bean porridge to orphans at the Puteri Melati `Aisyiyah Orphanage in Sebengkok, Tarakan. This event aims to provide simple happiness and strengthen ties between the community and children in orphanages. Social activities such as sharing food are often considered trivial. In fact, for those living in orphanages, healthy and nutritious food is an important need that is sometimes difficult to meet regularly. By distributing green bean porridge, we not only provide nutritional intake that is beneficial for the body, but also provide happiness and new enthusiasm for the children there. This activity is a form of love that they can feel directly, both through the taste of the food they enjoy and through our presence who provides attention and care. Apart from that, green bean porridge has its own meaning in the tradition of sharing in Indonesian society. As a food that is often associated with moments of togetherness and mutual cooperation, green bean porridge is a symbol of simplicity and sincere love. When this porridge is distributed in orphanages, it is not just food, but becomes a symbol of concern from those who care about the welfare of the children there.  Social concern is an attitude of connection with humanity in general, an empathy for every member of the human community, for example female students. Community service is one of the media to hone student awareness in carrying out community service.

Adinda Meilanny Putri; Rauly Sijabat; Henry Casandra Gultom

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of product quality, price, and product innovation on purchasing decisions for Viva lipstick, with brand image as a mediating variable, among female university students in Semarang. The research employed a quantitative approach with a survey method, using purposive sampling of 100 female students who use Viva lipstick. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the variables. The results reveal that product quality has a positive and significant effect on both purchasing decisions and brand image. This indicates that consumers’ perceptions of Viva lipstick’s quality—such as color durability, texture smoothness, and comfort in use—play an important role in shaping a positive brand image and encouraging purchasing decisions. In contrast, price and product innovation were found to have no significant effect on either purchasing decisions or brand image, suggesting that the current pricing strategy and product innovation efforts have not yet become the main attraction for consumers. Brand image was found to have a positive and significant effect on purchasing decisions and to mediate the influence of product quality on purchasing decisions. This mediation is partial, meaning that product quality influences purchasing decisions not only directly but also indirectly through the enhancement of brand image. The practical implications of this study emphasize the importance for Viva Cosmetics to continuously improve product quality, including formulation and packaging, while strengthening brand communication strategies to ensure consistent positive consumer perceptions. Furthermore, the company should reassess its pricing and product innovation strategies to remain competitive in the dynamic cosmetics market. By focusing on product quality and brand image, Viva is expected to increase consumer appeal and loyalty, particularly within the university student market segment.

Atri Rudtitasari; Khairulisni Saniati; Asri Fitri Yati; Dian Ika Pratiwi

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

 In Indonesia, the prevalence of genital infections due to poor genital hygiene is estimated to reach 90–100 cases per 100,000 population per year. Globally, approximately 75% of women have experienced vaginal discharge at least once in their lifetime, 45% of them have experienced it more than once, and approximately 25% of women in Europe have experienced vaginal discharge. In Indonesia, 75% of women have experienced vaginal discharge at least once, and 45% have experienced it more than once. This condition shows the importance of education about reproductive organ hygiene, especially for adolescent girls who are experiencing puberty. This community service activity aims to increase the knowledge of female students of SMPN 1 Sungai Tebelian about menstrual hygiene behavior through structured counseling. The activity implementation method includes four stages, namely (1) initial survey, (2) approach to the school, (3) activity socialization, and (4) presentation of counseling materials. Knowledge measurement was carried out before and after the activity using a questionnaire, then analyzed using a Paired Sample Test. The results showed that before the counseling, all respondents (37 female students) were in the sufficient knowledge category (100%). After the counseling and post-test, all respondents experienced an increase in knowledge so that they were in the good category (100%). The results of the Paired Sample Test analysis showed a Sig. (2-tailed) value of 0.000 (<0.05), which indicated a significant difference between the pre-test and post-test scores. The conclusion of this activity is that health counseling has a positive and significant influence on increasing female students' knowledge about menstrual hygiene behavior. Education that is carried out interactively and adapted to the characteristics of adolescents has proven effective in encouraging better understanding, so it is hoped that it can prevent reproductive health problems in adolescent girls in the future.

Atri Rudtitasari; Khairulisni Saniati; Asri Fitri Yati; Dian Ika Pratiwi

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

 In Indonesia, the prevalence of genital infections due to poor genital hygiene is estimated to reach 90–100 cases per 100,000 population per year. Globally, approximately 75% of women have experienced vaginal discharge at least once in their lifetime, 45% of them have experienced it more than once, and approximately 25% of women in Europe have experienced vaginal discharge. In Indonesia, 75% of women have experienced vaginal discharge at least once, and 45% have experienced it more than once. This condition shows the importance of education about reproductive organ hygiene, especially for adolescent girls who are experiencing puberty. This community service activity aims to increase the knowledge of female students of SMPN 1 Sungai Tebelian about menstrual hygiene behavior through structured counseling. The activity implementation method includes four stages, namely (1) initial survey, (2) approach to the school, (3) activity socialization, and (4) presentation of counseling materials. Knowledge measurement was carried out before and after the activity using a questionnaire, then analyzed using a Paired Sample Test. The results showed that before the counseling, all respondents (37 female students) were in the sufficient knowledge category (100%). After the counseling and post-test, all respondents experienced an increase in knowledge so that they were in the good category (100%). The results of the Paired Sample Test analysis showed a Sig. (2-tailed) value of 0.000 (<0.05), which indicated a significant difference between the pre-test and post-test scores. The conclusion of this activity is that health counseling has a positive and significant influence on increasing female students' knowledge about menstrual hygiene behavior. Education that is carried out interactively and adapted to the characteristics of adolescents has proven effective in encouraging better understanding, so it is hoped that it can prevent reproductive health problems in adolescent girls in the future.

Mariyati Mariyati; Zamli, Zamli

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The number of school-age adolescent girls in Banggai Regency, Central Sulawesi, still faces serious challenges related to nutritional problems such as anemia and chronic energy deficiency (SEZ). Low nutritional literacy and unbalanced food consumption habits also worsen their nutritional status, especially during puberty when nutritional needs increase significantly. This service activity aims to increase the understanding and awareness of young women on the principles of balanced nutrition through a participatory educational approach. The implementation of the activity was carried out at SMP Negeri 2 Bunta, Simpang Raya District, involving 30 students in grades VII and VIII as well as UKS supervisory teachers. The intervention included providing material on "Fill My Plate", the 4 pillars of balanced nutrition, and the risk of nutritional disorders in adolescents. The material was delivered in the form of interactive counseling using leaflet media, accompanied by knowledge measurement through pre-test, post-test, and one-week post-activity evaluation. The results of the activity showed a significant increase in students' understanding of the principles of balanced nutrition, with the knowledge score of the good category increasing from 40% to 87%. Most of the participants were able to mention the composition of the meal portion, the importance of breakfast, restrictions on fast food consumption, and the need to drink enough water every day. This activity also has an impact on increasing the capacity of teachers in assisting and monitoring the health status of students through the UKS program. Teachers become more active in conducting periodic counseling and recording the nutritional development of female students on a regular basis. School-based balanced nutrition counseling has been proven to be effective in improving adolescent nutritional literacy. This educational model can be replicated in other regions with cross-sectoral support such as education offices, health centers, and village governments, to support the achievement of sustainable development goals in the health sector.

Endriyan Sumaili; Maimun Maimun

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This study aims to determine the effect of self-efficacy, field work practice and motivation to enter the world of work on the work readiness of students of Accounting Vocational School, Nunukan Regency. This study uses a descriptive verification research design with a survey approach that has been implemented at the Accounting Vocational School of Nunukan Regency. The subjects in this study were students of class XII Accounting in 3 vocational schools in Nunukan Regency, namely SMKN 1 Nunukan, SMKN 1 Sebatik Barat and SMKN 1 Tulin Onsoi, consisting of 100 female students and 37 male students. The objects of this study are self-efficacy, field work practices, motivation to enter the world of work and work readiness of vocational school students. The data collected through the questionnaire were then processed/analyzed. To test the hypothesis using multiple linear regression. The results of the study indicate that there is a positive and significant influence of self-efficacy, field work practice and motivation to enter the world of work on the work readiness of students of Accounting Vocational High Schools in Nunukan Regency, which is indicated by the results of the multiple linear regression test obtained a multiple correlation coefficient of 0.618 which is included in the category of a strong relationship level with a determination level of 0.382 or in other words, the work readiness variable of vocational high school students is influenced by self-efficacy, field work practice and motivation to enter the world of work by 38.2% with Fcount> Ftable or 26.691> 3.940, then H0 is rejected and accepts H1 which states that there is an influence of self-efficacy, field work practice and motivation to enter the world of work on the work readiness of students of Accounting Vocational High Schools throughout Nunukan Regency.

Ni Komang Ayuni Puspita Sari; Satria Bangsawan

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

Yulius Mataputun; Agus Zainuri; Ansar CS; Ermelinda Yersin Putri Larung; Ibrahim Ibrahim +1 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Students at the High School level often face various emotional and psychological challenges, such as academic stress, social pressure, and personal crises, which can negatively affect their mental well-being. To overcome this issue, community service aims to implement Psychological First Aid (PFA) training which provides students with understanding and skills in providing psychological support to colleagues. The focus of this service is to increase awareness of the importance of mental health support in the school environment. The method used involves pretest questionnaires, theory sessions, role plays, group discussions to help students master the basic principles of PFA through real situation simulations and ends with a post test. The results of PKM activities are (1) most participants gained an increased understanding of Psychological First Aid (PFA); (2) Most participants easily practiced Psychological First Aid (PFA) with their friends during role play sessions. The conclusions from this service are (1) increasing the knowledge and skills of female students at SMA Negeri 3 Sentani in applying Psychological First Aid (PFA) to their peers; (2) Collaboration between FIK UNCEN and SMA Negeri 3 Sentani; (3) carrying out community service activities as a lecturer's academic obligation.

Hartalena Sinaga; Mahiroh Lubis; Ritayana Silalahi; Talenta N. D. Simatupang

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the influence of new students' adaptation to learning methods on campus, especially in sports study programs, and its implications for students' mental and physical health. This study uses a qualitative approach with observation and interview methods with seven female students of the Faculty of Sports, State University of Medan. The results of the study indicate that students experience high academic pressure due to the KKNI-based learning method and the block system, which has an impact on increasing stress levels, physical fatigue, and difficulties in managing study time between theory and practice. The implications of this study are relevant in developing student-friendly learning policies in order to maintain a balance between academic demands and their mental and physical health.    

Rahmawati Aulia; Tyas Asih Surya Mentari

Student Scientific Creativity Journal 2025 Pusat Riset dan Inovasi Nasional

This research is motivated because self-confidence in using skincare products recommended by celebrity endorsers is also an important factor in purchasing decisions. The purpose of this study was to analyze the influence of celebrity endorser Tasya Farasya and Instagram social commerce on the purchase decision of the Originote skincare moisturizer on female students of the FPP UNP Makeup and Beauty Education Study Program. This type of research is Ex post Facto with a quantitative research method approach. The population of this study were female students of the 2020, 2021, 2022 and 2023 Makeup and Beauty Education Study Program, namely 365 people. The type of sampling used in this study was non-probability with a purposive sampling technique with a total of 78 people. Data were collected through observation methods and research questionnaires. The preparation of the instrument was carried out by sorting the Likert scale. Data were analyzed by descriptive analysis, normality tests and hypothesis tests. The results of the study obtained 1) Instagram social commerce partially has a significant effect on Moisturizer Purchase Interest in Female Students of the FPP UNP Makeup and Beauty Study Program. 2) Celebrity endorser Tasya Farasya partially has a significant effect on the Moisturizer Purchase Interest of Female Students of the Makeup and Beauty Study Program, FPP UNP. 3) Celebrity Endorser Tasya Farasya and Social Commerce Instagram simultaneously influence the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP. Suggestions to increase insight into the material in the lesson for students, in increasing knowledge and information about the influence of celebrity endorser Tasya Farasya Instagram social media on the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP.