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This Community Service (PKM) activity aims to improve artificial intelligence (AI) literacy in students majoring in Visual Communication Design (DKV) at SMK Muhammadiyah 2 Palembang through Canva-based training. The development of AI technology has brought about a significant change in the world of graphic design, where features such as Magic Design, Text-to-Image, and Background Remover are now widely used to support the creative process. However, most vocational school students are still passive users, lacking an understanding of the AI principles behind the technology. Through a Project-Based Learning (PjBL) and Active Learning approach with a demo–practice–reflection model, this activity is designed so that students are not only able to use the AI features in Canva, but also understand the work concepts, benefits, and ethics of using them. The activity was conducted over two days, involving 30 DKV class XI students. The evaluation of the results showed a significant increase in the aspects of understanding AI concepts (48%), motivation to learn design (35%), and creativity of works (32%). Students also show an increase in learning independence and digital ethical awareness. These results confirm that AI-based learning through Canva is effective in building AI literacy, creativity, and student readiness to face the technology-based creative industry. This activity is recommended to be expanded to teachers and other departments to strengthen digital literacy in the vocational education environment.  

This community service initiative aimed to enhance public awareness in Lam Keumok Village regarding environmental cleanliness and health through the installation of educational posters. The project was motivated by the prevalence of environment-related diseases and limited public access to effective visual information. The method used was educational and observational with limited participatory engagement. Poster were designed to be visually appealing and easily understood, then placed in strategic public locations such as village halls and places of worship. Observations revealed increased public engagement, marked by spontaneous interactions like reading and discussing the posters. The media proved effective in directly conveying messages, strengthening collective awarenes, and fostering civic involvement. Use of local language and contextual visuals ensured message clarity. Despite the short implementation period, the long-term potential impact is promising as repeated visual exposure can influence behavioral change. The findings conclude that educational posters are a powerful communication tool in rural areas and suggest the strategi can be replicated in similar settings. Community participation in content planning was a key factor in enhancing ownership and ensuring program sustainability.

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.

This community outreach program was initiated to foster foundational knowledge of computer networking among students in the Visual Communication Design (VCD) department at SMK Diponegoro 3 Kedungbanteng. Key topics included basic networking concepts, types and topologies of networks, hardware components, and their significance in creative fields. The implementation involved interactive learning through lectures, hardware demonstrations, and open discussions. A total of 46 students engaged in the sessions. The outcomes indicated increased engagement and awareness of interdisciplinary digital literacy, emphasizing the value of basic technology comprehension in collaborative design workflows.

This community outreach program was initiated to foster foundational knowledge of computer networking among students in the Visual Communication Design (VCD) department at SMK Diponegoro 3 Kedungbanteng. Key topics included basic networking concepts, types and topologies of networks, hardware components, and their significance in creative fields. The implementation involved interactive learning through lectures, hardware demonstrations, and open discussions. A total of 46 students engaged in the sessions. The outcomes indicated increased engagement and awareness of interdisciplinary digital literacy, emphasizing the value of basic technology comprehension in collaborative design workflows.

This study investigates the impact of knowledge management and creativity on employee performance within the creative industry sector in Bandar Lampung. Employing a quantitative methodology, data were gathered through the distribution of structured questionnaires. The research sample comprised 140 employees representing various subsectors of the creative industry, including application development, architecture, interior design, visual communication design, product design, fashion, film, photography, handicrafts, culinary arts, music, publishing, advertising, performing arts, fine arts, television, and radio. To examine the relationships between the independent variables and the dependent variable, multiple linear regression analysis was utilized. The findings indicate that both knowledge management and creativity exert a positive and statistically significant effect on employee performance. This implies that enhanced knowledge management practices and elevated levels of employee creativity contribute to improved work outcomes. Consequently, organizations are encouraged to enhance their knowledge management frameworks and cultivate a creative work environment to boost employee productivity and support the achievement of organizational objectives.

According to the definition of American Heritage (2007), design is: "Composing or noting; create," and "formulate a plan." Creative mug design is an activity in making one of the merchendise in terms of supporting a branding activity. SMK Pangeran Antasari is the first school to have a Visual Communication Design (DKV) department in Deli Serdang. Therefore, we took the initiative to provide training that can add insight into the design of students at SMK Pangeran Antasari, especially in the DKV department. Through this training, it can also increase students' creativity and foster an interest in entrepreneurial spirit in them. This training is theoretical and practical directly by involving students to design with the size of the mug given and also do their respective mug press with good guidance. The results of this training were able to design and then apply the design to the coated ceramic mug media that had been provided.

A logo is a medium for communicating values, goals, and creating an impression of professionalism from an institution. Meanwhile, standard logo graphic manuals are a medium for communicating values, goals, and creating an impression of professionalism from an institution. These two elements are interrelated and inseparable. This journal discusses visual identity design, especially logos and graphic manual standards for the Sukses Bersama Simpang Village-Owned Enterprise which is implemented in the Merdeka College Competency Program (PKKM). Village Development Students at the East Java "Veteran" National Development University, Visual Communication Design Study Program were assigned to create a new logo design and standard graphic manual for the business entity. This design was carried out by means of direct observation, interviews and data collection through SWOT analysis. The aim of this design is to facilitate the identification of the Sukses Bersama Simpang Village-Owned Enterprise, reflect the institution's values and mission, and improve its image and reputation. Benefits include providing an impression of professionalism, increasing trust, and creating a strong, consistent identity. This program is carried out with the aim of community service carried out in Simpang Village, Prambon District, Sidoarjo Regency

Alas Outbound is an educational tourist destination in Simpang village, Prambon District, Sidoarjo regency, which offers various facilities and activities, such as playground rides, swimming pools, fish ponds, mud ponds, and education about animals, plantations, Fisheries, and natural scenery. The Merdeka Campus Competition Program (PKKM) of the Visual Communication Design Education Program of the National Development University "Veteran" East Java was held here with the aim of designing a sign system design and a floor plan for the educational outbound area. Its remote location makes it difficult for the community to find it, so it needs environmental graphics in the form of a sign system that includes area plans, location instructions, and information about various areas on the educational outbound pedestal. The design of this sign system is divided into three phases: pre-production, production, and post-production. The graphics used in this sign system are taken from the theme of several areas in Alas Outbound education that focuses on the advantages of Agro Education. There are three main types of sign systems, including 14 animal education information sign designs, 6 plantation education information sign designs, 1 fisheries education information sign Design, 2 welcome signs that highlight animal education & agro education, and 1 map sign. Although each type of sign system has uniformity in the form of boards and text colors, gate signs have differences in the form of plates and text colors to be easily distinguished by visitors. All signs are placed around the educational animal and Agro educational educational outbound Alas Prambon, Sidoarjo, in accordance with the type and purpose of each to provide clear guidance to visitors about the location, information, and areas that they can visit in the educational outbound Alas.

Institute of Business and Informatics STIKOM Surabaya is one of the private universities in Surabaya. STIKOM Surabaya has two faculties namely Faculty of Technology and Informatics, and Faculty of Economics and Business. Faculty of Technology and Informatics has several departments. They are S1 Information System, S1 Computer System, S1 Visual Communication Design, Graphic Design S1, Multimedia Computer DIV, and DIII Informatics Management, while Faculty of Economics and Business has three departments. They are: S1 Management Department, S1 Accounting Department, and DIII Computerized Office and Secretarial Department