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This research aims to provide new innovations in handmade products or knitted products. Apart from that, this research also aims to help UMKM in developing their handmade bag business. The methods we use in this activity are research, discussion, training, development and evaluation. The results of this research show an increase in product quality, creativity and sales through digital and offline marketing strategies. Collaboration with partners makes a big contribution, especially in practical training and product marketing. Even though there are challenges such as manual production processes and market competition, innovation and the right marketing strategy can help this product remain competitive and have the opportunity to develop sustainably. We hope that UMKM players can develop the handmade bag or knitted bag business by developing new innovations while maintaining product quality.

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

This Independent Community Service Program (KKN) was implemented by students of the Muhammadiyah University of North Sumatra in Lingkungan XXIX, Rengas Pulau Village, Medan Marelan District. This activity focuses on empowering micro, small and medium enterprises (MSMEs) through the application of batik cultural identity to leather bag crafts. Through this service, students help local craftsmen to combine batik motifs with leather bags in order to increase the aesthetic value and selling power of the product. The main objective of this activity is to increase public awareness of the importance of maintaining and preserving national cultural heritage, especially batik, as well as to provide education to craftsmen regarding the application of traditional techniques in leather bag production. This program consists of several activities, including training in making batik leather bags, socializing early savings in schools, and mutual cooperation activities to maintain environmental cleanliness. The results of this activity show an increase in the knowledge and skills of craftsmen in producing culturally valuable products, as well as increasing community participation in MSME activities. In addition, students also succeeded in motivating residents to be more active in protecting the environment and increasing awareness of the importance of health through integrated health service post activities. Thus, this KKN not only contributes to the development of the local economy, but also to the preservation of culture and improving community welfare.

Accessibility bags are an easier size of location to be reached from other locations through the transport system. Therefore, the youtefa bridge, inaugurated in 2019, would be the goal of accessibility of the tami outlandline district to the southern jayapura district as well as vice versa. Over time, the presence of youtefa bridge has had an effect on land use along holtekamp's coast. Changes in resource use, such as cafes building, resort or resort, and OARS for the activities of national xx sports week are a new problem because land that should be reduced to parks is turned into a generating area. The purpose of this study is to find the LHR comparison and to explain land use comparisons in 2019 and 2021, as well as to explain the relation between accessibility to land use at the research site. The approach used in this study is the cumulative and quantitative approach. The LHR conditions on the research site in 2021 saw an increase of 1,250 SMP per hour or twice that of 2019. While land use in 2021 is 28.4 ha. For accessibility tas effect on land use, a value of 1.53 on which it falls in a high category. The function of land governance in the scope of the research site or youtefa bridge is not all that is cultivated. It is necessary to consider how the region functions in order to match its land requirements.

Many MSME participants still do not understand how important it is to preserve organized financial records and bookkeeping. In actuality, business actors can determine the health of their enterprise through bookkeeping. With the help of this Community Service Activity (PKM), participants will get an awareness of the significance of business actors (MSMEs) in financial accounting and recording, as well as the procedures involved in creating financial reports. The majority of MSME participants currently maintain records, however their financial report preparation is still subpar. Training, activity implementation, and assessment are the techniques employed. The degree of comprehension exhibited by business actors both before to and during information presentation and training serves as the basis for measuring this achievement. The service's outcomes demonstrate that.

This research aims to analyze tourists' perceptions of the application of the elements of Sapta Pesona and formulate a strategy for developing Sapta Pesona in the Poncokusumo Tourism Village. Sapta Pesona which includes Safe, Orderly, Clean, Cool, Beautiful, Friendly, and Memorable is a concept designed to increase the attraction of tourists to tourist destinations. The research method used was a survey with a questionnaire distributed to tourists visiting the Poncokusumo Tourism Village. The collected data was analyzed quantitatively to evaluate tourists' perceptions of each element of Sapta Pesona. In addition, a QSPM SWOT analysis was carried out on the results of interviews with tourism village managers and community leaders to identify effective development strategies. The results of the research show that tourists' perceptions of the implementation of Sapta Pesona in the Poncokusumo Tourism Village generally give a positive value with a total score of 331.3, including very good characteristics. Analysis carried out using the QSPM Matrix, the market penetration strategy obtained the highest Total Attractive Score (TAS), namely 5.105. Therefore, this strategy is the best choice for the Poncokusumo Tourism Village.

Many incidents that occur in school-age children are postural errors in carrying out learning activities. One of the causes of posture errors is the use of bags that are too heavy. The weight of a bag that is more than 10% of the child's body weight can affect posture, especially the curves of the spine and is at great risk of causing scoliosis. To determine whether there is a relationship between bag weight and risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. Using the Cross Sectional Study method, with a sample of 110 children using the Total Sampling technique. Based on the results of research that has been conducted from the Spearman’s rho Test, the significance value of p = 0.000 is obtained, which indicates that there is a relationship between the bag load and the risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. The value of r = 0.418 means that the level of closeness of the relationship is moderate and the data is positive, namely the increasing value of the independent variable (bag load), the value of the dependent variable (risk of scoliosis) will also increase. Based on the results of the research that has been done, it shows that there is a relationship between the bag load and the risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. The significance value is p = 0.000. With the level of closeness of the relationship worth r = 0.418, which means that the data is moderate and the data is positive, namely the increasing value of the independent variable (bag load), the value of the dependent variable (risk of scoliosis) will also increase.

Measuring the company level of productivity performance is a very important thing to do to see and evaluate achievements and improvements to productivity levels that are not yet optimal. This case study was taken from the leather bag UKM which is currently experiencing a decline in productivity during the 2020 period. With the increase in working hours, the company must increase workers' overtime costs. In this research, the method used to measure the level of company productivity is the objective matrix or OMAX method and this research refers to the OMAX steps, namely determining productivity criteria on the production line, determining weights, determining levels on the objective matrix, calculating the productivity index, and productivity analysis with a traffic light system. The research results show that the average value of overall productivity in 2020 is 4,388 The highest productivity index was achieved in August amounting to 67,01%. From the traffic light system, it is known that the worst indicator of productivity is the defect factor, so improvements need to be made regarding this.

The purpose of this research is to determine how unfair supervision impacts employee loneliness with emotional exhaustion as a mediating variable and organizational justice. This research involved employees of PT. TRANSPORINDO AGUNG SEJAHTERA SURABAYA (PT. TAS), a company that is growing rapidly. Questionnaires, interviews, and observations were used to collect data, and the sample was one hundred workers. The data collected was analyzed through mediation analysis, and documentation, interviews, literature studies, and questionnaires were used. The research results show that unfair supervision has a positive and significant impact on worker peace of mind. Abusive supervision disrupts organizational fairness, whereas abusive supervision increases emotional exhaustion. Mediation analysis was used to analyze the data collected, and documentation, interviews, literature studies, and questionnaires were used. The results show that unfair supervision significantly increases employee peace of mind, whereas arbitrary supervision disrupts organizational justice. Emotional exhaustion causes employees to become silent.