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Kuntariningsih, Apri; Andhi Supriyadi

An International Journal Tourism and Community Review 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Tourism regulations play a critical role in shaping destination competitiveness and influencing tourist travel decisions, yet empirical evidence on their effectiveness across different institutional contexts remains limited. This study investigates the impact of tourism regulations on tourist visit performance through a comparative quantitative analysis of Indonesia and Singapore. Using panel data covering the period 2010–2023, this research employs a fixed-effects regression model to examine the relationship between regulatory quality and tourist arrivals, while controlling for economic conditions and transport infrastructure. The findings reveal that tourism regulations have a positive and statistically significant effect on tourist visit performance in both countries. However, the magnitude of the effect is substantially stronger in Singapore, indicating higher regulatory efficiency and institutional effectiveness in translating policy interventions into tourism demand. These results support institutional and tourism demand theories, emphasizing that regulatory quality, rather than regulatory volume, is a key determinant of tourism performance. The study contributes to the tourism policy literature by providing cross-national empirical evidence on regulatory impacts and highlighting the importance of governance capacity in tourism development. From a policy perspective, the findings suggest that countries should prioritize regulatory coherence, administrative efficiency, and adaptive governance to enhance tourism competitiveness and resilience.

Deanna Loren Siregar; Aida Sari; Faila Shofa

International Journal of Management and Strategic Business Leadership 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM) and social media marketing may have a significant impact on travelers' decisions to visit. Thus, the purpose of this study is to ascertain how tourists' decisions to visit Rio By The Beach in Kalianda, South Lampung, are influenced by Instagram social media marketing and electronic word-of-mouth. This study examines 170 visitors to Rio By The Beach using a quantitative methodology and selective sampling strategies. Questionnaires were sent as part of the data collection process, and SPSS software was utilized for multiple linear regression data analysis. The study's findings show that electronic word-of-mouth and Instagram social media marketing significantly and favorably influence travelers' decisions to visit. Electronic word-of-mouth has a greater impact than the other one. The study's conclusions suggest that tourism destination managers should concentrate their marketing efforts more on user interaction, high-quality information, and developing travel experiences that can promote the creation of positive electronic word-of-mouth (E-WOM) in order to boost travelers' decisions to come.

Rendiano Rendiano; Hilda Hilda; M. Iqbal

Jurnal Pajak dan Analisis Ekonomi Syariah 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This think about focuses to analyze the affect of traveler attractions, Advancement, and facilities on the choice to visit the Saung Z guest interest in Karang Tanding Town, Empat Lawang Run the show. This consider is impelled by the potential of sharia tourism as an effort to make neighborhood tourism that prioritizes Islamic values. This consider livelihoods fundamental data with a quantitative approach. The people in this consider is generally 18,000 visitors per year. The reviewing of this consider was carried out by purposive testing with a include up to of 100 respondents going to the guest interest. The examination methodology utilized in this consider is authenticity testing, faithful quality, classical assumption testing, and hypothesis testing utilizing IBM SPSS 22 examination. The results of this study show that tourist attractions, promotions, and facilities have a positive and significant influence on the decision to visit. The proposals of the comes around of this consider are the noteworthiness of more fruitful constrained time strategies, most extraordinary organization of traveler attractions and making strides the quality of workplaces that back guest reassurance in the midst of their visits and to draw in guest captivated This ask approximately is expected to contribute to the advancement of the tourism fragment, especially in Empat Lawang Run the show.

Atika Fauziana; Guruh Ghifar Zalzalah

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have visited Pancoh Ecotourism Village. Data collection was carried out by distributing questionnaires, then analyzed using the partial least squares structural equation modeling (SEM-PLS) method with the WarpPLS application version 8.0 to test the relationship between variables. The results showed that the variables of service quality and tourist attractions have a positive and significant effect on revisit intention. This indicates that improving service quality, such as friendliness, accuracy, and comfort, as well as the development of tourist attractions in the form of natural beauty, local culture, and supporting facilities can encourage tourists to revisit. However, the variable of tourist experience did not have a significant effect on revisit intention, which means that individual experience is not yet a major determining factor in influencing tourist decisions. These findings emphasize the importance of a destination management strategy that focuses on improving the quality of services and tourist attractions to strengthen the sustainability of Pancoh Ecotourism Village.

Ni Putu Gita Puspadewi; I Ketut Wardana Yasa; I Made Gede Anadhi

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

Bali tourism is currently facing challenges such as environmental degradation and overtourism due to the massive influx of visitors. As a solution that has been implemented in various countries, the Tourist Levy began to be applied in Bali on February 14, 2024, through Regional Regulation No. 6 of 2023, known as the Foreign Tourist Levy, with the aim of protecting Bali’s nature and culture towards quality tourism. This research becomes urgent to examine the implications of the foreign tourist levy on Bali’s sustainable tourism. Although this regulation has noble intentions, its implementation has generated various responses from international tourists and tourism stakeholders in Bali. This condition has prompted the author to conduct an in-depth study. The objectives of this research are: (1) To analyze the implementation of the foreign tourist levy (International Tourist Levy) policy in Bali, (2) To analyze the challenges in implementing the foreign tourist levy (International Tourist Levy) policy on sustainable tourism in Bali, and (3) To analyze the implications of the foreign tourist levy (International Tourist Levy) policy for international tourists and tourism stakeholders in realizing sustainable tourism. The method used in this research is a descriptive approach. The types of data employed are qualitative and quantitative data. Data collection methods include observation, interviews, questionnaires, and documentation, analyzed using qualitative descriptive data analysis techniques. The results of this study indicate that the International Tourist Levy has great potential in strengthening sustainable tourism in Bali. The majority of tourists support the sustainability goals of this policy, although some express concerns about the transparency of fund utilization and the impact of additional costs on travel decisions. Meanwhile, tourism industry players demonstrate positive adaptation, with emphasis on the need for strengthening socialization, transparency, and collaboration among stakeholders. This research recommends enhancing public communication and conducting regular evaluations of the policy to be more responsive to the dynamics and needs of tourists. Thus, this policy is expected to serve as a model for foreign tourists’ contributions in supporting the preservation of Bali’s cultural and natural heritage in a sustainable manner.

Revaldi Revaldi; Fanny Agustina Hidayat; Ramdani Setiyariski

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

Aldien Ramadhan; Ida Bagus Cempena; Endah Budiarti

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research investigates the impact of tourist attractions, service quality, and electronic word of mouth (e-WOM) on visitors’ intention to revisit Sendang Tourism Village, located in Tulungagung, East Java. Additionally, the study explores the function of visitor satisfaction as an intermediary variable and digital promotion as a potential moderator. The study emerged from the concern over fluctuating visitor numbers despite Sendang’s rich appeal in terms of natural landscapes, cultural heritage, and traditional charm. A quantitative method was applied, making use of a structured data collection process structured survey distributed to 138 individuals who had previously visited the site. The data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate and interpret the relationships between the research variables both the direct and mediated pathways between variables. This technique was chosen for its ability to explain complex relationships within behavioral research. The results reveal that tourist attraction, service quality, and e-WOM have a significant positive influence on revisit intention. Furthermore, tourist satisfaction was shown to act as a bridging variable between these predictors and return visits. On the other hand, digital promotion was not found to significantly moderate these effects. This indicates that digital marketing, while useful, may not independently boost visitor return rates unless paired with strong destination quality and positive visitor experiences. From a conceptual standpoint, the study contributes to tourism marketing discourse by incorporating both mediation and moderation into the revisit intention framework. In practical terms, the findings highlight the need for tourism managers to prioritize visitor satisfaction and enhance the core travel experience. Digital tools should complement rather than replace genuine service improvements and compelling destination features to effectively encourage repeat tourism.

Sugiyanto Sugiyanto; Agustin Tri Hastuti; Inggris Yossi Pranatika; Siti Amri Alimatul Muflikhah; Mohammad Syafrizal Affandi

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

Gedong Songo Temple is a Hindu cultural relic from the Sanjaya Dynasty era which was discovered in 1804 and is located at an altitude of 1,220 to 1,310 meters above sea level. The Minister of Education and Culture designated Gedong Songo Temple as a National Ranked Cultural Heritage Area in 2015 whose preservation must be maintained, including preserving the natural beauty around the Gedong Songo Temple area. This research is to explain  the influence of promotional policies and entrance ticket prices on tourists' decisions to visit the Gedong Songo Temple tourist attraction in Semarang Regency. This type of explanatory research The population in the research was all people who visited the Gedong Songo tourist attraction, Semarang Regency using non-random sampling techniques using incidental sampling and data collection techniques using question nairesvia Google Forms. Meanwhile, hypothesis testing uses statistical The results of the research are (1) The promotion policies with a score of 65.65% and X1Y correlation coefficient show a value of 0.658, indicating a positive coefficient direction. (2) The ticket price enters with a score of 77.77%% and the results of the X2Y correlation coefficient showa value of 0.660, indicating a positive coefficient direction. (3) The hypothesis states that there is an influence of promotional policies and entrance ticket prices on the decision to visit the Gedong Songo Temple tourist attraction, is "accepted". The suggestions in this research are 1) the Semarang Regency Government should promote the Gedong SongoTemple tourist attraction more frequently,2) theSemarang Regency Government needs to improve the existing facilities at the Gedong Songo Temple.  

Nico Andreas; Roslina Roslina; Driya Wiryawan; Angga Febrian; Nuzul Inas Nabila +1 more

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

Ni Ketut Seminari; I Gusti Agung Ketut Sri Ardani

International Journal of Management Research and Economics 2025 Institut Teknologi dan Bisnis (ITB) Semarang

Bali is still a favorite destination for both foreign and domestic tourists. For the people of Indonesia, Bali is the choice as a very attractive tourist destination. The uniqueness of Bali is a motivation for domestic tourists to always come to visit. Since the covid 19 pandemic, tourist arrivals have decreased drastically. Although it is slow because it is still struggling with the Covid-19 pandemic, signs of Bali tourism rising are starting to appear. Tourists began to determine their attitude to come to Bali during the holiday season. Tourist visits have started to increase since October 2020. This study aims to look at the influence of motivation and attitudes of domestic tourists deciding to travel to Bali in the new normal era. The number of respondents in the study were 109 respondents. Analyzed using moderated regression analysis (MRA). The results of this study indicate that motivation has a positive and significant effect on travel decisions, attitude has a positive and significant effect on travel decisions, new normal has a positive and significant effect on travel decisions. New normal significantly weakens the effect of motivation on travel decisions. New normal is not proven to moderate the effect of attitude on travel decisions. 

Yudha Maulana Putra; Lubis, Adelina; Ikbar Pratama

The International Conference on Education, Social Sciences and Technology 2024 International Forum of Researchers and Lecturers

This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with a survey of 100 visitors who have stayed at Ecolodge. Data were analyzed using multiple regression methods to test the influence of green marketing (eco-friendly products, green promotions, and sustainability policies) and brand image (trust, associations, and perceived quality) on consumer decisions. The results showed that both factors had a significant influence on the decision to stay. Green marketing plays an important role in creating a positive image that influences consumer trust, while a strong brand image strengthens the decision to stay. These findings provide insight for Ecolodge Bukit Lawang Resort managers to focus more on developing green marketing strategies and strengthening brand image in order to increase the resort's appeal as an ecologically responsible tourist destination.

Erni Oktafia; Rahmi Rahmi

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Every company must have a certain strategy to attract the attention of consumers (visitors). Seeing the decline in the number of visitors to the Kinantan Wildlife and Cultural Park in 2023. TMSBK has carried out renovations aimed at beautifying it and attracting the attention of visitors. Regarding this renovation, it is included in one of the marketing mix (7P), namely Physical Evidence. According to Kotler and Armstrong, Physical Evidence is one of the real things that influences consumers' decisions to buy and use the products or services offered. However, what happened was that the number of visitors decreased. The research method used is to use a field research method or qualitative field research, namely direct observation of the object being studied in order to obtain relevant data. The primary data source in this research is the management of TMSBK Bukittinggi, while the secondary data source is the visitors of TMSBK Bukittinggi. According to the research findings, the IFAS matrix score of 2.57 suggests that the company holds a strong internal position. Conversely, the EFAS matrix score of 2.40 indicates a weak external position for the company. This means that the company does not take advantage of existing opportunities or avoid external threats. Then, seen from a sharia business perspective, TMSBK has not been optimal in implementing the sharia business concept, because in Islam itself good business will provide mutual benefits between the company and visitors, especially in providing services to visitors. However, TMSBK focuses more on renovating tourist attractions and does not prioritize services to provide comfort to visitors.

Feky Reken; Nadya Nurlailya Ningsih

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

Vidia Yunita Kurnia; Diah Yulisetiarini; Bambang Irawan

International Journal of Management Research and Economics 2024 Institut Teknologi dan Bisnis (ITB) Semarang

The purpose of this study was to determine the role of satisfaction in mediating the influence of experiential marketing and electronic word of mouth on consumer loyalty through consumer satisfaction at the Jember Mini Zoo tourist attraction. This study uses explanatory research. The population in this study were visitors to the Jember Mini Zoo tourist attraction. The method used in this study was purposive sampling. The age of respondents in this study was at least 18 years old with the consideration that this age can make wise decisions. Respondents were visitors to the Jember Mini Zoo tourist attraction at least 2 times. The sample size in this study was 14 x 10 = 140 respondents. The data analysis method used Structural Equation Modeling (SEM) with the Amos application. The results showed that Experiential marketing on satisfaction showed a significant positive effect. Electronic word of mouth on Satisfaction showed a significant positive effect. Experiential marketing on consumer loyalty showed a significant positive effect. Electronic word of mouth on consumer loyalty showed a significant positive effect. Consumer satisfaction on consumer loyalty showed a significant positive effect. Experiential marketing on consumer loyalty through consumer satisfaction showed a significant positive effect. Electronic word of mouth on consumer loyalty through consumer satisfaction shows a significant positive influence.

Mahrani Azis; Sari Fitri; Muhlisah Lubis

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to determine how much location influences visitors' decisions regarding whether or not to visit the Aek Milas Rania Hot Spring Baths tourist attraction. A quantitative method, accidental sampling testing is used to describe information in the research strategy. 92 individuals comprised the quantitative sample for this study, which was conducted with SPSS version 21. By utilizing the t test to dissect the information, the t count was 17.585 and the t table with an importance level of 5% was 1.665, which shows that the t count was more prominent than the t table. This demonstrates that location influences a person's decision to visit the Aek Milas Rania Hot Spring tourist attraction in the Ulu Barumun District of the Padang Lawas Regency.

Srie Norma Sulisetiawati

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Tourism activities have now become part of the lifestyle of people in all circles who have the desire to have a recreation in a tourist destination. So it is not surprising when the need for people to travel continues to increase. Mount Fatuleu is one of the tourist attractions in Kupang Regency which is the choice of tourists for traveling. It is undeniable that the number of visits from year to year, Mount Fatuleu Tourism Object is increasing. This study aims to analyze the effect of physical motivation, cultural motivation, personal motivation, status and position motivation on preference from Mount Fatuleu, Kupang Regency. The independent variables (X) in this study are physical motivation (X1), cultural motivation (X2), personal motivation (X3), status and position motivation (X4). Meanwhile, the stress variable in this study is preference (Y). The study population was the tourists of Mount Fatuleu, and the sampling technique used observation and questionnaires. Respondents who met the requirements were determined as many as 97 tourists who were analyzed by SPSS. The results showed that culture, personality, status and position had a simultaneous and partial effect on tourist visit decisions. The results of the descriptive analysis show that the four independent variables have an average score in the positive area.Where the highest average score is personal at 3.31 while the lowest is physical 3.20 while multiple linear regression analysis shows Y = -0.112 + 0.804X1 + 0.666X2 + 0.695X3 + 1.147X4. The coefficient of determination obtained shows 97% preference is influenced by physical, cultural, personal, status and position.  

Adek Muhayat Saputra; Rumyeni Rumyeni

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This research aims to analyze how Okura tourist park marketing communications in an effort to increase tourists' visiting decisions. The method used in this research is a qualitative method to produce descriptive data with data collection techniques in the form of interviews, observation and documentation. Based on the research results, it was found that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting a wide range of visitors, social media marketing uses Instagram, Facebook, TikTok. Sales promotion is simply done by giving discounts to camping land renters and reducing the price of visiting tickets, which has an impact on attracting visitors, but its implementation cannot be done sustainably and is not well publicized. Public relations & publicity is carried out by carrying out event activities with the community and establishing relationships with external parties, and utilizing mass media and journalists who come to cover tourism for news so that it can have a significant influence in increasing visiting decisions.

Rey Sebastian Tarigan; Ika Mary

JURNAL RISET MANAJEMEN (JURMA) 2024 Institut Teknologi dan Bisnis (ITB) Semarang

The Influence of Attractiveness and Facilities on Visiting Decisions at Puncak Siosar 2000 MICE Destinations, Karo Regency. This study aims to determine the effect of tourist attraction on the decision to visit the MICE Puncak Siosar 2000 destination, determine the effect of facilities on the decision to visit the MICE Puncak Siosar 2000 destination, determine the influence of tourist attraction and facilities on the decision to visit the MICE Puncak Siosar 2000 destination. This study uses a quantitative research method with multiple linear analysis. The variables used in this study are Attractiveness (X1), Facilities (X2), and Visit Decision (Y). Data collection was obtained by distributing questionnaires online to visitors who had visited Puncak Siosar 2000 using a accidental sampling technique, with predetermined characteristics. The scale measurement used in this study is the Likert Scale. The data in this study were processed with the help of the IBM SPSS Statistics 26 for Windows application. The results showed that the Attractive Variables (X1) and Facilities (X2) had a positive and significant effect on Decision (Y) both partially and simultaneously. This is evidenced by the results obtained based on hypothesis testing. The results of the t test for attractiveness with a significant level at α = 0.05 with tcount > ttable (6.227 > 1.661) and facilities with a significant level at α = 0.05 with tcount > ttable (5.552 > 1.661). While the results of the F test are proven by a significant level at α = 0.05 with fcount > ftable (52.338 > 3.09).

Lirbryna Evani Br Tarigan; Jamardua Haro

JURNAL RISET MANAJEMEN (JURMA) 2024 Institut Teknologi dan Bisnis (ITB) Semarang

Srp Ernala Tourism is one of the tourist destinations located in Sukanalu Simbelang village, Karo Regency, North Sumatra. Srp Ernala Tourism Destination not only displays the beauty of the Karo Regency  region but displays Karo Regency culture, cleanliness of the place, friendliness of service and provides many facilities to provide tourist comfort when visiting Srp Ernala Tourism. other than facilities, promotion is one of the success factors of a marketing program with promotions that can increase tourist visits. This study aims to determine the effect of facilities and promotions on visiting decisions for MICE Destinations at Srp Ernala Sukanalu Simbelang Tourism. The research was conducted at Srp Ernala Sukanalu Simbelang Tourism which is located in Sukanalu Simbelang Village, Barusjahe District, Karo Regency, North Sumatra in 2023. This research uses quantitative research methods. The population in this study amounted to 100 visitors. Data collection was carried out using questionnaires and observations at tourist sites. Data processing techniques include validity test, reliability test, classical assumption test, hypothesis testing (t test, f test, and coefficient of determination analysis test (R2). The results of this study indicate that facilities, promotion positively and significantly influence the decision to visit the MICE Destination Srp Ernala Sukanalu Simbelang Tourism. Promotion has the most dominant influence on visitor decisions.

Restiyani Restiyani; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The research was conducted against the background of visitor complaints on social media about tourist facilities. The goal of this study was to determine how visitor decisions at Padang City's Barameh River Nirwana Park attraction were influenced by tourist amenities and E-WOM. With a causal associative methodology, the research is descriptive and quantitative. Population criteria are visitors who have visited Taman Nirwana, have seen reviews about Taman Nirwana on social media and visitors over 20 years old. Purposive sampling was used to collect 120 respondents. Data was collected from questionnaires that have been tested valid and reliable.. Multiple linear regression tests were used to test the research hypothesis with the help of SPSS 23.00, obtaining the results, namely: (1) Tourist Facilities with adequate category (38%), electronic word of mouth with adequate category (39%) and Visiting Decision with adequate category (41%). A significant value of 0.000 <0.05 is assigned to the estimated F score of 63.875. This indicates that the effects of X1 and X2 on Y are significant. This means that the hypothesis (H3) is accepted X1, X2 simultaneously affect Y, then the regression coefficient value for variable X1 is 0.268 with a significance value of 0.000 <0.05 and variable X2 is 0.293 with a significance value of 0.013 <0.05. This means that every 1 unit increase in tourist facilities will increase 0.268 visiting decisions and every 1 unit increase in E-WOM will increase 0.293 visiting decisions. Then the Adjust R square value of 0.514 is obtained, which means that the effect of variables X1 and X2 on Y is 51.4%, while 48.6 is influenced by other factors. so it can be concluded in this study that Ha is accepted