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Fitriatunnisa Shabrina; Toni Ari Wibowo

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of educational tourism villages is one of the sustainable tourism strategies that integrates learning activities, environmental conservation, and local community empowerment. This study aims to analyze the potential and development strategies of Belawa Village as an educational tourism village in Cirebon Regency. The research employed a qualitative method with a case study approach. Data were collected through field observations, in-depth interviews with managers and community members, and literature review. The results indicate that Belawa Village has strong tourism potential, particularly in educational tourism based on the conservation of the Belawa softshell turtle (Amyda cartilaginea), nature-based tourism, and local cultural tourism. Educational activities such as outing classes, animal introduction programs, environmental education, and cultural arts training have been implemented and fulfill the elements of something to see and something to do in educational tourism. However, the development of this educational tourism village has not yet been optimal due to limitations in destination management, supporting facilities and infrastructure, promotion, and human resource capacity. Therefore, integrated development is required through the packaging of educational tourism attractions, improvement of human resource competencies, provision of supporting facilities, and collaboration among the government, community, academics, and tourism stakeholders. The development of Belawa Village as an educational tourism village has the potential to provide economic, social, and educational benefits while supporting environmental conservation and strengthening local cultural identity.

Damara Saputra Siregar; Ani Novita Sari; Gita Hilmi Prakoso; Helidatasa Utami; Desmala Sari +3 more

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Minang Rua Beach in South Lampung possesses significant tourism potential that has not been optimally utilized, primarily due to the lack of creative promotional events and limited community skills in event management. This community service aimed to enhance the capacity of the local Tourism Awareness Group (Pokdarwis) and youth in designing, managing, and promoting tourism events effectively. The method employed was a participatory training approach that included lectures, discussions, and hands-on practice covering creative event design, logistics management, budgeting (RAB), and digital promotion strategies. The training activities were met with high enthusiasm and active participation from the community members. The participants gained new, practical knowledge and skills in event planning and promotion, as demonstrated by their active engagement during interactive sessions and simulations. The improved capacity of the local community is expected to foster the independent and sustainable organization of creative events, thereby enhancing the destination's attractiveness and increasing tourist visits. Event Training, Tourism Promotion, Community Empowerment, Tourism Village, Minang Rua Beach.

Mutiara Mutiara; Mika Ardila; Puti Andiny; Martahadi Martahadi; Safuridar Safuridar

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study is motivated by the tourism potential of Tamsar 27 in Bengkelang Village, Bandar Pusaka Sub-district, Aceh Tamiang Regency, which offers clear river streams, scenic natural landscapes, and a peaceful rural atmosphere, yet has not been optimally managed to improve the local economy. The purpose of this research is to analyze strategies for community-based tourism management to enhance local welfare. The research employs a qualitative descriptive approach, using field observations, interviews, and documentation as data-collection techniques. Data were analyzed through reduction, presentation, and conclusion-drawing stages. The results reveal five main strategies for improving community economy through tourism management at Tamsar 27: (1) improving tourism infrastructure; (2) empowering local communities through training in tourism management and entrepreneurship; (3) diversifying tourism-related businesses such as homestays and local specialty products; (4) optimizing digital promotion; and (5) strengthening partnerships among the village government, village-owned enterprises (BUMDes), and private sectors to ensure sustainable tourism development. The implications of this study demonstrate that applying the principles of community-based tourism and empowerment theory provides an effective foundation for developing sustainable rural tourism destinations while simultaneously enhancing local income and community self-reliance.  

Alina Nujum; Marthen R. Pellokilla; Novi Theresia Kiak

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This study aims to analyze the role of Penta-Helix stakeholders in developing tourism potential in Kupang City. The method used is descriptive qualitative with a qualitative approach. The focus of this research is to observe and find out how the application of the Penta-Helix model in the development of tourism potential in Kupang City, using data collection techniques in the form of Interviews, Questionnaires and Documentation analyzed using Analytichal Hierarchy Process (AHP) analysis techniques. The results of this study show that the Penta-Helix Collaboration in developing the tourism potential of Kupang City has been implemented, but the results to advance tourism in Kupang City are still not optimal. This is due to the lack of awareness from the public and also coordination from the government in maintaining the safety and cleanliness of tourism places is lacking. Factors that become the scale of importance to the application of the Penta-Helix model of tourism in Kupang City based on the level of priority are aspects of government, private sector, society, media, and academia. For the government aspect, the indicator with the greatest weight is the construction of tourism facilities. For the private sector, the priority indicator is the improvement of service services. In the community aspect, the most priority indicator is the indicator of cleanliness of the tourist environment. For the media aspect, the priority indicator is tourism propotion. For the academic aspect, the indicator with the greatest weight is the development of research contribution facilities.

RizkyYunanto; NiniekImaningsih

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the connection between the growth of tourism and the income generated locally in the Special Region of Yogyakarta, focusing on the period before and after the operation of Yogyakarta International Airport in 2019. The research problem lies in understanding whether the expansion of transportation infrastructure has altered the determinants from Regional Own-Source Revenue (PAD), especially derived from the tourism sector. The objective is to analyze the influence of tourist numbers, tourist attractions, labor force participation rate (LFPR), and the number of restaurants on PAD across five districts/cities. The study employs panel data regression using data from 2013–2024 and the EViews 12 statistical tool. The findings reveal that the amount of tourists consistently exerts a positive and substantial impact on PAD in both periods, though its magnitude declined after the airport’s operation. Tourist attractions, however, became positively and significantly associated with PAD only in the post-airport period, suggesting a stronger role of destination availability in revenue generation. In contrast, LFPR and the total of restaurants show no significant effect on PAD during either period. These findings highlight a structural shift in PAD sources, with tourism remaining relevant but gradually overshadowed by other emerging sectors such as logistics after the airport’s establishment. The study concludes that while the airport contributed to diversifying economic activity, local governments should optimize tourism potential in parallel with new growth sectors to sustain balanced revenue generation

Sri Choiriyati; Fathul amin; Dio riski saputra; Neli Septiawati Agustin; Dea Nurul Falah +4 more

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Collaboration between students and the community is a crucial strategy in village empowerment to achieve sustainable development. This study aims to describe the forms of student-community collaboration in educational programs, environmental actions, and the commemoration of the 80th Indonesian Independence Day in West Ambarawa Village, Pringsewu Regency. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation during program implementation. The results indicate that educational activities, including campus outreach, prevention of immorality, anti-bullying, and early childhood education (PAUD) mentoring, increased educational awareness and social literacy. Environmental actions such as mutual cooperation (gotong royong) and mosque revitalization successfully strengthened the values of mutual cooperation and environmental cleanliness. Furthermore, QRIS socialization positively impacted the digital literacy of MSMEs, while local tourism promotion increased the village's tourism potential. The commemoration of the 80th Indonesian Independence Day served as a platform for strengthening social capital and community togetherness. Despite challenges such as limited time and participation, this collaboration significantly contributed to strengthening community capacity. Further recommendations include ongoing mentoring, infrastructure support, and strengthening the role of youth to ensure the program's sustainability.

Nabella Rizka Tianlie; Hikmah Muhaimin; Suprapto Suprapto; Santosa Santosa; Jenny Yudha Utama

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Tourism plays a crucial role in regional development, not only in terms of the economy but also in enhancing the social and cultural quality of the community. Mojokerto Regency, particularly Pacet District, has significant natural tourism potential, one of which is Camping Outdoor Dolanan (COD) Tegal Klopo. This study aims to examine the role of the Village Government in community development through the utilization of this tourism potential. The research method used is descriptive qualitative, with data collection techniques including in-depth interviews, observations, and documentation. The informants in this study include the village head, BUMDes managers, tourism site managers, and local residents. The results of the study show that the Village Government plays a strategic role in designing and implementing tourism development programs in the village. The Village Government not only plays a role in building synergy between BUMDes and the community but also actively plans promotional strategies that can attract tourists to visit COD Tegal Klopo. Additionally, the Village Government also plays a role in raising community awareness about the importance of maintaining the sustainability of the environment and local culture so that this tourism can provide long-term benefits for the village. However, this tourism development faces several challenges, such as limited facilities and a lack of trained human resources to professionally manage the tourism destination. Despite these challenges, the development of COD Tegal Klopo tourism has shown positive impacts on the local economy, with an increase in income from the tourism sector. Moreover, this tourism also helps preserve local culture and encourages active community participation in the village development process. With continued support from the Village Government, it is expected that this tourism development will continue to grow, provide greater economic benefits, and preserve local culture and the environment for a better future.

Fawaz Nurul Widad Farahani; Ika Devy Pramudiana; Dian Ferriswara; Sri Kamariyah

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This study examines tourism development policies and their contribution to increasing Regional Original Revenue (PAD) in Gresik Regency. The research specifically analyzes policy implementation, supporting and inhibiting factors, and their implications for local economic growth. Employing a qualitative descriptive approach, data were collected from key informants within the Gresik Regency Government, including the Office of Culture, Tourism, Youth, and Sports, as well as relevant supporting agencies. Primary data were supplemented with secondary sources, and analysis was conducted using McNabb’s (2002) model, which involves data grouping, interpretation, and the formulation of generalizable insights. Findings indicate that tourism development policies in Gresik Regency focus on five key areas: designation and spatial planning of tourism zones, development of tourist attractions and supporting infrastructure, promotion of tourism activities, and business development initiatives. These policies are supported by government regulations, community involvement, improved facilities, diversified tourism destinations, and marketing strategies utilizing both online and offline media. However, several inhibiting factors were identified, including limited funding, inadequate human resources, lack of cooperation with third parties, negative public perceptions, and insufficient knowledge about tourism potential. Overall, tourism in Gresik Regency demonstrates significant potential to enhance PAD, given its diverse natural, cultural, and religious attractions. The study concludes that strengthening collaboration, improving human resource capacity, and increasing promotional efforts are essential for optimizing tourism’s contribution to sustainable regional economic development. Future research should explore quantitative measurements of tourism's economic impact to validate the qualitative findings. Additionally, implementing performance-based budgeting for tourism programs may improve resource allocation and accountability.

Yusriati Yusriati; Aulia Zikra; Zulhilmi Zulhilmi; Nurhidayati Nurhidayati

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Waste management is a major challenge in sustainable development, particularly in areas with tourism potential. Paya Jeget Village, Pegasing District, Central Aceh Regency, a developing tourist destination, is addressing waste management issues that require serious attention. The increasing number of tourists visiting the village has the potential to significantly increase the volume of waste generated. Without proper management, this condition can threaten environmental sustainability and public health. Therefore, a community-based waste management approach is needed that involves the active participation of all stakeholders, from village government, community leaders, tourism operators, and the general public. The objectives of this community service activity are to increase public knowledge and awareness about sustainable waste management, develop an integrated community-based waste management system, and establish independent community waste management groups to realize a clean and healthy tourist destination. Implementation methods include outreach and education, practical training, the formation of working groups, and ongoing mentoring to ensure the program runs consistently. The community service activities carried out on June 2, 2025 have achieved the following results: 45 participants participated in the outreach activities, 90% of participants understood the importance of waste from a religious and environmental perspective, the formation of collective awareness to maintain environmental cleanliness, the formation of a waste management group consisting of 15 members, the availability of waste sorting places at three strategic points, the implementation of waste sorting activities at the household level, and the start of organic waste composting activities. In addition, this activity also succeeded in fostering a spirit of mutual cooperation in waste management and improving residents' skills in processing organic waste into compost.

Dicka Rusmawan Budia Kusumah; Kiki Endah; Agus Nurulsyam Suparman

Jurnal Hukum dan Sosial Politik 2025 International Forum of Researchers and Lecturers

This research is motivated by the importance of implementing sustainable tourism management principles in the management of Citumang Nature Tourism, Bojong Village, Parigi District, Pangandaran Regency. This management not only emphasizes the utilization of economic value, but must also pay attention to the preservation of the natural environment, socio-cultural values and aspects, and the active involvement of the local community. This aims to ensure that the benefits of Citumang's existence can be felt by all levels of society. The purpose of this study is to determine the form and effectiveness of collaboration between the village government, stakeholders, and the community in managing this nature tourism. This study uses a qualitative method with data collection techniques through literature studies and field studies. Data analysis is carried out in three stages, namely data collection, data reduction, and data presentation. The results of the study indicate that the collaboration between the village government, stakeholders, and the community still faces several obstacles. Problems identified include the lack of official licenses or professional guide certificates for tour guides, an unclear organizational structure resulting in weak coordination between the village government and tour guide groups, limited proactive leadership, which reduces community motivation and participation in tourism development, low community involvement in the planning and implementation of tourism activities, and a lack of effective promotion to attract visitors. These conditions have resulted in the suboptimal development of Citumang's tourism potential as a leading regional destination. This study recommends the establishment of a clear organizational structure, increased human resource capacity through guide training and certification, strengthening the role of visionary and inclusive leadership, increasing community participation in all stages of tourism management, and implementing creative and targeted promotional strategies. This will enable Citumang's nature tourism management to be more effective, sustainable, and provide optimal benefits for all stakeholders.

Anggra Priyansah; Bagus Prasetya Faozanzen; Grace Tama Rosalinda; Etty Sri Wahyuni; Diana Titik Windayati +4 more

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This Real Work Lecture (KKN) activity was carried out in Kampung Tua Teluk Mata Ikan, Batam, with the aim of making a real contribution to the community through two main programs, namely the development of digital marketing for Ujung Beach tourist destinations and the implementation of social service activities at the Al-Kahfi Foundation. The problems faced by partners are the lack of digital promotion strategies for tourism potential and the limited support of adequate social facilities at the foundation. To overcome these problems, this service activity uses field observation methods, digital marketing training, mutual cooperation on environmental cleanliness, and socialization to the community and foundation administrators. The training includes social media content creation, digital account management, and internet-based marketing strategies to increase the attractiveness of Ujung Beach as a local tourist destination. In addition, social activities are carried out through joint community service, provision of basic needs assistance, and clean environment education. The results of the implementation of this program show an increase in public awareness of the importance of using digital technology for tourism promotion, as well as the creation of a cleaner, neater, and more comfortable social environment. The enthusiasm of the community and the foundation showed a positive response to this activity, which contributed to strengthening the socio-economic capacity of the residents. Overall, this KKN program not only provides a short-term impact in the form of improving skills and environmental cleanliness, but also encourages the sustainability of local tourism development and community empowerment. The active involvement of students in the planning and evaluation process also strengthens the spirit of collaboration and social concern which is the main basis of this service activity.

Ayu Rakhma Wuryandini; Siti Pratiwi Husain

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity was organized by a team of lecturers from the Department of S1 Accounting, Gorontalo State University in 2024 in Botutunuo Village, Kabila Bone District, Bone Bolango Regency, Gorontalo Province as a form of implementation of the Tri Dharma of Higher Education. This coastal village, which is located in the Tomini Bay area and has tourism potential, faces obstacles in the management of culinary businesses owned by the local community. The main problem of partners is low professionalism in business management and suboptimal bookkeeping administration. This activity aims to increase the knowledge and ability of MSME actors in implementing cost accounting for controlling and reporting production costs. The program is carried out in four stages: location survey, material socialization, technical assistance in calculating the cost of production, and monitoring and evaluation of implementation results. The results of the service showed that 75% of the participants understood the material well and welcomed the sustainability of the mentoring. This activity makes a positive contribution to improving the competence of culinary business actors in coastal tourism areas through the application of cost accounting.   

Desiderius Siga Meli Poa; Paulus Nong Wisang; Leonardus Winarto

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Pemana Island, located north of Flores Island, is one of the islands in the administrative area of ​​Sikka Regency which has enormous marine tourism potential. Pemana Island is included in the Maumere Bay area as a Marine Nature Tourism Park Area (TWAL), which is included in 10 large islands (Pulau Besar, Pulau Koja, Pulau Pemana, Pulau Kambing, Pulau Sukun, Pulau Parumaan, Pulau Dambila, Pulau Pangabatang, Pulau Babi and Pulau Kondo. The Pemana Bahari Festival was initiated by the Village Government by involving various parties, one of which was by inviting academics represented by the Cristo Re Polytechnic Ecotourism Study Program. The Ecotourism Study Program was invited to participate in the festival activities, especially through the socialization of educational materials on the importance of protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona materials. The results of this service can be used as a reference for the future in protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona. With this service activity, it is hoped that the Pemana village government and the local community will be able to preserve nature sustainably and apply the Sapta Pesona in Pemana Village, Alok Sub-district, Sikka Regency

Regita Cahyani; Abdul Halik; Achmad Yanu Alif Fianto

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of environmental quality and sustainability on visit intention at the Mangrove Wonorejo tourism site in Surabaya, with tourist recommendation as a mediating variable. The background of this research is based on the high tourism potential of mangrove areas in coastal Surabaya, which still faces challenges in maintaining environmental quality and consistently applying sustainability principles. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents who had visited Mangrove Wonorejo, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both environmental quality and sustainability have a significant influence on visit intention. Additionally, these two variables also significantly affect tourist recommendations. Tourist recommendation is proven to significantly mediate the relationship between environmental quality and sustainability toward visit intention. These findings indicate that positive visitor experiences encourage tourists to recommend the destination to others, which in turn strengthens the intention to revisit. This research offers theoretical contributions to sustainable tourism marketing and practical recommendations for ecotourism managers to integrate conservation strategies with experience-based promotion.

A. Wulandari; Aksi Hamzah; Otong Karyono

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This study aims to map the strengths, weaknesses, opportunities, and threats (SWOT) of each village within Awangpone Subdistrict to formulate a strategic model for enhancing the local economy in alignment with the Sustainable Development Goals (SDGs) 2030. Employing a qualitative field research design, the study integrates interdisciplinary, theological, and development economics approaches. Data were collected through questionnaires, interviews, direct observation, and documentation. The analysis follows Miles and Huberman’s interactive model, encompassing data reduction, data display, and conclusion drawing. The SWOT analysis reveals that the coordinates fall within Quadrant I, indicating that strengths outweigh weaknesses and opportunities surpass threats. Accordingly, the recommended strategy is the Strength-Opportunity (S-O) approach, which emphasizes leveraging internal strengths to capitalize on external opportunities. This strategy is deemed most effective for stimulating local economic growth and accelerating SDG achievement. Internal constraints identified include underutilized tourism potential and limited access to sharia-compliant financing mechanisms. External threats comprise weak partnership collaborations and limited foreign investment engagement. While several SDG targets—such as education and community participation—have shown promising progress, others remain underdeveloped, particularly in infrastructure development and equitable access to justice for rural populations. The findings underscore the importance of context-sensitive, multi-sectoral strategies that integrate local wisdom, theological values, and economic principles. The proposed strategic model offers a practical roadmap for village-level economic empowerment, contributing to inclusive and sustainable development. This research provides actionable insights for policymakers, development practitioners, and local stakeholders seeking to optimize village potential and foster resilience in rural economies.

Hasbiyadi Hasbiyadi; Abd. Mansyur Mus; Zulfikry Sukarno; Ansir Launtu; Ahmad Anto +2 more

Jurnal Inovasi Sosial dan Pengabdian 2025 Lembaga Pengembangan Kinerja Dosen

Sanrobone Village in Takalar Regency has promising coastal tourism potential, such as mangrove forests, traditional ponds, and local maritime culture. However, this potential has not been optimally managed by the local community. This community service activity aims to increase the capacity of the Tourism Awareness Group (Pokdarwis) as a driving force for community-based tourism development. The implementation method includes field observation, destination management training, digital promotional content creation workshops, assistance in preparing integrated tour packages, and activity evaluation. The results of the activity showed an increase in Pokdarwis' understanding and skills in managing tourist destinations, promoting local potential through social media, and preparing attractive local wisdom-based tour packages. In addition, this activity also succeeded in encouraging synergy between Pokdarwis, the village government, and MSME actors in developing village tourism. This community service activity is expected to be a model for sustainable community-based tourism development in other coastal areas, while contributing to achieving sustainable development goals (SDGs) in the tourism sector.

Ikhsan Muhammad Fajar; Zalzabila Puteri Herdini; Maulika Rahmatulaili; Shahla Eliza Nurhidayah; Dian Fitriani Afifah

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This research explores the institutional capabilities of Local Government and BUMDes Tirta Mandiri in managing the tourism potential of Umbul in Ponggok Village, Klaten Regency. It aims to assess the extent to which local actors demonstrate capacity in the dimensions of thinking ahead, thinking again, and thinking across, as conceptualized within the dynamic governance framework. Employing a qualitative descriptive approach, this research adopts a case study method through field observations, in-depth interviews, and analysis of village planning documents. The findings indicate that the success of Umbul Ponggok’s tourism development is not merely attributable to its natural endowments, but also to the capacity of the village government and BUMDes to formulate long-term policy directions, critically review and refine existing initiatives, and foster cross-sectoral collaboration. These results highlight the critical importance of strengthening village institutional capabilities and human resources as a foundation for implementing adaptive and forward-looking policies.

Azka Dwi Putra; Hauralya Salsabilla; I Putu Nayaka Reswara; Sulthon Razak; Dian Fitriani Afifah

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

The transformation of Ponggok Village from an underdeveloped village to an independent village with a PADes (Village Revenue Fund) of Rp16 billion demonstrates the successful synergy between the Village Government and the Village-Owned Enterprise (BUMDes) in managing local tourism potential, particularly umbul tourism. This study aims to analyze the form of synergy between the Village Government and BUMDes Tirta Mandiri in managing water tourism in Ponggok Village based on Mark Latash's synergy theory, which includes three pillars: sharing, error compensation, and task-dependence. This study employs a descriptive-qualitative method with a case study approach through field observations and in-depth interviews. The results indicate that the success of tourism management does not solely depend on the institutional capacity of each party but also on their ability to adapt and coordinate across sectors. The collaboration formed has resulted in sustainable tourism management, contributing to increased village economy, community empowerment, and environmental conservation.

Nurman Nurman; Chalid Imran Musa; Anwar Anwar; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this abundance of natural potential has not yet contributed significantly to the MSEs, which tend to remain stagnant. To address this issue, the Tim PKM provided optimization services for Micro and Small Enterprises (MSEs) through a business workshop program. The method used in this community empowerment effort is a capacity building method with a participatory approach. The results of this activity showed that the problems faced by business actors were effectively resolved through intensive training and the formation of the Baji Kassi Community to optimize the performance of MSEs in Kassi Village by providing consultation services.

Astina Wati Silitonga; Auldry F. Walukow; Janviter Manalu

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

Lake Sentani is an important ecosystem icon in Papua Province and plays a role in supporting social, economic, and ecological activities for the local community. Based on the Jayapura Regency Spatial Plan (RTRW) 2008-2028, Lake Sentani is categorized as a leading tourist attraction and main destination in Jayapura. This lake has great ecotourism potential, not only because of its natural charm, but also because of the aesthetic value of the historical heritage and the diversity of fauna found in the area. Ecotourism development can support conservation efforts while providing a significant direct economic impact on the local community, by considering three important aspects in its management, namely ecological, economic, and resource aspects. Sustainable ecotourism development in Lake Sentani will affect the interaction between the local community and the tourist area. This research was conducted in the Lake Sentani tourist destination area, Jayapura Regency, from April to May 2025. Data were obtained by conducting direct observations in the field, collecting documentation, distributing questionnaires, and conducting interviews to collect information about nature-based tourist attractions, supporting facilities, as well as community views and visitor interests. The data obtained were then analyzed using the SWOT approach to develop a strategic plan to advance ecotourism in the Lake Sentani area. Findings from the analysis indicate that the most appropriate strategy to implement is the SO (strengths and opportunities) strategy, on the grounds that the available ecotourism resources have great opportunities but have not been fully optimized.