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Students have different levels of material understanding, including in understandingmonotonous Islamic Education materials using lecture methods. Sometimes students find it difficult to capture what teachers describe, especially in complex materials such as fiqh and long materials such asislamic culturalhistory. Thepurposeofthisresearch is to conducta learning innovationto address students' problems related to material understanding. The innovation that will be discussed in this article is the development of audiovisual media for Islamic Religious Education (PAI). The research method useslibrary research collectedfrom books and journals. With the development of audiovisual media innovation, it is hoped that students can better understand islamic education materials and provide a new atmosphere in learning. As a result of this study with technological developments, accessing audivisual media in learning is easier. The most popular site that provides audiovisual media access is Youtobe. The role of educators in the playback of learning videos as mentors. So that with this medium can shape the effectiveness of student learning.

This research aims to provide a deeper understanding of how the use of social media platforms can influence consumer behavior and contribute to the growth of the MSME business. This research uses a qualitative approach method, because this qualitative method is a research method that produces descriptive data that forms some written or spoken words from an individual B. Place and Time This research was conducted at umkm semprong djatirasa location jl.akiff ps.blok.gg.karya tani no.21 rt/rw 03/10 karangpawitan kec.karawang barat, karawang jawa barat 41315 From the results of interviews with respondents, it can be concluded that the use of social media has a significant role in their daily lives. Social media not only serves as an entertainment platform, but also as an important source of information as well as a tool to establish relationships and interact professionally,In addition, the conclusion of the respondents' responses to the effectiveness of social media in increasing product sales shows diverse viewsStudents consider social media an integral part of their lives due to their familiarity with it. Instagram, Whats up, Line, Facebook, and Youtobe are the social media used by students. Instagram, Whats up, and Youtobe are the most widely used, with Line and Facebook being the least used.