Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan

Adek Muhayat Saputra ; Rumyeni Rumyeni
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2024 Vol 2, No 2 🔗 DOI: 10.59581/harmoni-widyakarya.v2i2.3242
Abstract
This research aims to analyze how Okura tourist park marketing communications in an effort to increase tourists' visiting decisions. The method used in this research is a qualitative method to produce descriptive data with data collection techniques in the form of interviews, observation and documentation. Based on the research results, it was found that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting a wide range of visitors, social media marketing uses Instagram, Facebook, TikTok. Sales promotion is simply done by giving discounts to camping land renters and reducing the price of visiting tickets, which has an impact on attracting visitors, but its implementation cannot be done sustainably and is not well publicized. Public relations & publicity is carried out by carrying out event activities with the community and establishing relationships with external parties, and utilizing mass media and journalists who come to cover tourism for news so that it can have a significant influence in increasing visiting decisions.
Keywords
Marketing Communications; Social Media; Tourism; Visiting Decisions
How to Cite

Adek Muhayat Saputra & Rumyeni Rumyeni (2024). Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(2). https://doi.org/10.59581/harmoni-widyakarya.v2i2.3242

Adek Muhayat Saputra; Rumyeni Rumyeni, "Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 2, 2024.

Adek Muhayat Saputra; Rumyeni Rumyeni. "Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 2, 2024.

Adek Muhayat Saputra; Rumyeni Rumyeni. "Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 2 (2024).

Adek Muhayat Saputra & Rumyeni Rumyeni (2024) 'Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(2). doi: 10.59581/harmoni-widyakarya.v2i2.3242.

Adek Muhayat Saputra; Rumyeni Rumyeni. Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2024;2(2).

Artikel Terkait

Analisis Presentasi Diri Gen-Z pada Second Account Instagram dalam Perspektif Teori Dramaturgi

Rofiqo Ramadhani Siahaan; Sri Wulandari; Sri Handayani; Darmawati Darmawati

Personal branding Tobias Justin di Akun YouTube Jess No Limit

Achmad Kafabi

Tipologi Gaya Komunikasi Pria pada Aplikasi Tinder: Antara Emotive, Director, Reflective, dan Supportive Style

Megi Primagara; Diviani, Saskia

Personal Branding Tanboy Kun dalam Konten Food Vlogging Mukbang di YouTube

Arief Putra Imam

When Algorithms Drive Your Life : TikTok, Identitas, dan Simbol Status dalam Perspektif Antropologi

Afina Fahru Miliana

Praktik Komunikasi Lintas Agama dalam Proses Pelembagaan Nilai-nilai Multikultural di Kota Pekalongan

Dimas Prasetya; Ryan Marina; Arditya Prayogi; Ahmad Hidayatullah
Tren Sitasi Jurnal