Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri

Fajariyah ; Nur Laili Rizka ; Nadhiroh ; Umi ; Wardhani ; Rike Kusuma
Populer: Jurnal Penelitian Mahasiswa 📅 2025 Vol 4, No 2 🔗 DOI: 10.58192/populer.v4i2.3888
Abstract
This study aims to analyze the effect of service quality, store atmosphere, and word of mouth on repurchase intention of Batik Lochatara Kediri consumers. This research employs a quantitative approach with a causal associative design. Data were collected through questionnaires distributed to 96 respondents who are customers of Batik Lochatara Kediri, selected using accidental sampling. The research instrument was measured using a five-point Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, preceded by validity, reliability, and classical assumption tests. The results reveal that partially, word of mouth has a positive and significant effect on repurchase intention, while service quality and store atmosphere do not show a significant effect. However, simultaneously, service quality, store atmosphere, and word of mouth have a significant influence on repurchase intention. These findings indicate that positive consumer recommendations and shared experiences play a more dominant role in encouraging repurchase intention in the context of local batik MSMEs. Therefore, strengthening word-of-mouth strategies is essential to enhance customer loyalty and business sustainability.
Keywords
Repurchase intention; word of mouth; service quality; store atmosphere
How to Cite

Fajariyah, et al. (2025). Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri. Populer: Jurnal Penelitian Mahasiswa, 4(2). https://doi.org/10.58192/populer.v4i2.3888

Fajariyah, Nur Laili Rizka; Nadhiroh, Umi; Wardhani, Rike Kusuma, "Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri," Populer: Jurnal Penelitian Mahasiswa, vol. 4, no. 2, 2025.

Fajariyah, Nur Laili Rizka; Nadhiroh, Umi; Wardhani, Rike Kusuma. "Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri." Populer: Jurnal Penelitian Mahasiswa, vol. 4, no. 2, 2025.

Fajariyah, Nur Laili Rizka; Nadhiroh, Umi; Wardhani, Rike Kusuma. "Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri." Populer: Jurnal Penelitian Mahasiswa 4, no. 2 (2025).

Fajariyah, et al. (2025) 'Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri', Populer: Jurnal Penelitian Mahasiswa, 4(2). doi: 10.58192/populer.v4i2.3888.

Fajariyah, Nur Laili Rizka; Nadhiroh, Umi; Wardhani, Rike Kusuma. Pengaruh Service Quality, Store Atmosphere, dan Word of Mouth Terhadap Repurchase Intention di Batik Lochatara Kediri. Populer: Jurnal Penelitian Mahasiswa. 2025;4(2).

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