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Resya Dwi Marselina; Nida Fadhillah Salsabila; Rindiawati Gustiara; Ira Nurhafifah; Maulani Lestari +1 more

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.

Musnaini Musnaini; Hidayani Syam

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

The purpose of this research is to provide suggestions to help students become more disciplined. This research uses a descriptive qualitative approach. Teachers and students at SMA N 1 Tanjung Mutiara were used as research subjects. We used interview and observation techniques to collect data. Research findings include the strategy for developing discipline at SMA N 1 Tanjung Mutiara as follows: making a mission statement, vision statement and educational goals. regardless of the rules that apply at school. Because developing superior discipline requires applying that discipline both in the classroom and outside the classroom. The discipline of the children of SMA N Tanjung Mutiara is proof of the successful implementation and results of the program. grows in terms of self-control in behavior and friendships and study habits. There are more people who apply discipline well at school than those who don't, but there are still many people who do not apply discipline according to the school's wishes.

Nora Rahmayani; Efni Anita; Ahmad Syukron Prasaja

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

Syahri Ramadoan; Firman Firman; Sahrul Sahrul

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

The purpose of this research is to explain a strategic approach to the training and development of the Human Resources of the Regional Disaster Management Agency (BPBD) in facing organizational change challenges. This study uses a qualitative descriptive method and a literature study approach. The research is conducted at the Office of the Regional Disaster Management Agency in Bima District. In this research, the data analysis technique used is the interactive model according to Miles and Huberman, which consists of three main components: data reduction, data presentation, and conclusion/verification. The research results show that in the context of natural disasters that are prone in this region, disaster preparedness, disaster management, and emergency response coordination are the top priorities in the training strategy. Involvement of the local community, collaboration with other institutions, and learning from previous experiences are essential elements that can strengthen the readiness of the BPBD in Bima District. Continuous evaluation, career development, utilization of local human resources, and technological innovation are supportive elements in a comprehensive training strategy. Recommendations include the development of long-term training plans, enhanced inter-agency collaboration, and investment in technology that supports disaster management and training. Facing future challenges, such as climate change that can increase the risk of natural disasters, the BPBD in Bima District must continually update their training strategy and ensure that their response to organizational changes and disasters remains relevant and responsive. Therefore, the training and development strategy for HR in the BPBD in Bima District can help strengthen their preparedness and responsiveness in facing the challenges in this region.

Ahmad Zikri; Nurbaiti Nurbaiti; Nurwani Nurwani

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

This research aims to first determine and analyze the Lake Toba Tourism development strategy by the Lake Toba Authority Implementing Body. Second, to find out the results of the SWOT analysis of employee performance improvement strategies using the IFAS and EFAS matrices, important factors can be identified from both the external environment and the internal environment which are strengths, weaknesses, opportunities and threats for improving performance. The research method used in this research is descriptive qualitative, the author also uses SWOT analysis. SWOT analysis is the systematic identification of various factors to formulate company strategy. From the results of the analysis, a growth strategy or growth oriented strategy is obtained. This strategy indicates that the company is strong and able to continue to develop by taking advantage of existing opportunities. This strategy was chosen because the calculation results were in quadrant I where the total weighted score of strengths-weaknesses was 3.36 while the total weighted score of opportunities-threats was 3.314. Positions in this quadrant are very profitable and can be implemented optimally.

Nia Aisyah; Putri Handayani; Moh. Zidan Rikza; Iriani Ismail

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Developments in this global era bring many changes that require a company to have human resources that can compete in current developments. This research aims to determine the existing HR development strategy at the Nelongso Bangkalan Fried Chicken restaurant. The method used in this research is qualitative with data collection techniques in the form of observation, interviews and documentation. The sample in this study used purposive sampling technique. Managers and staff employees were the samples (informants) in this research. The technique used to test the validity of the data is using the triangulation technique. The results of this research show that implementing appropriate HR development strategies can increase employee productivity and company competitiveness in facing the global era..  

Miranda Maharani; Indah Respati Kusumasari

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

Yanti Herayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The solutions for the problem of less optimal strategy implementation in BBI Sukamaju need to be found, and as the first step, efforts are needed to evaluate the chosen strategy, to review and to re-evaluate the situations (strengths, weaknesses, opportunities and business threats), and also to update the formulated strategy so that it suits the developments of the external environment in order to support the efforts of function development of Balai Benih Ikan (BBI) on Dinas Peternakan dan Perikanan Kabupaten Ciamis at Supplying of Quality Fish Seeds in Ciamis Regency. This study explains the steps for choosing the right strategy based on the Routweer concept approach by comparing the performance of the strategy before the new strategy is introduced, which is the development strategy or known by the name Restructurisation. By using a semi-structured interview method, SWOT analysis and QSPM, there will be found an effective strategy that can help achieve the organization’s objectives effectively and efficiently to support the vision, mission and the goals of regional development. From this research, based on QSPM calculation results, it can be concluded that the strategy improves coordination with various work partners (7,8), increases the partnership with UPR to increase the seed production, increases the cooperation with universities, research institutes and other partners (6,25), and becomes a priority strategy.

Mohammad Zainul Arief

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Sumenep Regency has cultural diversity, which is supported by a culture of social life that is different from other districts in Madura.  In accordance with government policy in developing tourism, especially in Sumenep Regency, it is necessary to have a guideline for a directed and integrated development plan. Tourist objects that are interesting to visit besides being good attractions also need an orderly and neat arrangement, especially from a physical point of view.  In addition, the need for tour packages that are supported by travel agencies, travel agent services, and tour guides. In this study "Strategy for Development of the Lombang Beach Tourism Area, Sumenep Regency" uses SWOT ( Strength , Weakness, Opportunity and Threat )  analysis as an effort to solve problems using a quantitative approach with the type of research in the form of case studies. The Lombang Beach tourism development strategy is seen from the internal factors which are still dominant in having weaknesses in Lombang beach tourism objects, so the stability strategy is the current choice, namely reducing the weak factors gradually according to the existing priority criteria so that the weaknesses disappear and turn into  strength.  While the internal factors that become strengths must be maintained.

Sunia Apriyono; Naafika Rachma Rozani; Dyah Putri Agustin; Maria Yovita R Pandin

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Green accounting is an accounting approach that focuses on measuring, reporting and controlling economic activity that takes into account environmental impacts. The research objective of Mangrove Forest Tourism in Surabaya is to determine tourism potential and attractiveness, development strategy and community and government participation in the development of objects and attractions for Mangrove Forest Tourism in Surabaya. This tour provides beautiful scenery as well as exciting and educational. The results of this study are the implementation of Mangrove Forest management as a tourist spot in Surabaya which is quite good and has proven to be able to attract visitors and improve the economy of the local community in the area.

Fanniar Aurelia; Feby Galih Saputra; Gabrielle Michaela K

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

This study aims to examine the effect of digital accounting systems on business development for UMKM in Sidoarjo. This research uses a qualitative approach with a case study method. The population in this study are SMEs in Sidoarjo who use a digital accounting system, and the sample is taken using a purposive sampling technique. The data in this study were collected using in-depth interview techniques and relevant sources on the internet. Data analysis was performed using qualitative analysis. The results of the study show that the use of digital accounting systems has a significant influence on business development for UMKM in Sidoarjo. In its use, the digital accounting system simplifies the process of recording and reporting finances, as well as assisting UMKM owners in making more precise and accurate business decisions. In addition, the use of digital accounting systems also helps UMKM in increasing the efficiency and effectiveness of business operations, so as to produce better business performance. In this case, it is advisable for UMKM in Sidoarjo to adopt a digital accounting system as part of their business development strategy. This will help UMKM  improve their business performance and compete with other UMKM. In addition, the government can also provide support and assistance to UMKM to adopt digital accounting systems, so as to accelerate the growth of UMKM  in Indonesia.

Lotmidayanti Berutu; Risda Oktavia Siahaan; Muhammad Farras Nasrida

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Pasar Ramadhan is an MSME business that sells various kinds of culinary or snacks that are very popular with the community. Food and drinks are sold such as fried meatballs, chips, cakes, boba, lemon tea, chicken noodles, grilled chicken, satay, and so on. This journal article was created to discuss SWOT analysis in an effort to develop a culinary business in the Ramadan market. This study aims to identify internal and external factors that influence culinary business development in the Ramadan market and provide recommendations for appropriate business development strategies. The research method used is descriptive analysis by collecting data through interviews with traders and visitors to the Ramadan market as well as through literature study. The results of the study show that internal factors such as product quality, price and promotion influence the culinary business development in the Ramadan market, while external factors such as market conditions, competition and regulations also play an important role in the culinary business development in the Ramadan market. Recommendations for the right business development strategy include improving product quality, price adjustments, and increasing promotions to increase the attractiveness of the culinary business in the Ramadan market. In addition, traders are also advised to pay attention to market conditions and existing competition and comply with applicable regulations to optimize culinary business development in the Ramadan market.

Muhammad Akbar Perdana; Alviolita Tri Amanda; Muhammad Yasin

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Bonggolan Small Industry is one of the leading products of Sidayu District, Gresik Regency which still requires further product development. The purpose of this study is to determine the Leading Product Development Strategy of Small Industry Bonggolan Sidayu District, Gresik Regency to increase its competitiveness so that it is known by the wider community. This study used descriptive analysis method through the results of Observation and Interview. The data analysis used is a SWOT analysis carried out to analyze internal and external factors of entrepreneurs in industrial estates. The results of this study show that there are 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors so that 8 strategies can be formulated in developing superior products of the Bonggolan Small Industry, Sidayu District, Gresik Regency so that it can compete with other products and be known by the wider community.