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The aim of this research is to determine the effect of promotion on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency. The type of research used is field research with quantitative descriptive methods. The population and sample in this research were 65 wedding organizer consumers in Siabu District, Mandailing Natal Regency. Data was collected through observation, questionnaires distributed to respondents on a Likert scale and interviews with wedding organizer owners in Siabu District, Mandailing Natal Litian Regency, as well as documentation. The data analysis technique uses a multiple linear regression model with the help of the SPSS version 21 program. The results of multiple linear regression analysis show that promotion has a significant effect on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency with a calculated t value of 3,770 which is greater than t table 1,670 and a significance value of 0.000 <0.05. These results show that Ha is accepted and H0 is rejected, meaning that the promotion variable (X) has a positive and significant influence on income (Y), which can be seen t count > t table (3,770 > 1,670). This means that the promotion variable has a simultaneous effect on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency.

The purpose of this research is to study how brand image and service quality impact the decisions made by customers when choosing Purandewi Catering wedding organizer services. Descriptive quantitative method with Likert measurement tool was used in this research. Primary data from this study came from 68 respondents who used Purandewi Catering services during the period January - December 2023. The results of the multiple linear regression test show that the brand image variable regression coefficient value is 0.403 or has a positive and significant effect on consumer decisions, then the service quality variable regression coefficient value of 0.298 has a positive effect on consumer decisions. The two variables also simultaneously or together have an effect on consumer decisions to use Purandewi Catering wedding organizer services with the results of the f test count 31.754 greater than the f table value of 3.13.

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer  services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer  consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer  services.