Stella Maris Cindera Kasih; Andriyanto Wibisono
This article examines the crucial role of spatial communication, particularly through signage systems, in the effective implementation of functional zoning in academic libraries. Using a comparative case study method at the Bandung Institute of Technology (ITB) and Telkom University Libraries, this research analyzes how different visual communication strategies influence students' perceptions, behaviors, and sense of place formation.The findings indicate that the explicit and strategic visual communication approach at Telkom University successfully creates high spatial legibility and strengthens collective place identity. In contrast, the weak and ambiguous visual communication at the ITB Library causes users to rely more on personal habits, intuition, or previous experiences in accessing and utilizing the space. This not only hinders the formation of a coherent sense of place but also creates confusion that potentially degrades the quality of the user experience. The mismatch between spatial functions and user expectations leads to inefficiencies in facility utilization and disrupts user comfort within zones that should have clear functional boundaries, such as quiet zones, collaborative zones, and discussion zones. Furthermore, this article highlights the importance of integrating graphic design and architecture in creating a cohesive spatial experience. A consistently designed, informative, and aesthetically pleasing signage system not only enhances users' spatial orientation but also becomes a crucial element in shaping perceptions of the institution's character.