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Internet technology has not only transformed societal thought patterns but has also significantly impacted lifestyles, particularly through User Interface (UI) and User Experience (UX). In Indonesia, specifically in the fashion e-commerce sector, there has been rapid growth with over 2 million e-commerce businesses. The UI/UX design process utilizes the Design Thinking method, encompassing stages such as Emphatize, Define, Ideate, Prototype, and Testing. Through the involvement of surveys and interviews, user issues are identified and formulated in the How Might We framework. Figma is employed in the development of UI/UX, resulting in a prototype tested through Usability Testing and the Single Ease Question. The testing outcomes indicate the success of the prototype. Through the application of the Design Thinking method, the design process yields effective solutions, providing an optimal user experience in interacting with the e-commerce merchandise website of Sidoarjo city.

In the growing of digital era, technological advances have brought many innovations in the use of websites as a marketplace online for online sales and promotions. The use of the website is by designing a web design. Good web design includes not only visual aesthetic aspects, but also functionality, intuitive navigation, and responsiveness to various devices and users. Due to advances in technology and utilizing it, methods of disseminating information can be very easy and fast to do. Through a qualitative approach and design studies that can explore various aspects of design, including illustration and UI/UX which influence visual value and function.  

Currently, many people keep cats and dogs at home, in fact, according to research, keeping cats and dogs can relieve stress for pet parents. Cats and dogs are no longer just pets but are like family for pet parents. Veterinarians and pet shops are everywhere, this indicates that many people are starting to keep and love their cats and dogs. The need for technology regarding pets is also increasing, encouraging people involved in the IT world to create applications. One of the needs is how to design the right UX/UI for an application related to pets, especially cats and dogs. The intended users are pet parents. How can it be easy for pet parents to use this application so that pet parents get a user experience and user interface that is comfortable and enjoyable so that the purpose of creating the application can be achieved well. Comparing the 10 selected journals according to the criteria using the narrative review method, it was found that the second journal was the best among the other nine journals.