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Nazila Putri Kyla; Azifah Faza Aghnia; Tria Patrianti

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the role of Digital Public Relations (DPR) in maintaining public trust in Kopi Tuku's reputation through its Instagram account @tokokopituku. Using qualitative methods with documentation studies, this study analyzed feed posts, captions, comment interactions, and related digital documents. The results show that Kopi Tuku implements a consistent digital communication strategy through simple visuals, humanistic storytelling, and a friendly style of language. This creates a deep perception of authenticity and transparency in the eyes of consumers. Although comment interactions are not too intense, the principle of symmetrical communication is still applied with quick and friendly responses. The consistency of brand values ​​and identity further strengthens public trust, maintaining Kopi Tuku's reputation amidst the intense competition in the coffee industry. This research contributes to the development of digital PR studies and serves as a reference for local coffee industry players in formulating social media-based communication strategies to build closer relationships with consumers.

Mayada Mayada; Arisni Kholifatu Amalia Shofiani; Resdianto Permata Raharjo; Eko Hardinanto; Ahmad Faizi

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This research aims to: (1) identify the variations of joyful learning in digital-based instruction using Interactive Flat Panel (IFP) tvs at SD Islam Nurul Ulum Kandangan, Kediri; and (2) determine the implications of joyful learning within digital-based instruction via IFP tvs at SD Islam Nurul Ulum Kandangan, Kediri. The data for this study were derived from visual records during lessons using IFP tvs and the students of SD Islam Nurul Ulum Kandangan. This study employed a qualitative method. Ata were gathered through observation and documentation. The analysis used a descriptive qualitative technique, presenting the subjects and research findings in a narrative form. The results from several classes utilizing IFP tvs based on joyful learning revealed various engaging learning activities. These include: Student digital literature, Digital learning matches, English language learning, Fine arts stencil printing, Honesty education based on Pancasila values. These activities integrate fun, game-based learning with IFP TV technology. The digitalization of learning through IFP tvs fosters the development of students' critical thinking, agility, accuracy, and precision in their work. Additionally, students become more enthusiastic and do not experience boredom during the learning process.

Abdillah Khakim; Dwi Eko Waluyo

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study applies the Mean Variance model, which aims to form an optimal portfolio composition in the health, property, and cyclical consumer sectors and combine the three sectors into one portfolio, then visualize its efficient frontier. This study analyzes the return profiles and compares the risks of each portfolio using alternative risk measures such as the Coefficient of Variation (CV), Value at Risk (VaR), and Conditional Value at Risk (CVaR). Daily closing price data for the three sectors listed on the Indonesia Stock Exchange (IDX) from March 2, 2020, to March 3, 2025, were used in this study. Stock selection was conducted using purposive sampling, followed by selecting seven stocks for optimization based on the lowest Coefficient of Variation (CV) value. Portfolio optimization analysis was conducted using the Python programming language with Visual Studio Code software. The findings of this study indicate that the combined portfolio incorporating the three sectors is the most efficient, with an expected return of 0.104%, standard deviation of 0.007, and alternative risk measures such as Coefficient of Variation (CV) 6.9328, Value at Risk (VaR) of -0.99%, and Conditional Value at Risk (CVaR) of -1.44%, which are lower than those of single-sector portfolios. Visualization of the efficient frontier curve confirms that the combined portfolio offers better results in terms of risk and return. The results of this study indicate that cross-sector diversification can significantly reduce risk and prevent significant losses.

Marina Rospitasari; Hesti Rosdiana; Inayah Yushar; Azwar Azwar; Dyah Ayu Kusuma Dewandaru

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

Reading literacy in early childhood is an important foundation for children's cognitive, language, and social development in subsequent educational stages. Literacy in early childhood can begin through letter recognition, fostering interest in printed materials, enriching vocabulary, and developing oral communication skills. At this stage, the initial skill that needs to be developed is the introduction of written language through reading activities tailored to the child's developmental characteristics. However, early childhood's ability to understand reading literacy shows significant differences, both in terms of interest, ability, and environmental support. This condition indicates that reading literacy understanding in early childhood is not evenly distributed. Therefore, this community service activity aims to provide reading literacy education to early childhood through a fun, interactive, and contextual approach. The activity methods include reading assistance, the use of visual media, and the active involvement of educators and parents. The results of the activity show an increase in reading interest, letter recognition skills, and children's positive responses to literacy activities. This activity is expected to be a sustainable effort to support the strengthening of reading literacy in early childhood education.

Fadillah Rahman; Pareza Alam Jusia; Masgo Masgo

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Public complaint services are an essential part of public service delivery in supporting the government’s rapid response to various social issues and emergency situations. In West Tanjung Jabung Regency, public complaint services are provided through the HALO USTAD 112 Call Center managed by the Department of Communication and Informatics. However, the existing service still faces several limitations, including the lack of optimal integration in complaint data management, inadequate documentation of reports based on regional classifications, and limited capabilities in storing and retrieving complaint data. This study aims to optimize the HALO USTAD 112 Call Center service through the design of a mobile-based public complaint information system, so that the processes of receiving, managing, and monitoring reports can be carried out more effectively and in a structured manner. The system development applies the Waterfall method, which consists of requirement analysis, system design, implementation, and testing stages. The designed information system includes key features such as user and admin login, complaint submission, report management and verification, report monitoring, statistical visualization of complaint data, and regional-based report recapitulation. The application is developed using the Flutter framework with the Dart programming language, while Supabase is utilized as the backend integrated with a PostgreSQL database. The results of this study are in the form of a system design and prototype that are expected to improve the quality of public complaint services and support more accurate, integrated, and efficient data management.

Sinaga, Rudolf; Frangky

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

: The rapid expansion of cybersecurity standards and threat intelligence frameworks has led to significant semantic fragmentation among security terminologies, hindering effective information retrieval and interoperability across systems. Traditional keyword-based search approaches are inadequate for capturing the contextual meaning of security terms, particularly within formal frameworks such as NIST, MITRE ATT&CK, and CWE. This study addresses this challenge by proposing CyberBERT, a transformer-based semantic search framework designed to align cybersecurity terminologies through deep contextual representation and ontology-driven reasoning. Research Objectives: The primary objective of this research is to develop a semantic retrieval model capable of understanding conceptual relationships between security terms beyond lexical similarity. Methodology: The proposed methodology fine-tunes a BERT-based model on the NIST Glossary corpus using a combination of masked language modeling and triplet loss objectives to generate discriminative semantic embeddings. These embeddings are further aligned with cybersecurity ontologies, including MITRE ATT&CK and CWE, to enhance semantic consistency and explainability. Semantic retrieval is performed using cosine similarity within a 768-dimensional embedding space and evaluated using Mean Reciprocal Rank (MRR) and Precision@K metrics. Results: Experimental results demonstrate that CyberBERT achieves an MRR of 0.832, outperforming domain-adapted baselines such as SecureBERT and CyBERT. The integration of ontology alignment improves semantic accuracy by over 6%, while robustness evaluations confirm resilience against adversarial linguistic perturbations. Visualization using t-SNE reveals coherent semantic clustering aligned with the five core NIST Cybersecurity Framework functions. Conclusions: In conclusion, CyberBERT effectively bridges semantic gaps across cybersecurity terminologies by combining transformer-based contextual learning with ontological reasoning. The framework offers a robust, interpretable, and scalable solution for semantic search, supporting improved interoperability and knowledge discovery in cybersecurity operations and standards harmonization.

Syahriati Syahriati; Andi Ernie Zaenab Musa; Andi Rustan

International Journal of Educational Research 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study explores the persuasive linguistic techniques used in 50 Instagram advertisements by Anomali Coffee, a prominent Indonesian specialty coffee brand. The research aims to identify and analyze the linguistic strategies embedded in captions, hashtags, slogans, and textual elements in promotional visuals using Lamb’s (2011) 21 category persuasive language framework. A descriptive qualitative approach was adopted for this purpose. The analysis reveals 46 instances of persuasive techniques, with the most common being inclusive language, imagery, hyperbole, connotation, and colloquial expressions. These findings suggest that Anomali Coffee strategically employs emotional engagement, community oriented language, and sensory appeals to strengthen brand identity and resonance. Additionally, credibility enhancing strategies such as expert opinion and evidence are also evident. The study contributes to the application of Lamb’s taxonomy in Indonesian digital marketing, particularly in the specialty coffee industry, showing how linguistic persuasion can amplify consumer interaction on social media platforms. However, the study’s focus on a single brand and textual features limits its generalizability. Future research should consider cross brand comparisons, multimodal analyses, and consumer response studies to further explore the effectiveness of persuasive techniques. Overall, the findings offer valuable insights into the role of persuasive language in shaping digital marketing strategies for local coffee brands in Indonesia.

Putri Rahayu Ningsih

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to examine learning typologies in Arabic language instruction and analyze how differences in learning styles influence the effectiveness of the learning process. The study focuses on identifying the characteristics of visual, auditory, and kinesthetic learning types and how these variations can serve as the basis for designing more adaptive and meaningful Arabic teaching strategies. The method employed is a literature review, involving the examination of books, journal articles, previous research findings, and other relevant scientific documents. The analysis was conducted through the collection of references, in-depth review, critical evaluation, categorization of findings, and theoretical synthesis, resulting in a comprehensive description of learning typologies within the context of Arabic language learning. The findings indicate that Arabic language learning is influenced not only by variations in learning typologies but also by fundamental conceptual foundations of learning, which include philosophical, psychological, sociological, and communicative aspects. Learning typologies visual, auditory, and kinesthetic play a significant role in determining how learners understand and respond to Arabic material. Furthermore, learning success is strongly shaped by the application of active learning principles and the learners' cognitive processes. The cognitive domain, which refers to mental abilities to think, establish associations, understand, and analyze knowledge, becomes a crucial element in optimizing language comprehension. These findings affirm that Arabic language learning will be more effective when teachers are able to integrate fundamental learning concepts and adapt teaching strategies to learners' typologies and cognitive abilities.

Dzaky Isyuniandri; Indani Khoirun Nisak

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The purpose of this community service activity is to improve the digital literacy of children at SDN Mranggon Lawang II by teaching them how to find accurate information and know the dangers of hoaxes. In order for children to use technology wisely, they must be taught important digital literacy from an early age. This activity was carried out through interactive lectures and Q&A discussions for seven days in August 2024. In addition to examples of simple false information, the material includes differences of opinion and facts, there were 13 children who participated showing a high level of enthusiasm during the activity. However, there are obstacles regarding language that hinder understanding that can be overcome through communication techniques and visual media. The results of the activity show that children better understand the importance of critical thinking when getting information. This activity is expected to increase knowledge about digital literacy and encourage smart media behavior.

Ridwan Harun; Nurzaitunafia; Yohana Meria Delima; Yeremias Bardi; Karolus Gebi jawa

Research on the history and development of the Indonesian language has shown a significant increase in recent years, influenced by social dynamics, language policies, and digital transformation. However, systematic mapping of research trends, collaboration patterns, and thematic focus in this field remains limited. This study aims to analyze the development of research on the history of the Indonesian language during the 2023–2025 period using a bibliometric approach. The data were retrieved from the Dimensions database using the keyword History of Indonesian Language and were limited to journal articles published between 2023 and 2025. A total of 889 articles were selected for analysis. Bibliometric analysis was conducted using VOSviewer to visualize bibliographic networks, including country, institutional, journal, and author collaborations, as well as keyword co-occurrence. The indicators used in this study include the number of publications, citation counts, and total link strength. The results indicate that 2023 recorded the highest number of publications. Indonesia emerged as the leading country in terms of publication output and citation impact, while China, Germany, and the United States demonstrated strong academic collaboration networks. Keyword analysis revealed dominant themes related to language history, language policy, and linguistic dynamics within global and digital contexts. This study concludes that bibliometric analysis is an effective method for identifying research trends, directions, and collaboration patterns in studies on the history of the Indonesian language. The findings are expected to provide valuable insights for future research development and to support evidence-based language policy formulation.

Mega Rahmatika Putri; Rahmat Wisudawanto; Dyah Retno Pratiwi

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the presentation of trauma in the character of River in the film “The Architecture Of Love” through Roland Barthes' semiotic analysis, which includes three levels of meaning: denotative, connotative, and mythological. The focus of this study is on scenes that reflect trauma, categorized according to Cavanagh.M. (1982) theory as situational, developmental, intrapsychic, and existential trauma. The methodology used is descriptive-qualitative with documentation and observation techniques, where all trauma scenes are identified and analyzed in depth. The results of the study show that intrapsychic trauma is the dominant category, followed by existential, situational, and developmental trauma. The representation of trauma in the character River is conveyed through visual symbols such as dark colors, a closed language system, dim lighting, and a quiet urban atmosphere, which create emotional meaning without verbal expression. This finding confirms that films can convey complex psychological experiences through visually rich language, while also revealing new insights into non-verbal communication in film media.

Hillary Ester Hutasoit; Neneng Sri Wulan; Wina Mustikaati

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2025 Pusat Riset dan Inovasi Nasional

Fifth grade students' consistently poor reading comprehension abilities, which impeded their overall academic development and participation in language acquisition, served as the driving force for this study. Using a comic assisted problem based learning (PBL) model, the study, which involved 39 students at SDN Purwamekar, aimed to improve learning activities in order to increase teacher and student participation and, eventually, improve fifth grade students' reading comprehension skills. By using comic strips to illustrate issues, this creative method made learning more engaging and accessible for younger students. In order to enable iterative improvements, the study was conducted over two cycles using classroom action research technique. Only 25% of students (eight people) successfully completed the learning objectives in the first cycle, according to preliminary findings, while 75% (24 students) failed, suggesting difficulties with student motivation and comprehension. This led to changes like improving comic material and fostering more cooperative conversations. Significant progress was seen by the second cycle, with 30 students meeting the completion criteria and only four falling short of the objectives, indicating improved engagement and skill growth. In conclusion, the comic assisted PBL model effectively boosted reading comprehension skills among fifth grade students. The research underscores the value of integrating visual aids and problem solving in education, offering practical insights for teachers to create more dynamic classrooms. Nonetheless, factors like time constraints and resource availability warrant further exploration to ensure sustainable implementation in diverse educational settings.

I Gede Arta

Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to determine (1) the forms of legal protection that exist in Indonesia in protecting children from negative visual and verbal content in online games, and (2) the legal responsibility of online game electronic system organizers for exposure to negative visual and verbal content in children. The type of research used is normative juridical with a statutory and conceptual approach. The data used are secondary data obtained through document studies, with qualitative descriptive analysis techniques. The results of the study show that legal protection for children from negative visual and verbal impacts in online games is regulated through various regulations, including Law Number 35 of 2014 concerning Child Protection, Law Number 11 of 2008 concerning Electronic Information and Transactions, Government Regulation Number 71 of 2019 concerning the Implementation of Electronic Systems and Transactions, and Regulation of the Minister of Communication and Information Technology Number 5 of 2021 and Number 2 of 2024. However, its implementation still faces obstacles such as weak age verification, non-objective independent classification, and easily circumvented language filtering. The legal responsibility of online game electronic system organizers for negative visual and verbal content on children can result in administrative or criminal sanctions, according to the Child Protection Law and iRegulation of ithe Minister iof Communication and Information Technology Number 5 of 2021.

Pranidhi, Dharmika; Wijaya Halim, Hadi

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2025 LPPM Universitas 17 Agustus 1945 Semarang

This study aims to examine in depth how gender equality values are integrated into Buddhist Religious Education (PAB) at the junior high school level, based on the Merdeka Curriculum. Through a content analysis approach to character representation, women's roles, language, visual illustrations, access to Dhamma education, gender equality values, role models of female characters, students' critical reflections, and narrative-visual consistency, this study identifies significant gaps in gender representation. Using a qualitative approach, data were collected through content analysis of PAB textbooks for grades VII–IX and interviews with three Dharma teachers in Jakarta. The results show that the representation of female characters in the textbooks is very limited and the learning narratives tend to be normative without addressing structural aspects of gender inequality. The findings indicate the dominance of male characters, the lack of functional narratives about nuns and women, and the use of language and illustrations that tend to reinforce traditional gender stereotypes. Although there are attempts to mention gender equality in some chapters, the integration is not comprehensive and consistent across the materials. This article recommends the development of a more inclusive curriculum and teaching materials, encouraging balanced gender representation, and integrating gender equality values holistically in Buddhist religious education to form a more equitable and comprehensive understanding for students, as well as teacher training based on critical pedagogy and revision of learning content to reflect gender equality in Buddhist teachings.

Salam, Salam

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to improve students' understanding of figurative language material through the application of the Bus Stop cooperative learning model combined with the Frayer Diagram media. The subjects of the study were sixth-grade students of Muhammadiyah 1 Bontang Elementary School. The method used was descriptive qualitative with observation, interview, and documentation techniques. The results of the study showed that the Bus Stop strategy encouraged active interaction between students, allowing them to discuss and provide feedback to each other. Meanwhile, the Frayer Diagram helped students map the concept of figurative language visually and systematically, thus facilitating their understanding of the four types of figurative language taught, namely personification, metaphor, hyperbole, and simile. The combination of these two methods proved effective, with 90% of students showing an increase in their ability to identify and construct figurative sentences. Based on these results, the study recommends the use of cooperative strategies combined with visual media as a more meaningful and enjoyable approach to learning Indonesian, and able to increase student engagement and understanding of figurative language material.

Ayesha Nayra E.; Mutia Sandrina; Rifa Aska Auliya; Sherly Purnama Sari; Rita Kurnia +1 more

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to describe the professional competence of Early Childhood Education (ECE) teachers in implementing technology-based learning at PAUD “X”. Teacher professionalism plays a crucial role in determining the quality of early childhood learning, particularly in the digital era where educators are expected to adapt to technological advancements. This research employs a descriptive qualitative approach, utilizing observations and semi-structured interviews to obtain an in-depth understanding of teachers’ abilities in managing learning processes, mastering instructional content, and integrating appropriate learning media. The findings indicate that teachers demonstrate strong pedagogical, social, and personal competencies. They successfully create an engaging and  developmentally appropriate learning environment, use language that is easily understood by young children, and exhibit patience, discipline, and effective communication skills. Positive interaction among teachers, children, and parents contributes to a supportive and collaborative learning atmosphere. Teachers also incorporate simple learning materials, such as origami and visual aids, to enhance student engagement. Nevertheless, the study reveals that teachers’ professional competence in utilizing digital technology remains limited. Although technological tools are available, several teachers lack confidence and technical skills in operating digital devices, such as projectors and interactive media. Insufficient training and mentoring are identified as primary barriers. The study concludes that strengthening teachers’ technological competence should be prioritized through continuous professional development programs, including structured training and peer mentoring. Enhanced technological skills will enable teachers to design learning experiences that are more interactive, innovative, and responsive to the developmental needs of young children.

Dhymaz Haiqal Azhari; Achmad Fauzi; Herman Sembiring

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

MP3 audio files are often used in a variety of fields, but they are prone to security risks such as eavesdropping and illegal access. This study proposes a super encryption method by combining the algorithms of Rivest Shamir Adleman (RSA) and ElGamal to improve the protection of audio data. RSA was chosen for its efficiency and ease of implementation, while ElGamal offers a high level of security through discrete logarithmic complexity. The combination of the two is expected to address the weaknesses of each algorithm and strengthen file security. The system is developed using the Python programming language with the Visual Studio Code environment. The encryption process is done in layers: MP3 files are first encrypted with RSA, and then the results are encrypted again with ElGamal. The decryption is done in reverse order. Tests are conducted with various MP3 file sizes to measure the effectiveness and performance of the system. The results show that this method is able to secure audio files so that they cannot be accessed without the private keys of both algorithms. Although processing times are increased compared to single encryption, the level of security obtained is much higher. This approach can be an effective solution for protecting digital audio data, particularly MP3 format, and could potentially be applied to a wide range of other data types that require a high level of security.

Kundharu Saddhono; Muhammad Rohmadi; Ani Rakhmawati; Suhailee Sohnui

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The internationalization of the Indonesian language and culture has become a crucial strategy in strengthening cultural diplomacy in the Southeast Asian region, particularly through the Indonesian Language for Foreign Speakers (BIPA) program. As a strategic partner country, Thailand hosts several universities that offer BIPA programs, including Chiang Mai University. However, a key challenge in implementing BIPA instruction abroad is the limited availability of contextual teaching materials that specifically reflect the richness of Indonesian culture. This study aims to examine the process and outcomes of a training program on the development of BIPA teaching materials based on Solo Batik for students at Chiang Mai University as a concrete form of Indonesia’s language and cultural internationalization. The research employs a descriptive qualitative approach, with data collected through participatory observation during the training sessions, semi-structured interviews with facilitators and participants, and document analysis of the teaching materials developed. The findings reveal that the training not only enhanced students’ understanding of the structure and functions of the Indonesian language but also fostered their appreciation of the cultural values embedded in the motifs, philosophy, and production process of Solo Batik. The students successfully produced creative, contextual, and learner-oriented teaching material prototypes, such as visual modules, interactive dialogues, and culture-based worksheets. These findings highlight the importance of integrating local culture into the development of BIPA teaching materials as an effective strategy for expanding the global reach of the Indonesian language. Consequently, this training serves as a collaborative model that can be replicated in other countries to support the sustainable internationalization of Indonesia’s language and cultural policies.

Zhafira Zhafira; Ilun Mualifah

Jurnal Pendidikan Bahasa dan Anak Usia Dini 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine in depth the learning strategies implemented in the Bilingual-A class to develop early childhood language skills. The development of language skills in early childhood is an important aspect to consider, as language functions as the main medium for children to communicate, think, and express their feelings and ideas. However, language development problems often arise due to a lack of sufficient linguistic stimulation, both at home and in the learning environment. To address this issue, the study employs a descriptive qualitative approach through observation, in-depth interviews, and documentation involving teachers and children in the Bilingual-A class at RA Masjid Al-Akbar Surabaya. Through this approach, the researcher seeks to obtain a clear picture of how bilingual learning strategies are applied in daily classroom activities. The findings reveal that the applied learning strategies include communicative approaches, the use of enjoyable bilingual songs and games, and various visual media such as pictures, word cards, and teaching aids. The implementation of these strategies has proven effective in enhancing children’s vocabulary mastery, sentence construction ability, and confidence in communicating using two languages. These findings highlight the crucial role of teachers in designing engaging, interactive, and developmentally appropriate learning activities that holistically support children’s language growth.  

Fadhil Ahmad; Hamid Rahman; Tata Sutabri

Saturnus: Jurnal Teknologi dan Sistem Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study presents the integration of a Large Language Model (LLM) Ollama with the OpenStreetMap (OSM) API within a Business Intelligence (BI) framework to develop an intelligent, location-based recommendation system. The system is designed to assist users in finding dining, leisure, and resting places through natural language interaction and contextual understanding. The LLM interprets user input semantically, transforms it into structured spatial queries, and retrieves relevant geospatial data from OSM. The data are then analyzed, categorized, and visualized using BI methods to enhance interpretability and decision-making. The system was implemented using Next.js, Leaflet.js, ensuring interactivity and scalability for web-based deployment. Technical evaluation focused on system accuracy, response time, and output consistency. Results demonstrate an average response time of 1.74 seconds, 80% accuracy, and 80% consistency, proving the model’s efficiency in producing relevant, context-aware recommendations. This integration highlights the potential of combining open geospatial data, local LLMs, and BI analytics to create intelligent, data-driven decision support systems applicable to tourism, urban planning, and spatial information management.