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Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.

The aim of this research is to find out how extracurriculars are implemented at SD Negeri 068 Sindanglaya and analyze the strengths, weaknesses, opportunities and threats of the school's extracurriculars. The method used in this research is descriptive qualitative method. The research we conducted was field research in which school principals and extracurricular coaches were the subjects. Data collection was taken by means of observation, interviews and documentation. After conducting research, the results showed that extracurricular activities at SD Negeri 068 Sindanglaya had strengths, namely, teachers were actively involved as coaches and trainers supported by external trainers who were experts in their fields and increased students' interests and talents. Meanwhile, the weaknesses are limited time, budget and facilities. The opportunities obtained include cultivating good behavior and character, developing personal potential, skills and interests, and providing opportunities to become outstanding students. However, in its implementation there are also several threats, including a lack of support from parents or guardians of students and a lack of motivation for students to take part in extracurricular activities.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

Peningkatan jumlah penduduk yang cukup pesat menyebabkan kebutuhan akan perumahan juga meningkat, hal ini terjadi di Kelurahan Paccinongan yaitu munculnya titik pertumbuhan perumahan di tengah perkampungan warga, hal tersebut bisa memicu dampak sosial, ekonomi, dan lingkungan. Berdasarkan hal tersebut penelitian ini bertujuan untuk mengidentifikasi pola perkembangan perumahan, mengidentifikasi dampak perkembangan perumahan, serta menyusun arahan pengembangan perumahan. Lokasi penelitian berada di Kelurahan Paccinongan. Metode pengumpulan data dilakukan dengan survei lapangan, dokumentasi, wawancara, dan studi kepustakaan. Metode analisis data yang digunakan adalah analisis spasial, tetangga dekat, deskriptif kuantitatif kualitatif, komparatif, dan SWOT.  Hasil penelitian menunjukkan bahwa bentuk pola perumahan yang berkembang yaitu pola linear grid dan pola gated community, pola persebaran perumahan yaitu tersebar secara merata, dan lokasi pembangunan perumahan sudah sesuai dengan rencana tata ruang. Adapun dampak perkembangan perumahan terhadap aspek lingkungan yaitu penyusutan lahan pertanian sebesar 207.86 ha, menurunnya kualitas drainase, namun di sisi lain terjadi peningkatan cakupan pelayanan jalan, dan kualitas air bersih yang masih bagus tidak terkontaminasi. Dampak terhadap aspek sosial yaitu terjadinya penurunan tingkat interaksi sosial dan tingkat kriminalitas, serta munculnya inovasi baru terkait kegiatan sosial. Dampak terhadap aspek ekonomi berupa peningkatan pendapatan masyarakat, munculnya peluang kerja baru, penambahan fungsi rumah ke fungsi ekonomi, dan meningkatnya harga lahan. Adapun arahan pengembangan perumahan diprioritaskan pada pengadaan dan perbaikan drainase sepanjang 4.845 meter, peningkatan kualitas jalan sepanjang 5.828 meter, penyediaan ruang terbuka publik, mengontrol harga lahan dengan sistem land banking, dan pemberdayaan masyarakat lokal.

Fakfak merupakan kabupaten yang berpenduduk mayoritas beragama Islam yang memiliki 17 Wilayah Pemerintah Distrik dengan 142 kampung induk serta 7 kelurahan. Luas wilayah kabupaten ini adalah sebesar 14.320km2. Tujuan dari penelitian ini adalah untuk menganalisis kekuatan, kelemahan, peluang dan anacaman pada desa wisata yang diteliti. Penelitian ini juga merumuskan starategi apa yang digunakan dalam memerdayakan masyarakat sekitar. Penelitian ini menggunakan analisis matriks SWOT. Dengan adanya penelitian ini, maka dapat menjadi solusi baru dalam membantu masyarakat meningkatkan pendapatan dan peningkatan daya saing tanaman pala.  Target luaran penelitian ini adalah menghasilkan informasi terkait strategi yang dapat digunakan dalam pengembangan desa wisata pala. Selain itu, penelitian ini juga akan menghasilkan publikasi pada jurnal nasional terakreditasi (sinta 2) dan uraian Tingkat Kesiapan Teknologi  (TKT) berada pada level 2.  Hasil penelitian menempatkan strategi kampung Nemewikarya pada kwadran I yaitu strategi progresif, hasil dari analisis data diketahui bahwa O > S (opportunity lebih besar daripada) sesuai dengan strategi progresif. Strategi ini merupakan salah satu strategi yang sangat cocok untuk organisasi yang masih berkembang dengan segala kekuatan dan kekurangannya. Pariwisata Kampung Nemewikarya memiliki peluang besar untuk menarik wisatawan walaupun masih ada kelemahan-kelemahan. Salah satu kekurangan yang sangat menonjol bahwa Kuliner makanan yang belum mencukupi bagi pengunjung serta masih kurangnya promosi baik melalui media cetak maupun media elektronik.

Indonesia merupakan negara produsen dan pengekspor biji dan fuli pala terbesar dunia, dengan pangsa pasar dunia sebesar 75 persen. Produksi pala di Papua Barat pada tahun 2021 yaitu 1,857 ton. Hal ini meningkat dari tahun sebelumnya, pada tahun 2020 produksi pala yaitu 1,658 ton.produk  olahan pala merupakan salah satu bentuk untuk peningkatan perekonomian masyrakat dengan memanfaatkan sumber daya daging pala yang melimpah. Penelitian ini bertujuan untuk mengembangkan usaha Business Model Canva pada UMKM Kembang Empat di Kabupaten Fakfak. Metode  analisis  data yang  digunakan  dalam  penelitian  ini menggunakan business  model  canvas. Pengambilan  sampel  daerah  penelitian  dilakukan  secara  sengaja  ( purposive sampling).  Lokasi  yang  dipilih  adalah  UMKM Kembang Empat di Kabupaten Fakfak. Hasil penelitian ini adalah UMKM Kembang Empat menerapkan business model canvas belum maksimal, dan adanya tambahan  yang perlu diperhatikan kembali seperti key  activities memberi  brosur  umkm kembang empat  bagi  pengunjung  tempat produksi, cost structur biaya pemasaran dan biaya lainnya, customer relationships memberikan  gift/bonus   kepada   pelanggan   ataupun reseller, channel   online (Shopee, Bukalapak, Tokopedia, Lazada) dan offline (brosur). Selain itu, strategi bisnis yang tepat untuk diterapkan oleh UMKM Kembang Empat  berdasarkan analisis SWOT yaitu strategi SO (strenght opportunities) atau disebut strategi agresif adalah dengan meningkatkan kualitas produk dan menjadikan produk tersebut sebagai ole-ole khas fakfak. Sehingga penting bagi UMKM kembang empat memperhatikan kedua hal jika ingin berhasil mengembangkan usahanya.

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.

The aim of this service is to provide guidance to the community in Pallangga Village, Pallangga District, to increase their understanding of the economic value of Micro, Small and Medium Enterprises (MSMEs), especially in the context of the traditional food "gogos". Even though they are already familiar with the use of the internet as a tool to introduce their products, this activity also explains the concept of the 4P marketing strategy (Product, Price, Place, Promotion). Special emphasis is placed on understanding that careful implementation of appropriate marketing strategies will empower people to evaluate their performance by comparing it with pre-established marketing targets. To achieve this, concrete steps in strategic marketing are prepared for each stage designed. This effort includes examples of marketing strategies for various businesses, which include SWOT analysis, such as understanding the market, formulating marketing objectives, setting the marketing mix, increasing brand awareness, and targeting mobile device users.

The development of an Islamic-based economy in Indonesia has spread to many fields, both financial and non-financial. It is very clear that the Islamic financial system in Indonesia has the ability to encourage faster economic growth and increase financial stability with the aim of improving the welfare of individuals and society. Strategic steps are needed to optimize the sharia economic system at the national and international levels so that the effect is greater. The purpose of this paper is to philosophically analyze the structure of the sharia economy, as well as the methods and systems needed to accelerate sharia economic growth in the city of Medan. Strengths, weaknesses, opportunities and threats (SWOT) data analysis is used in this research to determine strategies for building an Islamic economic and business system in Medan City.

Efforts to achieve and maintain an achievement are closely related to the quality of sports coaching provided, one of which is through a training center. The Ponorogo Regency athletics training center is still relatively new, for this reason this study aims to determine (SWOT) the strengths, weaknesses, opportunities, and threats of the Ponorogo Regency athletics training center. The method used is descriptive qualitative with data collection techniques in the form of interviews with the chairman of the board, two trainers, and six athletes from the Ponorogo District athletics training center. The results showed that strength is obtained from training program factors that have been arranged according to the needs of athletes because of the selection of competent trainers and the recruitment of athletes who are carried out thoroughly so that it has the potential to become an opportunity for increased achievement in subsequent activities. Weaknesses are dominated by the lack of adequate facilities and infrastructure. This is in line with the threat that government support for facilities and infrastructure is still lacking, which has the potential to reduce athletes' interest in participating in training.

In 2023, the Indonesian government projects rice production of 54 million tons, while the need for rice is projected to be 32 million tons. This fact shows that the rice business is still profitable in Indonesia because rice remains the staple food that is most consumed by the community. Although wheat consumption continues to increase, rice remains the main choice. CV. Rahmat Jaya is a company that has long been engaged in the production and sale of rice. Despite facing fierce competition and market uncertainty, this company managed to manage the rice business well. CV. Rahmat Jaya is able to produce 40,000 kilograms of rice per month and sell 60,000 kilograms of rice per month. This research aims to analyze the marketing strategy carried out by CV. Rahmat Jaya in increasing sales. The research uses the SWOT Analysis approach to classify a company's position and determine marketing strategies that suit its environment. Data analysis is carried out with a SWOT matrix, which consists of strength, weakness, opportunity, and threat factors. From the results of the analysis, four alternative strategies were produced that can be considered by company management.

Islamic boarding schools are traditional Islamic educational institutions in Indonesia that grow and develop in society. Apart from having a role in Islamic religious education, Islamic boarding schools have a role in improving the economy. The business unit is a forum for Islamic boarding schools to be able to develop an independent economy and be able to provide welfare for teaching and education staff. The aim of this research is to determine and analyze business unit strategies in improving the welfare of teachers at the Al-Kinanah modern Islamic boarding school from a maqashid sharia perspective. The method used is qualitative with data collection methods using observation, interviews, documentation and strategic analysis through SWOT analysis. The informants in this research were Islamic boarding school secretaries, business unit managers and teachers. Based on the research results, it shows that the business unit's strategy is to involve teachers to contribute directly to the business unit. Meanwhile, teachers who work at the Al-Kinanah Islamic boarding school are already prosperous, because the indicators in maqasid sharia have been met. Gratitude is the key for teachers who work in Islamic boarding schools. The business unit's obstacles are the position of the canteen which is not strategic and the condition of the canteen room which is less supportive and adequate.

This research aims to determine the potential and obstacles in developing the Dempo Banana home industry in Bombana Regency. The reason for choosing the research topic is that the commodity in Bombana Regency is bananas, which makes the banana demo product a typical snack in Bombana Regency which still needs to be developed. And to develop a development strategy, the type of research used is descriptive qualitative, namely an analysis used to describe or solve problems systematically using the SWOT analysis method, namely an analysis intended to see the extent of the implementation of the Dempo Banana Home Industry Development Strategy based on strengths, Weaknesses, Opportunities and Threats, after analyzing the four SWOT indicators, we then developed appropriate alternative strategies to be applied to the domestic banana dumpling industry. The results of this research show that strategies that can be implemented include: (A). Utilizing Capital Assistance from the Government to Support the Development of the Dempo Banana Home Industry. (b). Utilizing the special characteristics of Banana Dempo as a typical banana snack that is famous throughout Indonesia. (C). Utilizing the Abundant Availability of Raw Materials as a Means of Running a Production Process That Supports Product Availability in the Industry. (D). Maintain consumer/customer loyalty by maintaining the quality of existing products and continuing to innovate so that consumers do not get bored with the taste, appearance and quality of the product. (E). Must maintain good product quality in terms of hygiene, halal, packaging and price so that customers do not Turn to Other Products.

This research aims to first determine and analyze the Lake Toba Tourism development strategy by the Lake Toba Authority Implementing Body. Second, to find out the results of the SWOT analysis of employee performance improvement strategies using the IFAS and EFAS matrices, important factors can be identified from both the external environment and the internal environment which are strengths, weaknesses, opportunities and threats for improving performance. The research method used in this research is descriptive qualitative, the author also uses SWOT analysis. SWOT analysis is the systematic identification of various factors to formulate company strategy. From the results of the analysis, a growth strategy or growth oriented strategy is obtained. This strategy indicates that the company is strong and able to continue to develop by taking advantage of existing opportunities. This strategy was chosen because the calculation results were in quadrant I where the total weighted score of strengths-weaknesses was 3.36 while the total weighted score of opportunities-threats was 3.314. Positions in this quadrant are very profitable and can be implemented optimally.

This study aims to analyze the performance of the Solok Regency Tourism and Culture Office in the Development of the Alahan Panjang Resort Tourism Object which is located in Nagari Alahan Panjang, Lembah Gumanti District, Solok Regency. The method in this research is a descriptive qualitative method using SWOT analysis through the IFAS and EFAS matrix approach. With the SWOT analysis, the situation of the Alahan Panjang Resort tourist attraction can be identified by identifying the internal factors and external factors that influence the tourist attraction. The research results based on the SWOT Analysis Diagram show that the coordinate position of the Performance Analysis of the Solok Regency Tourism and Culture Office in developing the Alahan Panjang Resort tourist attraction is in quadrant 1 with a cut point of 0.73; 0.33. This shows that the Alahan Panjang Resort tourist attraction is in a growth oriented strategy position or implementing a strategy referring to aggressive growth so as to enable the Solok Regency Tourism and Culture Office to carry out further development.

This research is based on the background of rule violations that often occur by officers during On The Job Training (OJT) at Sultan Muhamad Salahuddin Bima Airport, for example, such as not being on time and wearing incomplete uniforms. The purpose of this study was to determine the performance strategy of AVSEC officers in checking passenger goods on X-Ray machines and how AVSEC officers handle malfunctioning X-Ray machines. The method used is qualitative with a descriptive approach. The data collection techniques are observation, interviews, documentation and using SWOT analysis variable weighting. Respondents in this study were security officers in the X-Ray machine section of the Aviation Security unit at Sultan Muhammad Salahuddin Airport in Bima. The results of this study are: 1). The performance strategy of AVSEC officers in checking passenger goods on X-Ray machines at Sultan Muhammad Salahuddin Airport is in accordance with existing handling standards and can support the continuity of discipline of duties and responsibilities that are better. 2). The way AVSEC officers handle malfunctioning X-Ray machines at Sultan Muhammad Salahudin Airport in Bima is by checking goods manually using Walk Through Metal Detector (WTMD) and Hand Held Metal Detecor (HHMD) machines.  The performance strategy of Aviation Security officers shows in quadrant one, namely aggressive growth (grow oriented strategy).

The research aims to describe the development of extracurricular learning at SDIT Qordova and SDN 036 Ujung Berung based on the results of the SWOT analysis. This research is a descriptive qualitative research with data collection carried out using interviews, observation, literature and also documentation. The instrument used in this study is a SWOT analysis that considers strengths, weaknesses, opportunities and threats. The results of the study show that the main strength of the two schools is the availability of various types of extracurricular options that facilitate various interests and talents of students. The drawback is the unavailability of facilities from several extracurriculars such as rooms and fields. The main opportunity is the potential of students in non-academic fields to develop so that they have the opportunity to become a quality and achieving school, and the threat is low student participation and attendance in participating in extracurricular activities. The findings and observations made at two schools, namely SDIT Qordova and SDN 036 Ujung Berung, show that the development of extracurricular learning is very important.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.