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Aura Alviani Zahra; Nihayatus Sholichah; Dandy Patria W; Ika Devy Pramudiana

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Sustainable tourism village development requires effective multi-party collaboration between government, private sector, and communities. This study aims to analyze the implementation of Collaborative Governance in the Bakti BCA Program as a reference for accelerating village tourism in Tuban Regency. The research method used is a qualitative approach with data collection techniques through in-depth interviews, observation, and document analysis at four assisted locations namely Bektiharjo Tourism Village, Kelapa Beach, Geger Tourism Village, and Sowan Beach. The results showed that the Bakti BCA Program has successfully implemented Collaborative Governance principles through inclusive multi-stakeholder involvement, formal and structured collaboration processes, consensus-based decision making, and shared value creation. The program had a significant positive impact with a 428% increase in total tourist visits, 559% growth in MSMEs, and 156% increase in community income during the 2021-2024 period. The collaboration between PT Bank Central Asia Tbk, Tuban Regency Government, and local communities can serve as a reference model for sustainable tourism village development in other regions with strengthening self-reliance strategies for long-term sustainability.

Fitriatunnisa Shabrina; Toni Ari Wibowo

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of educational tourism villages is one of the sustainable tourism strategies that integrates learning activities, environmental conservation, and local community empowerment. This study aims to analyze the potential and development strategies of Belawa Village as an educational tourism village in Cirebon Regency. The research employed a qualitative method with a case study approach. Data were collected through field observations, in-depth interviews with managers and community members, and literature review. The results indicate that Belawa Village has strong tourism potential, particularly in educational tourism based on the conservation of the Belawa softshell turtle (Amyda cartilaginea), nature-based tourism, and local cultural tourism. Educational activities such as outing classes, animal introduction programs, environmental education, and cultural arts training have been implemented and fulfill the elements of something to see and something to do in educational tourism. However, the development of this educational tourism village has not yet been optimal due to limitations in destination management, supporting facilities and infrastructure, promotion, and human resource capacity. Therefore, integrated development is required through the packaging of educational tourism attractions, improvement of human resource competencies, provision of supporting facilities, and collaboration among the government, community, academics, and tourism stakeholders. The development of Belawa Village as an educational tourism village has the potential to provide economic, social, and educational benefits while supporting environmental conservation and strengthening local cultural identity.

Widia Ningsi; Iva Yulia Mustafa

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Belawa Village, located in Lemahabang District, Cirebon Regency, West Java, is famous for the Labi-labi Belawa tourist attraction. This study aims to develop a sustainable tourism village at the Cikuya Tourist Attraction in Belawa Village. This model is expected to be an integrated solution to support the implementation of sustainable tourism. The research method used is descriptive qualitative, with quantitative data analysis. The results of the study show that the implementation of sustainable tourism in Cikuya is evident through environmental preservation and the conservation of the Belawa turtle habitat. Although the management is not yet optimal, there are practices of utilizing organic waste, such as chicken manure for animal feed and coconut shells for souvenirs, supporting the circular economy concept. Community participation in cultural activities also supports the social and cultural aspects of sustainable tourism, although it is still incidental and has not yet been programmed sustainably. However, the implementation of sustainable tourism in Cikuya is not yet fully optimal, despite having strong natural and conservation potential. Structural and operational barriers, such as accessibility, human resources, institutional governance, economy, socio-culture, and policy support, affect the effectiveness of applying sustainability principles.

Andhinie Fathimatul Hasanah; Zidan Arief Maulana; Sri Kencana Wulan; Sintia Nur Anggitasari

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This article analyzes women’s empowerment in the development of Pekunden Tourism Village, Banyumas District, Banyumas Regency, focusing on the role and contribution of women in tourism based on local creativity. Using Kartasasmita's (1996) empowerment framework, which includes enabling, empowering, and protection, the study collects data through interviews, observations, and documentation from key informants such as the village head, tourism awareness group, and women entrepreneurs in Oemah Batik, Oemah Manggleng, Dragon Fruit Garden, and Kampoeng Nopia Mino. The findings reveal that women’s empowerment in Pekunden Tourism Village has fostered a supportive environment, enhanced women’s capacity, and ensured business protection. Training programs and the development of local products have expanded economic opportunities, increased women’s participation in decision-making, and improved family welfare. Overall, women’s empowerment has made a significant contribution to local socioeconomic development, positioning Pekunden Tourism Village as a successful model of synergy between tourism and community empowerment. This case exemplifies the positive impact of regional autonomy in promoting local creativity and economic growth through tourism.

Robyan Bafadal; Maharani Damaradewi

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

One of Indonesia’s key strategies for generating foreign exchange is the development of Tourism Villages. A Tourism Village refers to a rural area that is utilized as a recreational destination due to its natural beauty, cultural uniqueness, and local attractions that appeal to tourists. The development of Tourism Villages inevitably involves the Village Government as the main authority in village administration. Tourism Village development is an integral part of community empowerment, as it encourages local residents to actively participate in village development activities. Through effective empowerment programs, the Village Government can enhance community capacity, increase economic opportunities, and strengthen local potential in a sustainable manner. This study employs a qualitative research approach. The qualitative research process involves several important stages, including formulating research questions, applying appropriate research procedures, collecting specific data from participants, analyzing data inductively from particular themes to broader patterns, and interpreting the meaning of the findings. Using this approach, the study reveals that the role of the Village Government is crucial in planning, managing, and supporting Tourism Village development. Strong leadership, community involvement, and strategic empowerment initiatives are essential factors in ensuring the successful and sustainable development of Tourism Villages in Indonesia.

Sumiati, Sumiati; Rinaldi Tanjung

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This research aims to determine the influence of tourist attractions, social media, and values on the interest in visiting the Cunca Wulang waterfall tourist village in West Manggarai Regency. This research uses a quantitative research method. The population in this study consists of all tourists who have ever visited the Cunca Wulang Waterfall Tourism Village in West Manggarai Regency. The sample in this study consists of 100 respondents. The sampling technique used in this study is purposive sampling, a sampling method based on the researcher's considerations, which is then processed using SPSS. The data collection technique in this study uses a questionnaire. The instrument testing technique in this study uses validity and reliability. And the data analysis technique in this research uses descriptive analysis, classical assumptions, multiple linear regression, coefficient of determination, and hypothesis testing. The results of this study are as follows. Based on the F-test results, an F value of 125.691 was obtained with a significance level of 0.000. This significance value is smaller than the 0.05 significance level, so it can be concluded that the regression model used in this study is statistically significant. In other words, simultaneously, the independent variables consisting of Value, Tourist Attraction, and Social Media significantly influence the dependent variable, which is the Interest in Visiting the Cunca Wulang Waterfall Tourism Village in Manggarai Barat Regency

Fhikri Fratama; Eko Sugiarto

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to identify five basic principles of ecotourism, namely conservation, education, recreation, economy, and community participation in Turgo-Merapi Tourism Village using qualitative methods. Primary data was obtained through uninvolved observation and semi-structured interviews with the community, tourism village managers, and actors of ecotourism activities in Turgo-Merapi Tourism Village. Secondary data was obtained from the study of relevant documents and data provided by the tourist village manager in the form of documentation of ecotourism activities. The results showed that the conservation principle was identified as the most dominant principle applied in almost all activities in Turgo-Merapi Tourism Village. The application of the principles of education, economy, recreation, and community participation still varies for each tourism activity. Therefore, efforts are needed to improve tourism education programs and economic empowerment based on local community participation. This study has limitations because it only identifies the basic principles of ecotourism as the results of the research. Further research should focus on examining the best strategies to strengthen the integration of conservation, economy, education, recreation, and community participation in the development of ecotourism-based tourism destinations. Thus, the development of ecotourism in Turgo-Merapi Tourism Village is expected to be sustainable and bring greater benefits to the community and the environment.

Nida Urrahma Hidayati; Endang Widayati; Andreas Dian Anggi Kusuma; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative

Yitno Purwoko; Erna Wigati; Aceng Gima Sugiama; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

Alfiansyah, Alfiansyah; Sahroni, Angrean; Marta, Inuki Yudi; Saputra, Ilham Tirta; Pratama, Reza Agung +1 more

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research positions tourism as a key driver for rural economic transformation via the Community-Based Ecotourism model. Lubuk Langkap Nature Tourism Village, South Bengkulu, has excellent natural assets (pristine), such as clear rivers and tropical forests, supported by good social capital. However, this potential is structurally constrained by a Severe Institutional Crisis within the Village-Owned Enterprise, marked by informal management, lack of standard accounting, and vulnerability to moral hazard risk (misconduct). The Main Thesis asserts that this institutional crisis is not merely a technical issue but a major root problem that weakens Social Capital, damages community Capability, and risks permanent environmental damage. The study uses in-depth strategic analysis focusing on the New Institutional Economics and an integrated SWOT framework, employing interpretive descriptive qualitative methods. The analysis formulates an integrated Community-Based Ecotourism development strategy within a Governance framework that is Strengthened by Risk a system designed to become more resilient when facing shocks (moral hazard risk). The Integrated Action Strategy includes: (1) Establishing Exclusive Village-Owned Enterprise Regulatory Control Rights over the entrance gate and Environmental Carrying Capacity; (2) Implementing a physical Daily Public Financial Dashboard to prevent misconduct; and (3) Legalizing Village Regulations (Perdes) on Conservation Zoning and Maximum Daily Visitor Limits. Implementing a Niche Premium Operational Business Plan (OBP), detailing a High Pricing Strategy (including a Conservation Fee) and a fair Proportional Revenue Sharing Formula, is key to achieving improved welfare and ecological sustainability in South Bengkulu.

Deby Febriyan Eprilianto; Danang Wijoyanto; I Gde Agung Sri Sidhimantra; Mohamad Hermy Hibatulloh; Lisa Amelia Sari

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Dea Nurul Falah; Fathul amin; Dio riski saputra; Neli Septiawati Agustin; Ferti Della Triwinda +4 more

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The development of tourism villages is an effective strategy to improve community welfare and support the realization of sustainable development at the local level. This study aims to analyze strategies for developing a tourism village through the Community Service Program (Kuliah Kerja Nyata/KKN), with a particular focus on creating a healthy, clean, and educational village in Ambarawa, Pringsewu Regency. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews with village officials, community leaders, and local entrepreneurs, as well as documentation of program activities. The findings reveal that the implementation of the KKN program involved three main strategies. First, environmental hygiene and health education were carried out through socialization, mentoring, and community-based clean-up initiatives. Second, digital-based tourism promotion was developed using social media and online platforms, which increased destination visibility and enhanced tourist appeal. Third, local economic empowerment was strengthened by providing training and mentoring for Micro, Small, and Medium Enterprises (MSMEs), along with the introduction of non-cash transactions using QRIS to facilitate modern and efficient payments. These efforts successfully fostered community participation, raised environmental awareness, and stimulated innovative approaches to tourism promotion. Nevertheless, several challenges were identified, such as limited program duration, low levels of digital literacy among some residents, and the absence of comprehensive regulations governing tourism management. Recommendations include establishing a formal tourism management institution (Pokdarwis), enhancing capacity through digital literacy training, and fostering sustainable collaboration among government, academia, and the community to ensure that tourism village development can progress consistently, innovatively, and sustainably.

Ernes Septina Azizi; Anggi Fitria Cahyaningsih; Gigieh Henggar Jaya; Faishal Permana

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the impact of attractions and accessibility on tourist visitation interest in Sembungan Tourism Village, Wonosobo Regency. Sembungan Tourism Village is the highest village in Java Island with an altitude of 2,300 meters above sea level, featuring tourist attractions such as Sikunir Hill, Cebong Lake, Sikarim Waterfall, and the traditional Gimbal Hair Cutting ceremony. The research employed a quantitative approach with accidental sampling technique involving 100 respondents. Data analysis used multiple linear regression. The results show that attractions positively and significantly influence visitation interest with t-value 3.613 > t-table 1.985 (significance 0.000). Accessibility also has a positive and significant influence with t-value 2.760 > t-table 1.985 (significance 0.007). Simultaneously, attractions and accessibility significantly influence visitation interest with F-value 18.886 > F-table 3.09 (significance 0.000) and a determination coefficient of 0.280. The management of Sembungan Tourism Village needs to improve the quality of attractions and accessibility to increase tourist visitation interest through diversification of attractions and improvement of transportation infrastructure.

Bagas Firzi Firmansyah; Fakhruddin Fakhruddin

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of tourism villages has been carried out in several regions in Indonesia as an effort to improve the tourism sector through the management of village potential by the local community. This concept is in line with Community Based Tourism (CBT), as implemented in Desa Wisata Kalongan, which is managed directly by the local community and provides direct benefits. This study aims to identify the management of tourism villages, which consists of several management stages by implementing the CBT concept so that the community can directly benefit. This study uses qualitative methods with observation, interviews, and documentation techniques. Data validity is tested through source and technique triangulation. Data analysis was conducted through collection, reduction, presentation, and conclusion drawing. The results of the study indicate that the management of Desa Wisata Kalongan involves four stages of management that require active community participation, including planning activities with the establishment of vision, mission, objectives, identification of potential, and program development; provision of facilities; and budgeting in accordance with existing policies; organization activities through the formation of organizational structures and participatory work systems; implementation activities supported by coordination, active community involvement, and community development through training; and supervision through monitoring and evaluation in collaboration with the village government. The implementation of CBT is reflected in community involvement in activities, ownership, and decision-making; cultural and environmental preservation; economic benefits for the community; and capacity building through training. The conclusion drawn from the research is that the management of Kalongan Tourism Village is carried out through the stages of planning, organizing, implementation, and supervision, which actively involve the community. The CBT concept is reflected in community participation in management activities, thereby reaping economic benefits, as well as playing a role in cultural and environmental preservation, and training activities that support village tourism development.

Tivani Salsa Bilillah Nurhara; Made Sukana; I Made Bayu Ariwangsa

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study identifies the role of shamans in local wisdom-based wellness tourism in Belumbang Tourism Village, Kerambitan Sub-district, Tabanan Regency. Shamans as traditional spiritual figures play an important role in wellness practices that combine physical healing, spiritual rituals and local ecological understanding. Using observation and interview methods, this research was analyzed based on the six dimensions of wellness in the Extended Wellness Model (Mueller & Kaufmann, 2001), and supported by data from the Global Wellness Institute (Yeung & Johnston, 2018) and the authors' perceptions of shamans. The results show that shaman practices support all dimensions of wellness, especially the spiritual, physical and environmental aspects. Travelers gain benefits such as traditional massages, herbal concoctions, and inner peace through rituals that touch on emotional and mental aspects. Shamans also play a role in educating tourists about the harmony of humans and nature through the responsible use of resources. Thus, shamans not only function as healers, but also as guardians of local culture and tourist attractions that strengthen village identity and support sustainable health and culture-based tourism.

Sofhiana Sinta Devi; Tjitjik Rahaju

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of tourism villages is an effective strategy to support environmental conservation and empower local communities. This study aims to describe the development of Simathani Marurup Tourism Village in Tulungagung Regency based on community empowerment. A descriptive qualitative method was employed, using four tourism village development indicators proposed by Prakoso (2022): setting, management, resources, and benefits, along with community empowerment approaches outlined by Widjajanti (2011). The findings indicate that the village has successfully utilized its geographical and cultural potential, with active community participation in management and partnerships with the government. Empowerment strategies applied include problem-based, need-based, rights-based, and asset-based approaches. The economic impact has begun to emerge, although distribution remains uneven. This study emphasizes the importance of integrating local potential with empowerment approaches to create an inclusive, participatory, and sustainable tourism village. Recommendations focus on strengthening the role of local government in training, funding, and supportive policy formulation.

Bogy Febriatmoko; Erisa Aprilia Wicaksari; Widya Prananta; Angga Pandu Wijaya

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

Nabiilah Mahdiyah Farcha; Petir Pudjantoro

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Toyomarto Village is a tourist village in Malang Regency with the concept of ecotourism. Toyomarto Village has an interesting culture to visit, namely the Kirab Tirta Amerta Sari. Kirab Tirta Amerta Sari tradition is a water source ‘selametan’ which is part of the village alms, which is held once a year in the month of ‘Suro’. To maintain the resilience of the tradition, it is necessary to develop a tradition based on the principles of ecotourism. This research was conducted to find out the implementation of ecotourism principles in the development of the Kirab Tirta Amerta Sari Tradition, development steps and the impact of ecotourism on the development of the Kirab Tirta Amerta Sari Tradition. The research used a qualitative method of case study approach by collecting data through observation, interviews, and documentation. Data analysis used Miles and Huberman’s theory through the stages of data reduction, data presentation, and conclusion drawing. Based on the field result obtained, it is shown that the implementation of ecotourism principles in the development of the Kirab Tirta Amerta Sari Tradition in Toyomarto Village, because the development of kirab has been conceptualised by the community, so that activities can provide benefits and positive impact for local communities and visitors. There are two development steps to developing the kirab, namely educational development and promotion strategies, and the impacts included the formation of social cohesion, the preservation of culture and the environment, and the development of the local economy.

Roni Hidayat

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The study aim to describe and analyze the development of alae sektare beach tourism village in improving welfare. The research method used in this research is descriptive qualitative method. Field research data collection techniques using observation techniques and interview techniques. The research data analysis technique uses triangulation from Milles and Huberman, namely data reduction, data display and verification. The results of the study indicate that the development of the alae sektare beach tourism village in improving the welfare of the community can be done: first, through the allocation of village funds where village funds managed by the village government are partially allocated to develop the alae sektare beach tourism sector and also improve other facilities Second, the development of community resources. the community is actively involved in the management of alae sektare beach tourism by conducting coaching for the development of community knowledge. third, highlighting local wisdom with the appearance of traditional arts and also serving traditional food to attract visitors. This traditional menu is a superior menu that is in great demand by visitors. The conclusion that the management of the alae sektare beach tourism village through the allocation of village funds is still not optimal so that in the future it is hoped that the village government will prioritize village funds for the development of beach tourism to realize the economic independence of the lantik village community in the srimeulue district

Nurhasni Batara; Althon K. Pongtuluran

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the effect of motivation ang compensation on employee performance in the Pa‟tengko Tourism Village. The type of research used is quantitative research. The population in this research is all 32 employees in the Pa‟tengko Tourism Village and the sample used is saturated sampling. That is,the entire population was sampled. The methods used in this research include Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, t Test (Partial), f Test (Simultaneous), Correlation Test and Determination Test (R2). The data was processed using SPSS software version 26. The results of this research show that (1) motivation has a positive and significant effect on employee performance in Pa‟tengko Tourism Village. (2) compensation has a positive and significant effect on employee performance in Pa‟tengko Tourism Village. (3) motivation and compensation simultaneously have a positive and significant effect on employee performance in the Pa‟tengko Tourism Village.