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This study aims to explore how interpersonal communication plays a role in the process of constructing self-identity within the “Jemuah Keos” community in Surabaya. This community functions as an alternative social space inhabited by individuals with diverse creative backgrounds, such as musicians, motorcycle builders, visual artists, and subculture enthusiasts. The formation of identity in this community is not solely driven by individual expression but also shaped through social interactions that are reflective and rich in meaningful symbols. The study uses a qualitative approach with a descriptive case study method. Data were collected through participatory observation, semi-structured interviews with nine informants, and documentation of various visual artifacts representing the community’s activities. The data analysis process follows the interactive model by Miles and Huberman, which consists of three main stages: data reduction, data presentation, and drawing conclusions. The theoretical framework used in this study refers to Joseph A. DeVito's concept of interpersonal communication, which includes self-disclosure, empathy, emotional support, symbolic exchange, social values, as well as reflective interaction and role negotiation in social relationships. The findings indicate that interpersonal communication is a key element in shaping and negotiating personal identity. Cultural symbols such as clothing style, vehicle modifications, visual language, and daily interaction patterns become primary means of identity expression. The "Jemuah Keos" community demonstrates openness, equality, and a critical stance against the dominance of mainstream culture. Interpersonal communication within this community also plays a role in building collective solidarity and voicing critical views on existing cultural standards. The identity formed is not only personal but also part of a larger community identity.

Murals are positioned as texts that communicate social messages through a combination of visual and symbolic, and act as a medium for environmental advocacy in public spaces. This study discusses the mural design with the theme "The Impact of Vehicle Pollution on Public Health" as a form of visual language analyzed through M.A.K. Halliday's systemic functional linguistic approach, especially in the aspect of the situational context consisting of field, tenor, and mode. This analysis shows that the mural field reflects environmental issues and their impact on public health. The participants in this study include artists as message makers and the wider community as audiences; while the mode relies on strong visual images, symbolic colors, and text elements to strengthen the message. The results of the study reveal that this mural design not only functions as an artistic expression, but also as a means to build effective social awareness through visual strategies. This study emphasizes that understanding the situational context of mural design is very important for interpreting the message conveyed more deeply and critically to society.