Publication Search

The ornamental flower industry in Indonesia has shown a significant growth trend and is increasingly gaining popularity among the public. Numerous flower shops have emerged in various cities, offering a wide range of cut flowers. This sector holds promising potential for continuous development. Cut flowers of various types also possess high economic value, making them an attractive and profitable business opportunity. This study aims to examine the influence of service quality, product quality, and price perception on customer satisfaction at Shanum Florist Fresh Flower Shop in Tuban City. This study employed a quantitative research approach using a survey method by distributing online questionnaires to respondents selected through a convenience sampling technique, involving a total of 112 participants. The collected data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS software. The study results reveal that service quality positively and significantly influences customer satisfaction, while product quality shows a positive yet insignificant impact. Additionally, price perception demonstrates a positive and significant relationship with customer satisfaction.

Processing coconut into copra is an important strategy to increase value added and farmers’ income in rural areas. However, traditional copra processing businesses often face problems such as price fluctuations, high production costs, and limited understanding of business feasibility analysis. This study aims to analyze the value added and business feasibility of copra processing in Bone Regency, specifically in Tellusiattinge District, Ulo Village. The study was conducted from September to October 2025 using a descriptive method with qualitative and quantitative approaches. The research population consisted of 15 copra processing entrepreneurs, all of whom were selected as respondents using a census technique. Data were collected through interviews, observation, and documentation. Data analysis included production cost analysis, income analysis, value added analysis using the Hayami method, and business feasibility analysis using the Revenue Cost Ratio. The results showed that the average value added from processing coconut into copra was Rp2,100 per kilogram with a value added ratio of 37.5 percent, which falls into the medium category. The average Revenue Cost Ratio of 1.35 indicates that the copra processing business is feasible and profitable to operate. The findings imply that copra processing has the potential to increase farmers’ income and rural economic development, therefore requiring support in improving production efficiency and adopting better processing technologies to enhance value added.

A research project entitled Optimisation of Gandasil D Use to Increase Kale (Barassica Oleracea Var. Acephala) Productivity in Hydroponic Systems was conducted at the Pakkea Experimental Garden, Faculty of Agriculture, North Toraja Regency, from March to June 2025. This research project aims to determine the response of Ab mix nutrients and Gandasil D fertiliser in the DFT system to the growth and production of kale plants. The method used in this study was a randomised block design (RAK) with 6 levels of Gandasil D concentration. (KO = Control), (K1 = 0.5 grams/litre of water), (K2 = 1 gram/litre of water), (K3 = 1.5 grams/litre of water), (K4 = 2 grams/litre of water), (K5 = 2.5 grams/litre of water) with 3 replications and with AB MIX concentrations, 0 to 7 days after planting = 400 ppm, 8 to 14 days after planting = 600 ppm, 15 to 21 days after planting = 800 ppm, 22 to 28 days after planting = 1000 ppm, 29 to 35 days after planting = 1200 ppm, 36 days and onwards until harvest = 1500 ppm. The variables observed in this study were plant height, leaf length, leaf width, number of leaves, and plant stem diameter. The results showed that a concentration of Gandasil D 2.5 grams/litre of water gave the best results with an average plant height of 37.93 cm, 12.56 leaves, leaf length of 24.16 cm, leaf width of 14.31 cm, stem diameter of 11.69 mm, and harvest weight of 232.89/plant. The data were analysed using analysis of variance (ANOVA) and followed by a post hoc test at a significance level of 0.05. The analysis of the feasibility of farming showed an R/C ratio of 1.03, which means that kale cultivation using a hydroponic system and the aforementioned nutrient concentration is feasible and profitable.

The Unnoni Weaving Center is a community-led, small and medium-sized enterprise (SME) development center for traditional weaving. Despite its significant potential, many entrepreneurs in this center face challenges in determining appropriate product prices. They typically rely solely on intuition or follow market prices without considering all production cost components, resulting in very small profit margins and even the risk of incurring losses. In response to these challenges, this community service program was designed to improve the ability of SMEs to determine more rational, measurable, and profitable selling prices through comprehensive and applicable training in production cost calculations. The methods employed included outreach, workshops, intensive mentoring, and hands-on simulations on pricing based on real costs and reasonable margins. The program was conducted in two sessions at the Unnoni Weaving Center Hall, involving 25 local weaving entrepreneurs. The results showed significant improvement, with participants' understanding of identifying production cost components increasing by 76%, while approximately 80% successfully conducted simulations for determining selling prices, taking into account raw materials, labor, overhead costs, and profit margins. The tangible impact of this activity is seen in increased business literacy, more systematic calculation skills, and the confidence of SMEs in determining prices and negotiating with consumers and business partners. Furthermore, this activity is expected to be a starting point for the implementation of a simple financial recording system, increased operational efficiency, and the development of a branding strategy for Unnoni woven products so they can compete more professionally, sustainably, and with high competitiveness in both local and global markets.

This study aims to analyze the increase in productivity of Leucophyllum frutescens through the greenhouse cutting method and its impact on the financial performance of Hara Nursery. Hara Nursery faces problems in the sale of Leucophyllum frutescens plants, where market demand cannot be met optimally and the production process is inefficient. To address these issues, the greenhouse cutting method was applied as a solution to improve plant productivity. Based on the results of a one-sample Z test, this method showed an effectiveness increase with a success rate of 64%, 14% higher than the company’s standard of 50%. Additionally, financial analysis showed significant increases in the company’s revenue and profit after the business development. Revenue increased from IDR 144,000,000 to IDR 300,000,000, while profit rose from IDR 52,044,348 to IDR 126,932,395. Based on the R/C ratio analysis, this business is considered feasible and profitable with the R/C ratio increasing from 1.6 to 1.9 after the business development. ROI analysis shows an 18% improvement after additional investment. The results of this study suggest that Hara Nursery continue and expand the use of the greenhouse cutting method as an effective investment strategy to increase productivity and profitability sustainably.

This study analyzes the ambiguity regarding the obligation to mediate in resolving patent disputes according to the Patent Law, and its implications for the efficiency of the dispute resolution process. Although Article 153 and Article 154 of the Patent Law open up opportunities for dispute resolution through alternative mechanisms, the ambiguity regarding the obligation to mediate creates legal uncertainty that can hinder efficiency and increase dispute costs. Based on the Economic Analysis of Law approach, this study shows that the obligation to mediate can reduce social costs, accelerate the dispute resolution process, and increase overall economic efficiency. Mediation as an obligation can reduce the burden on the judicial system, minimize transaction costs, and create better legal and business stability. Therefore, this study encourages the implementation of the obligation to mediate in patent disputes to create a more efficient, fair, and profitable dispute resolution system for all parties involved.