Publication Search

This community service activity aims to develop MSMEs in RW 08 Banjarsari Village. In addition, it is also to increase the understanding of business actors about the importance of product branding as a marketing strategy. In this activity, the FKIP 01 UNS KKN Team collaborated with the UPPKA Sehati group which acts as a forum for MSMEs in RW 08 Banjarsari Village. The methods used in this activity are focus group discussions, surveys, interviews, MSME data collection through forms, and design making. The participation and enthusiasm of business actors in this activity is very good, the partner group actively contributes to the implementation of the activity from beginning to end. The result of this activity is in the form of logo branding by making logos for products from business actors who do not yet have their own logos and product catalogs for the UPPKA Sehati group.

The objectives of this community service (PKM) are (1) Increasing the entrepreneurial capacity building of UPPKA Kelut Makmur (Klagen-Wilayut Makmur) cadres in Wilayut Village, (2) UPPKA Kelut Makmur cadres have the provision of soft skills and hard skills to carry out businesses with competitive advantages, (3) Ice Cream Products "Food Healty" can be developed for business. The target is 15 UPPKA Kelut Makmur cadres who are members who manage village businesses. The problems faced are: a. Do not have capacity building as a provision for the ability to do business; b. Limited facilities and infrastructure; d. Lack of product creativity; e. Lack of product creativity. Lack of product creativity; e. Competence of managers who are still conventional; f. Do not have an integrated business model. Not having an integrated business model. The solution to the problem is an entrepreneurship training programme, through the concept of creative business through electronic media based on socio-technopreneurship. The ice cream business will be developed to be distributed to toddler and elderly posyandu and general customers. The programmes carried out are: conducting a business development programme workshop. The results of PkM are improving soft skills and hard skills of UPPKA Kelut Makmur members as novice business people.