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A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.

This study aims to determine the effect of Price and Service Quality on the Decision to Use the Services of a Wedding Organizer Ratu Rias. This type of research uses quantative. Data collection methods with direct observation, interviews or interviews, questionnaire data through google forms and data collection with documentation. The population is consumers who have used services, with a research sample of 64 respondents. The data analysis tool used is multiple linear regression using SPSS version 22. The tests of this research are Validity and Reliability Test, Classical Assumption Test such as Normality Test, Multicolonierity Test and Heteroscedasticity Test. Multiple Linear Regression Analysis Test using T Test and F Test.The results of the data analysis obtained that: 1) price has no effect and is not significant on the decision to use the services of a wedding organizer Ratu Rias Sidate. It is known that the significance value for the effect of X1 on Y is 0.215 > 0.05. And the calculated t value is 1.254 < t table is 1.670. 2) While the Quality of Service has a positive and significant influence on the decision to use the services of a wedding organizer Ratu Rias. It is known that the significance value of X2 to Y is 0.000 < 0.05. And the calculated t value is 4.903 > t table is 1.670. 3) simultaneously the Price and Quality of Service significantly and positively affect the Decision to Use Services. It is known that the significance value for the effect of price and service quality simultaneously on the decision to use services is 0.000 < 0.005 and the calculated f value is 12.629 > f table 3.15.