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This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

Economics is an inseparable thing in human life, especially when it comes to human needs themselves. One aspect of the economy is related to the economic sectors involved. The home industry of flavored food snacks is one of the economic sectors, where this business aims to fulfill consumer tastes. This research uses a qualitative research method with a phenomenological approach because it is hoped that it will be able to examine in more detail individual experiences related to the business being run. Through this research, it is hoped that we will be able to describe the growth and development of economic businesses and the social networks involved in them. Through motivation that is in accordance with McClelland's motivation theory with the concept of the need for achievement, where efforts are made to achieve development, efforts are made that are based on personal achievement, not achievement.