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This study aims to analyze the marketing strategy of orchid ornamental plants in South Tangerang, especially in the context of opportunities and challenges faced by local producers. Conducted in December 2023, this study took objects from 10 housewives cultivating orchid ornamental plants in South Tangerang City. The method used is descriptive qualitative, by conducting in-depth interviews and observations of local producers to understand the marketing strategies they use, as well as identifying opportunities and challenges faced in marketing their products. The results showed that local producers used a variety of marketing strategies, including local exhibitions, online sales, and cooperation with local florists. However, there are several challenges faced, including limited market access, price competition with imported products, and lack of understanding of digital marketing. In-depth discussions are conducted to evaluate effective marketing strategies and overcome the challenges faced. The implications of this research highlight the importance of developing innovative and adaptive marketing strategies for local producers in the face of increasingly fierce market competition. Recommendations include improving market access through cooperation between local producers, training on digital marketing, and improving local product branding to increase competitiveness in local and international markets. Thus, this research contributes to strengthening the local orchid cultivation sector in South Tangerang.

The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development and coaching. This program has stages of selection and training (coaching) which are expected to have a positive impact on students starting to develop their knowledge and skills in becoming entrepreneurs. Students at the University of 17 August 1945 Surabaya have the opportunity to take part in this program with an innovative effort to use coconut tree waste to make high-value coconut bonsai ornamental plants based on Sociopreneurship to also support the government in the G20 Presidency program and have the same goals as several SGDS points. This P2MW is located on the 17 August 1945 Surabaya University campus as the beginning of the process of creating and developing innovative designs which will then be competed at the KMI EXPO 2023 National level which is located at Undiksha Bali.

Indonesia diperkirakan memiliki 4.000-5.000 jenis spesies anggrek. keanekaragaman jenis yang begitu tinggi, Indonesia  sering disebut Negara yang besar biodiversitasnya. Tanaman anggrek memiliki nilai jual yang tinggi sebagai tanaman hias, serta terdapat beberapa speies yang memiliki bahan aktif untuk dijadikan sebagai obat. Hasil pengamatan ditemukan 6 jenis spesies tanaman yang tergolong ke dalam famili Orchidaceae di lokasi tersebut, yaitu Cattleya sp., Paphiopedilum sp., Dendrobium nobile, Oncidium baueri, Vanda sp, dan Grammatophyllum scriptum. Setiap spesies dari family Orchidaceae memiliki perbedaan karakteristik dan daya tariknya masing-masing. Melalui ini diharapkan masyarakat Indonesia dapat memiliki pengetahuan dan cinta yang lebih dalam terhadap anggrek sebagai bunga nasional Indonesia.