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This study aims to describe relevant digital marketing strategies to improve the competitiveness of the Rafika Dompo Banana MSME in Soguo Village, Bolaang Uki District, South Bolaang Mongondow Regency, and analyze the supporting and inhibiting factors in implementing these strategies. This study uses a qualitative approach with a case study method. Data collection was conducted through observation, in-depth interviews with the owner, employees, and consumers, and documentation. The data analysis technique used a narrative inquiry model. The results of the study indicate that the digital marketing implementation of the Rafika Dompo Pisang MSME is still at a basic stage, utilizing WhatsApp and Facebook organically with simple content managed directly by the owner. Limited digital knowledge, minimal paid promotion budget, and suboptimal utilization of marketplace platforms are the main obstacles. Nevertheless, promotion through social media has been proven to increase product visibility and reach consumers. Supporting factors include maintained product quality, government support for licensing, and consignment collaboration. Consumer perception of the product is very positive, and existing digital promotions are considered to assist in purchasing decisions. In conclusion, the implemented digital marketing strategy is still simple but has a positive impact. Increasing competitiveness requires strategy optimization through increased digital literacy, platform diversification, and more planned resource allocation.

This study aims to find out the factors that cause breach of promise in carrying out the obligations listed in the consignment agreement between traditional cake producers and distributors in South Denpasar as well as to find out the legal consequences of consignment agreements between traditional cake producers and distributors in South Denpasar. This scientific work in giving discussion uses empirical research methods. The factors causing the default are late payment, an increase in cake raw materials, and negligence on the part of the consignee. As a result of the Consignment Agreement Law implemented by Traditional Cake Producers and Distributors in South Denpasar, there will be an imbalance between the rights and obligations that have been agreed orally by both parties. Even though in the cooperation between the producer and the distributor by making an oral consignment agreement, that the oral agreement is a valid agreement and does not contradict article 1230 of the Civil Code regarding the legal conditions of the agreement, when the oral consignment agreement is made without an agreement between the two parties, the parties are not of legal age, there is no object to be agreed upon and for some reason it is not the case, the agreement is contrary with Article 1230 of the Civil Code which can be revoked and null and void.