Publication Search

This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

In the dynamic landscape of Human Resource Management (HRM), the emergence of Artificial Intelligence (AI) technologies presents both challenges and opportunities. This research aims to explore strategies for empowering talent amidst AI innovations in HRM. The research adopts a phenomenological approach to delve into the lived experiences of HR professionals and employees within organizations integrating AI technologies. Through purposive sampling, data were collected via in-depth interviews and focus group discussions. Thematic analysis was employed to identify patterns, themes, and insights from the narratives. The findings reveal a nuanced understanding of how AI impacts talent management practices, including recruitment, training, performance evaluation, and career development. Moreover, the research elucidates the importance of human-centric approaches in leveraging AI to augment rather than replace human capabilities. These insights contribute to enhancing organizational strategies for talent empowerment in the era of AI-driven HRM innovations.

The increasing use of social media among students has raised concerns regarding its impact on academic performance and digital well-being. This study aims to examine the relationship between social media usage, student learning outcomes, and overall well-being in a digital environment. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with high school and university students. The findings indicate that while social media can serve as a valuable tool for academic collaboration and resource-sharing, excessive and unregulated usage often leads to distractions, reduced academic performance, and negative effects on mental health. The study highlights the need for balanced social media engagement and the implementation of digital literacy programs to promote responsible usage. These insights contribute to the ongoing discussion on digital well-being and offer practical recommendations for students, educators, and policymakers.  

This community service aims as village development literacy for the Village Head, Village Officials and Village Youth. The workshop was held in Bandungan, Semarang Regency, and program implementation was carried out in 5 selected districts in Central Java Province. This activity is supported by LPPM ITB Semarang and Unicef, which is included in the Program for Handling Out of School Children in Central Java Province. Through the lecture method with visual media supporting devices and ending with a question and answer session, it is very effective in delivering material. This was shown by the enthusiasm of the participants in the question and answer interaction at the discussion forum.

Elderly residents who live in madania homes use the kitchen as a kitchen places for cooking activities, and have complaints about height and slippery floor conditions, according to the elderly as many as 32% of cooking kitchen users representing the elderly population using purposive sampling, proposed design improvements for elderly cooking places by considering the anthropometric size of elderly users, using a focus approach group discussion to facilitate the wishes and complaints experienced by the elderly, the shape and size of the proposed new kitchen design for the elderly by adding a foothold in front of the kitchen to facilitate cooking reach, with a cooking kitchen width: 53 cm; Height: 132cm; length 53 cm, using anthropometric measurements, namely front arm reach (JTD) 53 cm; shoulder width(LB) (maximum) 43 cm; height (TB) 158 cm; elbow height (TS) 132 cm. The design is the result obtained from the first focus group discussion, then the results of the second focus group discussion explain the proposed new design drawings for the elderly's kitchen to the elderly, related to the suggestions obtained from the results of the first focus group discussion and the senior citizens agree with the results drawn, by having a height, width, length according to body size by adding non-permanent footing facilities in front making it easier for users to reach the kitchen for cooking activities, floors that are designed to be safe and non-slippery, and additional cupboard facilities to make it easier to store cooking utensils.Sig (2-tailed) of 0.003 <0.05 indicates that the H1 hypothesis is accepted.

Information and communication technology that has become increasingly sophisticated makes information spread quickly without the boundaries of space and time. This is very dangerous for teenagers who are still confused about what they can and cannot do. The type of research design used is descriptive qualitative. The research subjects were 23 people, consisting of 21 students/I SMA Negeri 1 Jambi City, 1 teacher counseling guidance and 1 vice principal in the field of public relations. Data were obtained by means of Focus Group Discussion (FGD) and In-Depth Interview. Students' perception of sex education is to explain problems related to how to interact with the opposite sex, reproductive organs, intimate relationships, and juvenile delinquency. Perceptions related to the threat of not getting sex education are that they can fall into promiscuity and free sex, get pregnant out of wedlock and can get reproductive diseases. Students' perceptions regarding the benefits of getting sex education are being able to distinguish between good and bad, and being able to avoid promiscuity. Schools provide support in efforts to prevent free sex for their students by way of socialization related to sex education by counseling guidance teachers assisted by other relevant agencies and institutions. The informant's perception of the perceived barriers in obtaining sex education is that many consider sex a taboo subject and a negative thing. The activity of providing sex education at SMA Negeri 1 Jambi City is expected to be able to apply sex education as one of the materials taught to students at school. Although activities were hampered due to the pandemic, it is hoped that the school will continue to provide sex education materials in the form of online meetings or socialization from various media.    

High school students are the young generation who have the potential and have the opportunity to play an active role in the development of the nation and the nation. To support their ability to compete in today's era, high school students are required to have self-confidence, be able to communicate politely, and be polite as part of public speaking. If you do not have the ability to communicate in public appropriately due to a lack of self-confidence, then the interaction cannot run smoothly. Therefore, to provide understanding, public speaking training is held using the CCP (Confident, Content and Performance) method. This dedication activity was a collaboration between the lecturer who held the tridharma activities of higher education and the UPTD SMAN 13 Maros which is located in Pucak Village. By using the practice method which begins with increasing self-confidence, followed by creating content and finally preparing for a live performance. the enthusiasm of the participants was very high, various questions were asked during the discussion so that this activity could provide training in the development of public speaking presentation skills

Globalization has penetrated the territorial boundaries of countries in the world, and has affected the order of people's lives, namely in the political, economic, social, cultural and legal aspects. Indonesia as a part of the world community cannot be separated from these influences, including the influence of the development of narcotics abuse. This paper will discuss the problem of the influence of globalization on the development of narcotics abuse, as well as strategies to deal with the development of narcotics abuse in the era of globalization. The discussion shows that the problem of narcotics abuse seems endless in Indonesia. For this reason, a strategy is needed in overcoming narcotics abuse, namely with pre-emptive, preventive and recessive efforts. Besides that, it is necessary to cooperate with the police of other countries in the form of cooperation between countries, the ASEAN regional area and internationally through the United Nations (UN) through the Interpol forum.

The occurrence of the covid-19 pandemic caused a forced change in learning methods. The changes that occur are changes from the 2013 curriculum to an independent curriculum whose goal is to catch up on learning. This study aims to identify and examine the "Implementation of the Independent Curriculum in Mobilizing Schools". This study uses a qualitative method of content analysis. Data in content analysis is collected by collecting and analyzing documents, both written documents, drawings, works, and electronics and the results reported are in the form of an analysis of these documents. The independent curriculum is a learning method that refers to the talent and interest approach. The results and discussion of this study explain the meaning of implementation and independent curriculum in driving schools. Through the Mobilization School, it is hoped that it will be able to realize an advanced Indonesia that is sovereign, independent, and has personality through the creation of Pancasila Students.

Sampah merupakan suatu hal yang selalu ada dalam kehidupan sehari-hari. Semua yang beraktivitas pasti akan menghasilkan sampah dan begitu juga yang terjadi di Dusun Condrowangsan Kecamatan Banguntapan Kabupaten Bantul. Permasalahan dari penelitian ini adalah proses pengelolaan sampah yang dilakukan belum masuk dalam kategori yang baik dan benar dikarenakan proses pengelolaan dilakukan dengan pembuangan yang tidak pada tempatnya dan dengan proses pembakaran. Tujuan dari penelitian ini adalah untuk mengetahui sistem pengelolaan sampah yang ada di Desa Disanah Kecamatan Sreseh Kabupaten Sampang. Metode penelitian yang digunakan adalah penelitian kualitatif dengan rancang bangun observasional deskriptif. Teknik penelitian yang dilakukan dengan cara survei lapangan, focus group discussion yang melibatkan partisipan, wawancara terbuka, dan studi literatur. Partisipan yang digunakan dalam penelitian ini adalah perwakilan dari Badan Lingkungan Hidup, kepala desa, badan perwakilan desa, karang taruna, dan organisasi yang ada di desa. Hasil penelitian menyatakan bahwa pengelolaan sampah di Desa tersebut masih kurang baik hal ini dikarenakan tidak adanya lahan untuk pembangunan tempat penampungan sementara, fasilitas sarana dan prasarana yang masih belum baik, dan tingkat kesadaran masyarakat yang masih rendah akan pentingnya pengelolaan sampah dengan baik dan benar. Saran yang bisa diberikan adalah dengan melakukan sosialisasi tentang pengelolaan sampah yang baik dan benar, jadwal rutin gotong royong bersih desa dan memasukkan anggaran untuk pembebasan lahan yang akan digunakan untuk tempat penampungan sementara.    

The purpose of this study was to determine the teacher's strategy in teaching speaking. The problem in this study is that students feel unconfident in speaking English and also have a limited vocabulary. This type of research is called qualitative research. The sample for this study is the MTSN 8 Agam teacher. The instruments used in this study were observations and interviews. The results of this study, the strategies used by teachers in teaching speaking are drill, roleplay, simulation, and group discussion.

The involvement of citizens in creating a harmonious society is important in this era of globalization. However, in reality, social and religious problems are still the background to the occurrence of conflicts to this day. Citizens' concern for interacting and maintaining communication between people is expected to be able to reduce the conflict axes that exist in society and this can be done by citizens, one of which is through religious dialogue. The purpose of this study is to find out how citizen involvement through religious dialogue is able to maintain community harmony. This research is a type of qualitative research with a phenomenological approach where data collection techniques are used, namely interview techniques, documentation studies and through Focus Group Discussion (FGD) activities. Test the validity of the data by using triangulation techniques and data analysis techniques by collecting data, reducing data, presenting data and drawing conclusions.The results of the study show that interfaith dialogue carried out by the community through interfaith communities can be said to be successful in efforts to increase citizen involvement to create a harmonious community life in the current era of globalization, seeing that there are still many conflicts in several areas that are motivated by social and religious issues. Interfaith dialogue also provides knowledge of the diversity of religions and beliefs adopted by the Indonesian people, all of which aim to maintain the unity and integrity of the nation with the existing diversity. Interfaith dialogue can also be used as an alternative in increasing civic engagement by directly involving people of different religions

Unclean environmental conditions and unhealthy behavior are the causes of the problem of the emergence of infectious diseases. One example of poor clean, healthy living behavior is the lack of awareness in disposing of waste in its place and improper ways of managing household waste. Almost all areas are experiencing difficulties obtaining land as a final disposal site. The government cannot solve the problem of household waste alone. Sentong Village does not correctly manage waste; for example, all waste is burned, and there is no separation between organic and inorganic waste. The purpose of this community service is to increase public awareness by increasing general knowledge about proper waste management and empowering the community to manage waste with the Reduce, Reuse, and Recycle method as one of the appropriate methods in processing household waste. The results of community service activities show that the community is quite enthusiastic when given information about proper waste management; the methods used in these activities are the lecture and discussion methods, then pre-test and post-test are carried out; the community who attended the training were 15 people, and residents agreed to apply the right way of processing waste, starting with the correct way of disposing of waste, namely distinguishing between organic and inorganic waste, so as not to litter in front of the house.

Gen-Z is a generation that is highly influenced by the importance of appearance regarding beauty and fashion. The beauty and personal care business in Indonesia is estimated to reach 154 T with a growth rate of 4.3% per year. This is a big business opportunity, especially for Gen Z, which is predicted to become a demographic bonus in the next few years. This beauty class training aims to train young women's life skills by taking advantage of opportunities from the beauty sector and Gen-Z consumption behavior to become something of economic value or beautypreneur. The methods used in this training activity are lectures, discussions and practice. The result of this training activity is that participants have knowledge about the beauty business prospects which can be a source of income for them and have mastered basic make-up techniques.

Financial management ability in terms of financial planning is one of the abilities that must be possessed by Micro, Small and Medium Enterprises (MSMEs) by increasing their financial planning knowledge. The existence of good financial management capabilities can carry out effective, efficient, and useful financial planning, so that business actors are expected to increase the level of welfare in running their business. This community service activity is carried out with the aim that MSME actors have good financial planning knowledge. This community service activity uses the method of material presentation, discussion and question and answer. The result of this activity is that business actors can carry out financial planning on their business activities. By having good financial planning knowledge, business actors in Tiwulandu Village, Brebes are expected to be more advanced, smooth, and prosperous in running their businesses.

Education is learning and knowledge that is passed down from generation to generation through learning and training. One educational institution that is no less important to build is religion-based education, such as the Tahfidz Al-Qur'an Education institution. At this time the tahfidz program was very popular and respected by various institutions. This study aims to describe how the tahfidz program is implemented in early childhood at the Tahfidz Nazra Cendikia Barabai House. This research uses a descriptive qualitative research type. The results of the research show that the implementation of the tahfidz program at the Nazra Cendikia Hulu Sungai Tengah House consists of three main activities, namely planning, implementation and evaluation. The planning of the tahfidz program starts with discussions with the leaders and all tahfidz teachers. The implementation of the tahfidz program includes initial activities, namely greetings, prayers and reading blessings, followed by reading hypnotherapy, then murajaah together. The main activity is that the students give it to the teachers, before reading the memorized surah the child reads the Iqra or Al-Qur'an first. And finally the closing activity is the delivery of the surah that will be memorized next, murajaah memorization and reading prayers after learning. The assessments used are daily and semester assessments. The methods used are the makhraji, Jibril, ummi, and hypnotherapy methods. The main activity is that the students give it to the teachers, before reading the memorized surah the child reads the Iqra or Al-Qur'an first. And finally the closing activity is the delivery of the surah that will be memorized next, murajaah memorization and reading prayers after learning. The assessments used are daily and semester assessments. The methods used are the makhraji, Jibril, ummi, and hypnotherapy methods. The main activity is that the students give it to the teachers, before reading the memorized surah the child reads the Iqra or Al-Qur'an first. And finally the closing activity is the delivery of the surah that will be memorized next, murajaah memorization and reading prayers after learning. The assessments used are daily and semester assessments. The methods used are the makhraji, Jibril, ummi, and hypnotherapy methods

This article analyzes the movement of the Composite Stock Price Index (IHSG) in Indonesia during the Implementation of Restrictions on Community Activities (PPKM) in 2021. PPKM is a government regulation to deal with the Covid-19 pandemic. Before the implementation of PPKM, the government had implemented large-scale social restrictions implemented in several regions in Indonesia. The policy implemented by the government is considered to have an impact on the decline in people's purchasing power, which has just shown recovery and has an impact on several sectors of the stock market in Indonesia. It is necessary to analyze to determine the effect of implementing community activities on the joint-stock price index in 2021. This study uses an exploratory descriptive type of research. Observations were made by analyzing the composite stock price index (IHSG). Based on the results of the discussion that has been analyzed, it can be concluded that during the implementation of restrictions on community activities (PPKM) the IHSG value tends to experience a difference every month but shows a positive trend which closed at the level of 6,600.68, which was an increase of 10.4 percent compared to the 2020 closing position. which is at 5,979.07.

Handicraft is an artistic activity that focuses on hand skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. In the Community Service (PKM) activity of STIE Mahaputra Riau, lecturers and students involved in this activity came directly to the Annisa Pekanbaru Orphanage to provide training on making handicrafts with simple ingredients to produce handicraft products that have a high selling value in the market, conduct discussions , questions and answers and counseling about effective marketing strategies to market the handicraft products produced as well as providing motivation about the concepts and benefits of entrepreneurship for school-age children at the Annisa Orphanage Pekanbaru. This PKM activity aims to generate and foster an interest in entrepreneurship for school-age children at the Annisa Orphanage, Pekanbaru, Riau, so that they are motivated to realize their own business or business independently and succeed with their own business by engaging in the handicraft business.

Community service based on the development of the target schools at MA Hasyim Asyari Bangsri Jepara is intended as an effort to improve learning management in partner schools. The purpose of this community service program is to build academic cooperation, develop human resource potential and improve the quality of school education through skill program innovation. The training was held in two stages, namely the theory-discussion stage and the field stage. The participants of this training were teachers, assistant teachers, and students. The class training materials are the rules of fish farming, getting to know the tools and functions of the equipment, knowing how to design aquaculture containers, the sequence of cultivation activities, caring for and feeding and monitoring fish health. While the field training includes the design of aquaculture pond containers to fish farming techniques. The result of the activity was the implementation of community service activities for the development of the target schools in the form of training on catfish cultivation techniques for students and teachers of MA Hasyim Asyari Bangsri. The training participants understand cultivation techniques, starting from preparing cultivation media, spreading seeds, managing feed and maintaining water quality so that the fish grow well.

The purpose of this community service activity is to implement language politeness by using Javanese uploads according to the right situation and context on social media. The methods used include expository, discussion, modeling and observation. The results of the service show that there are still many teenagers today who are reluctant to use Javanese to communicate in the virtual world and the real world. Some teenagers also still feel shy when invited to communicate using Javanese. The service team tried to invite participants to do hands-on practice using the modeling method. Participants are invited to interact using good and correct Javanese according to the level of speech and the interlocutor. The communication carried out is conveying information, opinions, suggestions, criticisms that are often done in the virtual world and the real world.