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This study aims to analyze the marketing strategies implemented by Mrs. Irsyat’s Poli Crackers MSME in Sukowono Village, assess their contribution to business competitiveness, and examine their role in supporting business sustainability. The study employed a qualitative approach with a case study method conducted in Sukowono Village, Sukowono District, Jember Regency. Research informants included the business owner, employees, consumers, and resellers selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Data validity was ensured through source triangulation, technique triangulation, and member checking. The findings indicate that the MSME applies relatively simple marketing strategies adapted to local market conditions, including product quality improvement, competitive pricing, utilization of local distribution channels through small shops and resellers, and word-of-mouth promotion. These strategies have proven effective in increasing competitiveness, as reflected by higher sales, growing customer numbers, and the product’s distinctive taste advantage. Furthermore, the strategies contribute to business sustainability through sales stability, customer loyalty, and gradual business growth. Nevertheless, several challenges remain, including limited capital, labor shortages, and the underutilization of digital technology. Therefore, more innovative and technology-based marketing strategies are needed to support sustainable business development.

Taste.ki MSME, a café in Makassar, faces challenges from intense competition and an suboptimal digital marketing strategy, relying only on Instagram without a consistent content strategy. This study aims to design a website integrated with Instagram to strengthen Brand Awareness and increase sales. The research employed the Four-D method (Define, Design, Develop, Disseminate), and the website was designed using the Wordpress CMS. The results indicate that the website design was successfully implemented. The integration of the website with Instagram significantly improved Brand Awareness, evidenced by a Brand Recognition achievement of 88% and Brand Recall of 94%. Furthermore, this digital strategy positively impacted Taste.ki MSME's sales, showing an increase of 79.20%. This improvement confirms the crucial role of a website as an information hub and conversion channel in an MSME's digital marketing strategy to compete effectively in the digital era.

The empowerment program for Micro, Small, and Medium Enterprises (MSMEs) in Takaras Village, Manuhing Subdistrict, Gunung Mas Regency, was carried out to address the problem of low business visibility due to limited promotional media and minimal use of digital technology. Most MSMEs still relied on traditional word-of-mouth promotion, which restricted market reach and reduced competitiveness. To overcome this, the KKN Reguler I Team Group 55 of the University of Palangka Raya implemented activities consisting of informational banner installation and business location registration on Google Maps. The methods included field surveys, banner design planning using simple digital tools, direct assistance in location registration, and banner installation at business sites. The program involved 26 MSMEs, of which 18 received banner support. The installation of banners provided a clearer visual identity for each business, while the use of Google Maps significantly improved consumer accessibility to business locations and services. The results showed that the combination of offline (banners) and online (Google Maps) promotion was effective in increasing product visibility, attracting more customers, and strengthening consumer trust. This initiative also encouraged MSMEs to adopt digital technology in their marketing strategies. Overall, the program made a tangible contribution to the digital transformation of local MSMEs and laid the foundation for sustainable community economic competitiveness

Selayang Village is one of the villages in Selesai District where most of the residents have micro, small, and medium enterprises (MSMEs) as the main source of livelihood. However, until now, MSME actors in the village still face limited knowledge and skills in utilizing digital technology, especially in the field of marketing. Most business actors still rely on conventional marketing methods, such as word-of-mouth promotion, which has an impact on limited market reach. Through this community service activity, it is hoped that MSMEs will be able to optimize digital marketing so that their marketing area becomes wider and more competitive. This service aims to assist and assist the community in registering the location of MSMEs and public facilities on the Google Maps platform. The method of implementing the service includes the stages of socialization, technical assistance, and direct MSME registration. The results of the activity showed that as many as nine MSMEs were successfully registered and their business profiles were optimized through a door-to-door approach. All business actors responded positively because they now have a digital footprint that makes it easier for consumers to find business locations. Thus, this activity is expected to increase business visibility, the competitiveness of MSMEs, and the welfare of the people of Selayang Village

This study aims to analyze the effect of service quality, store atmosphere, and word of mouth on repurchase intention of Batik Lochatara Kediri consumers. This research employs a quantitative approach with a causal associative design. Data were collected through questionnaires distributed to 96 respondents who are customers of Batik Lochatara Kediri, selected using accidental sampling. The research instrument was measured using a five-point Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, preceded by validity, reliability, and classical assumption tests. The results reveal that partially, word of mouth has a positive and significant effect on repurchase intention, while service quality and store atmosphere do not show a significant effect. However, simultaneously, service quality, store atmosphere, and word of mouth have a significant influence on repurchase intention. These findings indicate that positive consumer recommendations and shared experiences play a more dominant role in encouraging repurchase intention in the context of local batik MSMEs. Therefore, strengthening word-of-mouth strategies is essential to enhance customer loyalty and business sustainability.

Business location plays a crucial role in determining the success and development of a business, particularly for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze how business location influences the performance and sustainability of the Fresh and Healthy Juice MSME in Medan. The research method used is a qualitative descriptive approach, with data collection techniques through direct observation, interviews with business owners, and documentation of daily business activities. The results show that selecting a strategic location, namely on the main road and close to busy areas such as markets, schools, and offices, has a positive impact on increasing the number of customers and sales volume. Factors such as easy transportation access, environmental cleanliness, comfort of the place, and the attractive appearance of the store also support a positive product image in the eyes of consumers. In addition, an easily accessible location simplifies the distribution of raw materials and expands opportunities for word-of-mouth promotion. Based on the analysis, it can be concluded that the right business location is an important strategy in increasing competitiveness and business revenue. Therefore, for MSMEs, selecting a location that suits the target market needs to be carefully considered so that the business can grow sustainably.

This research was motivated by a woman who worked in a company as a laborer who worked on an oil palm plantation. The research approach or methodology used in this research is the sociological juridical approach to interpreting law. The role of a woman apart from being a wife, a housewife plus being a worker should still have to carry out the rights and obligations as a wife even though the concepts in marriage are such that or in other words the goals of marriage are not achieved, Positive impact on household harmony for female workers: Women can live a decent life without having to experience pressure and dependence from their husbands; Can support their families, especially their children who have various needs; Can buy life's necessities or be financially independent to meet life's needs. everyday life; Happier because you meet co-workers who can joke with each other; Have a strong mentality, and will not panic when faced again with problems at home that have occurred; Increased self-confidence, because they feel more appreciated and recognized in the family and society. Meanwhile, negative impacts on household harmony for female workers: Lack of attention to husbands and children because they are busy with their work; Prioritizing work rather than providing rights and responsibilities as a wife and housewife. Lack of good communication with partners; Because they have their own income, they forget that the wife is the responsibility of husband Royal use of moneyRights and obligations aspect of Islamic family law There are two kinds of rights of a wife towards her husband, namely: material rights or economic rights to survive and non-economic rights such as the right to be applied fairly and not to be hurt, etc, apart from that, the right to love, respect, and be loyal to provide physical and spiritual assistance to both of them.

Micro Small and Medium Enterprises have an important role in supporting the regional and national economy. Seblak Gurilem, one of the Micro Small and Medium Enterprises in South Tangerang, faces challenges in maintaining competitiveness in the midst of intense competition in the culinary business. This study aims to analyze the effect of service quality, location, and word of mouth on sales. The research method used is quantitative with a causal associative approach. Data was collected through a questionnaire involving 100 respondents who are Seblak Gurilem consumers. Data analysis was carried out using multiple linear regression. The results showed that service quality and word of mouth have a positive and significant effect on sales, while location has no significant effect. The implications of this study provide recommendations for culinary businesses to improve service quality and utilize word of mouth strategies to attract more customers and maintain consumer loyalty.

Micro, Small and Medium Enterprises or often abbreviated as MSMEs require effective management tools to achieve optimal and sustainable performance. Balance Scorecard is a strategic management system that aims to describe the organization's strategic mission into operational goals and performance benchmarks with various perspectives. This research was conducted on one of the chicken noodle and meatball businesses, namely Cak No's, to analyze the application of the Balance Scorecard for the business he runs. The method used is a mix of methods with data obtained from interviews, observations, and simple business documents The results of the study show that 3 perspectives of the balance scorecard are declared to be achieved. In other words, the Cak No chicken noodle business has a good performance in terms of finances, customers, and internal business processes.

Most of the residents of RW 01 Gunung Anyar Tambak Village, Gunung Anyar District, Surabaya, make a living as fishermen. Shrimp paste is the main product for micro, small, and medium enterprises (MSMEs) in the area, made from fish and shrimp. The sale of shrimp paste MSMEs in the area is limited to promotion through WhatsApp or simply word of mouth, so there is a need to develop MSMEs to improve the local economy. In the activity of the SDG’s KKNT Work Program for Group 1 of Gunung Anyar Tambak Village, MSMEs are developed by obtaining NIB (Business Identification Number) and PIRT (Food and Beverage Production Permit). By obtaining NIB, the business will be legally guaranteed to meet the requirements for Business and Commercial or Operational Permits. The function of PIRT itself is to increase customer confidence, as product safety and quality are ensured.

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.

In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.

Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business

This study aims to find out whether MSME actors have implemented the right financial resilience so they are ready to face unexpected increases in production costs. The method used in this study uses a qualitative method, namely a method that aims to find out the phenomenon of what is experienced by the research subject and describe it in the form of words. The results of this study are that MSME actors have not implemented financial security properly.

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

Financial bookkeeping in Micro, Small, and Medium Enterprises (MSMEs) in rural areas is crucial to effectively manage finances and improve the quality of financial reports. However, many MSMEs operators are reluctant to engage in financial bookkeeping due to perceiving it as a cumbersome process. Nizam Jaya is one of the MSMEs located in the Ngampungan Village, Bareng District, Jombang Regency, and it specializes in banana chips production. Nizam Jaya faces challenges in promoting their business through word-of-mouth and using traditional and manual bookkeeping methods. Hence, the students of the Community Service Program (KKN) Thematic 5 conducted a bookkeeping awareness campaign using an easily understandable approach for the villagers. The aim of this service is to assist Nizam Jaya in improving their bookkeeping practices, maintaining price stability, increasing sales, and introducing their banana chips product to the broader market.