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Robi Andoni; Helira Elma Berta; Neng Kamarni; Yulia Anas

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

The Skatepark in the Padang Beach Area, as an urban tourism space, has a visitation pattern influenced by various factors from both visitor characteristics and tourism destination conditions. This study aims to analyze the influence of education, age, income, travel cost, facility completeness, scenery, food prices, distance, and satisfaction on the frequency of tourist visits to the Skatepark in the Padang Beach Area. This study used a quantitative approach with a survey method. The research sample consisted of 100 respondents selected using accidental sampling. The data were analyzed using multiple linear regression. The results show that education, travel cost, facility completeness, and satisfaction have a significant effect on the frequency of tourist visits. Meanwhile, age, income, scenery, food prices, and distance do not have a partially significant effect. Simultaneously, all independent variables have a significant effect on the frequency of tourist visits to the Skatepark in the Padang Beach Area. These findings indicate that improving facility quality, comfort, and visitor satisfaction is an important aspect in encouraging repeat visits. Therefore, management should strengthen facilities and tourism experiences to support urban tourism in Padang City.

Iswati Iswati; Bayu Ardiwansyah; Retno Fajarwati; Faizah Kanti Pandia; Handini Lutfiana Alfaqih

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

The revitalization of the Rukun Masyarakat (Parukmas) Market through innovative Instagrammable photo spots is a strategic effort to develop the potential for creative tourism in Yosodadi Village, Metro Timur District. The market, which previously served only as a center of local economic activity, is being revitalized into a public space-based tourist destination that is aesthetic, educational, and attractive. This transformation aims to create a new experience for visitors by presenting an engaging, thematic visual design that aligns with social media trends, particularly Instagram. This research aims to design and implement Instagrammable photo spots that can enhance the appeal of Parukmas Market and evaluate their impact on increasing visitor numbers and empowering the surrounding community economically. The research method used is participatory, involving the community, vendors, and local stakeholders in the planning, design, and construction of the facility. Evaluation is conducted through direct observation of market activities and visitor satisfaction surveys to assess responses and perceived benefits. The expected outcome of this activity is the creation of a creative space that can enhance social interaction, strengthen local identity, attract tourists, and open new business opportunities for the community, thereby strengthening the local economy and increasing vendor income.

Citra Tiku Datu Batara; Ade Lisa Matasik; Abedneigo C. Rambulangi

Prosiding Seminar Nasional Manajemen dan Ekonomi 2025 Universitas Kristen Indonesia Toraja

This study aims to analyze the influence of service quality on consumer satisfaction at Katorroan Cafe Batutumonga, North Toraja Regency. This research uses a quantitative associative method with a questionnaire as a data collection tool involving 60 respondents who are visitors to the cafe. Data analysis was carried out using descriptive analysis, validity test, reliability test, classical assumption test, simple linear regression analysis, and hypothesis testing (t-test). The results showed that the service quality at Katorroan Cafe Batutumonga was in the good category, and consumer satisfaction was in the satisfied category. However, the results of the simple linear regression test showed a negative and significant influence of service quality on consumer satisfaction with a regression coefficient of -0.404 and a significance value of 0.000. This indicates that an increase in service quality is paradoxically followed by a decrease in consumer satisfaction in the context of this study. The coefficient of determination (R²) is 0.195, meaning that service quality contributes 19.5% to consumer satisfaction, while the remaining 80.5% is influenced by other factors outside the study.

Rinaldi Bursan; Dina Safitri; Aida Sari; Driya Wiryawan; Prakarsa Panjinegara +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.

Syofiatul Safitri; Syofiatul Safitri; Sofie Amalia Ul Umma

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Along with the increasing public interest in fun recreational activities such as water parks, the tourism sector has grown rapidly in recent years. This study examines the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research was conducted using quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents. The data obtained is then processed using SmartPLS 4.0 software. The results of this research are : (1) physical evidence has a significant effect on revisit intention, (2) perceived value has a significant effect on revisit intention, (3) physical evidence has a significant effect on visitor satisfaction, (4) perceived value has a significant effect on visitor satisfaction, (5) visitor satisfaction has a significant effect on revisit intention, (6) visitor satisfaction is able to mediate the effect of physical evidence on revisit intention, (7) visitor satisfaction is able to mediate the effect of perceived value on revisit intention. 

Alfinatur Rosyida; Endah Budiarti

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This research aims to prove and analyze the influence of Customer experience and Facilitiesin influencing interest in returning to visit with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya. This type of research is causal-explanatory the population is visitors to the Old Town in Surabaya. The sampling method uses Accidental Sampling which is a group of Non-Probability Sampling. The data collection method uses a questionnaire involving 100 respondents and Smart PLS 4 as the analysis tool. Customer satisfaction has a positive and significant impact on customer satisfaction, facilities have a positive and significant impact on customer satisfaction, customer experience has a positive but not significant impact on customer satisfaction, facilities have a negative and insignificant impact on customer intention, and customer satisfaction has a positive and significant impact on customer satisfaction. Additionally, facilities have a significant impact on customer satisfaction through customer satisfaction, and customer experience has a significant impact on customer satisfaction through customer satisfaction.

Chamelia Tsany Septihandari; Awang Firmansyah

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The implementation of the Surabaya Taekwondo City Championship 2025 is an opportunity to measure the success of sports events at the regional level, especially Surabaya City. This study aims to analyze the level of satisfaction of participants and visitors to the implementation of the 2025 Surabaya Taekwondo City Championship using the Service Quality (ServQual) method, which includes Physical Evidence (Tangibles), Reliability, Responsiveness, Assurance, and Empathy using quantitative research methods with a survey approach. Data were collected through questionnaires which distributed to coaches and guardians of championship students in Surabaya. The sampling technique used the Proportionate Stratified Random Sampling method with a total of 243 respondents. The data analysis technique uses a Likert scale which is then processed with SPSS software. The results showed that all dimensions of Service Quality have a high level of validity and are strongly correlated with visitor satisfaction. In general, the championship received a good assessment, especially in the aspects of service reliability and assurance. However, there are several aspects that need to be improved, such as facility comfort, committee communication effectiveness, and responsiveness to visitor complaints. The conclusion of this study is that the implementation of the 2025 Surabaya Taekwondo City Championship has met the satisfaction standards of participants and visitors, although there are still several aspects that need to be improved. Therefore, it is necessary to improve the quality of facilities, optimize committee communication, and strengthen the security system and services.

Gustian Audi; Lestari Lestari; Indah Noviyanti

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

Salma Fauziyyah; Vita Sarasi

Jurnal Ekonomi dan Keuangan Islam 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rising trend of halal lifestyle has significantly impacted various sectors, including tourism. Bandung has emerged as a promising halal tourism destination in Indonesia. This study investigates the influence of Islamic Attributes, Destination Image, and Tourist Experience on Tourist Satisfaction and Revisit Intention. A quantitative approach was employed using a survey method, with 195 respondents selected through purposive sampling. Data analysis was conducted using the PLS-SEM method via SmartPLS 3 software. The findings indicate that Islamic Attributes, Destination Image, and Tourist Experience positively and significantly affect Tourist Satisfaction. Moreover, Destination Image and Tourist Experience have a significant impact on Revisit Intention. However, Islamic Attributes do not directly or indirectly influence Revisit Intention through Tourist Satisfaction. These results offer valuable insights for tourism stakeholders in enhancing visitor satisfaction and encouraging return visits. Strengthening Islamic elements and aligning tourism services with Islamic values may increase Muslim tourists’ intention to revisit. This research contributes to the literature by exploring these relationships within the halal tourism context in Greater Bandung, a topic that has received limited academic attention. Future studies are encouraged to examine other destinations or include additional variables to broaden understanding of Muslim tourist behavior in halal tourism.

Putu Ika Putri Ardiani; Tjokorda Gede Raka Sukawati

International Journal of Economics, Management and Accounting 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Camping has become a part of the lifestyle of modern tourists. From camping, a new lodging innovation emerged that combines hotel accommodation facilities and camping, namely glamping. One of the modern glamping in Bali is Bobocabin Kintamani. The purpose of this study was to analyze the effect of experiential marketing on revisit intention mediated by customer satisfaction. The sample of this study was 120 respondents of Bobocabin Kintamani visitors. The sampling technique that will be used in this study is purposive sampling. This research technique uses path analysis, Sobel test and VAF test. The results of this study indicate that experiential marketing has a positive and significant effect on revisit intention, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, and customer satisfaction mediates experiential marketing on revisit intention. The implications of this study provide implications that can be used by Bobocabin Kintamani in developing appropriate strategies. Experiential marketing implemented by Bobocabin Kintamani plays an important role in increasing customer satisfaction, which ultimately has a positive impact on the intention to revisit. The unique experiences offered, such as the smart cabin concept with soothing natural views, increase customer satisfaction and form a lasting impression that encourages them to return.    

Agustin HP; Yuliatin Azizah

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

Nurlaila Riski; Nur Qurotul Nabila Atiqah; Mutiara Hafsari Hidayat; Farhan Isma Padilah

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel.

Riki Riduansyah Rambe; Endang Sulistya Rini; Syafrizal Helmi Situmorang

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

Sofi Apriliani; Vitria Susanti; Nurhayati Nurhayati

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

Antonius Agustino; Irwan Tanamas; Alfred Inkiriwang; Marisi Pakpahan; Ratnawati Prayogi

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing a survey technique to sample the population, with a questionnaire as the primary tool for data collection using a Likert scale. The targeted population consists of buyers or visitors at KIA dealerships located in Bogor, Jakarta, and several other areas. The sample in this study comprises 90 respondents. The results indicate that the service quality variable has a significant impact on customer satisfaction, with a t-test significance value of 0.000, which is less than 0.05. Conversely, the price variable does not influence customer satisfaction, with a t-test significance value of 0.298, which is greater than 0.05. Additionally, both service quality and price collectively affect customer satisfaction, with an F-test significance value of 0.000, which is also less than 0.05.    

Ni Komang Sarmila; Ni Wayan Sri Suprapti

International Journal of Management Research and Economics 2024 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to explain the influence of mall atmosphere, brand image, and visitor satisfaction on the intention to revisit Living World Denpasar. The intention to revisit is the result of various factors involving previous experiences and the hope of getting the same or even better experience on the next visit. The population of this study was the people of Denpasar City who had visited Living World Denpasar. Data were collected through a direct survey from 120 visitors who were taken purposively from the population and then analyzed using descriptive statistics and inferential statistics in the form of multiple linear regression. The results showed that mall atmosphere , brand image, and satisfaction have a positive influence on the intention to revisit. The results showed that the better the mall atmosphere, the better the brand image, and the more satisfied the visitors were, the three would increase the intention of visitors to revisit Living World Denpasar.

Vidia Yunita Kurnia; Diah Yulisetiarini; Bambang Irawan

International Journal of Management Research and Economics 2024 Institut Teknologi dan Bisnis (ITB) Semarang

The purpose of this study was to determine the role of satisfaction in mediating the influence of experiential marketing and electronic word of mouth on consumer loyalty through consumer satisfaction at the Jember Mini Zoo tourist attraction. This study uses explanatory research. The population in this study were visitors to the Jember Mini Zoo tourist attraction. The method used in this study was purposive sampling. The age of respondents in this study was at least 18 years old with the consideration that this age can make wise decisions. Respondents were visitors to the Jember Mini Zoo tourist attraction at least 2 times. The sample size in this study was 14 x 10 = 140 respondents. The data analysis method used Structural Equation Modeling (SEM) with the Amos application. The results showed that Experiential marketing on satisfaction showed a significant positive effect. Electronic word of mouth on Satisfaction showed a significant positive effect. Experiential marketing on consumer loyalty showed a significant positive effect. Electronic word of mouth on consumer loyalty showed a significant positive effect. Consumer satisfaction on consumer loyalty showed a significant positive effect. Experiential marketing on consumer loyalty through consumer satisfaction showed a significant positive effect. Electronic word of mouth on consumer loyalty through consumer satisfaction shows a significant positive influence.

Rahmatika Nur Utami; Laksono Sumarto; Zandra Dwanita Widodo

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Study This aim For knowing : (1) Influence quality service to satisfaction visitors , (2) Influence facility to satisfaction visitors , (3) Influence price to satisfaction visitors , (4) Influence quality services , facilities , and price to satisfaction visitors . Study This manifold quantitative  with use type of primary data. Testing analysis data quality using test validity And test reliability . Technique analysis of the data used is multiple linear regression . Study This use purposive sampling method where samples taken​ is from consideration data certain Where generally customized with objective And problem study And sample in study This totaling 100 respondents who are visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Technique deep data collection study This with spread questionnaire with scale likert to respondents . Results study This in a way t test shows that each variable quality services , facilities , and price in a way Partial own influence positive And significant to satisfaction visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . As well as, deep F test shows that variable quality services , facilities , and price in a way simultaneous own influence positive And significant to satisfaction​ visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Whereas results test coefficient determination R 2 own mark Adjusted R Square is 70.2 % which means variable satisfaction visitors influenced by existing variables​ on study This And the remaining 29.8% is affected by other variables outside study 

Adeta Suci Anggraini; Ariadil Pulungan; Devia Wulandari; Fajar Setiawan; Mochamad Malik Yassin Supriyadi +3 more

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

Junaidi Junaidi; Amalia Wahyuni

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine: about the function of Human Resource Management (HRM) in a company in increasing customer satisfaction, especially for patients at Sultan Agung Islamic Hospital Banjarbaru. The research design is a qualitative research which is a type of field survey research and a type of research whose findings are not obtained through statistical procedures or other forms of calculation. The results showed that human resource management is very influential on the satisfaction of visitors or patients at the Islamic Hospital Sultan Agung Banjarbaru, the results of the study obtained from several dimensions, namely: reliability, responsiveness, assurance, empathy, physical appearance. And from these results indicate that the informants are not satisfied with the dimensions of reliability, responsiveness, empathy and physical appearance due to queuing problems, health workers do not provide good explanations and understanding, doctors pay less attention when providing services. Meanwhile, informants who are satisfied only with the guarantee variable because the service they get is very good and the doctor is able to assure the patient's recovery, provides a sense of security, is friendly, polite and gentle.