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Rusma Riansyah; Dimas Aqila Aptanta; Hafiz Aryanda; Muhammad Farhan; Ibnu Rusydi

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid expansion of internet usage has led to a significant increase in cybersecurity threats, particularly phishing attacks delivered through malicious links. Phishing links are designed to imitate legitimate websites in order to deceive users and steal sensitive information. This study presents the implementation of a phishing link detection website based on SSL validation and URL scoring mechanisms. The proposed system integrates heuristic-based URL analysis with real-time SSL certificate validation obtained through the SSL handshake process. Digital certificates are verified using RSA-based digital signature verification issued by trusted Certificate Authorities (CAs). In addition, the SHA-256 hash algorithm is employed to generate certificate fingerprints and URL hashes to ensure data integrity and uniqueness. The system also evaluates HTTPS usage, domain and certificate consistency, certificate validity period, and RSA public key strength. All validation results are processed using a URL scoring system to generate a security score ranging from 0 to 100, which classifies links into safe, suspicious, or dangerous categories. Experimental results demonstrate that the proposed website is capable of effectively identifying phishing indicators and providing transparent cryptographic evidence in real time. This approach can assist users in making informed decisions and improving protection against phishing threats in web environments.

Salsabila Salsabila; Yurna Yurna; Venti Fatmawati Suhendra; Ai Siti Rahmawati; Aat Yuniawati

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The concept of human nature occupies a fundamental position in the philosophy of Islamic education, as it serves as the foundation for formulating educational goals, curriculum design, teaching methods, and the overall direction of education. Islamic education is not merely oriented toward the transfer of knowledge but is directed toward shaping the whole human being in a balanced manner, encompassing physical, intellectual, and spiritual dimensions. This study aims to examine the concept of human nature from the Islamic perspective and the views of Islamic philosophical figures, as well as to analyze its philosophical and practical implications for the implementation of Islamic education. This research employs a library research method by reviewing primary and secondary sources, including the Qur’an, classical Islamic texts, and relevant scholarly literature on human nature and Islamic education. The findings indicate that Islam views human beings as multidimensional creatures endowed with fitrah, intellect, spirituality, and social responsibility as servants and vicegerents of God on earth. The Qur’anic concepts of humanity, reflected in the terms al-insān, al-basyar, and al-nās, emphasize the complexity and uniqueness of humans as biological, rational, spiritual, and social beings. The perspectives of scholars such as Al-Ghazali, Ibn Arabi, and Hasan Al-Banna further reinforce the view that Islamic education must integrate intellectual, moral, and spiritual development in a balanced manner. The implications of this study highlight the necessity of designing Islamic education in a holistic and humanistic framework to produce insan kamil—individuals who are faithful, knowledgeable, possess noble character, and demonstrate social responsibility in communal life.

Victor Prasetya; Tri Handayani; Dala Noor Iftikhar; Yusuf Wijoyanto

Jurnal Pemimpin Bisnis Inovatif 2026 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study aims to elaborate on the mechanism of product design, word of mouth (WOM), price perception, and product quality on purchase decisions, with brand image serving as a mediating variable. The research focuses on consumers of Ogel-Ogel, a traditional snack product from Pemalang. Utilizing a quantitative descriptive method, data were gathered from 100 respondents through purposive and accidental sampling techniques. Data analysis employed path analysis and the Sobel test to measure the strength of the mediation effect. The results reveal that, partially, all independent variables and brand image exert a positive and significant influence on purchase decisions. The most crucial finding indicates that brand image acts as an effective mediating bridge, reinforcing the transformation of physical product attributes and social recommendations into actual purchasing actions. This underscores that for MSMEs in the culinary sector, visual uniqueness and quality are insufficient without consistent brand reputation management. This research provides strategic contributions for local product managers in integrating traditional marketing elements with brand equity strengthening to navigate an increasingly competitive market.

Safira Nurhaliza; Jasmine Nashwa Mutiara Seno; Chikita Alamanda Arafa; Niken Dwi Astuti; Dina Mayasari Soeswoyo

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the level of digital readiness and the development of digital promotion strategies at Florina Bouquet MSME as an effort to enhance competitiveness in the digital era. The research background arises from the limited optimi\zation of Instagram features and digital marketing strategies, resulting in low product visibility in the digital market. This study employs a qualitative descriptive approach with data collected through observation, in-depth interviews, and literature review. A scoring analysis was applied to evaluate three main components: digital readiness, digital marketing strategy and implementation, and their impact on competitiveness. The findings indicate that Florina Bouquet demonstrates a relatively high level of digital readiness in terms of infrastructure and basic platform utilization; however, weaknesses remain in strategic planning, content creation, feature optimization, and consistent monitoring. Despite these limitations, the uniqueness of the product and strong market potential contribute positively to competitiveness, especially in differentiation and brand perception. The results highlight the need for more structured, consistent, and data-driven digital promotion strategies to improve marketing effectiveness and expand market reach. This study provides practical implications and strategic recommendations for MSMEs to strengthen their digital marketing performance sustainably.

Ni Nyoman Puji Astuti; Siskandar Siskandar; Khasnah Syaidah

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

Early Childhood Education (PAUD) holds a very important role in shaping children’s character, moral values, and foundational knowledge. As an effort to support the success of education, good quality learning outcomes are required as a benchmark for children’s holistic development. In this context, educator management becomes one of the keys to improving the quality of learning outcomes. PAUD Al-Qur’an (PAUDQU) is an early childhood education institution that prioritizes Al-Qur’an education and Al-Qur’an memorization (tahfidz) as its institutional uniqueness. The findings of this research show that the educator management implemented in PAUDQU in Setu Bekasi District is quite good, as almost all elements within the scope of educator management have been carried out by the school. However, there are several obstacles found in its implementation, such as the educators’ competencies that have not been maximized, particularly in Al-Qur’an recitation (tahsin) and tahfidz, as well as the promotion, compensation, and educator assessment systems that are not yet well-structured. KIPAS EVA, an acronym for Competence Implementation Evaluation Appreciation, was developed with the expectation of being easier to remember, thus supporting the process of applying educator management in the future. This management strategy emphasizes educator planning by strengthening competencies, professional learning implementation by educators, continuous educator evaluation, and providing appreciation to increase educator motivation.

Ali Izah Robbani; Nani Nurani Muksin

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

The Public Relations of the Prosperous Justice Party (PKS) utilizes Instagram social media as a strategic platform to influence the party's image. PKS is portrayed as an Islamic-based political party that uses the path of da'wah in its political endeavors and strives to strengthen its image through content on Instagram social media. The objectives of this research are to measure 1) the content of the @pk_sejahtera Instagram social media, 2) the image of PKS, and 3) the influence of Instagram social media content on the image of PKS. The theories used are content pillars theory, image theory, and SOR (Stimulus-Organism-Response) theory. This research methodology uses a quantitative approach with a survey method and the sampling technique used is random sampling. The population consists of 2,577 followers of @pk_sejahtera on Instagram who commented or interacted on 68 content items related to activities, education, and entertainment from April 20 - May 20, 2025. The sample size is 96 respondents. Data collection techniques involved distributing closed online questionnaires. The research results show that variable X (credible, shareable, useful or fun, interesting, relevant, different, and on-brand) obtained an average value of 3.66 and is categorized as high, indicating that the presented content is positively evaluated, capable of attracting attention, clearly conveys messages, and builds engagement with its followers. Variable Y (visibility, clarity, and uniqueness) has an average value of 3.72 and is categorized as high, indicating that the image of PKS has been positively formed, appearing visible, clear, and unique. The influence of Instagram social media content on the image of PKS is obtained through an R Square value of 0.639 and a t-count value (12.908) > t-table (1.985), indicating a significant influence between Instagram social media content and the image of PKS, with 63.9% of the PKS image being influenced by Instagram social media content and the remaining 36.1% influenced by other factors outside the research variables. This research proves that Instagram social media content has a significant influence on the image of PKS.

Yosef Gunawan

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The Tungku Bokong ritual is a traditional practice of the Manggarai people found in Reok and West Reok Districts, Manggarai Regency. This study aims to analyze the soteriological concept within the ritual, focusing specifically on its implementation in West Reok District. The research employs a descriptive qualitative approach through in-depth interviews with customary leaders and a review of relevant literature. The findings reveal that Tungku Bokong literally means “reconnecting the provision (blessing),” referring to an effort to restore the flow of blessings believed to have been disrupted an interruption that is thought to cause life problems such as illness, misfortune, or nightmares. The uniqueness of this ritual lies in its understanding that suffering and life difficulties can become a gateway to blessings or restoration. The central questions guiding this research are how the Tungku Bokong ritual is regarded as an act of attaining salvation for an individual, and what meaning it holds for the people of West Reok District. The study shows that the salvation gained through this ritual is not only material but also involves the restoration of relationships with ancestors and the Creator (Mori Kraeng). Meanwhile, suffering and various life challenges are understood as consequences of a disrupted blessing and as a means of awakening individuals to return to a balanced life.

Abdurrahman El Faqih Muhammad; Mohamad Raditya Syafiq

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research explores the uniqueness and philosophy of the Bukit Rhema Chicken Church in Magelang, Central Java, which has an iconic pigeon-shaped architecture. Based on a qualitative method with a descriptive-analytical approach, this study identifies the main functions of the Rhema Hill Church, its architectural design background, and its impact on the economic, cultural, and spiritual life of the surrounding community. The church was designed as a universal house of prayer that symbolizes peace and hope. Apart from being a place of worship, the Chicken Church also functions as a tourist destination, rehabilitation center, and symbol of tolerance between religious communities. Its impact includes improving the local economy through tourism, interfaith cultural integration, and strengthening the spiritual life of local communities. The results of this study reveal how the symbolism and design of the Bukit Rhema Church are able to create harmony between religious, educational, and tourism functions. These findings show that the existence of the Chicken Church is not only aesthetically valuable, but also plays an important role in strengthening local identity as well as encouraging sustainable social collaboration. In addition, the existence of educational facilities and a reflection room in the building also provides a more immersive spiritual experience for visitors, so that the Bukit Rhema Church becomes an inclusive space for various groups.

Eva Alya Mujahadah; Riyono Riyono

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Located in Karangjati, Semarang Regency. The rapid development of the culinary industry has led to increasingly fierce competition. Customer satisfaction is crucial for business continuity. This study employs a quantitative method with an explanatory design. A total of 96 individuals were surveyed using simple random sampling.  The F-test, reliability test, multiple linear regression, coefficient of determination, descriptive statistics, and t-test were used to analyse the data collected via a Likert scale questionnaire. The results show that taste and service quality have a positive and significant effect on customer satisfaction. Consistency in taste provides emotional satisfaction, while good service enhances the customer's dining experience. The coefficient of determination shows that these two factors explain more than 60% of the variation in customer satisfaction. These findings emphasise the importance for traditional restaurants to maintain the uniqueness and consistency of taste while improving service quality in order to build customer loyalty and maintain competitiveness.

Salsabila, Nadhifa; Setiawan, Budi

An International Journal Tourism and Community Review 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The phenomenon of TikTok content aesthetics has emerged as a new strategy in tourism promotion, including in Labuan Bajo. However, not all content produced has appealing aesthetic quality. Many videos still appear monotonous, lack creativity, or fail to highlight local uniqueness. As a result, some content falls short in building a strong destination image and instead gets lost in the increasingly saturated digital content competition. This research aims to examine in depth how the aesthetics of TikTok content contribute to increasing tourist interest in visiting Labuan Bajo, one of Indonesia’s super-priority destinations. Labuan Bajo was chosen as a case study not only because of its world-class tourism appeal but also because it is currently being actively promoted through digital branding strategies. The study employs a qualitative approach with a case study design. Data were collected through TikTok content observation, in-depth interviews with content creators and local tourism stakeholders, as well as literature analysis on smart tourism and destination branding. This approach was selected to uncover the underlying meaning behind aesthetic content strategies while also highlighting the challenges faced in their implementation. The findings reveal that the aesthetics of TikTok content play a significant role in building a positive image of Labuan Bajo, enhancing its visual appeal, and creating emotional connections between prospective tourists and the destination. Nevertheless, the research also identifies challenges such as limited digital literacy, uneven content quality, and the risk of narrative homogenization that may reduce local uniqueness. Based on these findings, the study recommends the development of destination branding strategies that are more adaptive to social media trends, including the creation of aesthetic guidelines rooted in local culture, digital literacy training for tourism stakeholders, and close collaboration between government, industry, and content creators. Through these efforts, Labuan Bajo has the potential to strengthen its position as a leading world-class destination.

Teuku Daffa Hasian; Ardi Mustakim

Jurnal Cakrawala Pendidikan dan Biologi 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Tempeh, as one of Indonesia's traditional fermented foods, plays a vital role in providing affordable vegetable protein and contains various essential nutrients such as vitamin B12, folic acid, and fiber. Tempeh's uniqueness lies in the fermentation process involving local microorganisms that thrive in soybeans. Tempeh from Bayung Lencir, South Sumatra, is known for its traditional production process, which uses no starter culture. This results in a unique microbiota that has not been widely studied during fermentation. Therefore, this study focused on identifying the microorganisms involved in the tempeh fermentation process. The results showed that Rhizopus oligosporus is the primary microorganism responsible for the formation of tempeh's texture and increasing its nutritional value through the production of proteolytic and lipolytic enzymes that aid in the digestion of protein and fat. Furthermore, lactic acid bacteria such as Lactobacillus plantarum and Pediococcus spp. play a crucial role in creating a more acidic environment, thereby reducing the risk of pathogenic microorganism growth and maintaining product safety. However, an uncontrolled fermentation process can also result in contamination by harmful microorganisms, such as Aspergillus niger and Penicillium spp., which can affect the quality of tempeh and potentially produce mycotoxins that are harmful to health. The use of PDA media has proven effective in isolating and observing the morphological characteristics of fungi, such as colony color, texture, and growth rate. This medium provides adequate results in identifying microorganisms involved in the tempeh fermentation process. This research is important for maintaining the quality and safety of Bayung Lencir's signature tempeh and opens up opportunities for the development of local starter cultures that can improve quality control during the fermentation process. Molecular-based research is needed to further explore the identity of microbes and to improve the safety and competitiveness of tempeh in the global market.

Irwan Sutiono; Cut Nuraini; Abdi Sugiarto

International Journal of Mechanical, Electrical and Civil Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

Mursala Island is one of the potential coastal tourism areas in Central Tapanuli Regency, known for its natural uniqueness and rich local culture. However, tourism development in this area re-mains unstructured and unsustainable. This study aims to analyze the current conditions, infrastructure readiness, accessibility, community participation, and the level of local socio-cultural resilience toward tourism in order to formulate strategies for sustainable coastal tourism development. A mixed-methods approach was employed, with primary data collected through observation, in-depth interviews, and a questionnaire distributed to 100 respondents.The results show that local socio-cultural resilience is the most strategic variable in supporting tourism interest (mean = 4.06), followed by community participation (3.82), infrastructure readiness (3.61), and accessibility (3.26). Qualitative findings reinforce these results, revealing that while the community actively maintains cultural traditions, they face access barriers and lack participatory institutions. A SWOT analysis led to realistic strategies such as establishing a Local Customary Tourism Unit, developing permanent piers and sea transportation, and drafting a village regulation (Perdes) on culture-based tourism.This study concludes that sustainable coastal tourism development in Mursala Island must be grounded in the strength of local social capital, cultural preservation, and improvements in accessibility and infrastructure. The findings contribute theoretically to strengthening the concept of Community-Based Tourism (CBT) and practically to informing policy direction for locally-based coastal tourism area development.

Pitutur Tustho Gumawang; Ryndhu Puspita Lokanantasari

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The Javanese wayang kulit purwa (classical shadow puppetry) is a complex performance art form in which karawitan (gamelan music) plays a primary and crucial role, serving as accompaniment, building atmosphere, and accentuating the puppet's movements. A vital musical element within the pakeliran (puppetry performance) repertoire is the gending budhalan, a musical piece used to accompany the scene of a military departure. Ki Purbo Asmoro, one of the most influential dalang (puppeteers) of the contemporary pakeliran garap (interpretive performance style) era, is renowned for his intelligent and innovative performance concepts and musical interpretations. This study aims to analyze Gending Cundaka, a piece frequently used for this departure scene, within the context of Ki Purbo Asmoro's performances. Employing an ethnomusicological and performance studies approach, this qualitative research examines three main aspects: (1) the musical structure and aesthetics of Gending Cundaka; (2) its dramaturgical function as a gending budhalan; and (3) the uniqueness of Ki Purbo Asmoro's interpretation, or garap, that distinguishes his performances. Data were collected through participatory observation of Ki Purbo Asmoro's audio-visual performance recordings, transcription of musical arrangements, and a literature review. The findings indicate that in Ki Purbo Asmoro's interpretation, Gending Cundaka functions not merely as musical illustration but as a potent narrative instrument. Its assertive melodic structure, combined with dynamic kendhangan (drumming patterns) and dramatic tempo manipulations (seseg-kendho), effectively builds the performance's atmosphere, affirms the character of the troops, and provides psychological depth to the scene. The selection and treatment of this gending reflect Ki Purbo Asmoro's artistic intelligence in blending tradition with innovation to achieve gregel (an aesthetic thrill) and evoke a profound sense of rasa (deep feeling) in the audience.  

Ananta Hari Noorsasetya; Prayanto Widyo Harsanto

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

Contemporary art continues to expand its definition, blurring the boundaries between functional objects and fine art. This practice-based research explores the potential of recycled materials in visual art creation, using a tricycle as the primary medium. Using a mixed-media approach, primarily utilizing recycled metal and plate, along with recycled components such as drills and old water pumps, this project aims to transform the tricycle from a mobility object into a work of fine art. This concept intentionally blurs functional aesthetics, emphasizing freedom of expression and uniqueness of form, and reflecting a dialogue between the past and the present through recycled materials. Through a case study of the work "The Bully," this paper explores how a writer's personal trauma can be sublimated into a powerful artistic expression, forming a visual narrative of power, intimidation, and artistic revenge. This research also adopts an Artistic Research methodology to examine the creative process holistically.

Rendy Prayogi; Mhd. Rusdi Tanjung; Dea Aprillia Manik

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Communication is the most important activity in everyday life, language and writing are effective communication tools both verbally and visually, communication in a visual context will be conveyed through typography. As time and technology develop, typography plays an important role and presents many types and styles of letters almost every day which have their own characteristics and uniqueness, one of which is decorative typefaces which have minimalist and geometric shapes as benchmarks. The design of this decorative typeface typography aims to create letters, numbers and punctuation characters that have their own uniqueness and characteristics by exploring the potential forms in the Gorga Dalihan Na Tolu motif in the Toba Batak Traditional House

Muhammad Kindi Fadhil; Sadiyah El Adawiyah

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

The development of the Mice Industry in Indonesia is growing, this can be seen in 2023 as many as 97.86% of event organizers have returned to being held. The purpose of this study is to measure and analyze the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 Event, the image of PT. Kristamedia Pratama at the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event, the influence of the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event on the image of PT Kristamedia Pratama. The theory used for the event is a means for the company as a public relations to introduce and communicate the brand to potential consumers involved in the event and the company's image is a form of intangible asset in a company that has a uniqueness that is easy to identify but difficult to imitate. The research approach uses quantitative. The research method uses a survey. The data collection technique uses simple random sampling with a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis methods used are validity testing, reliability testing, frequency analysis, correlation analysis, simple linear regression analysis. The results of the study show that events have an overall average value of 4.03, while corporate image has an overall average value of 4.09. Events have a positive and significant effect on corporate image. The r-square value in the coefficient of determination test shows that events have a 45.4% effect on corporate image.

Joseph Saleh Hidayat Gulo; Nelson Tarigan

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This work was created based on the author's interest in ants, starting from their lifestyle, how they find food, size, and most importantly their shape. The author likes the shape of an ant's body which, when observed closely, turns out to have its own uniqueness in each type that is often forgotten due to its small size. The author is interested in raising the object of ants as a work of creation because the author wants to reveal the shape of ants that other people rarely realize. The work that the author created was made using the cross contour and pointillist techniques. The author uses a combination of these two techniques because these two techniques are very flexible for the author to use in drawing the shape of an ant's body, without the effects of color, only pure black and white shapes. The author created 15 works of art that display realistic shapes of 15 types of exotic ants in the world.

Rosita Novarida; Edi Suwasana

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Fantasy Party Dress is a dress shows beauty and uniqueness. This cloth is that worn for certain events, based on the occasion, fantasy clothing is only used in fashion gshows/carnivals. The purpose of making a report is to find out the process of making a fantasy party dress for the application of tulips, butterflies and falcon headdresses. The report uses qualitative research methods, literature, observation, documentation and data analysis. The making of this Fantasy Party Dress goes through the stages, 1) determining the design, 2) Making an S size pattern, 3) Cutting the main material, furing, lining material, 4) Pressing the coating on the main material, 5) Merader, 6) Sewing the material, sewing the rufle skirt then sewing on skirt, 7) Installation of the application of butterfly embroidery with the check technique, 8)Determining the falcon headdress and determining the appropriate color, 9)The process of sewing parel with the jidot technique, 10)Finishing it by examining the details of the dress. The process of making fantasy clothes is carried out carefully and carefully, to produce clothes that match the design and size. Sew the camisol loop by exaggerating the thread at the end of the stitch, the end of the thread is inserted into the eye of the hand needle, the needle is inserted into the loop, pulled upside down. Sequins using the jidot technique (parallel sequins with one key at a time)

Maslahah, Safira Andini; Maslahah, Safira Andini; Pungky Febi Arifianto; Mahimma Romadhona

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

Madura Island has many uniqueness, not only in terms of its famous beach tourism but also in terms of its culture. One of them is the muang sangkal dance which is the culture of Sumenep Regency. However, the muang sangkal dance is less popular among 9-12 year olds than other traditional dances. To solve this problem, an interactive illustration book "Dancing with Muang Sangkal" was designed which contains several main characters in it to introduce muang sangkal dance to children 9-12 years old. This research uses a qualitative method through observation, interviews, and FGD (Focus Group Discussion). Through this design, it is hoped that the target audience will be proud and know the existing nation's culture better.

Galuh Ajeng Ayuningtiyas; Muhammad Khairul Anwar; Dian Ferriswara; Liling Listyawati; Damajanti Sri Lestari

An International Journal Tourism and Community Review 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Kebun Raya Mangrove (KRM) Surabaya is the first thematic botanical garden in Indonesia that focuses specifically on the mangrove ecosystem. It serves multiple functions, including conservation, education, research, and recreation. With its ecological uniqueness, KRM has strong potential to develop into a prominent ecotourism destination. However, post-pandemic conditions have seen a significant decline in visitor numbers, indicating the urgent need for more effective and targeted marketing strategies. This study aims to identify and evaluate marketing strategies that can enhance tourist interest and increase visitation to KRM Surabaya. The research adopts a descriptive method with a qualitative approach by collecting both primary data (through observations and interviews) and secondary data, which are then analyzed thematically. The findings indicate that KRM is currently facing several critical challenges, including limited accessibility, inadequate digital promotion, and environmental maintenance issues. Existing marketing efforts—such as affordable ticket pricing, minimal promotion via the official social media accounts of the Food Security and Agriculture Service, and limited collaboration with local SMEs—have not successfully expanded KRM’s market reach or visibility. To address these gaps, the study recommends a comprehensive marketing strategy that includes the optimization of digital marketing through official KRM-managed social media channels, strategic partnerships with ecotourism influencers, the organization of thematic events (e.g., mangrove festivals), and the innovation of mangrove-based products that can boost local identity and visitor engagement. By implementing these strategies, KRM is expected to strengthen its destination branding, attract a broader audience, and establish itself as a leading model for sustainable tourism in Surabaya and beyond.