Publication Search

Information and digital technology has become an important part of an organization to grow and develop in an era of change. This will show how tourist villages use information and digital technology to provide new information, services and value to a wide audience. One of the tourist attractions in Lembanga Randanan is the Painted Rice Fields. The fertile rice fields provide beautiful landscapes and a deep impression. Students from the Management study program at the UKI Toraja Faculty of Economics with the theme Tourism Village are collaborating with the Lembang community and parties in the development and promotion of the Painted Rice Fields tourism in Lembang Randanan so that it can be touched by a wide audience, especially the commercialization of tourism. From the results of observations, it was found that the basic problems that hinder tourism promotion are the lack of public awareness to promote painted rice field tourism and the ineffective use of information and digital technology. The aims and objectives of organizing community service are to introduce painted rice field tourism to the general public and to help the Lembang Randanan community in using information and digital technology for promotion. This research was conducted using a qualitative descriptive research method with primary data collection techniques in the form of observation, interviews and documentation, while secondary data collection was obtained from searching various references such as books, journals and articles. The results of the service activities that have been carried out are helping tourist villages with promotion, marketing and management of tourist villages. This includes creating Instagram and YouTube social media accounts which aim to promote tourist villages, especially painted rice field tourism in Lembang Randanan. From this research, it is hoped that potential-based tourism village promotion can be carried out.

The profile book is an important element that summarizes information about the company. This includes various aspects, such as company history, company vision and mission, organizational structure, products or services offered, as well as relevant achievements or projects. Technology that continues to develop makes profile books an effective communication tool. Profile books are designed to provide external parties with a general overview of a company's identity, goals and capabilities. This activity was carried out at the Outbound Base which is located in Ngingas Hamlet, Simpang Village, Prambon District. Alas Outbound Education offers various innovative educational programs. However, to achieve the current vision and mission, an important step in increasing community participation is to expand outreach and outreach activities. Therefore, designing the Alas Outbound profile book is an important step in marketing tourist attractions. This profile book design activity uses problem analysis methods and design analysis methods. This method is useful for determining the topic of the problem that will be studied and discussed. This method is carried out by interviewing Alas Outbound business owners. The design analysis method is useful for analyzing the flow in designing a profile book. This activity can be used to carry out field observations (site surveys) and also interviews with several Alas Outbound employees. An important aim of designing this profile book is to be an effective marketing tool for the public or potential investors to support this educain Simpang Villagetional tourism destination.

The profile book is an important element that summarizes information about the company. This includes various aspects, such as company history, company vision and mission, organizational structure, products or services offered, as well as relevant achievements or projects. Technology that continues to develop makes profile books an effective communication tool. Profile books are designed to provide external parties with a general overview of a company's identity, goals and capabilities. This activity was carried out at the Outbound Base which is located in Ngingas Hamlet, Simpang Village, Prambon District. Alas Outbound Education offers various innovative educational programs. However, to achieve the current vision and mission, an important step in increasing community participation is to expand outreach and outreach activities. Therefore, designing the Alas Outbound profile book is an important step in marketing tourist attractions. This profile book design activity uses problem analysis methods and design analysis methods. This method is useful for determining the topic of the problem that will be studied and discussed. This method is carried out by interviewing Alas Outbound business owners. The design analysis method is useful for analyzing the flow in designing a profile book. This activity can be used to carry out field observations (site surveys) and also interviews with several Alas Outbound employees. An important aim of designing this profile book is to be an effective marketing tool for the public or potential investors to support this educational tourism destination.

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

Activities in this tourist village aim to contribute to the growth of the tourist village in addition to being a university service programme. Students can also collaborate and interact directly with all stakeholders, from village officials to Pokdarwis, and use the facilities provided to them to apply their knowledge. As a partner in this project, several organisations, including Cangkuang Tourism Village in Distrik Leles, Kabupaten Garut, have a one-month duration. The program's implementation resulted in the growth of social media, beginning with the creation of accounts, content, and the promotion of tourist communities. The activity concludes that Cangkuang Tourism Village has tourism potential that can be promoted and spread through the use of information technology, one of which is social media. The involvement of many parties in promoting this tourism village must be expanded.

If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. This research uses qualitative research methods with descriptive analysis which collects data through observation data, documentation and interviews with 6 informants. From the research results, the SRP Ernala tourism development promotion strategy used by tourism managers is in line with the theory of promotional forms, product, price, place, promotion, promotions used via Instagram social media. SRP Ernala's tourism development promotion strategy through social media is quite effective and has received positive responses from various visitors. In this way, SRP Ernala tourism is developing

Tarabunga Tourism Village has a variety of great tourism potential that can be developed and introduced such as its beautiful and amazing natural potential. The purpose of this study is to determine the development strategy carried out by the Village Government in increasing the number of tourist visits to Tarabunga Village. (2) To determine the involvement of BUMDES, POKDARWIS, and Youth Youth Organization in the management of tourist attractions, (3) To determine the involvement of community leaders in the development of tourist attractions in Tarabunga Village. This research uses descriptive qualitative methods. Data collection techniques used are (1) data collection through observation, interviews and documentation, (2) data presentation, (3) data reduction, and (4) drawing conclusions. The results of this study are that the Village Government does not only work alone but involves various related parties or stackholders called Penta-helix. The strategies carried out by the Village Government are master plan, environmental management and cleanliness, promotion and marketing, environmental sustainability, human resource development, application of Sapta Pesona, cooperation and partnerships. The conclusion drawn by the author is that Tarabunga Tourism Village has rich natural resource potential. The Government's strategy does not only focus on one point or one tourist attraction, but development is carried out as a whole. One of the major strategies owned by the Village Government is the Master plan on the development of Tarabunga Peak Attraction, In developing the potential of Tarabunga Tourism Village both Natural and Cultural Potential, the village government does not only do it alone but also involves various related parties that can contribute directly or indirectly.

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT  (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities,  hospitality of people and  entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than  Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion,  tourism product development and cooperation with the private sector and  Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.

Tourism is a crucial economic sector for a region, so it needs attention and development. One of the tourism sectors in East Java is Wisata Tambuh Raya Idaman which is located in Condro Village, Pasirian District, Lumajang Regency, East Java. This tourism is one of the potentials in Condro Village, but public awareness of this tourism is still lacking, so that the community's interest in visiting is also small. In addition, young children prefer to play with their mobile phones rather than playing traditional games or socializing with their friends. Therefore, group 174 of the KKN UMD UNEJ has a work program called PISAO (Tourism Promotion and Preservation of Traditional Games). The methods of this work programs are observation, discussion, practice and evaluation. The results of the KKN UMD UNEJ work program group 174 namely Wisata Tambuh Raya Idaman is better known by the community, increasing the income of residents who open stalls at tourist attractions, storing traditional games, increasing children's interest in playing traditional games and reducing the intensity of playing mobile phones.

The problems that exist in the Pekalongan Regency Tourism, Culture, Youth and Sports Office (Disporapar) on the one hand are problems in the organisational structure, especially in charge of Tourism, which has no sub-fields, even though the workload is very high. Another problem is that many tasks in the tourism sector have not been handled properly, such as the implementation of the licensing process and public services in the tourism sector, the implementation of qualifications and administration of tourism services, coordination and formulation of standards, norms and tourism promotion, and facilitation of tourism product development and the tourism business world and the creative economy in the tourism sector. On the other hand, it is a heavy responsibility for Disporapar to coordinate, communicate and socialise due to the low participation of the community to become "people aware of tourism".The purpose of the study was to analyse efforts to develop institutional capacity in public services in the field of tourism in Disporapar Pekalongan Regency. Analyse the factors that hinder and support capacity development efforts in public services in the field of tourism in Disporapar Pekalongan Regency. The data used are primary and secondary data. With data collection techniques using interviews, observation and documentation. Data analysis techniques through four stages that must be passed, namely information collection, data reduction, data presentation and drawing conclusions.Based on the results of the analysis of the above research, the conclusion is that first, the development of institutional capacity in coordinating public services in the tourism sector at the Pekalongan Regency Disporapar is not yet sufficient internally, such as budget improvement, improvement of organizational structure, recruitment of human resources apparatus, and provision of infrastructure facilities. Second, externally, there has been no development and improvement of tourism objects that are adequate for the consumption of local and foreign tourists in Pekalongan Regency. Thirdly, there is a lack of participation and awareness of the people to form "Rakyat Sadar Wisata" groups, but more people are not aware of tourism, so there is still "robbery" and destruction of tourist attraction facilities, illegal parking in tourist attraction areas, inadequate number and condition of tourist attraction facilities, and a lack of investors. However, there is a relief in the support from the Provincial and Central Governments as well as the availability of large areas of coastal, inland and mountainous land in Pekalongan Regency and the many potential natural resources in Pekalongan Regency that have not been utilised. However, there is a relief that there is support from the provincial and central governments as well as the availability of large areas of coastal, inland and mountainous land in Pekalongan Regency and there are still many potential natural resources in Pekalongan Regency that have not been utilised to create new tourism objects.  

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.

Tourism villages have become a major concern in efforts to develop local economies and preserve culture in many regions. Tongkonan Karuaya is one of the tourist attractions in Lembang Tumbang Datu. Visitors can use this area to get to know the typical Toraja customs and culture. This article aims to analyze the development of the Karuaya tourist attraction as a potential tourist destination to support the local economy. The research method used is a qualitative approach by collecting data through interviews, field observations and analysis of related documents. The research results show that the Karuaya tourist attraction has a variety of attractions and cultural heritage. However, challenges such as limited facilities, lack of promotion and the need for infrastructure improvements still need to be addressed. This research underlines the importance of collaboration between local communities and the private sector to optimize the potential of the Karuaya tourist attraction as a sustainable economic resource and utilizing technology such as social media can be an effective tool for introduce the Tongkonan Karuaya tourist attraction to a wide audience, increase its attractiveness, and improve.

Tourism is a creative economy-based service industry that is very important for the progress of the Unitary State of the Republic of Indonesia. Tourism in Indonesia has great potential and makes a significant contribution to the economy, job creation, infrastructure development and community empowerment, including in rural areas. With good and sustainable management, tourism can grow in a sustainable manner and provide long-term benefits. Selection of tourist attractions can be adjusted to the goals of each tourist. The tourist village is a tourist attraction that can be developed and can make a positive contribution to the people of Jombang. The tourist spot chosen in this research is Sumber Biru tourism area. The implementation method used in this study is a qualitative approach with types of observation, documentation, and literature studies to obtain information about the problems faced by blue tourism sources starting from tourism development such as repairing or updating photo spots and obstacles in tourism promotion. The population in this activity were managers and visitors to the Sumber Biru tourism area which had been analyzed by KKNT students. In this community service, the team hopes to contribute more to Wonomerto village so that it can have a positive impact on local residents, especially on Sumber Biru tourism.

The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has slightly hampered the introduction of tourism village products where the role of digital marketing is so important, especially those based on the web and social media. Recognizing such a mindset, the solution offered is to hold education and training (training) along with mentoring for tourism HR in the Tunjungan Tourism Village. Provision and capacity building according to the Indonesian National Work Competency Standards (SKKNI) absolutely must be provided, covering knowledge, skills, and attitude. As well as being given knowledge about the basics of excellent service and tour guides. Tunjungan Tourism Village Community Empowerment Through Technical Guidance Capacity building and Capability of Tourism human resources, which has been implemented, has resulted in the participation of participants (the target audience) who expressed satisfaction and enthusiasm. Participants (the target audience) also hope that in the following year there will be ongoing activities to increase knowledge, skills, and attitudes for tourism HR in the Tunjungan Tourism Village.

The objectives of this research are to: 1) determine the plan for maximising Gayo Takengon Campgrounds' tourist potential; and 2) provide management of the campgrounds' attractions with guidance. This study discusses the potential and how to create it using a sort of qualitative research and descriptive data analysis. The study's findings indicate that there is potential for development into a natural tourist attraction. These possibilities are: 1) As the Gayo Camping Ground develops as a tourism object, the promotion strategy is currently quite effective. For instance, the tourism office has promoted by providing promotional flyers and videos, which were then uploaded to social media, which is directly managed by the Gayo Camping Ground manager himself. The availability of this material on social media platforms like Instagram, Facebook, and YouTube makes it simpler for travellers to find out more about this tourist destination. 2) Based on the findings of this research, there aren't many improvements that need to be made to the Gayo Campground tourist attraction as all of its amenities already match the requirements for a tour.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

Barong dance is one of Indonesia's cultural treasures that has great tourist attraction potential in Bali. This dance depicts the fight between good and evil in Balinese culture and has the beauty of dance movements, interesting costumes, and stories raised in the dance. Barong dance also has an important role in introducing Balinese culture to tourists and having a positive impact on the local economy. However, in an effort to preserve it, there are several challenges that must be faced, such as maintaining authenticity, quality of appearance, effective promotion, and management and maintenance of costumes and property. Therefore, joint efforts from the government, community, and tourism industry players are needed to maintain and preserve Barong dance properly. In addition, education and training for the younger generation also need to be improved to help maintain the sustainability of Barong dance as a valuable cultural heritage. By maintaining and preserving Barong dance, it is hoped that Balinese culture can continue to be known and appreciated by tourists, and have a positive impact on the local economy.

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.