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The analysis of Traveloka.com's services in the tourism industry encompasses various aspects, including usability, service quality, customer loyalty, and the influence of service quality on customer loyalty. The usability analysis of Traveloka.com's website revealed a high level of usability, as evidenced by efficiency, memorability, error rate, and user satisfaction. However, the study also identified areas for improvement, particularly in terms of system accessibility, privacy, and efficiency, which significantly impact customer satisfaction. Furthermore, the influence of service quality on customer loyalty was found to be significant, indicating the importance of continuous improvement in service quality to maintain and enhance customer loyalty. This research aims to provide a comprehensive understanding of Traveloka.com's services and their impact on the tourism industry, offering insights for the company's development and the advancement of the overall tourism sector.

There are many benefits to a village having a website that is managed seriously. Lighten the government's workload and make things easier for village communities. This service activity will be carried out in Paddinging Village, which is one of the villages in Sanrobone District, Takalar Regency, South Sulawesi. This consideration regarding location selection is because Paddinging Village does not yet have a village website. On the other hand, Paddinging Village has several natural potentials which can be maximized by disseminating information to people inside and outside the village. Paddinging Village has quite large natural and tourism potential but has not received special attention from the government. The expanse of mountains and rice fields as well as the mist that sometimes covers it, accompanied by cool air are the characteristics of Paddinging Village. Apart from that, Paddinging Village has a pine forest which is very suitable as a camping spot on the weekend. Even the water there comes from springs directly from the mountains, which can be used as a basic ingredient for a mineral drinking water business.

Pabean Village is one of the villages in Dringu District, Probolinggo Regency, which has tourism potential that needs to be developed, namely Tugu Beach. In the development process, there are several problems faced, one of which is the lack of uploads related to information on the condition of Tugu Beach. This lack of information resulted in a decrease in visitors who came. So that the community service team of the Veteran National Development University of East Java provides a solution by making a village website to support the digitization of village potential development. This research was conducted to observe how the community is impacted by the digitalization step in sharing information. The research was conducted using interview and observation methods in the environment around Pabean Village and Tugu Beach. The results of interviews and observations will be used as information material to be uploaded on the website. The result of this activity is that the website is symbolically given to the village. The village received it well and hopes that with this step, the potential of Pabean Village will increase.

The inclining situation of the Covid-19 pandemic has also pushed back the tourism economy, including hospitality. The purpose of this activity is to carry out community service activities with the general theme of capacity building at Kasuari Exotic Resort located in Bandongan Subdistrict, Magelang Regency, Central Java Province. The topics conveyed were about digital marketing and English for hotels. The target participants were management and staff at Kasuari Exotic Resort. This activity lasted for 3 (three) months starting from November 2022 to January 2023 in accordance with the agreement of both parties. This activity was carried out entirely in the Kasuari Exotic Resort Meeting Room. This activity involving a team of lecturers and students and the management and staff assigned from Kasuari Exotic Resort as participants. The materials given were Photography, Videography, English for Hospitality, Tourism Finance Management, E-Business, E-Commerce, Basic Web and SEO, and Digital Marketing

The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has slightly hampered the introduction of tourism village products where the role of digital marketing is so important, especially those based on the web and social media. Recognizing such a mindset, the solution offered is to hold education and training (training) along with mentoring for tourism HR in the Tunjungan Tourism Village. Provision and capacity building according to the Indonesian National Work Competency Standards (SKKNI) absolutely must be provided, covering knowledge, skills, and attitude. As well as being given knowledge about the basics of excellent service and tour guides. Tunjungan Tourism Village Community Empowerment Through Technical Guidance Capacity building and Capability of Tourism human resources, which has been implemented, has resulted in the participation of participants (the target audience) who expressed satisfaction and enthusiasm. Participants (the target audience) also hope that in the following year there will be ongoing activities to increase knowledge, skills, and attitudes for tourism HR in the Tunjungan Tourism Village.