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Bali, as an international tourism destination, serves as a space for cross-cultural interactions that require effective communication skills, particularly in the hospitality sector. Hotel Masa Inn serves predominantly international guests, requiring front office staff to adapt to cross-cultural communication. This study aims to analyze the process of cross-cultural communication adaptation between Hotel Masainn employees and international guests through the perspective of Willingness to Communicate (WTC). A descriptive qualitative approach was employed using observation, structured interviews, and document analysis. Informants were selected purposively from front office staff. The findings indicate that communication adaptation is carried out through basic English proficiency, the use of nonverbal communication, active interaction, and intrinsic motivation to improve language skills. However, this process also faces challenges in the form of communication anxiety and situational pressure, particularly when dealing with repeater guests. Within the WTC framework, employees’ willingness to communicate is influenced by self-confidence, motivation, anxiety, and interactional context, which collectively contribute to service quality and international guest satisfaction.  

The phenomenon of language globalization has brought a significant influence on the communication patterns and cultural identity of Generation Z, including those who adhere to indigenous belief systems. The global trend that emphasizes the dominance of foreign languages often leads to a decline in appreciation for local languages and the spiritual values embedded within them. This article aims to examine the role of multilingual literacy as a means of strengthening the spirituality of Generation Z adherents of indigenous beliefs in facing the challenges of language globalization. The research method used is a literature study by reviewing various theoretical sources and relevant research findings from the past five years. The results indicate that multilingual literacy not only enhances cross-cultural communication skills but also strengthens the spiritual awareness and cultural identity of Generation Z through the preservation of local languages and the interpretation of local values in a modern context. Therefore, multilingual literacy can serve as an effective strategy for developing a generation that is religious, has strong character, and remains rooted in its traditional beliefs amidst the rapid flow of globalization.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy with a contribution of more than 60 percent to the Gross Domestic Product and the absorption of 97 percent of the national workforce, but their participation in international trade is still low with only 14 percent involved in export activities. This research aims to analyze the challenges and opportunities faced by MSMEs in accessing the global market and identify adaptation strategies developed by entrepreneurs. A qualitative method with a phenomenological approach was applied through in-depth interviews with 18 export-oriented MSME owners and managers in East Java who were selected by purposive sampling. Thematic analysis using ATLAS.ti revealed seven main challenges including limited access to capital, complexity of export regulations, constraints on production capacity and quality consistency, language and cross-cultural communication barriers, lack of international market information, logistics infrastructure problems, and intensive competition. On the other hand, four strategic opportunities were identified, namely increasing demand for sustainable authentic products, accelerating digitalization and e-commerce, utilizing free trade agreements, and ethical consumerism trends. MSMEs develop effective adaptation strategies in the form of strategic collaboration, product differentiation with  premium positioning, the use of digital technology, and a focus on  specific market niches. The research emphasizes that the successful internationalization of MSMEs requires a holistic approach integrating internal capacity building with the support of a conducive external ecosystem.

Cross-Cultural Experience: Introducing Balinese Traditional Clothes to Walailak University Students in Thailand is part of an international community service program (KKN) that students from the Institute of Technology and Education Markandeya Bali took part in. The main goal of this activity was to introduce Balinese cultural values by teaching students about traditional Balinese clothes as a way to learn about different cultures. This study uses a qualitative descriptive approach with the CIPP (Context, Input, Process, Product) evaluation model to evaluate the success of the activity. The results of this activity show that there is an increase in understanding, fostering an attitude of appreciation, and strengthening cross-cultural communication among students. This activity is effective as a medium for cultural diplomacy and experiential learning.

Cross-Cultural Experience: Introducing Balinese Traditional Clothes to Walailak University Students in Thailand is part of an international community service program (KKN) that students from the Institute of Technology and Education Markandeya Bali took part in. The main goal of this activity was to introduce Balinese cultural values by teaching students about traditional Balinese clothes as a way to learn about different cultures. This study uses a qualitative descriptive approach with the CIPP (Context, Input, Process, Product) evaluation model to evaluate the success of the activity. The results of this activity show that there is an increase in understanding, fostering an attitude of appreciation, and strengthening cross-cultural communication among students. This activity is effective as a medium for cultural diplomacy and experiential learning.

This community engagement activity aims to introduce and promote Es Pisang Ijo, a traditional culinary delight from Makassar, to the mothers of Aisyiyah Ranting Suterejo in Surabaya. The program was implemented through the National KKN-Dik collaboration between Universitas Muhammadiyah Makassar and Universitas Muhammadiyah Surabaya. The method applied was a field study involving several stages—explanation, demonstration, and direct hands-on practice. The activity received a highly positive response, as participants were actively involved in every phase, showing enthusiasm and curiosity. The outcomes of this activity include improved culinary skills, strengthened cultural awareness, and the creation of new opportunities for micro-enterprise development rooted in traditional cuisine. Additionally, this program enhanced cross-cultural communication and strengthened social solidarity among Aisyiyah members. Es Pisang Ijo thus represents not only a dessert but also a symbol of togetherness, women’s empowerment, and cultural preservation. This initiative reaffirms Aisyiyah’s role as an empowered women’s community that contributes to economic independence and cultural resilience through traditional culinary innovation as a medium of empowerment and community development.

The rapid expansion of digital platforms in higher education has paved the way for Virtual Exchange (VE) as a viable alternative to traditional student mobility programs. VE leverages online technologies to connect university students from diverse cultural and academic backgrounds, enabling cross-cultural communication and global collaboration without the financial and geographical barriers associated with physical exchanges. Despite its potential, challenges remain regarding student engagement, technological limitations, and reduced immersion compared to face-to-face interactions. This study aims to evaluate the effectiveness of VE in fostering intercultural awareness and teamwork skills among university students. A mixed-method approach was employed, combining quantitative surveys to measure intercultural competence and collaboration with qualitative interviews to explore students’ experiences in depth. The findings indicate that VE contributes significantly to the development of intercultural understanding, digital literacy, and teamwork, with students reporting enhanced awareness of cultural diversity and improved adaptability in online collaboration. Visual and statistical analyses highlight clear patterns in how VE facilitates skill development, while qualitative data emphasize both the benefits and obstacles students encounter, such as managing time zone differences and cultural nuances. The study concludes that VE represents an inclusive and scalable educational approach that complements traditional exchange programs, offering broader access to global learning opportunities while addressing issues of equity and accessibility. However, its limitations suggest that VE should be integrated strategically, potentially through hybrid models that balance virtual and physical mobility to maximize its impact.

This study aims to describe how stereotypes occur in cross-cultural communication between PMM and PNM students and to examine their impacts on students’ achievement and interaction. A descriptive qualitative approach was employed, with data collected through observation, interviews, and questionnaires to capture both behavioral and perceptual aspects of communication. The findings reveal several key points. First, initial interactions shaped expectations and assumptions about each other’s behavior and culture. Second, stereotypes often caused miscommunication, misunderstandings, and confusion in interpreting messages. Third, they influenced group dynamics, including cooperation, participation, and conflict resolution. Fourth, students’ perceptions of identity, both personal and cultural, played a role in shaping their interactions. Fifth, the study identified both positive and negative impacts. Positive effects included enhanced Javanese language skills, increased cultural awareness, strengthened group identity, and cognitive shortcuts that facilitated understanding of others. Negative effects involved communication gaps, misinterpretation, discrimination, cultural barriers, and language difficulties. Overall, the study highlights that stereotypes in cross-cultural communication are a double-edged sword: while they can provide quick cognitive frameworks for understanding others, they can also impede effective communication and collaboration. These findings emphasize the importance of cultural sensitivity, awareness, and reflective practices in multicultural student interactions to maximize learning and minimize conflicts.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

This study explores the stereotypes and prejudices held by Javanese students toward the Madurese ethnic group at the University of Trunojoyo Madura. Communication, as a fundamental social need, plays a crucial role in building relationships and understanding emotions. In the context of intercultural communication, differences in social and cultural backgrounds can trigger stereotypes that negatively affect interactions. To understand the perspectives of Javanese students in forming stereotypes about the Madurese, this research applies Standpoint Theory, which emphasizes that a person’s viewpoint is shaped by their social position and life experiences. This study employs a qualitative approach with a phenomenological paradigm, collecting data through in-depth interviews and observation. The findings reveal that Javanese students tend to perceive Madurese people as speaking harshly, although some acknowledge that such perceptions do not represent the entire ethnic group. Efforts to overcome stereotypes are made through increased interaction. This study highlights the importance of intercultural understanding in reducing misunderstandings and fostering

This study analyzes the relationship between intercultural communication competence and cultural empathy in Madura ethnic nomadic students. As a group that often faces challenges in cross-cultural communication, migrant students need to have high adaptability in order to interact effectively in diverse academic and social environments. This study aims to understand how the process of cross-cultural communication can shape the cultural empathy of Madura ethnic nomadic students, as well as how factors such as cross-cultural awareness, ease of perspective, feelings of empathy, and expressions of empathy contribute to their adaptation. This study uses a qualitative approach with an in-depth interview method of Madurese ethnic nomadic students spread across several provinces in Indonesia. The results of the study show that effective cross-cultural communication can help students in adjusting to a new environment, increasing comfort in interacting, and strengthening cultural empathy. Key factors contributing to this process include the ability to understand cultural differences, language skills, as well as a willingness to participate in the local culture.

This study examines code-switching practices in Asian professional workplaces, with a specific focus on its linguistic and cultural dimensions. Through a multidisciplinary theoretical framework incorporating Communication Accommodation Theory and Hofstede's Cultural Dimensions, the research investigates how professionals strategically employ code-switching to foster workplace inclusivity, manage hierarchical relationships, and adapt to industry-specific communication demands. The study employs a mixed-methods approach, collecting data through semi-structured interviews with 50 professionals, online surveys (n=200), and 100 hours of workplace observations across various Asian business settings. Results indicate that code-switching serves multiple functions: enhancing communication clarity (87% of respondents), reflecting and reinforcing cultural norms (73%), and mitigating power imbalances in hierarchical structures (65%). The findings underscore code-switching's strategic role in navigating multicultural professional environments, offering practical insights into effective cross-cultural communication strategies and fostering of cohesive professional interactions in Asian workplaces. This research contributes to the growing body of literature on linguistic adaptation in professional contexts and provides practical implications for managing multilingual workplaces in Asia.

This Community Service activity aims to introduce Information and Communication Technology (ICT) and apply it to Project-Based Learning (PjBL) in English courses for students of the Public Health Study Program at STIK Bina Husada Palembang. The focus of this training is on the use of ICT in this case the Canva and Google Translate applications. The methods used include lectures, discussions and practices, with the ultimate goal that students can produce technology-based projects in the form of educational posters in English. The results of the study showed a significant increase in ICT skills, self-confidence, and the ability to communicate using English. Students also showed good collaboration in groups, and were better prepared to face the challenges of the world of work that increasingly utilizes technology and cross-cultural communication, especially in the public health sector. This Community Service activity concluded that the integration of ICT and English in project-based learning can strengthen student competencies and prepare them to contribute effectively to the completion of students' English projects.

Optical Character Recognition (OCR) systems often struggle to extract text accurately from images captured at various distances, particularly under challenging conditions such as blurriness, noise, or poor lighting. These issues are common in real-world scenarios and limit the effectiveness of existing OCR technologies. This study addresses these challenges by applying Gaussian blur after the grayscale conversion. This method reduces noise for the image's clarity without sacrificing the original algorithm's key features. Results revealed that the enhanced OCR algorithm significantly outperformed existing methods in terms of accuracy and confidence levels. It demonstrated the ability to read signages with higher precision, even in difficult conditions such as intricate designs, poor lighting, and long distances. This advancement enables more reliable text recognition and translation, offering practical applications for public signage translation, cross-cultural communication, and improved accessibility in multilingual environments.

This research looks at the part of politeness strategies in cross-cultural communication, concentrating on Asian, European, and African cultures. A qualitative approach was used, and data were gathered through intercultural dialogues and interviews with 30 participants. The results show important cultural differences in using positive and negative politeness strategies. Asian cultures focused on indirectness, honorifics, and non-verbal cues to preserve harmony and hierarchical respect, while European cultures combined directness with mitigation methods like humor and politeness markers. African cultures used inclusive language, storytelling, and indirectness to build group cohesion. This study emphasizes the significance of intercultural competence for handling cultural differences and enhancing communication in various environments.   

Bilingualism has been widely studied for its cognitive and social benefits. This article explores how bilingualism enhances cognitive flexibility, problem-solving skills, and cross-cultural communication abilities. Using findings from linguistic and sociocultural psychology studies, this research highlights the advantages of bilingualism in promoting intercultural understanding and adaptability in multilingual societies. It concludes that bilingual education plays an important role in global communication.

Indonesia is known as a country rich in cultural diversity, including the diversity of tribes and ethnicities spread throughout the archipelago. Interethnic interaction is a very important phenomenon in reflecting social harmony and cultural diversity in the midst of community life. In the context of students, ethnic diversity is often an interesting element because it involves a cross-cultural communication process, which can enrich understanding and strengthen social relations.Students from the Batak, Nias, and Karo ethnicities, who live or work at the Silangkitang Reading House, have a unique opportunity to interact directly with fellow individuals from different cultural backgrounds. The reading house as a public space not only functions as a place to gain knowledge, but also as an arena for social and cultural interaction. In this interaction, communication is a central element that determines how inter-ethnic relations are established.

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts. 

This study investigates the ethical considerations in cross-cultural communication within student exchange programs, focusing on the application of Neuro-Linguistic Programming (NLP) techniques such as mirroring, rapport building, reframing, and anchoring. These methods were analyzed for their effectiveness in enhancing understanding and reducing miscommunication among students from diverse cultural backgrounds. Data was collected using interviews and questionnaires, revealing that NLP strategies facilitated better adaptation, trust, and collaboration. The Findings highlight that students' responses predominantly fell into positive categories, with Strongly Agree (20.67%) and Agree (79.33%), showing a high level of alignment with the statements presented in the questionnaire. Notably, there were no Neutral (0%), Disagree (0%), or Strongly Disagree (0%) responses recorded, indicating unanimous agreement with the ideas conveyed. These results suggest a strong consensus among students, reflecting their shared perspectives and high levels of agreement on the topics discussed. Importance of ethical communication strategies in fostering meaningful intercultural interactions and mutual respect among participants in a multicultural setting.