Publication Search

71,387 articles from 644 journals · 2,111 citations tracked

Showing 1-3 of 3

Analytics

Nurlaila Riski; Nur Qurotul Nabila Atiqah; Mutiara Hafsari Hidayat; Farhan Isma Padilah

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel.

Sofi Apriliani; Vitria Susanti; Nurhayati Nurhayati

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

Ulfi Maranisya; Adelin Vinico Yuanita

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

This research aims to explore the motivational factors and perceptions of visitors influencing ticket purchasing decisions for the music concert titled Act: Sweet Mirage In Jakarta, featuring the South Korean group TOMORROW X TOGETHER. The study involved a sample of 87 respondents and utilized a quantitative analysis research method with data collected through questionnaires. The multiple linear regression analysis results indicated a regression coefficient value of 0.222 for motivational factors, showing a positive and significant impact on purchasing decisions. Additionally, the regression coefficient value for visitor perception factors was 0.630, indicating a positive impact on purchasing decisions. Both variables collectively influence the ticket purchasing decision for the Act: Sweet Mirage In Jakarta concert, as evidenced by the computed F-value of 8.847, which exceeds the critical F-value of 3.11.