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Mardiana Tenal Bolo; Yulius Nahak Tetik; Maria Wilda Malo

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of digital technology affects tourism promotion strategies. Promotion of cultural tourism in remote areas. The Tarung Traditional Village (KA) is one of the trains located in West Sumba district that has cultural heritage and historical value but still cannot be promoted properly due to the lack of digital media. Therefore, the researcher created a website as a medium for promoting cultural tourism destinations for Tangung Train. The system development method applied is the waterfall model with phases of needs analysis, system design, implementation, and testing. Information collections are carried out through literature studies, observations with traditional and community managers, and direct interviews. The process of developing this system must be able to meet the community's information needs related to the profile of customary areas, customary houses, customary ceremonies, photo galleries and tour guides of the Tarong Train. The result of this research is to get promotional media for the Tarung Train in the form of an informative site about the potential of the Tarung Train containing train profiles, traditional houses, traditional ceremonies, photo galleries, and tourist guides. As well as promotion in the form of a website that is able to increase access to information from the general public and also introduce cultural image.

Ilyas Azhari; Jihan Atsilah Syahbani; Siti Rohiyatul Jannah

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2026 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to examine the impact of tourism activities on environmental sustainability and the culture of the Tengger tribe in Ngadas Village, Poncokusumo District, Malang Regency. Ngadas Village is one of the traditional villages located in the Bromo Tengger Semeru National Park area and is a growing natural and cultural tourist destination. The research method used is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation studies. The results of the study show that tourism activities have a positive impact in the form of economic improvement for the community and the preservation of several cultural traditions through tourist attractions. However, there are also negative impacts such as environmental degradation due to increased waste volume and land use change, as well as the commercialization of culture, which has the potential to diminish the sacred meaning of the Tengger tribe's traditions. This study recommends the need for sustainable and participatory tourism management, involving the indigenous community in decision-making so that environmental and cultural sustainability is maintained amid the development of the tourism sector.

Adelliya Sabila Putri Purbaya; A. M. Akbar; Andas Budy

SARGA: Journal of Architecture and Urbanism 2026 Universitas 17 Agustus 1945

Budaya Noken memiliki arti kehidupan yang baik bagi masyarakat Papua dan telah ditetapkan sebagai warisan budaya tak benda oleh United Nations Educational, Scientific and Cultural Organization (UNESCO) yang merupakan cinderamata kerajinan tangan dan diminati oleh wisatawan yang berkunjung ke Papua. Sebagai Ibu Kota Provinsi, Jayapura memiliki banyak pengrajin noken yang memasarkan karyanya di trotoar dan hal tersebut mengakibatkan fungsinya tidak efisien karena belum adanya fasilitas yang dapat mewadahi kegiatan tersebut. Desain kawasan mengedepankan kenyamanan pengrajin dengan menonjolkan suasana tempat awal mula lahirnya budaya noken yaitu Arsitektur Tradisional Honai. Penelitian ini menggunakan metode deskriptif kualitatif dan kuantitatif sehingga menghasilkan desain Kawasan Wisata Budaya Noken yang dapat mewadahi kegiatan berbudaya yang sesuai dengan suasana tradisional daerah Papua dan nyaman bagi pengguna.

Ditto Arfin Al-Maraghi; Rahmawati Apia; M. Khairul Nawwari; Syawal Novaliansyah; Muhamad Rizky Putra Ramadhan +1 more

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Palembang City has emerged as a hub for culinary and cultural tourism, particularly through traditional cuisine and the production of songket and jumputan textiles, as part of efforts to stimulate local economic development. This study aims to examine the role of cultural tourism and traditional craftsmanship in supporting local economic growth and cultural sustainability. A descriptive qualitative approach was employed, with data collected through in-depth interviews, field observations, documentation, and questionnaires. Data analysis was conducted using the Miles and Huberman interactive model, encompassing data reduction, data display, and conclusion drawing. The findings reveal that cultural tourism and traditional textile industries generate positive economic impacts for local business actors, especially micro and small enterprises engaged in culinary and handicraft activities. In addition to economic benefits, cultural tourism contributes significantly to the preservation of local cultural values by encouraging active participation from artisans and entrepreneurs in maintaining the authenticity of traditional products. Overall, cultural tourism exhibits strong strategic potential as a dual mechanism for fostering local economic development and ensuring sustainable cultural preservation. These results provide important insights for policymakers in designing integrated tourism-based development strategies that balance economic growth with cultural conservation.

Kundharu Saddhono; Muhammad Rohmadi; Ani Rakhmawati; Raheni Suhita; Budhi Setiawan

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service program was carried out with the aim of developing the concept of Javanese cultural art edu-tourism at the Kentingan Art Village Foundation in Surakarta as an academic contribution to realizing the vision of Solo City as an internationally recognized cultural tourism destination. The approach adopted was participatory and collaborative, involving various stakeholders such as foundation managers, local artists, academics, and the surrounding community. Through this program, the service team sought to strengthen managerial skills in art-based tourism management, enrich educational content that highlights Javanese cultural values, and develop digital promotion strategies to expand the reach of visitors. The results of the mentoring activities indicated a significant improvement in the capacity for managing art events and organizing the tourism area at Kentingan Art Village. The edu-tourism package developed successfully integrated elements of education, entertainment, and cultural preservation in a harmonious manner. In addition, the program encouraged growing interest from educational institutions and creative communities seeking to make Kentingan Art Village a site for cultural learning. Overall, this community service initiative made a tangible contribution to strengthening the community-based cultural tourism ecosystem in Solo City and serves as a model for developing sustainable tourism destinations rooted in Javanese local wisdom.

Sinaga, Priskila Yosefina Natalia; Yumna Afra; Maria Thessalonika Sitorus; Amelia Mahmuddin; Sarah Novelina Pakpahan +1 more

NALAR: Jurnal Pendidikan dan Kebudayaan 2025 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh perkembangan pariwisata terhadap pelestarian bahasa dan budaya Batak di TukTuk, Samosir. Dalam konteks pariwisata yang berkembang pesat, penting untuk memahami dampak positif maupun negatif yang ditimbulkan terhadap kelestarian budaya lokal. Penelitian ini juga mengidentifikasi tantangan yang dihadapi dalam melestarikan bahasa dan budaya Batak di tengah pengaruh globalisasi dan dominasi bahasa asing. Di samping itu, penelitian ini mengkaji peran masyarakat lokal dalam menjaga kelestarian budaya Batak. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi langsung, dan studi dokumentasi. Informan dalam penelitian ini adalah masyarakat lokal yang aktif dalam kegiatan budaya dan kepariwisataan. Hasil penelitian menunjukkan bahwa pariwisata memberikan peluang untuk memperkenalkan budaya Batak kepada wisatawan, namun juga memunculkan tantangan serius, seperti komodifikasi budaya dan penurunan penggunaan bahasa Batak. Masyarakat lokal memiliki peran kunci dalam mempertahankan tradisi dan bahasa Batak, meskipun masih menghadapi tekanan budaya luar. Diperlukan kolaborasi antara masyarakat dan pihak terkait untuk menciptakan strategi pelestarian budaya yang berkelanjutan di tengah arus pariwisata yang terus berkembang.

Faisal Yusuf; Herman Paninggiran; Muchammad Wibowo; Almas Imanina; Kefas Harnanto

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Kampung Jawi, a cultural tourism destination in Semarang City, has experienced a significant decline in tourist visits due to stagnant digital promotion activities. The main problem lies in the absence of an integrative and empirically tested model that combines technology, community empowerment, and cultural reinforcement for Indonesian cultural tourism villages. This study aims to address this gap by formulating and testing the participatory SOME+ model, a modification of the original SOME framework (Share, Optimize, Manage, Engage) with the addition of TRAIN (capacity building) and SUSTAIN (sustainability). Using a mixed-methods exploratory sequential design (QUAL → quan), data were collected through observation, in-depth interviews, focus group discussions (FGDs), and social media content analysis. The findings highlight initial challenges such as low digital literacy and fragmented coordination. Nevertheless, a two-week pilot project increased social media engagement rates from 2.8% to 4.3% (a 52% rise) and enhanced community participation in content production from 25% to 41% (a 64% rise). The synthesis of these findings indicates that the SOME+ model effectively revitalizes the digital branding of cultural tourism villages. This research concludes that the participatory SOME+ model is a practical and replicable framework for strengthening community-based digital promotion and is recommended for adoption in rural tourism development policies.

Yitno Purwoko; Erna Wigati; Aceng Gima Sugiama; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

Deby Febriyan Eprilianto; Danang Wijoyanto; I Gde Agung Sri Sidhimantra; Mohamad Hermy Hibatulloh; Lisa Amelia Sari

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Dyah Hendrawati; Meizhan Hady; Pandu Dewanata; Ismail Ammar Sauqi; Dwiwangga Sang Nalendra Hadi

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Taman Wisata Opak terletak di Desa Ringinsari, Bokoharjo, Prambanan, Sleman, Yogyakarta, pada tepian Sungai Opak yang merupakan pertemuan tiga sungai dengan arus tenang. Kawasan ini memiliki potensi lanskap berupa sungai, sawah, dan hutan bambu dengan panorama langsung ke Taman Wisata Ratu Boko. Masyarakat telah berinisiatif mengembangkan kawasan secara swadaya sejak 2018, namun keterbatasan perencanaan membuat pemanfaatan potensi belum optimal. Permasalahan utama adalah ketiadaan arahan pengembangan yang komprehensif dan berkelanjutan. Kegiatan pengabdian masyarakat ini bertujuan membantu masyarakat merancang masterplan kawasan wisata melalui pendekatan co-design, sehingga masyarakat terlibat aktif sejak perencanaan hingga penyusunan rancangan akhir. Hasil pengabdian meliputi dokumen masterplan, denah kawasan, prototipe bangunan berbasis material lokal, serta media promosi berupa video. Pendekatan ini tidak hanya menghasilkan desain fisik, tetapi juga meningkatkan kapasitas masyarakat dalam merawat dan mengelola kawasan wisata berbasis potensi alam dan budaya lokal.

Dwi Ely Wardani

SARGA: Journal of Architecture and Urbanism 2025 Universitas 17 Agustus 1945

Era baru dan alih fungsi bangunan membawa dampak perubahan pada fasad bangunan dari langgam arsitektur aslinya, hal tersebut juga terjadi di Jalan Malioboro yang merupakan kawasan Cagar Budaya dan tujuan wisata. Kajian Langgan Arsitektur Fasad Bangunan Sisi barat Jalan Malioboro adalah bagian dari upaya pemerintah untuk mempertankan nilai historis kawasan dan mengembalikan visual arsitektur yang berada di poros imajiner Sumbu Filosofis. Penelitian ini berdasar pada sebuah kajian yang bertujuan untuk mengidentifikasi dan menganalisis langgam Arsitektur fasad bangunan komersial khususnya di sisi Barat Jalan Malioboro. Dari penelitian ini diharapkan bisa memberikan kontribusi dalam menghasilkan suatu dokumen perencanaan teknis fasad sumbu filosofi yang sesuai dengan langgam arsitektur aslinya. Metode penelitian menggunakan metode deskriptif analitik, yaitu sebuah metode yang memberikan gambaran atau mendeskripsikan detail dari objek penelitian, dimana dalam prosesnya dimulai dengan mengumpulkan data-data melalui observasi lapangan, dokumentasi visual, dan studi literatur. Sedangkan analisis, dilakukan terhadap elemen-elemen fasad bangunan yang meliputi elemen bentuk, ornamen, komposisi simetri, irama, geometri, unsur warna, pintu, jendela dan bentuk atap bangunan.

Nadine Pradipta Salsabila; Adinda Diana Nadifa; Nia Oktavia Wahyu Dwi Sandy; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

Esti Nur Cahyati; Suhartono Suhartono; Cicik Pramesti

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2025 Universitas Palan

One of the cities in Indonesia that can be a tourist destination is Blitar City, which is located in East Java province. This city is widely known to the public as the National City because it is closely related to the figure of Proclaimer Bung Karno. Blitar City’s popularity is increasing thanks to the tourist attraction Bung Karno. This research aims to determine the existence and social culture impact of the existence of Bung Karno tourism objects in Blitar, East Java. This research uses qualitative methods with data collection techniques through interviews, observation, and documentation. The research shows that Bung Karno’s grave tourism has a significant impact on the social and cultural aspects of the surrounding community. Social change generation can be seen from various aspects, including the emergence of a variety of businesses and social interaction in the community. Tourism will experience real continuity if sustainable planning, environmental, economic, and social development (so that possible external influences are controlled with continuity) are supported by technology and cultural preservation through festivals, youth mentoring, and social media. Overall, this tourism strengthens social interaction.

Eko Nursanty; Au Yong Hui Nee; Gita Sugiyarti; Aris Mardiyono; Tri Widayati +1 more

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi branding untuk Pasar Seni sebagai destinasi pariwisata internasional. Metode yang digunakan antara lain lokakarya partisipatif, diskusi dengan pemilik bisnis lokal, dan observasi lapangan. Hasil penelitian menunjukkan bahwa kombinasi pelestarian budaya, pemasaran digital, dan keterlibatan masyarakat lokal menjadi faktor kunci dalam memperkuat citra Pasar Seni sebagai destinasi wisata global. Rekomendasi diberikan untuk pengembangan strategi branding untuk pasar tradisional di Asia Tenggara.    

M. Ainur Ridlo

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

The Sewu Sambang Tourism Area is located in Banyuwangi Regency, East Java Province. This area has a unique culture and natural beauty that is very interesting to visit. Therefore, the design of this tourist area was carried out using a sustainable design approach. The design was carried out by considering aspects of ecological, social and economic sustainability. Ecological aspects are taken into account by selecting environmentally friendly building materials, good waste management and the use of renewable energy. Social aspects are taken into account by involving local communities in managing tourist areas and paying attention to local wisdom in design. The economic aspect is considered by building small and medium businesses that support tourist areas, so that they can increase the income of the surrounding community. The design of this tourist area involves sustainable land use, so that it does not damage the surrounding environment. The land used to build tourist attractions such as buildings, parks and parking lots is also adapted to the surrounding environmental conditions, so that it does not disturb the life of local flora and fauna. Apart from that, the use of renewable energy such as solar panels is also carried out to meet electricity needs in tourist areas. The design of this tourist area also pays attention to local wisdom by using building materials and furniture produced by local craftsmen. Apart from that, local wisdom is also demonstrated through art and cultural exhibitions, as well as the use of regional specialties. By designing a sustainable Sewu Sambang tourist area, it is hoped that it can improve the quality of life of the surrounding community, increase community income, and preserve local culture and environment.

Hutri Rizki Amelia; Yulia Novita

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Kebun strawberry Dzjikho Alahan Panjang merupakan salah satu kawasan  agrowisata yang semakin populer di Sumatera Barat. Keindahan alam pegunungan, suasana sejuk, dan pengalaman unik memetik strawberry langsung dari kebun menjadi daya tarik utama bagi pengunjung. Selain menawarkan pengalaman wisata yang menarik, keberadaan kebun ini juga memberikan peluang bagi masyarakat setempat untuk mengembangkan sektor pariwisata. Penelitian ini bertujuan untuk mengetahui dampak keberadaan objek wisata kebun strawberry Dzjikho terhadap kehidupan sosial dan ekonomi masyarakat sekitar. Penelitian ini termasuk penelitian deskriptik kualitatif dengan teknik pengumpulan data meliputi pengamatan lapangan, wawancara mendalam terhadap informan kunci, dan dokumentasi. Hasil penelitian menunjukkan bahwa pariwisata di Alahan Panjang memberikan dampak positif terhadap perekonomian masyarakat lokal, menciptakan banyak peluang kerja disektor agrowisata, perdagangan, dan jasa. Pemerintah desa juga mendorong keterlibatan masyarakat melalui pelatihan dan penyuluhan. Kelompok tani dibentuk untuk berbagi ilmu, sementara kegiatan gotong royong rutin dilakukan untuk membersihkan kebun dan area sekitarnya. Kolaborasi ini tidak hanya meningkatkan produktivitas tetapi juga mempererat hubungan antar warga. Namun, dampak negatif seperti polusi dan akulturasi budaya juga menjadi perhatian masyarakat setempat.  Masyarakat Alahan Panjang secara umum menerima perkembangan pariwisata dengan baik, meskipun ada kekhawatiran terkait masuknya budaya asing yang tidak sesuai dengan adat lokal.

Suparjo, Suparjo; Kumala, Charisha Mahda; Dana, Yoga Adhi; Sunarsih, Endang Sri

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

"Pasar Besar" di Kuala Lumpur, yang juga dikenal sebagai Central Market atau Pasar Seni, memiliki sejarah panjang dan perkembangan yang menarik. Tujuan dari artikel ini adalah untuk megetahui. Pasar Seni kini menjadi salah satu destinasi wisata utama di Kuala Lumpur, menawarkan berbagai produk dari batik, ukiran kayu, perhiasan perak, hingga lukisan. Pasar ini juga sering mengadakan pertunjukan seni, workshop kerajinan, dan festival budaya yang memperkaya ekosistem ekonomi kreatif Malaysia. Tujuan dari penelitian  ini adalah untuk megetahui bagaimana warga Pasar Seni ini menghadapi era digitalisasi dengan melakukan transformasi keterampilan digital. Responden sebanyak 43 pedagang dan 2 responden  dari pengurus Pasar Seni. Analisis data secara Kualitatif . Hasil penelitian menunjukkan adanya mendesak akan  kebutuhan keterampilan digital spesifik yang terdiri dari: 1) Pemasaran digital dan media sosial untuk produk seni, 2) E-commerce dan platform penjualan online, 3)Penggunaan teknologi dalam proses kreasi (digital art, desain berbasis komputer), dan 4) Keterampilan dokumentasi digital karya seni. Di sisi lain masih ada masalah yang muncul yakni : 1) Kesenjangan infrastruktur digital di berbagai wilayah, 2) adanya resistensi terhadap adopsi teknologi di Pasar Seni "Pasar Besar" di Malaysia

Lusi Musfiroh; Muhammad Zidan ’Ilma; Abiyyu Zakly; Arum Rizqi Aprilia; Hanik Laily Rizka Maharani +9 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

Revitalization of Sendang spring tourism has an important role in developing local culture-based ecotourism. This community service program aims to implement the Sendang spring tourism revitalization strategy to support the development of local culture-based ecotourism and identify revitalization strategies that are in accordance with ecotourism principles and maintain the cultural values ​​of the surrounding community. This service is carried out through various activities that include environmental conservation, strengthening the local economy, and preserving the culture of the surrounding community. The method used in this program is a participatory approach with community involvement in observation, training, and direct assistance. The results of the activities show that revitalization through a culture-based ecotourism approach can increase public awareness of environmental conservation, strengthen the local economy, and maintain cultural values. The main challenge in this program is building a balance between resource utilization and sustainable conservation efforts. The conclusion of this service confirms that the revitalization of Sendang spring contributes to increasing the attractiveness of ecological and cultural-based tourism, and provides benefits to the community in a sustainable manner.

Sandi Hardiansyah; Munawaroh Munawaroh

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Indonesia is a country with diverse culture and tourism. The rapid development of technology causes changes. Sukaraja village has religious tourism potential which has not been utilized optimally through social media.  The BATU GOONG Cultural Heritage Site and its MSME actors are one of the main attractions, but have not utilized platforms such as Instagram, TikTok, Facebook and Twitter for promotion. Therefore, there are three stages of activity plans which include training on creating social media accounts, tourism and MSME digitalization seminars, as well as developing Instagram and Facebook content. These three stages aim to increase the promotion of Batu Goong religious tourism so that there will be an increase in visitors.