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Assertive communication plays a key role in building positive and productive working relationships in an organization. This research aims to explore the influence of assertive communication on work effectiveness and productivity in the context of work relations in companies. The method used in this research is a qualitative approach by collecting data through interviews and observations in various organizations. The research results show that assertive communication, which prioritizes respect for the rights and feelings of other people while expressing opinions openly and firmly, can reduce conflict, increase cooperation, and improve the work atmosphere. Apart from that, assertive communication also contributes to reducing stress, increasing self-confidence, and clarifying expectations between team members. By implementing assertive communication techniques, such as active listening, stating expectations clearly, and providing constructive criticism, work productivity in an organization can increase significantly. This research provides recommendations for organizations to develop assertive communication skills among all members to create a more harmonious work environment and support the achievement of common goals.

This study analyses the use of assertive illocutionary acts in TikTok news produced by Liputan 6 SCTV and explores the news construction strategies within this short video format. In the current digital era, social media platforms such as TikTok play an increasingly important role in information dissemination, particularly among younger and more dynamic audiences. Assertive illocutionary acts, which function to convey information with firmness and confidence, are effectively used in TikTok news to ensure that the messages communicated are clear and unambiguous. This research employs a qualitative approach, using data collection techniques including observation and content analysis, as well as interviews with relevant journalists. The findings reveal that Liputan 6 SCTV utilises engaging visual elements and concise narratives to deliver news effectively within the constraints of short video formats. While this strategy enhances audience engagement, it also presents challenges related to the limited space for in-depth explanation. Comparisons with previous studies indicate that although the approach on TikTok aligns with modern communication trends, there are significant differences in news delivery techniques compared to other platforms such as YouTube or Instagram. This research contributes to illocutionary theory and social media studies by providing insights into the adaptation of language and news format within the dynamic context of social media. Recommendations for future research include exploring the use of illocutionary acts on other platforms and applying mixed-methods approaches to gain a more comprehensive understanding.

This research aims to describe assertive illocutionary speech acts in podcasts with Sherly Annavita on the YouTube channel inicom. The data collection methods and techniques used in this research are the listening method and the skillful free-involved listening technique. The data analysis methods and techniques used in this research are the matching method and the technique of selecting determining elements. The presentation of the analysis results in this research uses informal techniques. The results of this research show that the most dominant type of assertive speech act is speech stating a number of 10 data; Next, the speech explaining, the speech informing, and the speech giving an opinion each contain 6 data.