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Santoso, Agustinus; Ivan Permana; Edwin Zusrony; Maya Utami Dewi

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online. Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.

Fahri Kusumahardi; Ernawati, Sri

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Ade Elza Surachman

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

The purpose of this study is to analyze the effect of operational costs and operational costs on sales volume. The research method used is quantitative research. The data used is in the form of secondary data, namely the financial statements of PT. XYZ on type C motorcycle products in 2016-2020. Based on multiple linear regression analysis tests, the results of (1) operational costs did not have a significant effect on sales volume, (2) promotional costs did not have a significant effect on sales volume, and (3) operational costs and promotional costs did not have a significant effect on sales volume.

Augustinus Suryadi Sitanggang

Jurnal Ilmiah Serat Acitya 2022 Universitas 17 Agustus 1945

Community service activities are carried out in Raya villages in need, namely Raya Village, Raya District, Simalungun Regency. This activity is a collaboration between lecturers and Micro, Small and Medium Enterprises (UMKM) partners. The limitations of MSMEs in Raya Village, Simalungun Regency in their knowledge of innovating correct products and packaging and the desire to progress and develop are their main priorities in solving these problems. The problems that exist in the MSMEs of Raya Village include: finding solutions to existing problems by providing training and guidance as well as assistance during the product and packaging innovation process, providing complete assistance in innovating products and packaging as well as funds to help improve MSME products and packaging, assisting in the process of innovating MSME products and packaging to make them better. This assistance and coaching does not stop at training, but until the MSMEs can really run well. The team uses methods that will be implemented during the activity by sharing and assisting partners in innovating. The planned output is increased product sales from innovation in product packaging and labeling, as well as expanding the product market through online marketing.