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Syahala Fizky Alrhychard; Onok Yayang Pamungkas

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2023 Pusat Riset dan Inovasi Nasional

This research seeks to find out how social criticism is in cyber literature, the Whynesia monologue on the Tretan Universe YouTube channel. This research method uses descriptive qualitative methods. The data used are three cyber videos of Whynesia monologue literature on the Tretan Universe YouTube channel. This research data was collected using the listening and note-taking method. The results of the research show that Whynesia's cyber literary monologue on the Tretan Universe YouTube channel has deep social criticism regarding the phenomena currently occurring. Through the flow of the monologue delivered, the narrator presents a discourse of social criticism regarding social problems that occur in Indonesia. This monologue presents the importance of social criticism which acts as a tool to maintain societal stability. Strong and courageous monologues in conveying criticism, stimulate thinking about the importance of creating stable conditions in society, where people must express their voice or social criticism regarding problems in the environment. The implication of the findings is the importance of social criticism to maintain the stability of society and the importance of new media such as research objects to revive literary works as a medium for social criticism. Therefore, society must fight so that existing inequalities or problems can be voiced to create stability and regeneration of literary works as a medium used in society.

Sriani; Lubis, Aidil Halim; Harahap, Yunus Fadillah

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Deselfia DNM Sahari; Mariani Loise; St. Syahriati; Andi Herlina; Darwis Darwis

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Fishermen along the river in the Bonto Bahari sub-district utilize small boats, often called kettles, to find and catch fish. However, these fishermen pay little attention to safety while sailing without using safety equipment. Boat accidents on the river still often occur along the waters they catch fish because of the lack of safety equipment available on board. The purpose of this service is to provide material on how to prepare safety equipment on the ship and how to use good and correct safety equipment as it should be based on the provisions or experience of the speaker. The method used in this activity is the lecture and discussion method at group meetings, as the target of counseling is fishermen members using broadcast media in the form of power points and YouTube links. The results of community service activities regarding health education (counseling) on Understanding Safety Equipment on Fishing Vessels in Bonto Bahari District, Bulukumba Regency have been carried out well and received an enthusiastic response from the people of Bonto Bahari District.

Jesika Palengka; Yustin Toding Silambi; Dwibin Kannapadang; Ellyn Pata’dungan

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Information and digital technology has become an important part of an organization to grow and develop in an era of change. This will show how tourist villages use information and digital technology to provide new information, services and value to a wide audience. One of the tourist attractions in Lembanga Randanan is the Painted Rice Fields. The fertile rice fields provide beautiful landscapes and a deep impression. Students from the Management study program at the UKI Toraja Faculty of Economics with the theme Tourism Village are collaborating with the Lembang community and parties in the development and promotion of the Painted Rice Fields tourism in Lembang Randanan so that it can be touched by a wide audience, especially the commercialization of tourism. From the results of observations, it was found that the basic problems that hinder tourism promotion are the lack of public awareness to promote painted rice field tourism and the ineffective use of information and digital technology. The aims and objectives of organizing community service are to introduce painted rice field tourism to the general public and to help the Lembang Randanan community in using information and digital technology for promotion. This research was conducted using a qualitative descriptive research method with primary data collection techniques in the form of observation, interviews and documentation, while secondary data collection was obtained from searching various references such as books, journals and articles. The results of the service activities that have been carried out are helping tourist villages with promotion, marketing and management of tourist villages. This includes creating Instagram and YouTube social media accounts which aim to promote tourist villages, especially painted rice field tourism in Lembang Randanan. From this research, it is hoped that potential-based tourism village promotion can be carried out.

Bayu Syahputra; Jimmy Pratama; Vinson, Vinson

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Health education is one of the most important thing to be learn since early age like washing hands and brushing teeth. But because of the lack of education a lot of people in the community don’t know the ways to take care of their own teeth. The consequence of lack of education create a problem for a a lot of people in the community which is tooth ache. The effort that could be done to fix the problem is to create a learning media that is easy to understand and have the capability to share information widely. Because of that, animation 3D become a choice for this research to educate people in the community about dental health and how to take care of it. The method that the researcher use in this research is qualitative interview, researcher will do an interview with a dentist to get information about how to take care of your teeth. After getting the information it will then be used to create animation 3D. the method that is being used to create animation 3D is MDLC (Multimedia Development Life Cycle) which has 6 stages, namely Concept, Design, Material Collecting, Assembly, Testing and Distribution after the animation is finished its being shared to social media such as Youtube and Instagram. Keywords: MDLC, Animation 3D, Qualitative Interview

Diyah Ayu Rizqiani; Ause Labellapansa; Sri Yuliani; Diah Puspa Kumala

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Siswa sekolah menengah pertama adalah para remaja dengan rentang usia 12-15 tahun yang merupakan kelompok pengguna aktif media sosial. Hasil pengamatan awal menunjukkan bahwa mereka rata-rata menghabiskan antara 3-4 jam setiap hari untuk mengakses media sosial seperti Youtube, Facebook, Instagram, TikTok, dan Whatsapp. Sehingga dapat dikatakan jika media sosial telah menjadi bagian penting kehidupan mereka sehari-hari. Namun sayangnya, tingginya frekuensi pemakaian media sosial belum diimbangi dengan kecakapan literasi digital. Akibatnya, mereka menjadi tidak dapat menggunakan media sosial secara bijaksana dan menjadi korban peredaran berita bohong (hoax). Berdasarkan permasalahan tersebut, kegiatan pengabdian ini bertujuan untuk meningkatkan kecakapan literasi digital siswa SMP Negeri 37 Pekanbaru melalui program pemerintah yang bertajuk #BijakBersosmed. Kegiatan pengabdian ini dilaksanakan menggunakan dua yakni metode ceramah, metode ini bertujuan untuk membekali siswa dengan wawasan cara pemanfaatan media sosial secara bijaksana. Metode yang kedua adalah praktik yang bertujuan untuk melatih siswa agar mampu mengidentifikasi informasi yang didapatkan dari media sosial. Hasil kegiatan pengabdian masyarakat ini mampu membangkitkan kesadaran kritis siswa, selain itu siswa juga mengetahui tentang etika bermedia sosial. Setelah mengikuti kegiatan pengabdian ini, para siswa diharapkan mampu menapis berita bohong (hoax), ujaran kebencian (hate speech), dan menghentikan fenomena oversharing bagi para pengguna media sosial.

Muthia Azizah; Martin Kustati; Rezki Amelia

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of mentoring students in Islamic Date lessons through youtube learning media about the prophet's sirah nabawiyah Prophet Muhammad SAW at Ponpes Thawalib Padang so that students better understand and remember more about the prophet Muhammad's sirah nabawiyah. By using youtube as a learning medium, students are more interested in listening and paying attention in carrying out the learning process. This assistance is carried out using the first stage of Participatory Action Research (PAR) method, conducting questions and answers or reviewing students' memories of the Prophet Muhammad SAW what students previously knew before watching youtube, then watching youtube sirah nabawiyah about the Prophet Muhammad SAW, then conducting discussions or questions and answers with students asking things related to what they have watched Finally, draw conclusions from what they have watched, which is asked from one of the students or several students to draw conclusions, then concluded more clearly by the teacher so that the students understand more about the Prophet Muhammad SAW. As for the results of the assistance that has been carried out in the first stage, there is a response given by the students to the questions given about the understanding of students who previously knew about the Prophet Muhammad SAW,  After watching the youtube sirah nabawiyah about Prophet Muhammad SAW, students and teachers had a discussion about what had been watched so that questions arose given by students to what they had understood. Finally, make conclusions about the Prophet Muhammad SAW through watching YouTube that has been watched with students. By using YouTube, students are more interested in knowing the nabawiyah sirah about the Prophet Muhammad SAW.

Sandro Jadi Marulitua Nadeak; Priyono Tri Febrianto

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This type of research is Pre-Experiment Design research which aims to determine the effect of implementing the flipped class learning model on the learning outcomes of IPAS CHAPTER II Topic B in class IV UPTD SDN Keleyan 1 Bangkalan and the sample consists of one class IV UPTD SDN Keleyan 1 which was selected using techniques purposive sampling. The data collected consists of data on student learning outcomes. The data collection technique used is a test, where the test consists of 10 pretest and posttest multiple choice questions with data processing techniques of normality test, homogeneity test, and hypothesis test using the SPSS program version 25. The research results show that There is a positive and significant influence of the flipped class learning model with the help of YouTube, Viedo and teacher learning media on the learning outcomes of. This can be seen from the numbers obtained from the pretest observation scores of 45% complete and 50% incomplete before treatment was given. Meanwhile, after being given treatment in the very good category, 36% completed, and 63% did not complete and experienced a change in category in the very good posttest, as much as 68% included completeness of student learning outcomes.  

Reni Rohaeni; Sarah Gina Azzahra; Denis Taftazani Akbar

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2023 Asosiasi Periset Bahasa Sastra Indonesia

The background to this research was carried out by the researcher's curiosity regarding the dialect phenomenon that arises when speakers of their mother tongue (Korean) speak Indonesian. The purpose of this research is so that readers can find out and describe what dialect is, how phonology influences language dialect, and the results of dialect analysis on characters from Korea who use Indonesian, including Instagram celebrities and content creators who are the object of this research. The method used by researchers is a qualitative descriptive method. Meanwhile, the data sources in this research are YouTube videos and Tiktok content. This research was carried out by analyzing the pronunciation of words and how they were pronounced by Korean characters who could speak Indonesian. Based on the results of the analysis, the researcher found that phonology is one of the influencing factors in producing dialect when speaking and the researcher was also able to conclude that the use of descriptive methods with a qualitative approach was suitable for application in this research. It is hoped that this research will be useful for readers so that readers gain more knowledge about phonology and dialect.

triyono, kharis; Sumarmi, Sumarmi; Indriastuti, Dorothea Ririn

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

Community Partnership Program (PKM) activity partners are people who are not economically productive (general/ordinary community) Posyandu Cadre Ibu Sadar 2 is located in Wonorejo Village, Gondangrejo District, Karanganyar Regency, which is located. In RW I Wonorejo, there are problems with the large amount of garbage scattered around the settlements due to the unavailability of waste collection and processing facilities, many sick children who have to go to the hospital due to the lack of cleanliness in environmental conditions, therefore it is necessary to empower posyandu cadres in managing community-based waste. The objectives of this community partnership program (PKM) are: 1) improving the skills, knowledge and attitudes of partners in treating waste, 2) motivating partners to always be creative and innovative in managing waste through the 3 R's (Reduce, Reuse, Recycle), 3) encouraging partners improving and maintaining waste management in the environment so that a healthy, comfortable, peaceful and prosperous atmosphere is obtained and 4) for universities as a form of implementing MBKM based on the second and third Main Performance Indicators (IKU), namely students and lecturers active outside campus. The methods to be used in achieving the above objectives are outreach to community leaders and partners, imparting knowledge and skills through lectures, field practice, discussions, and assistance in making useful items from waste and planting fruits and vegetables in pots. The output targets of this community partnership program are: 1) Posyandu cadres as partners can become pioneers in community-based waste management 2) are able to make goods from waste that have economic value, 3) have the skills and knowledge to make organic fertilizer from the waste used to meet their needs in growing fruits and vegetables in pots, and 4) publication through a national journal with ISSN in the Adi Widya Journal with ISSN 2598-2273 (print media) and ISSN 2598-2281 (online media) which have been indexed by Sinta and mass media online as well as YouTube

Vebby Adria Nengsih; Muhamad Fajri

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study is to analyze the content of the message of the dakwah Arnita Rodelina Turnip in Rukun Indonesia Youtube account. this study uses the theory of Da'wah message form of Da'wah message in the book Muhammad Qadaruddin Abdullah mecakupi problems of faith, Shari'ah, and morality. This research method uses qualitative research using a content analysis approach which involves the process of collecting data contained in Arnita's video on Rukun Indonesia's Youtube account. The subject of this study is a podcast sourced from Rukun Indonesia youtube account. data collection methods are observation and documentation. Content analysis was used to describe the content of Arnita Rodelina Turnip's dakwah message on Rukun Indonesia's Youtube account. The results of this study show the message of preaching arnita rodelina turnip video in rukun indonesia youtube account is the message of preaching the creed of belief in God, the message of preaching the Shari'ah about the obligatory prayers tahajud, and the message of preaching morals about tabayyun, Ta'aruf and tolerance.

Fani Khoirotunnisa; Safina Najah

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Muh. Zahirul Haq Usman; Muhammad Hanafi; Hasanuddin Hasanuddin; Sam Hermansyah; Nurasia Natsir

International Journal of Education and Literature 2023 Lembaga Pengembangan Kinerja Dosen

This study uses a quantitative research method with a true research design an experiment with the type of posttest- only control group design which aims to test the effect of using the YouTube application on the results of learning Arts and Culture in class X UPT SMK Negeri 2 Sidrap. The population of this study is all students of class X SMK Negeri 2 Sidrap with samples taken of 18 students of class X BRT 1 SMK Negeri 2 Sidrap and using the Purposive technique sampling. There are 2 variables in this study, namely the effect of using the YouTube application (independent variable) and the learning outcomes of Class X Students' Cultural Arts (dependent variable). This research was conducted in class X UPT SMK Negeri 2 Sidrap. Data collection techniques using documentation and tests. Data from the test results that have been collected are then analyzed using the mean and t.test formulas . Based on the results of data analysis, the experimental group value = 85 and the control group value = 66.111 and the t test obtained T count 5.897 > from T table 5% (2.120) with db 16 . Based on the results of the study it can be concluded that the use of the YouTube application has an effect on the learning outcomes of Cultural Arts class X UPT SMK Negeri 2 Sidrap

Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Henry Dunan Pardede; Poltak Pardamean Simarmata

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Content creator training conducted by the Indonesian Business Polytechnic in collaboration with the Simarmata Young Generation to increase young people's creativity. This activity aims to increase young people's knowledge of using social media to get various benefits. Activities are carried out in workshops accompanied by practices using Instagram and TikTok media as content media. Seventy youth participants from Pematang Siantar attended the action. The training continued enthusiastically because the speaker is an activist content creator on YouTube, TikTok, and Instagram. After the activity, an activity survey showed that 98% of the participants were very interested in the material presented and gained new knowledge about using social media for more positive things.

Andik Prakasa Hadi; Setiyo Adi Nugroho; Agus Priyadi; Rizky Ridwan Saputra

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

School promotions were carried out directly by visiting junior high schools, during a pandemic this can’t be done. In an effort to attract prospective new students at SMK PGRI 2 Salatiga, it is necessary to innovate by adding promotional media that can be accessed by the wider community. Information distribution can be done through social media and the school's YouTube channel. Information media was chosen as virtual reality in the form of 360° videos to display school facilities and privileges. The measurement indicators used in this study are behavior, interactivity, and sound to find out whether the virtual environment can affect the interest of prospective students at SMK PGRI 2 Salatiga. In addition, the interactivity of the video when it is played and the sound of the environment in the video can give immersive in a school environment. The results of this study by the majority of respondents stated that promotional media virtual reality in the form of 360° videos is appropriate for use for school promotions during a pandemic, as an effort to increase the number of new students.

Azhilla Margiani Saraswati; Iwan Rizal Setiawan; Asriyanik, Asriyanik

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

In the era of globalization, cultural exchange is easier to do. One of the cultures that are popular with young people in Indonesia is Japanese animation. Animation is an image that is made to look real with artificial intelligence technology. At this time many people are interested in animated content that is displayed in real-time via social media, but there are still many who have not been able to present it optimally regarding the expressions and movements of the characters. So the researchers used the face tracking method in the Live2D application to produce animated characters that can interact directly with the exact expressions of the actors behind the camera. Tests using Vtube Studio Unity proved that the animations created succeeded in displaying the actors' expressions and movements in real-time. The final result of the animation created is distributed via social media YouTube and TikTok. Keywords: Animation, Live2D, Character, Face Tracking

Lusi Zafriana

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

YouTube has become a critical platform for individuals and organizations to rapidly and broadly reach audiences and generate income. Although the current trend suggests that the YouTube platform holds significant potential in generating substantial revenue, it is essential to identify and deeply understand various interacting factors. This research aims to comprehend the influence of the number of subscribers and the number of uploads on a YouTuber's monthly income. Through exploratory and inferential data analysis, this study concludes that the number of subscribers positively correlates with a YouTuber's monthly income, and there is no definitive correlation between the number of uploads and monthly earnings. The results of this study indicate that to achieve financial goals through the YouTube platform, YouTubers need to consider a range of factors, not limited to the number of subscribers and the amount of uploads. This research provides insights for YouTubers and other researchers to better understand the existence of other factors that influence a YouTuber's monthly income.

Luthfi Arief Sunardi

Jurnal Inovasi Ilmu Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research is a study that describes linguistics and science that studies humans and culture as a whole. Researchers review this case through two fields, namely, Psycholinguistics and Anthropolinguistics. The field of Psycholinguistics is the science of language that studies the relationship between psychology and language. Meanwhile, Anthropolinguistics is the study of humankind from its culture and traditions. This study aims to find out how the encouragement of the culture they adhere to, and to find out the process of children aged around 9 to 11 years in obtaining, knowing and learning Mustholahat Arabic through social media, especially on the YouTube platform. Which often displays Arabic-based content in the form of Vlogs, Pranks and the like. While the techniques used to examine this research are listening techniques and interview techniques to the research object. The method used to study this study is a descriptive quantitative method. With this method, it is expected to find patterns formed in these children in obtaining Mustholahat Arabic through social media. And the results of this study will explain how the process of these children obtaining Mustholahat and applying it in everyday life. And also this research will explain the impact of social media for children aged 9 to 11 years in learning Arabic through social media.