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Abdi Gunawan Djafar; Rahmayanti Rahmayanti; Sri Janiansi Gaib; Syafrudin Karim

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The Pantai Indah Pohe tourist area in Pohe Village, Gorontalo City, holds significant potential as a premier coastal tourism destination. However, challenges such as a lack of adequate location markers and insufficient visual promotion strategies hinder its development. To address these issues, a community service initiative was carried out by the D4 Architecture and Building Construction (ABG) Program at Gorontalo State University. The initiative aimed to enhance the visual image of the area and foster greater community involvement in promoting local tourism. The project adopted a participatory approach, actively engaging the village government, tourism awareness groups, and residents of various age groups. The activities involved creating and installing a new signage system for the "Pantai Indah Pohe" area, which serves as a crucial element for enhancing the visibility of the tourist spot. In addition, community engagement was facilitated through events such as coloring contests and sack races, aimed at promoting a sense of unity and local pride. The outcomes of this initiative revealed an increase in community awareness regarding the importance of visual promotion for tourism. It also fostered stronger social connections between local residents and academics, contributing to the community’s sense of ownership and pride in their local resources. Furthermore, the initiative provided tangible contributions to the strengthening of the local identity, with community members actively participating in the improvement process. The project aligns with Community-Based Tourism (CBT) principles and placemaking theory, which emphasize the importance of community involvement in shaping tourist destinations. This community service activity serves as an exemplary model of integrating architectural design, education, and sustainable tourism development, showcasing how academic and community collaboration can drive positive changes in local tourism promotion.

Muhammad Azizi Akbar Lubis; Isnaini Harahap; Windu Anggara

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study is to find out the utilization of natural resources managed by residents based on Islamic economics as sustainable development. This study uses a qualitative research approach. This type of research is Field research. This research was conducted at the Karo Indah Natural Bath located in Namu Ukur Sel., Sei Bingai District, Lalat Regency, North Sumatra. In this study, the primary data used was sourced from interviews, namely with the tourism manager of the Karo Indah Natural Bath and interviews with traders and the community around 2 people. The data collection technique in this study is through interviews and direct observation. The data analysis technique in this study is data reduction where the researcher will describe how to optimize the population in utilizing natural resources in improving sustainable development (SDGs) in Namu Ukur Langkat village from an Islamic economic perspective. The results of the study show that the Karo Indah Nature Bath tourist attraction in the perspective of Islamic economics is in line because there is a sale and purchase contract that is allowed in Islam and the norms that exist in society and do not contradict the law related to Islamic economics. Where this is seen from the business with an increase in halal income is carried out in a good way and for a good purpose as well. Then, the residents of Namu Ukur village also use natural resources well and not excessively, in the sense that residents always maintain the cleanliness and beauty of the natural resources used. In this case, the community's economy has also increased due to the existence of long business opportunities by utilizing these natural resources.

Tresia Kristiana

The National Strategic Program stipulated in Presidential Regulation (Perpres) Number 109 of 2020 concerning the Acceleration of Implementation of the National Food Estate Strategic Project, which was implemented in Gadabung Village, Pandih District, Pulang Pisau Regency was implemented well, so that the community felt the direct impact in the form of a harvest area of 1,205 Ha in a bumper harvest with New Superior Varieties of Inbred and Hybrid rice. The success of Gadabung Village as part of the development of the national strategic food estate project has had a positive impact on making the area charming in the form of vast expanses of rice fields, so that the village can be developed into a tourist village. Based on this, the aim of this research is that the Regional Government of Pulang Pisau Regency makes public policies that can be directly operational, by developing the potential resources owned by the government of Gadabung Village, Pandih Batu District. This research uses a qualitative approach, the data displayed is generally in the form of actual and accurate sentence descriptions and connects the problems studied with a qualitative approach. Researchers go out into the field to research the object of study and hold direct interactions with the community with the aim of obtaining in-depth information about this matter, conducting in-depth interviews and observations. Research Results Based on documentation data, Central Kalimantan Food Estate Development activities, especially in Gadabung Village, were carried out through programs and activities, namely area planning and development of facilities and infrastructure, human resource development and farmer corporations experiencing increased capacity and business diversification. This is a form of sustainability effort for upstream-downstream agricultural businesses based on areas and agro-ecosystem suitability clusters. Increasing the welfare of the people in Gadabung Village will be better by becoming a tourist destination, because the scenery in the area is very beautiful with the support of available natural resources, traditional arts and culture of local people and immigrants (transmigration), both ethnic Dayak, Banjar, Javanese, Sunda, where people live in harmony, safety and peace. The conclusion from the results of this research is that Gadabung Village is a village where the National Strategic Program has been implemented which has succeeded in meeting its objectives, namely making Gadabung Village one of the rice barns in Central Kalimantan, with rice fields stretching across thousands of hectares, and the community feels the direct impact on improving welfare. infrastructure becomes better, the village's potential can become a support for becoming a tourist destination or tourist village.  

Putri Rahminda; Solfema Solfema; Lili Dasa Putri

Strengthening local culture and preserving the environment are important ways to build a sustainable society. Research shows that community-based approaches such as ProKlim and green villages can increase citizen awareness and participation in protecting the environment and culture. This study looks at local efforts to manage sustainable ecosystems and integrate cultural values when building sustainable tourist attractions. The success of this program depends on the active participation of the community in maintaining cleanliness, environmental conservation and preserving cultural heritage. It is hoped that this investigation will produce new findings that will help the development of an environmentally and culturally conscious community.    

Hikmah, Anur; Vidiati, Cory

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

Sylvia Vianty Ranita; Sri Wahyuni Mendrofa

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Tourism is one of the key sectors in driving regional economic growth. The potential of tourism attractions contributes to local community income and Regional Original Revenue (PAD) through tourism development. Central Tapanuli Regency has significant tourism potential that can be optimally managed to enhance PAD.This study aims to examine the extent to which the tourism sector contributes to increasing PAD and boosting the local economy in Central Tapanuli Regency. The research employs a quantitative approach using OLS regression analysis based on secondary data collected from the Central Bureau of Statistics of Central Tapanuli Regency from 2014 to 2023.The findings indicate a positive relationship between tourist visits, both domestic and international, and PAD. However, hotel occupancy rates show a negative correlation with PAD. Interestingly, this study highlights that hotel occupancy rates have a negative relationship with PAD. This finding suggests that the government needs to pay attention to factors affecting hotel occupancy rates, such as changing tourism trends and management leakage.The implementation of this research emphasizes the need for policy evaluation and enhanced supervision of hotel occupancy rates.

Grace Oni Oet Neolaka; Hendrik Toda; Mariayani O. Rene; Lurensius P. Sayrani

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Community Based Tourism (CBT) is one of the approaches in tourism development. The Community Based Tourism approach can be viewed from several dimensions, namely dimensions; economic, social, cultural, political. This study aims to analyze the social dimension in Community Based Tourism (CBT) in Fatukoto Village, Timor Tengah Sekatan Regency, with a focus on community involvement, development of community pride, and improving the quality of life of local communities. This research uses a qualitative approach, data collection using interview techniques, observation and literature study. The data collected consisted of primary data obtained through interviews and observations, and secondary data obtained from documents in the village office and the management group. The collected data were then processed and analyzed. The results showed that the management and development of tourist destinations. The results showed that the active participation of the community, pride in local culture, and an increase in the quality of life of the community were key factors in the success of community-based tourism in Fatukoto village. But on the other hand, the income received by the community is still considered low because the existing jobs are still micro and medium enterprises and the income of the community is still considered low.

Sheptiana Indah Murianti; Sumriyah Sumriyah

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The tourism potential in the Sampang Regency area is very good, one of which is rice tourism in Ataman village. Padi tourism offers beautiful views with typical village culinary attractions. However, in rice tourism there are still problems such as visitors not respecting the cultural values ​​and beliefs of the local community and managers also do not have tourist regulations. Therefore, this results in a decrease in tourist visitors so that the contribution of PADes automatically decreases. The research method used is empirical juridical research with a field study approach. Data collection in this research uses several methods including interviews, observation and literature search. The research location is Taman Village, Jrengik District, Sampang Regency. The data analysis method used in this research is descriptive-qualitative. The results of research during the MBKM KKNT show that the management of Rice Fields Tourism in Taman Village is still not well organized, considering that the management pattern of facilities and infrastructure is still lacking, especially the management does not have rules for tourist visitors, so tourism is quite quiet so that PADes decreases. Therefore, the MBKM KKNT program created a legal education program regarding the protection of tourist visitors within the framework of preventive protection. The results are quite satisfactory from the results of the socialization showing that understanding of village officials, tourism managers, the community and tourist visitors has increased, especially understanding of the substance of the Tourism Law and the Village Law. Apart from that, the management makes rules for issuing visitors based on statutory regulations and the management is improved gradually, so that tourist visitors will gradually increase and the Village Paddy will automatically increase and this will all make the Taman Village community prosperous.

Yuni Ramadhani; Cut Nuraini; Abdi Sugiarto

International Journal of Mechanical, Electrical and Civil Engineering 2024 Asosiasi Riset Ilmu Teknik Indonesia

The cultural heritage buildings in Binjai City hold significant potential for cultural tourism, which can enhance the local economy and requires institutional support for development. Efforts to preserve cultural heritage while simultaneously improving the economic welfare of the community through tourism can be achieved through partnerships among involved stakeholders. Using a qualitative approach, this study analyzes the dynamics of partnerships between government, community members, business actors, academics, and the media in preserving and promoting the city’s cultural heritage. The findings indicate that multi-stakeholder partnerships are crucial for the successful development of cultural heritage tourism. Strong collaboration among various parties makes Binjai City's heritage sites attractive and sustainable tourism destinations. This research highlights the importance of cross-sector partnerships in cultural-based tourism development and provides policy recommendations for future development.

Raheni Suhita; Budhi Setiawan; Muhammad Rohmadi; Kundharu Saddhono; Aldi Dwi Saputra +1 more

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Indonesian tourists are one of the largest groups of travelers visiting Thailand. The high interest of Indonesian travelers in tourist destinations in Thailand is not supported by the number of tour guides skilled in the Indonesian language. The purpose of this international community service is to improve the competence of local tour guides in Thailand, particularly in terms of Indonesian language skills. The urgency of this service is to address the need for local Thai tour guides who are proficient in Indonesian. Skilled Indonesian-speaking local Thai tour guides are expected to provide optimal service to the increasing number of Indonesian tourists. The method of this service involves intensive assistance by Thammasat University students as tutors and translators. Thammasat students who are already proficient in Indonesian will provide Indonesian language training to local Thai tour guides. This assistance includes interactive learning sessions, conversation simulations, and direct practice in real tourist situations to enhance the communication skills of the tour guides. The results of the service show a significant improvement in the Indonesian language skills of 15 local Thai tour guides. This is evident from their ability to communicate more fluently and confidently with tourists from Indonesia. The group of local Thai tour guides also reported increased satisfaction in the services they provided, as well as positive feedback from Indonesian tourists. Based on these results, the assistance provided by the service team, supported by Thammasat University students, was effective in enhancing the language competence of local Thai tour guides. This service activity has a positive impact on the experience of Indonesian tourists and strengthens the bilateral tourism sector of both countries.

Peni Arianita Wardani; Muhamad Farhan; Nur Afni Rachman; Achmad Fawwaz Nabiha; Taufikkurrohman Taufikkurrohman

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The development of tourist villages in Indonesia is increasing with government support and a shift in tourist interest towards educational and sustainable tourism. Sidomulyo Tourism Village, one of the tourist destinations in Jember Regency, has shown the potential for developing community-based tourism (CBT). However, the management of this village is still under the auspices of the village government, which could lead to continued dependency in the future. Community involvement is still limited because the village government decides the entire planning and management process. Through educational training, this community service program aims to strengthen CBT practices in the Sidomulyo Tourism Village. The process of transferring knowledge and experience is carried out by a manager of one of the independent tourist villages in Indonesia. This activity includes training and evaluation sessions. The results show increased participants' understanding of CBT and independent management of tourist villages. This program recommends developing priority attractions and improving digital marketing as initial steps to support sustainable tourism in the village.

Dede Nurul Qomariah; Imas Masitoh; Gilang Anjar Prasetya; Acep Wildan Mubarok; Pajrin Nurlina +2 more

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The Bojong Village is one of the villages in Parigi Sub-district, Pangandaran Regency, which has a variety of promising local potentials. Currently, Bojong Village is one of the supporters of the natural tourism sector that supports the world of local-based tourism. However, from a socio-cultural point of view, the community in Bojong Village does not know the history of the village's development in the past, making it difficult for the community to determine the village's anniversary. So that social cohesion is minimally built and it is feared that it will trigger division. The service method carried out in this service was carried out through the participatory action research (PAR) method. The results of the service concluded that the determination of the village anniversary was successfully carried out through several stages, namely: cross-history search, symposium, and panel discussion between figures. Therefore, community development based on local wisdom in the context of determining the anniversary of Bojong Village can be said to be successfully carried out. The results of the service led to the establishment of the anniversary of Bojong Village, a memorandum of understanding of the anniversary of Bojong Village signed by the leaders, and a small book of resume of the history of Bojong Village. The implication of this service is the existence of a village regulation related to the determination of the anniversary of Bojong Village.

Mandataris Mandataris; Okta Karneli; Syofiatul Safitri

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village. 

Wahyu Zuliah Sasmita; Rusiadi, Rusiadi; Annisa Ilmi Faried

The long distance traveled and the lack of infrastructure such as roads and public transportation have reduced the interest of tourists to visit the Mangrove Forest Marine Tourism object. The lack of resting places for tourists such as cottages and lodging places also triggers the lack of interest of tourists to visit. Conversely, if the availability of infrastructure such as good roads and easy to pass, signposts, and the availability of comfortable and quiet resting places can be the main attraction for tourists who want to visit these attractions. This study aims to determine whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and to determine the role of the government in developing ecotourism attractiveness in improve the welfare of the community in Lubuk Kertang Village, Langkat Regency. What is examined is whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and what is the role of the government in developing ecotourism attractiveness in improving people's welfare. in Lubuk Kertang Village, Langkat Regency. With a sample of 207 respondents, which were collected by distributing questionnaires and processing data using Confirmatory factor analysis (CFA) and Multiple Linear Regression. Based on the results of the Confirmatory Factor Analysis (CFA) test in the KMO and Bartlett's test table, it shows that promotion, tourists, educational values and income significantly affect the welfare of the people in Lubuk Kertang Village, while the value of natural beauty, infrastructure, user fees and handicrafts has a negative effect. or not significant to the welfare of the community in Lubuk Kertang Village. And the results of multiple linear regression testing show the partial hypothesis test results that the value of natural beauty, retribution, tourists and income is significant for the welfare of the people in Lubuk Kertang Village.

Dewi Amelia Lestari; Arie Restama; Johny Subarkah; Ersyafaat Huda

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study examines community participation in the development of cultural tourism in Kampung Batik Laweyan, Solo, as well as the factors that support and hinder such involvement. This study uses a descriptive qualitative approach with observation, in-depth interviews, and documentation methods. The informants in this study include batik business actors, local community administrators, community leaders, government representatives, and non-governmental organizations (NGOs) active in the field of cultural preservation and tourism. The results of the study show that community participation is divided into three main dimensions, namely economic, socio-cultural, and institutional. In the economic aspect, the community is involved through batik businesses, homestays, and tourism services. In the socio-cultural aspect, involvement can be seen from the preservation of local traditions and the implementation of cultural activities. Meanwhile, in the institutional aspect, participation can be seen from the active role of residents in decision-making forums related to tourism management. Factors driving participation include collective awareness of the importance of cultural preservation, the economic potential of the tourism sector, and support from the government, NGOs, and educational institutions. However, community participation still faces several obstacles such as lack of education on the concept of sustainable tourism, limited access to capital, and lack of coordination between interested institutions. Cross-sectoral collaboration efforts are needed between the community, government, the private sector, and educational institutions in realizing inclusive and sustainable cultural tourism management. Thus, Laweyan Batik Village can become a model for the development of cultural tourism destinations based on active community participation. The implications of these findings suggest that cultural tourism development policies should not only focus on increasing the number of tourist visits, but also on strengthening the capacity of local communities as key actors.

Nur Rohman; Sugiarto, Sugiarto; Kiswantoro, Amin; Rudi Susanto, Dwiyono

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research aims to evaluate the governance of the Breksi Cliff Tourism destination in Yogyakarta based on the Sapta Pesona indicators. Breksi Cliff, which was originally a mining site, has developed into an attractive geological tourism destination thanks to the creative efforts of the local community. This research used a survey method by distributing questionnaires to 170 tourists who visited Tebing Breksi. The analysis was carried out using Importance Performance Analysis (IPA) to identify gaps between the level of importance and performance of Sapta Pesona indicators consisting of security, order, cleanliness, coolness, beauty, friendliness and memories. The results of the analysis show that most of the indicators are in quadrants I and II, which means they are considered important by tourists but their performance varies. Indicators such as staff knowledge, cleanliness of toilets and environmental planning are considered important and have good performance, while road access and prompt service require improvement. Based on these results, it is recommended to maintain good performance and improve aspects that have not met tourist expectations in order to improve the quality of tourism and the competitiveness of Tebing Breksi as a geological tourism destination.

Hamid Hanafi Hanan; Arkan Zahri; Afti Hilya Maulida; Qurrotul Aini; Salsabila Anis Widya +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

Hamid Hanafi Hanan; Arkan Zahri; Afti Hilya Maulida; Qurrotul Aini; Salsabila Anis Widya +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

Mutiara Tria Natalia Sitorus; Anak Agung Putu Bagus Widanta

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Bali Province, which is an international tourism destination, must be able to improve its human resources by utilizing technology and allocating stable local revenue. The purpose of this study was to analyze the effect of education level, technology and local revenue on economic growth in the Regency/City of Bali Province, both simultaneously and partially. The data sources used in this study were secondary sources with 45 observation points that combined time series and cross-section data. The results of the study showed that 1) the level of education, technology and local revenue had a positive and significant effect simultaneously on economic growth in the Regency/City of Bali Province, 2) the level of education and local revenue partially had a positive effect on economic growth in the Regency/City of Bali Province, 3) Technology partially had a negative effect on economic growth in the Regency/City of Bali Province. Based on the results of the study, to increase economic growth, investment in human resource development needs to be carried out by increasing access and quality of education for the community, then the local government also needs to evaluate and adjust the technology implementation strategy in order to provide a positive contribution, and finally the local government can optimize sources of local revenue and increase the efficiency of its management.

Febrianus Rio Sasuwang; Sugiyarto Sugiyarto; Nina Sulistyowati

Jurnal Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to identify the potential and development strategies for a community-based tourism village in Asap Indah Tourism Village. Data were obtained from observations, interviews, and literature studies. A SWOT analysis was applied to determine the weaknesses, strengths, opportunities, and challenges of developing Bedono tourism village, which can be used to determine the appropriate strategies for community-based tourism development in Bedono Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation, and conclusion drawing was carried out simultaneously. The research results concluded that Asap Indah Tourism Village in Wonosari Village, Bonang District, Demak Regency has high potential for development into a community-based tourism village, including fish smoking, water apple agro-tourism, local restaurants, and Bule fishing spots. Based on the SWOT analysis, several strategies can be enhanced to develop Asap Indah tourism village in Wonosari Village, Bonang District, Demak Regency, including strategies for developing tourist attractions, such as creating integrated tourism packages and holding special events; forming a tourism management team; enhancing promotion strategies; improving infrastructure; improving tourism human resources; and strengthening cooperation with stakeholders and investors. If these potentials are developed by involving and empowering the local community, they can increase the value and benefits for the local population in terms of economy, socio-culture, religion, and environment.