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This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

The minimal use of technology in marketing products from small business actors in Plelen Village has an impact on the branding of the product which is less well known and the sales turnover is not optimal. The purpose of this activity is to increase the understanding and skills of small business actors about online marketing strategies, increase the reach of marketing areas, and increase sales turnover. The methods used were interviews, observations, lectures, discussions, practices and evaluation of activities and involved 34 MSME business actors in Plelen Village. The results of this activity show that MSME business actors are very enthusiastic about participating in the training because they have just received training to develop their business for the first time and have begun to switch to online media in marketing their products. This activity ran well and smoothly, it is hoped that after participating in this activity participants can increase sales turnover and market their products more widely.

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive

Companies today are faced with a variety of opportunities and threats. Entrepreneurs are starting to be pressured to innovate, minimize operational costs, and perform well in their business. An increase in sales can be said to be a series of activities to increase the release of products through buying and selling activities. This service aims to share a technology development to increase sales in the beret hat convection MSME business in Ngudi Hamlet, Punggul Village, Gedangan District, Sidoarjo Regency. The method used as basic research for this service activity is Participatory Action Research (PAR). The result of this activity is the establishment of Shopee and Tokopedia accounts that have been developed regarding business descriptions and photos of attractive products. The author emphasizes the spirit of entrepreneurship in the era of more and more competitors by utilizing social media and e-commerce.

In this life we ​​cannot be separated from communication. In a company, every employee needs to communicate. Communication can influence employee performance. Good communication can make an employee's performance good and conversely bad communication can make an employee's performance bad. The purpose of writing this scientific work is to determine the relationship between communication and the performance of Fior Lotus employees and to determine the influence of communication on the performance of Fior Lotus employees. Fior Lotus itself is a Small and Medium Enterprise (SME) in the Ciomas area, Bogor Regency. Fior Lotus uses Shopee to sell its products. They have around 76,100 followers on Shopee. In an average day they sell 300 - 400 pairs of shoes The research used used qualitative methods. Meanwhile data collection was carried out using the interview method. From the data obtained after conducting interviews, the author found that communication is positively related or has a relationship with the performance of Fior Lotus employees and communication has a great influence on their performance which is characterized by their increasing productivity.

UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling